#likeablepartners likeable partners webinar 7/6. #likeablepartners agenda kudos july’s featured...
TRANSCRIPT
#likeablepartners
Agenda• Kudos
• July’s Featured Partner
• August’s Featured Partner
• Deep Dive into Twitter
• Q&As + Grand Prize
#likeablepartners
Kudos10+ Clients:
Mike Remer @ Locally LikedLocal Search Essentials
-40% commission/discount on ALL clients!
5+ Clients:Holly Lakatosh @ Court Clerk
-30% commission/discount on ALL clients!
3+ Clients: David Koder, Michael Longworth, Neil Surgenor, John
Vincent Kriney, Stuart Baddiley, Tracy Graziani
New Partners: Don Brown, Ryan Enright
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July’s Featured Partner
• Congrats to the Local Search Essentials team!
• Local Search sourced 13 clients in June• July’s perk- Inc.com article written by
Dave
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August’s Featured Partner
• It could be you!• The partner who sources the MOST
new clients or hosts an initiative that results in sales
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Perks of Being a Featured Partner
• Top Listing on Likeable Local’s Partner Page (likeablelocal.com/partners)
• Social Promotions from Dave & Likeable Local
• Credibility
• Guest Blog on Likeable Local’s Blog
• For August- Inc.com article
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Strategize on Twitter
• LISTEN to conversations that matter
• RESPOND to everyone
• REPEAT great content
• HASHTAG wisely
• USE tools (like Likeable Hub)
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Start Listening
! Type in keywords
Establish keywords related to your
company/customers
1. Listen Strategically
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Why Listen?
Why Listen?o Make people feel heard
o Gain a better understanding of your customers
o Uncover new opportunities
o Contribute to future product planning & discover customers’ likes, dislikes, wants & needs
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Identify WHAT & WHO To Listen To
FIRST, ASK YOURSELF THESE QUESTIONS:
• “What’s important to your business?”
• “What’s important to your customers?”
• “Who is important to your customers?”
• “Who is important in your industry?”
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Choose The Right Keywordso Identify the right keywords
and phrases that’ll give you the most relevant Twitter conversations!
o Listen to industry influencers!They’re the people who your customers are also listening to!
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2. Respond to Everyone
80% of Customer Service inquiries go
unanswered on social media
By being in the top 20%, you can establish your company as
a leader
Source: Adweek
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The Power of Responding
71% of customer complaints on Twitter go unanswered
YET, 83% of people appreciate being answered
by a company when they receive a response.
So on Twitter, respond to EVERYONE with a timely &
pertinent response
Source: Maritz Research
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How To Respond
1) Respond quickly and publicly• Always apologize • Mention you’ll send a private message • This lets the commenter, and anyone else
listening know that you’re also listening2) Resolve privately• Avoid further public back and forth, and fix
the problem!
3. Repeat Great Content
– The average shelf life of a
tweet is 20 minutes
– How do you maximize your
Twitter exposure?
– REPEAT TWEETS!
– “Repeating a tweet gets you
86% as much performance as
the initial tweet!”
– Twitter Reverb helps with
repeating
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Why Hashtag?
o Hashtags = trackable Twitter keywords!
o Hashtags let your tweets become part of larger conversations to gain more visibility
Source: Go Brand Go
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Hashtag Tips1)Create a hashtag
before promoting an initiative
2)Make it simple
3)Make it easy to use
4)Make it FUN (and informative)!Source: Front Man Marketing
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5. Use Tools Succeeding on Twitter requires care and regular
attention, which takes time and resources!
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Likeable Hub
• Easily schedule Twitter content
• Automatic Tweets with Expert & Pro
• Tweets Reverbed! • Listening &
responding made easy