City University of Science & Information Technology

Muhammad Murtaza Agha

I.D # 2972

BBA (6th Semester)

Consumer Behavior

“Survey Questions on Different Attitude Scales”

Submitted to:

Madam Saima Bano

Lecturer Management Sciences, CUSIT Peshawar

Date: May10th, 2011

Attitude Scales

Likert Scale

Questions on Coca-Cola.

Description:

A Likert Scale is a psychometric scale commonly used in questionnaires, and is the most widely used scale in survey research, such that the term is often used interchangeably with rating scale even though the two are not synonymous.

The format of a typical five-level Likert item is:

1. Strongly disagree

2. Disagree

3. Neither agree nor disagree

4. Agree

5. Strongly agree

Questions:

Following are the question on the likert scale,

Q.1 Do you purchase coca-cola products?

Strongly Agree

Agree

Neither agree nor disagree

Disagree

Strongly Disagree

Q2. Do you agree that coca cola should extend its product line from beverages to any other market?

Strongly agree

Agree

Neither agree nor disagree

Disagree

Strongly Disagree

Q.3 Do you think coca cola’s advertisement are good or up to the mark?

Strongly agree

Agree

Neither agree nor disagree

Disagree

Strongly Disagree

Q.4 Do you think, you can relay on the quality of the product?

Strongly agree

Agree

Neither agree nor disagree

Disagree

Strongly Disagree

Q.5 Do you think should coca cola open its own chain of outlet like Starbucks?

Strongly agree

Agree

Neither agree nor disagree

Disagree

Strongly Disagree

Q.6 Do you experience to watch the ads of coca cola on TV everyday?

Strongly agree

Agree

Neither agree nor disagree

Disagree

Strongly Disagree

Q.7 Do you feel coca cola products are highly priced?

Strongly agree

Agree

Neither agree nor disagree

Disagree

Strongly Disagree

Q.8 Do you like the other flavors of coca cola, that are offered to you?

Strongly agree

Agree

Neither agree nor disagree

Disagree

Strongly Disagree

Q.9 Do you agree to have coca-cola in you every dinner or meal?

Strongly agree

Agree

Neither agree nor disagree

Disagree

Strongly Disagree

Q.10 Do you agree to have disposable cans of coca cola, instead of glass bottles?

Strongly agree

Agree

Neither agree nor disagree

Disagree

Strongly Disagree

Semantic Differential Scale:

Questions on Habib Bank Limited (HBL)

Semantic differential is a type of a rating scale designed to measure the connotative meaning of objects, events, and concepts. The connotations are used to derive the attitude towards the given object, event or concept. The semantic differential is today one of the most widely used scales used in the measurement of attitudes. One of the reasons is the versatility of the items.

The format of Semantic scale:

Fast -- -- -- -- -- -- -- Slow

Large -- -- -- -- -- -- -- Small

Plain -- -- -- -- -- -- -- Stylish

In-Expensive -- -- -- -- -- -- -- Expensive

Questions:

Select the nearest option to Good or Bad.

Q.1 How would you evaluate the quality standards of HBL?

Good 1 – 2 – 0 – -1 – -2 Bad

Q.2 How do you see the ATM service of HBL?

Good 1 – 2 – 0 – -1 – -2 Bad

Q.3 How you perceive or rate the HBL credit card facility?

Good 1 – 2 – 0 – -1 – -2 Bad

Q.4 What is the level of experience in opening you bank account at HBL?

Good Experience 1 – 2 – 0 – -1 – -2 Bad Experience

Q.5 How do you see the car financing service provided by HBL?

Good 1 – 2 – 0 – -1 – -2 Bad

Q.6 Do the advertisement of HBL increase your interest in having bank account at HBL?

Interested 1 – 2 – 0 – -1 – -2 Not Interested

Q.7 Do the branches of HBL are easily accessible to you home or office?

Near 1 – 2 – 0 – -1 – -2 Very Far

Q.8 How do you rate the online banking system of HBL?

Good 1 – 2 – 0 – -1 – -2 Bad

Q.9 Does the loan offering service at HBL is reliable?

Reliable 1 – 2 – 0 – -1 – -2 Unreliable

Q.10 How much you are satisfied with the overall banking system of HBL?

Satisfied 1 – 2 – 0 – -1 – -2 Unsatisfied

Behavior Intention scale:

Questions on Ferrari

The semantic differential scale measures the stated inclination of a person to engage in a specified behavior. In most of the studies described below the behavior was a purchase but the items are general enough to refer to non-purchase behaviors as well (e.g., likelihood of shopping at a store, paying attention to an ad, using a coupon). An early use of the scale was for measuring a consumer’s intention to deal with the same sales person as used previously.

Questions:

Q.1 Would you buy Ferrari luxury cars?

Definitely will Probably will Might or might not Probably not Definitely not

Q.2 Would you go for Ferrari other than regular colors i-e red or black?

Definitely will Probably will Might or might not Probably not Definitely not

Q.3 Would you buy Ferrari motorbikes, if offered to the market?

Definitely will Probably will Might or might not Probably not Definitely not

Q.4 Would you like to Ferrari to make fuel efficient green cars?

Definitely will Probably will Might or might not Probably not Definitely not

Q.5 Would you buy Ferrari jet skies?

Definitely will Probably will Might or might not Probably not Definitely not

Q.6 Will you visit Ferrari showroom, if opens in you city?

Definitely will Probably will Might or might not Probably not Definitely not

Q.7 Would you like to have maintenance of your Ferrari from the company?

Definitely will Probably will Might or might not Probably not Definitely not

Q.8 Will you recommend to buy Ferrari to your friends or cousins?

Definitely will Probably will Might or might not Probably not Definitely not

Q.9 If you are given a chance to drive Ferrari, will you experience it?

Definitely will Probably will Might or might not Probably not Definitely not

Q.10 If Ferrari offers a car on installments, will you go ahead and buy it?

Definitely will Probably will Might or might not Probably not Definitely not

Rank Order Scale:

Questions on Nokia Cell phones

A Rank Order scale gives the respondent a set of items and asks them to put the items in some form of order. The measure of 'order' can include such as preference, importance, liking, effectiveness and so on.

Format:

Please write a letter next to the four evening activities below to show your preference. Use A for your most preferred activity, B for the next preferred, then C for the next and then D for the least preferred.

__ staying in and watching television__ going bowling__ going out for a meal__ going to a bar with a friend

Questions:

Use A for your most preferred activity, B for the next preferred, then C for the next and then D for the least preferred.

Q.1 What will you prefer the most in Nokia cell phones?

__ GPRS/MMS__ Bluetooth__ Camera __ Music Player

Q.2 What price level you will go for purchasing a Nokia handset?

__ Rs.2000__ Rs.3000__ Rs.5000__more than 10,000

Q.3 What advertisement you will prefer the most for Nokia mobile phones?

__ TV__ Billboards__ Newspapers, Magazines__ Internet

Q.4 How you want to purchase Nokia handset?

__Company’s franchise or outlet__ Any cell phone shop__ Order on Internet__ Through any friend or cousin who is using Nokia phone

Q.5 What color you will prefer for you Nokia cell phone?

__ Steel bodied (silver)__ Black or White__ Youthful colors like Red, Blue, Orange etc__ Any color

Q.6 What design you will prefer most for your handset?

__ Sleek & Elegant__ Plain or Normal__ Slide up phone__ Flip open phone

Q.7 What camera type you will prefer for your Nokia handset?

__ 2MP__ 3.2 MP__ 5 MP__ 8 MP

Q.8 What major accessory you will prefer the most with your Nokia handset?

__ Car charger__ Headphones__ External memory stick__ Nokia PC suit disk

Q.9 How much warranty time you want for your Nokia cell phone?

__ 10 months__ 1 year__ 1.5 year__ 2 years

Q.10 Which Nokia mobile phone will you prefer the most?

__ Phone with bluetooth__ Phone with camera__ Phone with dual SIM__ Phone with 3G Technology