=lift(social, 2015): kevin shively

#LIFTSocial

The State of Social MarketingKevin Shively

Simply Measured

#LIFTSocial

• Leads the Content Marketing team at Simply Measured.

• Has been using social media for marketing since 2003.

• Spent seven years as a print journalist.

• Is Incredibly vain…there’s no reason for a picture of himself here. He’s right in front of you!

Kevin Shively

#LIFTSocial

How many of you remember MySpace?

#LIFTSocial

How many of you remember THIS MySpace? 2003 MySpace?

#LIFTSocial

Social Media provided a FREE way to reach an audience…

Not pictured: probably a pooka

shell necklace

#LIFTSocial

Then Facebook (or rather, thefacebook) Launched…

#LIFTSocial

Publishers, Brands, Agencies Ignored it:Social media is a fad, not for marketing or advertising.

#LIFTSocial

Google Trends: Social Media Marketing

YouTube Launched

Twitter Launched

Facebook Fan Pages Launched

#LIFTSocial

#LIFTSocial


YouTube Launched

Twitter Launched


Pinterest and Instagram LaunchedFacebook and Twitter Ads Launched

1 billion Tweets per Week

#LIFTSocial

December 01, 2007

#LIFTSocial


YouTube Launched

Twitter Launched


Pinterest and Instagram LaunchedFacebook and Twitter Ads Launched

1 billion Tweets per Week

Snapchat Launched

MeerkatLaunched

Instagram Ads LaunchedPromoted Pins LaunchedTumblr Ads LaunchedGoogle+ Ads Launched

Facebook buys Whatsapp and Oculous

Instagram launches Discover feature Periscope Launched

#LIFTSocial

Was that hard to follow?

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Social marketing from 2003-2013 was about adaptability.

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Social marketing TODAY is about discipline.

#LIFTSocial

Social Marketing Discipline:1. Do what you can do

2. Don’t try to do what you can’t

3. Know the difference

#LIFTSocial

#LIFTSocial

Social media teams have three distinct needs:

• Centralized strategy and planning• Direction tied to business goals• Dedicated tactical execution

28% of time spent online is social networking (1.72 hours daily).

Source: GlobalWebIndex

Social Media ad spend is more than $23 billion in 2015.

#LIFTSocial

#LIFTSocial

Social media teams have three distinct needs:

• Centralized strategy and planning• Direction tied to business goals• Dedicated tactical execution

28% of time spent online is social networking (1.72 hours daily).

Source: GlobalWebIndex

28% of time spent online is social networking (1.72 hours daily).Source: GlobalWebIndex

#LIFTSocial

“Great things in business are never

done by just one person. They’re done

by a team of people.”-Steve Jobs

#LIFTSocial

#LIFTSocial

Teams aren’t much bigger…But social marketing is.

#LIFTSocial

#LIFTSocial

Next Steps: How Do You Get There?

1. Research Best Practices

2. Create an action plan

3. Share with your boss

THANK YOU#LIFTSocial

THANK YOU#LIFTSocial