Lift your SalesLift your SalesTop 10 EnablersTop 10 Enablers

I am Deepankar (Dee)I am Deepankar (Dee)

Co-founder of BetterCampaign.in Co-founder of BetterCampaign.in

A platform for Digital MarketingA platform for Digital Marketing

Top 10 enablersTop 10 enablers• SEO complianceSEO compliance

• Mobile existenceMobile existence

• Regular Content generationRegular Content generation

• Social Handles (FB, @Twitter, @Instagram, Social Handles (FB, @Twitter, @Instagram, @LinkedIn, @Pinterest)@LinkedIn, @Pinterest)

• Search Presence (Listing, Maps, Keywords)Search Presence (Listing, Maps, Keywords)

• Simple and integrated payment optionsSimple and integrated payment options

• Conversion TrackingConversion Tracking

• Online Support (Call , Chat & Email)Online Support (Call , Chat & Email)

• Google Webmaster IntegrationGoogle Webmaster Integration

• Cross-channel Media buyingCross-channel Media buying

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ExampleExample

AdAd

OrganicOrganic

AdAd

SEO ComplianceSEO Compliance

Google should be able to see Google should be able to see your website and say, yes - this your website and say, yes - this is the best shop I should take is the best shop I should take my search users tomy search users to..

TakeawaysTakeaways

1. Review with a SEO company 1. Review with a SEO company on the structure of the website on the structure of the website for technical aspects.for technical aspects.

2. Produce content 2. Produce content

Mobile ExistenceMobile Existence

70% of online shopping is now 70% of online shopping is now shifting to mobiles shifting to mobiles

TakeawaysTakeaways

1. Ensure your shop is mobile 1. Ensure your shop is mobile responsiveresponsive

2. If the business demands, have 2. If the business demands, have an appan app

Regular ContentRegular Content

40% of people who engage 40% of people who engage using content using content BUY within BUY within 30 days30 days

TakeawaysTakeaways

1. Produce regular content for 1. Produce regular content for your social handlesyour social handles

2. Have a blog and establish 2. Have a blog and establish thought leadershipthought leadership

Social HandlesSocial Handles

Over 5 million companies advertise on Over 5 million companies advertise on FacebookFacebook

TakeawaysTakeaways

1. Have a FB Page (1. Have a FB Page (facebook.comfacebook.com))

2. If your business can leverage images, 2. If your business can leverage images, create an instagram and Pinterest presence create an instagram and Pinterest presence (via the app)(via the app)

3. Have a Twitter account (3. Have a Twitter account (www.twitter.comwww.twitter.com))

4. Have a YouTube account4. Have a YouTube account

(www. (www. youtube.comyoutube.com))

4. Have a LinkedIn account (4. Have a LinkedIn account (linkedin.comlinkedin.com))

Search PresenceSearch Presence

No need to explain the need of No need to explain the need of Google :)Google :)

TakeawaysTakeaways

1. Add your business to Google 1. Add your business to Google MapsMaps

Go to Go to www.google.com/businesswww.google.com/business and follow instructionsand follow instructions

2. Add work hours, call numbers, 2. Add work hours, call numbers, address, photos etcaddress, photos etc

3. SEO compliance will add further 3. SEO compliance will add further valuevalue

Payment OptionsPayment Options

How would people buy easilyHow would people buy easily

TTakeawaysakeaways

1. Payment Links support1. Payment Links support

2. Add to cart gateway support2. Add to cart gateway support

3. Wallet support3. Wallet support

Conversion TrackingConversion Tracking

If you can’t measure it, you can’t If you can’t measure it, you can’t improve itimprove it

TakeawaysTakeaways

1. Enable Google Analytics 1. Enable Google Analytics Tracking (Tracking (analytics.google.comanalytics.google.com))

2. Setup conversion goals2. Setup conversion goals

3. Measure daily / weekly3. Measure daily / weekly

Online supportOnline support

Say hello when live!Say hello when live!

TakeawaysTakeaways

1. Enable push notifications1. Enable push notifications

2. Enable live chat (intercom.io 2. Enable live chat (intercom.io for example)for example)

3. Setup a FAQ/Knowledgebase 3. Setup a FAQ/Knowledgebase for frequent questionsfor frequent questions

4. Have a bold and clear phone 4. Have a bold and clear phone number to reach out tonumber to reach out to

Google WebmasterGoogle Webmaster

Peek into whats happening on Peek into whats happening on your siteyour site

TTakeawaysakeaways

1. Setup Webmaster1. Setup Webmaster

2. Track broken links and get it 2. Track broken links and get it fixedfixed

3. Track search queries and know 3. Track search queries and know whats being searched for youwhats being searched for you

Cross channel media buyCross channel media buy

Turbo charge your salesTurbo charge your sales

TakeawaysTakeaways

1. Buy paid ads on Google and 1. Buy paid ads on Google and FB+InstagramFB+Instagram

2. Track them back and optimize2. Track them back and optimize

3. Boost content and sales3. Boost content and sales

Happy Selling!!Happy Selling!!http://www.bettercampaign.inhttp://www.bettercampaign.in