Media Contact: Heidi Hall831.645.1538 | hhall@lightandmotion.com

BEYOND BRIGHT

LIGHT & MOTION LOGO STYLE GUIDEAn inspiring design, that swirls into your imagination, will find itself in the confluence between inspiration and action, blurring the boundaries between night and day, nudging one to fully realize the more playful side of the outdoors. It’s about flaunting unpredictability and charging one’s soul.

In order to best solidify the eccentric nature and associations of the design, it is important that it’s presentation remains consistent.

Web SafeFour Color Process

C.0M.75Y.85K.0

Spot Color

PantoneOrange021U

RGB

R.255G.105B.51

#FF6933

Web Safe

Web Safe

Web Safe

Four Color Process

Four Color Process

Four Color Process

C.78M.29Y.1K.0

C.69M.24Y.15K.0

C.61M. 53 Y.48K.19

Spot Color

Spot Color

Spot Color

PantoneProcess BlueM

Pantone7703U

Cool Gray 10c

RGB

RGB

RGB

R.0G.153B.204

R.76G.157B.191

R.0G.153B.204

#0099CC

#4C9DBF

#65656A

BLUE LIGHTDANCE (DIVE)

SECONDARY BLUE

LOGO TYPE

ORANGE LIGHTDANCE

LIGHT & MOTION | COLOR GUIDELINES

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CLEAR SPACE AND SIZINGThe spacing should have a line height’s width above and below the logo and two line’s height width to each side in any application.

Minimum online sizing should be no smaller than 175 pixels without prior approval.

Minimum print sizing should be no smaller than .5 inches.

ONLINESmallest Size at 175 pixels

PRINTSmallest Size at .5 inches

x

x

x

LIGHT & MOTION | LOGO GUIDELINES

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CORRECT USAGEBuilding the Light & Motion brand is about convincing people to take their favorite outdoor activities into night’s arena. This requires an element of trust that has to be built over time. With correct and consistent application of the brand’s logo, we can better anchor the symbol within the various outdoor communities. The logo can be an instantly recognizable

symbol with a powerful emotional charge.

Use Gray Logotype version with text version on white backgrounds to maximize contrast and visual impact

Use white text versions on black background to maximize contrast and visual impact

For one-color logo, change the lightdance to either black or white, matching the text color, contrasting to the background.

Logos can overlay images with clean, open sections that do not compete with the logo.

LIGHT & MOTION | LOGO GUIDELINES

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IMPROPER USAGEConsistent and clear presentation of the logo is an important aspect of the brand’s identity. Please do not modify the logo without contacting us first.

Don’t use unauthorized colors.

Don’t distort the aspect ratio. Don’t present the logo tilted.

Don’t overlay logo in a busy image. Don’t move, resize or modify without prior approval.

Don’t apply drop shadow. Don’t outline the wordmark.

Don’t substitute with other fonts.

Don’t frame white text version inblack color on white background.

MOTION LIGHT &

LIGHT & MOTION | LOGO GUIDLINES

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