LIKE & RT:Crafting Social Media Messaging

that Gets Noticed

Cindy LeonardSenior Manager, Technology Program

Bayer Center for Nonprofit Management at Robert Morris UniversityDecember 2012

Agenda

• A few words on Strategy

• Crafting a Message

• On the Back End

• Practice

Social Media Strategy

Measuring

ToolsAudience

Goals

Strategy

Content

Content Strategy

Source: www.warhol.org/exhibitions/2011/heroesandvillains/images/WB_20110907_installshot1_large.jpgSource: lh6.ggpht.com/-4DVxD2F4XL8/S0jDU7PS01I/AAAAAAAAACo/DRHxxgmMbDA/girl.jpg

Content Strategy

Source: lh6.ggpht.com/-4DVxD2F4XL8/S0jDU7PS01I/AAAAAAAAACo/DRHxxgmMbDA/girl.jpg

• In-house?• Time• Talent• Resources• Who? What? When?

• Guests?• Who? What? When?

Content Strategy

Source: www.warhol.org/exhibitions/2011/heroesandvillains/images/WB_20110907_installshot1_large.jpg

• Finding the Gems?• Where?• Who?

• Format?• Repurpose• Recycle• Remix

Editorial Calendar

Creator: Bob Hazlett, http://onehalfamazing.com/blogging/social-media-calendar-template/

Crafting a Message

• Make it personal• Be creative• Be brief• Make the call to action obvious

Make it Personal

Be Creative

Be Brief

Make the “Ask” Obvious

On the Back End

• Have a Page (where applicable) not a Profile.• Make sure your website is a home base for

people to visit & take action (with up-to-date content).

• Make it easy for people to find your social media channels.

• Fill out your social media profile(s) completely.

Questions?

Let’s practice!