lifestyle project final1
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LIFESTYLE
INDEX
Topics Page No.Executive Summary 1Acknowledgement 21) Introduction 3
2) About Lifestyle (Rajouri Garden) 4-6
3) About Lifestyle Concept: 7-16
a) Product Portfolio
b) Price Points
4) Market Share of the Various Products
17-20
5) Customer Profile 21-22
6) SWOT analysis 23-24
7) Data Analysis: 25-92
a) Research Methodology
b) Sampling Technique
c) Analysis of 200 Questionnaire of the store
d) Analysis of 50 Questionnaire of the market
8) Findings and Interpretations 93-98
a) of the store
b) of the market
9) Suggestions and Recommendations 99
10) Bibliography 100
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LIFESTYLE
EXECUTIVE SUMMARY
The Apparel Industry has undergone dramatic change for the past several years, due to
the entry of new brands and companies.
At Lifestyle, we have tracked, analyzed and modeled many of these changes, working
closely with our customers (internal and external) to generate vital business intelligence
and make key strategic decisions.
Lifestyle has witnessed a rapid growth in the country during the last decade. It has
provided numerous openings to a large pool of youth. But, unconventional work hours,
young workforce and high rate of competition have come to characterize this growing
industry which is finding itself at the cross roads when it comes to deal with its people.
This project was undertaken with the sole objective of analyzing the project given to me
is to study the consumer preference of the Lifestyle Concept of the store Lifestyle .
Lifestyle section wants its customers to feel at the top with mind-blowing combination
of never ending beauty, absolute romance and resilience. The fragrances added to this
section add fragrance to life which is very unique and exotic.
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ACKNOWLEDGEMENT
I wish to acknowledge my indebtness to all those who assisted and advised me during the
research work, without whose guidance and invaluable support and time, the report
would not have been completed.
I would like to thank Mr. Chandru (Assistant Concept Manager-Lifestyle Concept), Mr.
Shailendra (Store Manager-Lifestyle Concept), Mr. Shree (Floor Manager-Lifestyle
Concept) for all the efforts and co-operation to make me understand the concept and to
learn difficulties and pathways to solve them.
I also wish to acknowledge the following for their support. Mr. Parikshit Sharma (Vice President-Lifestyle Store)
Mr. Satya
Mr. Jaishay (Human Resource Manager)
Staff members of Lifestyle Store. (Rajouri Garden)
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LIFESTYLE
INTRODUCTION
Headquartered in Dubai at the Oasis Mall, The Landmark Group, founded in 1973, was
started with the mission of becoming the foremost retailer in the Middle East, by
providing customers with a large variety of high quality products at exceptional value
under one roof.
From a single childrens store in Bahrain, the Landmark Group has expanded
exponentially today with 300 Stores in the Gulf and Middle East and staff strength of
over 4,000.
The main proposition of the Landmark Group is its product and concept innovation.
The entire retail experience revolves around its Concept stores, which have been
designed and engineered to suit evolving customer needs and lifestyles.
The five Concepts of the Landmark Stores are Baby Shop, Splash, Shoe Mart, Home
Centre and Lifestyle .
Multi-branded retail outlet model has been adopted by The Landmark Group in the
Indian market. Lifestyles retail outlets in India are mostly known and preferred by the
availability of a numerous variety of merchandise under each of its five concepts.
The foundation of Landmark Group is built on the philosophy that the 'Customer comes
first'.
The 3 pillars on which the Landmark Group continues to grow exponentially, ventures
into new markets and Captures greater market share are- Carefully listen. Constantly
adapt. Always deliver.
[Source:7 th December,2007,Lifestyle Stores,www.lifestylestores .co.cc]
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LIFESTYLE (RAJOURI GARDEN)
Lifestyle store was opened up in Rajouri Garden on 2 nd December, 2005.
The store revolves around 5 Concepts in each of its outlet. Its brands ranges in both
branded and non branded domestic, International and in house brands.
The five Concepts of Lifestyle are Baby Shop, Splash, Shoe Mart, Home Centre and
Lifestyle .
Products kept under each Concept:
Baby Shop:
It keeps a complete range of Formal wear, Casual
wear, Party wear, Sports wear, Inner wear,
Outerwear, sleepwear for both boys and girls and
accessories adding to its range.
Some of the few brands kept are:
Gini & Johny, Disney, Barbie, Lilliput,Ruff, Juniors, Artex, Neva, Swan, Alamode,
Square, JRS active, Juniors, Disney, Sportking, Pigeon, Johnson & Johnson, Pampers,
Strieble, Avent, Mother Care, Smart fortune etc.
[Source:12 th December,2007,Lifestyle Stores,www.lifestylestores
.com/pages/store_locator.htm]
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Splash:
Splash includes a wide range of both mens and
womens Casual Wear, Formal Wear, Party Wear,
Ethnic Wear, Innerwear and Sports Wear.
Some of the few brands kept under Womens wear
are:
Madame, MS, Levis, Lee, Pepe Jeans, Lee Cooper, Expozay, Melange, Biba, W,
Enamor, Sweet dreams, Triumph, Lady Care, Vanity Fair, Jockey, Juliet, Zync, Numero
Uno, Lovable, Allen Solly etc.
[Source:12 th December,2007,Lifestyle Stores,www.lifestylestores
.com/pages/store_locator.htm]
Some of the few brands kept under Mens wear are:
Nexus, Provogue, Black Berrys, Numero Uno, Louis Philippe, Pepe Jeans, Allen Solly,
Van Heusen, Zync, Jockey, Nike, Shapes, Reebok, Levis, Arrow, Adidas, Tycoon,
Wills, Colour Plus, Indian Terrain, Chromozome, Tommy Hilfiger etc.
Shoe Mart:
Shoe mart has an exclusive collection of shoes
and accessories. The range includes brands like
Reebok, Nike, ID, Hidesign Bags, Woodland,
Schuz, Xpressions, Red Tape, Baggit, Club tree,
Roselle etc.
[Source:12 th December,2007,Lifestyle Stores,www.lifestylestores
.com/pages/store_locator.htm]
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Home Centre:
Home Classics range includes everything from homeware, to gifts, to furniture and
furnishings from across the world. An extensive collection of Lamps, carpets, curtains,
rugs, table linen, bed linen, glassware, crockery, cutlery, cookware, furniture and even
artificial plants, trees and flowers are included in the Home Centre section. Some of the
brands present in the store are: Swayam, Portico, Magpie, Crystal de etc.
Lifestyle Concept:
Lifestyle has the widest range of:
Exquisite Fashion Jewellery - Gili,
Ishi's, Nirvana, Carbon, Sparkles,
AdoraWatches - Titan, Citizen, Espirit,
Swatch, Tommy Hilfiger, Armani, Tag
Huer, Tissot, Mexx, Pierre Cardin,
Giordano, Police, Fossil and DKNY.
Sunglasses - Rayban, Polo Sport, Image, Sprint, Oakley, Scott, Espirit, Elle,
Giordano, Oxydo, Provogue, Tommy Hilfiger, Polaroid, Miame Blues and Levis.
Cosmetics - Revlon, L'Oreal, Chambor, Elizabeth Arden, Dianao-London,Maybelline, Artdeco, Lakme and Bourjois.
Fragrances - Hugo Boss, Calvin Klein, Azzaro, Burberry, Ferrari, Cartier, Lanvin,
Ted Lapidus, Cuciano Soprani, Faconnable, Tommy Hilfiger, Gant, Escada,
Lacoste, Valentino, Gucci, Evaflor, Jacquer Bogart, Thais, YvesSaint Laurent,
Joop, Jennifer Lopez, Adidas, Espirit, Tabac, Harley Davidson, Britney Spears,
Davidoff, Nina Ricci, Jacomo Trusardi, Mont Blanc, Carolina Herrera, Rochas,
Dunhill, Novae, Jenne Arthan, Parcolux, Aigner, Fahrenhiet Dior, Jadure, Pure
Poison and Miss Dior Cherier.
Health & Beauty - Shahnaz Hussain, Biotique, Lotus, VLCC.
[Source:12 th December,2007,Lifestyle Stores,www.lifestylestores
.com/pages/store_locator.htm]
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Lifestyle Concept
The project given to me is to study the consumer preference of the Lifestyle Concept of
the store Lifestyle.
Lifestyle section wants its customers to feel at the top with mind-blowing combination
of never ending beauty, absolute romance and resilience. The fragrances added to this
section add fragrance to life which is very unique and exotic.
Product Portfolio
Exquisite Fashion Jewellery - Gili, Ishi's, Nirvana, Carbon, Sparkles and
Adora.
Adult Gifts:
Watches - Titan, Citizen, Espirit, Swatch, Tommy Hilfiger, Armani, Tag Huer, Tissot,
Mexx, Pierre Cardin, Giordano, Police, Fossil and DKNY.
Sunglasses - Rayban, Polo Sport, Image, Sprint, Oakley, Scott, Espirit, Elle, Giordano,
Oxydo, Provogue, Tommy Hilfiger, Polaroid, Miame Blues and Levis.
Cufflings State Express
Pens Cross, Parker, Sheaffer, Waterman.
Electronic Items Philips
Cosmetics & Fragrances
Cosmetics - Revlon, 'Oreal, Chambor, Elizabeth Arden, Dianao-London, Maybelline,
Artdeco, Lakme and Bourjois.
Fragrances - Hugo Boss, Calvin Klein, Azzaro, Burberry, Ferrari, Cartier, Lanvin, Ted
Lapidus, Cuciano Soprani, Faconnable, Tommy Hilfiger, Gant, Escada, Lacoste,
Valentino, Gucci, Evaflor, Jacquer Bogart, Thais, YvesSaint Laurent, Joop, Jennifer
Lopez, Adidas, Espirit, Tabac, Harley Davidson, Britney Spears, Davidoff, Nina Ricci,
Jacomo Trusardi, Mont Blanc, Carolina Herrera, Rochas, Dunhill, Novae, Jenne Arthan,
Parcolux, Aigner, Fahrenhiet Dior, Jadure, Pure Poison and Miss Dior Cherier.
Teen Gifts- Key Chains etc.
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Fashion Accessories Earrings, Necklaces, Bracelets, Cufflings, Bindis, Hair brushes,
Mens accessories, Fashionable waist belts, Baby Pins, Hair Bands and Artificial
Jewellery of Estelle etc.
Health & Beauty - Shahnaz Hussain, Biotique, Lotus, VLCC.
Price Points of the products:
1) Adult gifts:
a) Watches
Brands Name of the Supplier Price Points
For Mens
Price Points
For WomensTommy Hilfiger Titan Industries Pvt. Ltd. Rs.4995-10000 Rs.3995-6000Espirit M.P. India Rs.3450-6000 Rs.2450-5500Mexx M.P. India Rs.3000-6450 Rs.2950-6000Pierre Cardin M.P. India Rs.2450-10000 Rs.3250-9000Giordano Megan Impex Rs.3450-6950 Rs.2500-6000Swatch Swatch India Pvt. Ltd. Rs.3250-5950 Rs.2350-6500Police Ganga Watches Ltd Rs.10000-18000 Rs.4600-10000Citizen Ganga Watches Ltd Rs.2300-22000 Rs.1900-23000Fossil Priority Marketing Pvt. Ltd. Rs.5000-7500 Rs.4300-6000DKNY Priority Marketing Pvt. Ltd. Rs.7050-11000 Rs.6210-10000Armani Rs.10000-27550 Rs.11000-20000Tissot Swatch India Pvt. Ltd. Rs.5500-30000 Rs.7600-15000Tag Heuer LVMH Rs.26800-450000 Rs.35100-
450000
[Source:23rdecember,2007,Lifestyle Stores,www.sebi.gov.in/dp/titanlof.pdf]
b) Sunglasses:
Brands Price RangeOakley Rs.5000-26000Espirit Rs.3000 onwardsElle Rs.1500 onwardsOakley Rs.5000 onwardsGiordano Rs.3000 onwardsTommy Hilfiger Rs.3000 onwards
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Polo Sport Rs.3000 onwardsPoloroid Rs.2000 onwardsMiami Blues Rs.1000 onwardsLevis Rs.3000 onwardsProvogue Rs.2000 onwards
Polo Club Rs.1000 onwardsRay Ban Rs.3000 onwards
c) Pens:
Brands Price RangeCross Rs.795-7200Parker Rs.500-15000Sheaffer Rs.250-4500Waterman Rs.1400-17000
d) Electronic Items:
Brands Price RangePhilips Rs.595-12995
e) Cufflings:
Brands Price RangeState Express Rs.95-4952) Fine Jewellery:
a) Gili JewelleryProducts Price RangePendants Rs.1300-50000Rings Rs.2300-45000Earrings Rs.4000-50000Chains Rs.1400-5000
b) Nirvana JewelleryProducts Price RangePendants Rs.2500-36000+
Rings Rs.3000-30000+Earrings Rs.3000-30000+Chains Rs.1800-3000+
Nose Pin Rs.2600-5000+Bangles Rs.22000-100000+
Necklaces Rs.14000-26000+
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c) Carbon Jewellery:Products Price RangePendants Rs.2750-34000+Ladies Rings Rs.4250-34000+Earrings Rs.4950-36000+
Chains Rs.1950 - 4250Mens Rings Rs.9950-18950+
Necklaces Rs.10950-31950+
d) Sparkles Jewellery:
Products Price RangePendants Rs.1000-30000+Ladies Rings Rs.1900-30000+Earrings Rs.3500-35000+Chains Rs.1100 - 3000Mens Rings Rs.10000-25000
e) Adora JewelleryProducts Price Range
Pendants Rs.3000-30000Ladies Rings Rs.5000-30000Earrings Rs.3500-40000Chains Rs.2000-4000Bracelets Rs.50000+Mens Rings Rs.15000-36000
Necklaces Rs.20000-50000+
3) Fragrances:
a) Intercraft Trading Pvt. Ltd., Mumbai. (Distributors of designer fragrances and
cosmetics)
Premium Brands Price RangeHugo Boss, Azzaro, Burberry, Ferrari,
Cartier, Lanvin, Ted Lapidus, Cuciano
Soprani, Faconnable, Tommy Hilfiger,
Gant, Escada, Lacoste, Valentino, Gucci,
Perfumes Rs.650-5500
Deodrants-Rs.650-990
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Britney Spears, Nina Ricci,
Mid Range BrandsEvaflor, Jacquer Bogart, Thais, Rs.160-1200
b) Beauty Impex Pvt. Ltd.
Premium Brands Price RangeYvesSaint Laurent, Joop, Jennifer Lopez,
Davidoff
Perfumes Rs.650-5500
Deodrants-Rs.650-990Mid Range Brands
Adidas, Espirit, Tabac, Harley Davidson Rs.160-1200
c) M.K.P Distributors, Mumbai.
Premium Brands Price RangeJacomo Trusardi, Mont Blanc, Carolina
Herrera, Rochas, Dunhill, Novae
Rs.1400-3500
Mid Range BrandsJenne Arthan, Parcolux Rs.200-1100
d) Harmony Distributors Pvt.Ltd.
Brands Price RangeCalvin Klien Rs.995-3700
Aigner Rs.1400-2980Fahrenheit Dior, Jadure, Pure Poison and
Miss Dior Cherier.
Rs.1180-4450
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4) Fashion Accessories:Products Price Range
Earrings Rs.25-245Estelle Rs.45-2078
Bracelets Rs.35-99 Necklaces Rs.40-175Hair Bands Rs.29-325Rubber Bands Rs.15-30Baby Pins Rs.29-55Mens Bracelets & Neckline 55-125Hair Brushes Rs.275-545Bindis Rs.25-99
5) Health and Beauty:
a) Shahnaz Hussain
Products Price RangeSindoor Rs.110Gem Therapy Rs.575Sun Screen Rs.120-545Gold Range Rs.375-525Pearl Cream Rs.440-450Moisturizer Rs.400Shampoo Rs.290-590Hair Oil Rs.290-590Massage Cream Rs.220-3000Henna Rs.220-495Hair Pack Rs.200-375Face Pack Rs.155-575Soap Rs.38-130Mens RangeShaving Cream Rs.90After Shave Lotion Rs.400After Shave Moisturizer Rs.110
b) Lotus:
Products Price RangeGels Rs.110-180Shampoo Rs.75&135Sun Screen Rs.125-295Hair Oil Rs.195
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Cream Rs.110-180Face Mask Rs.400Hair Pack Rs.155
c) Biotique:
Soap Rs.30-70Creams Rs.180-520Lotion Rs.150-280Shampoo Rs.150-700Lip Balm Rs.135Oil Rs.135Conditioner Rs.135Kajal Rs.95Mens Range Rs.180
d) VLCC
Soap Rs.15-27Creams Rs.140-375Lotion Rs.95-425Shampoo Rs.55-220Toner Rs.95 & 295Oil Rs.50-415Massage Cream Rs.140Face Wash Rs.95 & 295Cleansing Milk Rs.95 & 295Scrub Rs.160-450Packs Rs.140 & 550Foot Care Rs.95 & 295Henna Rs.55
[Source:28 December,2007,Lifestyle Stores,www.megamalls.in/index.php]
6) Cosmetics
Products/ Bourjoi Maybelli Artdeco Dianao Revlon Lakme Cham Lorea
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Brands(inRs.)
s ne -London
bor l
EyeShadow
215-360 129&199 300 225 250-395
125 395 375-425
LipGlosses 475-520 - 700 295 170-250 95-180 385 450
NailPaints
125-260 55 450-750 110-165 85&115
60 210 225&350
Glitters 555 - 450 295 450 60 - 619Lipstick +Gloss
550 119&199 600 295 225-500
165 395 470
Eye Pencil 180 199 300 155-195 135-285
50-125 170-275
360
Lip Pencil 185 179 350 155-195 135-285
99 185 380
Lip Stick 475-555 299 525 225-325 245-500
140-275
315-445
445-499
Foundation
575 349-449 1625 450 120-495
75&95 440-695
510-710
Blushers 525 - 415 - 325 - 415 530Lipstick +Lipliner
320 - 1100 275 - 275 495 -
Concealer 550 299 600 295 350 175 - 499Mascara 390-575 219 600 300 220-
375150 315 380-
550LiquidEyeliner
400 299 650 310 250-375
45&95 280 410
Compact 320-700 129 1500 415 225-450
70&155
575 675-695
EyelinerGlitter
- - - 345 - 99 - -
LiquidLipstick
- - - 315 225-500
180 380 450
[Source:28 December,2007,Lifestyle Stores,www.megamalls.in/index.php]
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MARKET SHARE OF THE VARIOUS PRODUCTS
The organized retailing is growing. We also know that fashion is a big component of both
the branded as well as the total retail market.
As the mall sprawl continues, the macro issue will be how to fashion the future of retail
that has the potential of bringing Rs 40,000 crore business in the organized fold by the
year 2006-07.
If we discuss retail as a business and fashion as a segment, who are these brands and
retailers that will occupy this upcoming premium space? With each mall beginning to
look like the other with the same set of anchors and brands, the challenge will be for
brands, retailers and malls to differentiate their offering. We are talking of no less than 35
hypermarkets, 325 large department stores, 1,500 supermarkets and over 10,000
exclusive retail showrooms that need to lease or buy space in over 300 malls, shopping
centers that are under construction and hundreds of markets that are being renovated all
over the country within the next three years to make retail really happening.
Clothing and textiles constitute the largest block of organized retailing and if we were to
consider all fashion and lifestyle segments like jewellery, watches, health & beauty care
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services, then fashion as such would constitute about 60 per cent of the organized
retailing pie.
Of all the retail segments, watches are the most organized with almost 40 per cent of the
market being controlled by branded and organized players. The next most organized
segment is that of footwear (25 per cent) followed by clothing (13.6 per cent).
[Source:31 st December,2007,Lifestyle Stores,www.news.webindia123/news]
The Organized retail in 2004 was Rs. 280 billion
from the above chart we can see that Jewellery and Watches contributed to only 7% of
the organized retail and Health & Beauty (including services) 2%.
[Source: 2 nd January,2008,Lifestyle Stores,www.halo3.co.in/retailer_list.htm]
Current scenario:
17
Organized Retail in 2004- Rs.280 billion
39%
9%7%3%2%
18%
13%
3% 3% 2%1%
Clothing, Textiles &Fashion accessories:
Footwear
Jewelry & watches
Mobile hand sets &accessories
Health & Beauty
(including services)Food & Grocery
Consumer Durables
Books, Music & Gifts
Home
Pharma
Entertainment
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INDIAN JEWELLERY MARKET
The total jewellery market in India is estimated at over Rs 58,000 crore, of which
diamond jewellery comprises the largest segment at about Rs 15,000 crore.
According to a survey by the Gitanjali Group, branded diamond jewellery is growing at
over 20 per cent per year.
The survey also found that there are over five lakh retail stores selling jewellery, of which
more than 10,000 stock diamond jewellery.
For the jewellery retailers, the survey established a huge potential for future growth in
this area, since only three per cent jewellery buyers today do their shopping from malls,
while another 49 per cent buy from the local jeweller.
As per the survey, about 75 per cent of jewellery sales take place in the metros, with gold
jewellery being the first preference of consumers, but diamond is also slowly growing onthe preference list.
(Source: www.Indbazaar.com)
Major Players in Indian Jewellery Market
Asmi
Nirvana
Gili
IshisSangini
Kiah
Ddamas
Gem Affair
Instyle
AgniCarbon
Sparkles
Adora
Eros
Cygnus
AceTanishque
WATCHES
If the latest statistics suggest that some 35 million watches are sold in a year, of this
figure, 15 million are sold in the branded and luxury watch segment, the total market in
2006 will stand at 40 to 42 million watches sold and that the luxury watch quotient will
scale upwards in proportion. (Source: Saturday, December 24, 2005, The Telegraph,
Kolkatta)
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Titan is the market leader with over 60 per cent of the domestic market share in the
organized watch market. Its exclusive retail showroom chain World of Titan is
amongst the largest in its category. Titan watches are sold through over 9,000 outlets in
over 2,300 cities and internationally in over 30 countries including the UK, Spain, Greece
and countries in the Middle East and Asia Pacific.
Major Players in Branded Watches MarketTitan
Citizen
Espirit
Swatch
Tommy Hilfiger
Armani
Tag Huer
Tissot
Mexx
Pierre Cardin
Giordano
Police
Fossil
Rado
DKNY.
HMT
Citizen
Sonata
Timex
Maxima
FRAGRANCES
The total market size of fragrances, in the organised category, in the country is Rs 400
crore and is growing at a rate of 18 per cent every year.
Major Players in the Fragrances Market
Hugo Boss
Azzaro
Burberry
Ferrari
Cartier
Lanvin
Chanel
Ted Lapidus
Faconnable
Tommy Hilfiger
Gant
Escada
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Lacoste
Gucci
Britney Spears
Nina Ricci
Customer Profile of the Lifestyle Section in Lifestyle in Rajouri Garden
Customer is the King is a well said and a well known phrase. So one needs to study the
customer profile of the store, of the market/area where the store is located, very
thoroughly.
Demographic Profile:
Age: Lifestyle mainly focuses on the age group, which is between 18-35 years. It
basically focuses on the youth section of the society. So the majority of the
customers visiting this section of Lifestyle is youth.Income Level: Since, Rajouri Garden is is Mid- Income Profile area, so the
people visiting the Lifestyle Section are mostly between the income group of
10000-30000.
Gender: Mainly and in majority the females visit the Lifestyle section more than
the males.
Geographical Profile:
Catchment Area: Most of the respondents coming to the store are from Rajouri
Garden, Karol Bagh, Naraina Vihar, Kirti Nagar, Pitam Pura, Janak Puri, Tagore
Garden, Rohini, Rajendra Place, Inder Puri and Patel Nagar.
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Apart from these major areas, people also do come from Bali Nagar, Paschim
Vihar, Vikas Puri, North Campus, Moti Nagar, Pusa Road, Lajpat Nagar, Ashok
Vihar, Ramesh Nagar, Hari Nagar, Sarojini Nagar, Delhi Cant, Uttam Nagar, few
from Noida etc.
[Source:31 st December,2007,Lifestyle Stores,www.news.webindia123/news]
Location of Rajouri Garden in West Delhi:
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[Source:3 rd Jan,2008,Lifestyle Stores,www.realestate.indiatimes.com/articles]
SWOT
(Strengths, Weaknesses, Opportunities and Threats)
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of
Lifestyle Concept
Strengths
Being an anchor store in City Square Mall, Lifestyle has an edge over all the
coming up Malls and stores to make satisfied and permanent customers.
Availability of all the Brands under one roof in deep assortment and wide variety.
Well trained CSRs
Friendly environment
Separate entry from the basement to the store.
Have an International appeal and a very luxurious & superb environment.
Easily assessable to all the products and categories kept around the Lifestyle
section.
Weakness
Absence of mid-segment brands like Ayur, Maxima, Elle 18, etc.
Absence of varieties in artificial Jewellery
Absence of varieties in Fashion Accessories Segment like: Non-Branded
Fashionable Watches, Mens Leather Bands, Nose Pins, Clip Ons and Gift Sets
etc.
No Discounts given which is mainly demanded.
Availability of products at a much higher ranges compared to the other retail
stores.
Hidden visibility of some of the brands behind the pillar.
Lack of movable space between the Fashion Accessories and Jewellery section.
Opportunities
Government approval of FDI in retail.
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Can grab a greater market share by attracting a large number of customers.
Can go for skin test of the customers by the skin consultants and advice the
customers which cream or soap is best suited for their face.
Should expand the width of their merchandise.
Increasing number of footfalls, thereby higher conversion, because of the opening
of many food courts in the mall.
Lifestyle, the nearest of any outlets from metro station.
Opening of disco theck in the mall.
No substitute for quality of Lifestyle products in the Rajouri market of our
standards.
Threats
Presence of Mega marts in the local Rajouri Market.
Easy accessibility to nearby developed market for Lifestyle products specially
Jewellery.
Better promotional activities from the competitors. For e.g. seasonal discounts etc.
Competition from grey market.
Upcoming competition from Departmental Stores like Shoppers Stop.
[Source:5thJan,2008,Lifestyle Stores,www.lifestylestores.com]
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DATA ANALYSIS
RESEARCH METHODOLOGY
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Firstly I went to the store for a weeks time to analyze the store completely. I
studied my concept thoroughly and then to conduct the survey and to compile my
report on Consumer Preferences for Lifestyle products in Rajouri Garden, I have
used the questionnaire method.
Then, I prepared a questionnaire both for the store survey and the Markey survey.
Sample size used for store survey is 200 and the Markey survey is 50.
I have taken each question and made a data analysis sheet in the following format
for each question:
SAMPLING TECHNIQUES
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Sample is a subgroup of the elements of the population selected for participation in the
study.
Sampling design begins by specifying the target population. The target population is the
collection of elements or objects that possess the information sought by the researcher
and about which inferences are to be made.
To conduct my survey, I have used:Non-Probability Sampling:
Any sampling procedure that does not satisfy the chance of selecting any universe
element is a non-probability sampling method no matter what else is included in the
specification. This method of sampling I have used Judgemental Sampling Technique .
In this method, the population elements are purposively selected based on the judgement
of the researcher. In the Lifestyle Concept, the target population is the youth and so the
questionnaire I got filled was from the youths.
[Source:Philip Kotler-Marketing Management]
27
Probability Sampling
Techniques
Snow ballSampling
JudgementalSampling
QuotaSampling
Sampling Techniques
Non probability SamplingTechniques
ConvenienceSampling
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Analysis of the 200 Questionnaires of the Store
Q1) How frequently do you purchase Lifestyle products?
a. Weekly
b. Monthly
c. Yearly
d. Occasionally
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The question when asked, how frequently did the respondents Purchased Lifestyle
product:
Out of 200 respondents,
10 (5%) respondents said weekly
80 (40%) respondents said Monthly
20 (10%) respondents said Yearly
90 (45%) respondents said Occasionally
The findings are summarized in Graph 1:
10
80
20
90
0
20
40
60
80
100
Number of Respondents
Week ly Monthly Yearly Oc cas inally
Frequency
Frequency in purchasing Lifestyle product
Graph 1
From the above graph, we got to know that nearly half of the respondents i.e. 45%
Purchase Lifestyle products Occasionally, 40% Monthly, 10% Yearly and the minor 5%
purchase Weekly.
Q2) Where do you usually buy these Lifestyle products?
a. Individual Stores
b. Retail Stores
c. Local Market
d. Others
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The question when asked, where the respondents usually buy the Lifestyle products:
Out of 200 respondents,
35 (17.5%) respondents said Individual Stores
106 (53%) respondents said Retail Stores
47 (23.5%) respondents said Local Market
12 (6%) respondents said Others.
The findings are summarized in Graph 2
Graph 2
From the above graph, we got to know that half of the respondents i.e. 53% purchase
Lifestyle products from Retail Stores, 23.5% buy it from Local Market, 17.5% buy it
from Individual stores and the remaining 6% purchase it elsewhere.
Q3) Which category do you prefer to buy in Lifestyle?
a. Jewellery
b. Cosmetics
c. Watches
d. Fragrances
e. Sun Glasses
30
35
106
47 12
020406080
100120
No.of Respondents
Ind. Str Retail Str Local Mkt OthersPlaces
When asked "Where do you usually buy Lifestyleproducts from"
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Q4) Do you like the Lifestyle products of Lifestyle?a. Yes
b. No
The question when asked, do the respondents like the Lifestyle products of Lifestyle:
Out of 200 respondents,
199 (99.5%) respondents said Yes
1 (0.5%) respondents said No.
The findings are summarized in Graph 4:
When asked "Do you like the Lifestyle products of Lifestyle"
Yes, 199
No, 1
Graph 4
From the above graph, it is clearly seen that 99.5% of the respondents like the Lifestyle
products of Lifestyle and 0.5% of the respondents dont like the Lifestyle products of
Lifestyle.
Q5) How would you rate the following Lifestyle products in Lifestyle?
JEWELLERY:The question when asked, how would the respondents rank Jewellery in Lifestyle:
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Out of 198 respondents,
47 (24%) respondents said Excellent
95 (48%) respondents said Very Good
50 (25%) respondents said Good 6 (3%) respondents said Fair
0 (0%) respondents said Poor
The findings are summarized in Graph 5:
Graph 5
From the above graph, 24% of the respondents ranked Jewellery Excellent in Lifestyle,
48% respondents ranked Very Good, 25% respondents ranked Good, 3% respondents
ranked Fair and none of the respondents ranked it Poor.
COSMETICS:
The question when asked, how would the respondents rank the Cosmetics in Lifestyle:
Out of 200 respondents,
33
47
95
50
6 00
20
40
60
80
100
No. of Respondents
E x c e l l e n t
Very
Good
G
ood
Fair
Poor
Jewellery
When asked "how would you rate Jewellery in
Lifestyle"
Jewellery ExcellentJewellery Very GoodJewellery GoodJewellery Fair Jewellery Poor
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LIFESTYLE
71 (35.5%) respondents said Excellent
90 (45%) respondents said Very Good
38 (19%) respondents said Good
1 (0.5%) respondents said Fair 0 (0%) respondents said Poor
The findings are summarized in Graph 6:
7190
38 1 0
020406080
100
No. of respondents
E x c e
l l e n
t
V e r y
G o o
d
G o o
d
F a
i r
P o o r
Cosmetics
When asked" How would you rate cosmetics inLifestyle"
Cosmetics Excellent
Cosmetics Very Good
Cosmetics Good
Cosmetics Fair
Cosmetics Poor
Graph 6
From the above graph, 35.5% of the respondents ranked Cosmetics Excellent in Lifestyle,
45% respondents ranked Very Good, 19% respondents ranked Good, 0.5% respondents
ranked Fair and none of the respondents ranked it Poor.
WATCHES:The question when asked, how would the respondents rank Watches in Lifestyle:
Out of 199 respondents,
63 (31.5%) respondents said Excellent
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92 (46%) respondents said Very Good
37 (19%) respondents said Good
7 (3.5%) respondents said Fair
0 (0%) respondents said Poor
The findings are summarized in Graph 7:
63
92
37 7 0
020406080
100
No. of Respondents
E x c e
l l e n
t
V e r y
G o o
d
G o o
d
F a
i r
P o o r
Watches
When asked" How would you rate watches inLifestyle"
Watches Excellent
Watches Very Good
Watches Good
Watches Fair
Watches Poor
Graph 7
From the above graph, 31.5% of the respondents ranked Watches Excellent in Lifestyle,
46% respondents ranked Very Good, 19% respondents ranked Good, 3.5% respondents
ranked Fair and none of the respondents ranked it Poor.
FRAGRANCES:
The question when asked, how would the respondents rank Fragrances in Lifestyle:
Out of 200 respondents,
75 (37.5%) respondents said Excellent
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92 (46%) respondents said Very Good
33 (16.5%) respondents said Good
0 (0%) respondents said Fair
0 (0%) respondents said Poor
The findings are summarized in Graph 8:
Graph 8
From the above graph, 37.5% of the respondents ranked Fragrances Excellent in
Lifestyle, 46% respondents ranked Very Good, 16.5% respondents ranked Good, 0%
respondents ranked Fair and none of the respondents ranked it Poor.
SUN GLASSES:
The question when asked, how would the respondents rank Sun Glasses in Lifestyle:
Out of 199 respondents,
56 (28%) respondents said Excellent
36
75
92
33 0 0
01020304050607080
90100
No. of Responses
E x c e l l e n t V
ery
G o o d Good
Fair
Poor
Fragrances
When asked"How would you rate Fragrances inLIfestyle"
Fragrances Excellent
Fragrances Very Good
Fragrances Good
Fragrances Fair
Fragrances Poor
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81 (41%) respondents said Very Good
49 (25%) respondents said Good
12 (6%) respondents said Fair
1 (0%) respondents said Poor
The findings are summarized in Graph 9:
Graph 9
From the above graph, 28% of the respondents ranked Sun Glasses Excellent in Lifestyle,
41% respondents ranked Very Good, 25% respondents ranked Good, 6% respondents
ranked Fair and none of the respondents ranked it Poor.
FASHION ACCESSORIES:
The question when asked, how would the respondents rank the Fashion Accessories
products of Lifestyle:
Out of 200 respondents,
85 (42.5%) respondents said Excellent
37
56
81
49
12 1010
2030405060708090
No. of Responses
Excell
ent V
ery
Good G
ood
Fair
Po
or
Sun Glasses
When asked How would you rate Sun Glasses inLifestyle"
Sun Glasses Excellent
Sun Glasses Very GoodSun Glasses Good
Sun Glasses Fair
Sun Glasses Poor
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71 (35.5%) respondents said Very Good
36 (18%) respondents said Good
7 (3.5%) respondents said Fair
1 (0.5%) respondents said Poor
The findings are summarized in Graph 10:
85
71
367
10
1020304050
60708090
No. of Responses
E x c e
l l e n
t
V e r y
G o o
d
G o o
d
F a
i r
P o o r
Fashion Accessories
When asked"How would you rate FashionAccessories in LIfestyle"
Fashion AccessoriesExcellent
Fashion Accessories
Very GoodFashion AccessoriesGood
Fashion AccessoriesFair
Fashion AccessoriesPoor
Graph 10
From the above graph, 42.5% of the respondents ranked Fashion Accessories Excellent in
Lifestyle, 35.5% respondents ranked Very Good, 18% respondents ranked Good, 3.5%
respondents ranked Fair and 0.5% of the respondents ranked it Poor.
SKIN CARE:
The question when asked, how would the respondents rank Skin Care in Lifestyle:Out of 198 respondents,
72 (36%) respondents said Excellent
81 (41%) respondents said Very Good
36 (18%) respondents said Good
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9 (5%) respondents said Fair
0 (0%) respondents said Poor.
The findings are summarized in Graph 11:
72 81
36
9 00
20406080
100
No. of Responses
E x c e
l l e n
t
V e r y
G o o
d
G o o
d
F a i r
P o o r
Skin Care
When asked "How would you rate Skin Care inLifestyle"
Skin Care Excellent
Skin Care Very Good
Skin Care Good
Skin Care Fair Skin Care Poor
Graph 11
From the above graph, 36% of the respondents ranked Skin Care Excellent in Lifestyle,
41% respondents ranked Very Good, 18% respondents ranked Good, 5% respondents
ranked Fair and none of the respondents ranked it Poor.
Q6) Are you satisfied with the different brands available?a. Yes
b. No
The question when asked, are the respondents satisfied with the different brands available
Out of 200 respondents,
194 (97%) respondents said Yes
06 (3%) respondents said No.
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The findings are summarized in Graph 12:
When asked "Are you satisfied with the differentbrands available"
194
6
NoYes
Graph 12
From the above graph, it is clearly seen that 97% of the respondents are satisfied with the
different brands available and 3% of the respondents are not satisfied with the different
brands available.
Q7) How much do you spend on Lifestyle Products?
JEWELLERY:The question when asked, how much the respondents spend on Jewellery:
Out of 182 respondents,
3 (2%) respondents said
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70 (38%) respondents said >5000
The findings are summarized in Graph 13:
When asked "How much do you generally spendon Jewellery"
2% 5%
23%
32%
38%5000
Graph 13
From the above graph, 2% of the respondents spend less than Rs.100 on Jewellery, 5% of
the respondents spend at around 100-500, 23% of the respondents spend at around 500-
1000, 32% of the respondents spend at around 1000-5000 and 38% of the respondents
spend more than Rs. 5000.
COSMETICS:The question when asked, how much the respondents spend on Cosmetics:
Out of 196 respondents,
7 (4%) respondents said
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1 (1%) respondents said >5000
The findings are summarized in Graph 14:
When asked "How much do you generally spendon Cosmetics"
4%
29%
44%
22%1%
5000
Graph 14
From the above graph, 4% of the respondents spend less than Rs.100 on Cosmetics, 29%
of the respondents spend at around 100-500, 44% of the respondents spend at around
500-1000, 22% of the respondents spend at around 1000-5000 and 1% of the respondents
spend more than Rs. 5000.
WATCHES:The question when asked, how much the respondents spend on Watches:
Out of 192 respondents,
3 (2%) respondents said 5000
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The findings are summarized in Graph 15
When asked "How much do you generally spendon Watches"
2%21%
34%
40%
3%5000
Graph 15
From the above graph, 2% of the respondents spend less than Rs.100 on Watches, 21% of
the respondents spend at around 100-500, 34% of the respondents spend at around 500-
1000, 40% of the respondents spend at around 1000-5000 and 3% of the respondents
spend more than Rs. 5000.
FRAGRANCES:The question when asked, how much the respondents spend on Fragrances:
Out of 196 respondents,
3 (2%) respondents said 5000
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The findings are summarized in Graph 16:
When asked "How much do you generally spendon Fragrances"
2%28%
27%
41%
2%5000
Graph 16
From the above graph, 2% of the respondents spend less than Rs.100 on Fragrances, 28%
of the respondents spend at around 100-500, 27% of the respondents spend at around
500-1000, 41% of the respondents spend at around 1000-5000 and 2% of the respondents
spend more than Rs. 5000.
SUN GLASSES:The question when asked, how much the respondents spend on Sun Glasses:
Out of 184 respondents,
6 (3%) respondents said 5000
The findings are summarized in Graph 17:
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When asked "How much do you generally spendon Sun Glasses"
3%
33%
34%
29%1%
5000
Graph 17
From the above graph, 3% of the respondents spend less than Rs.100 on Sun Glasses,
33% of the respondents spend at around 100-500, 34% of the respondents spend at
around 500-1000, 29% of the respondents spend at around 1000-5000 and 1% of the
respondents spend more than Rs. 5000.
FASHION ACCESSORIES:The question when asked, how much the respondents spend on Fashion Accessories:
Out of 197 respondents,
17 (9%) respondents said 5000
The findings are summarized in Graph 18:
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When asked "How much do you gene r spe nd on Fashion Accessorie s"
9%
49%
33%
9% 0%5000
Graph 18
From the above graph, 9% of the respondents spend less than Rs.100 on Fashion
Accessories, 49% of the respondents spend at around 100-500, 33% of the respondents
spend at around 500-1000, 9% of the respondents spend at around 1000-5000 and none of
the respondents spend more than Rs. 5000.
SKIN CARE:The question when asked, how much the respondents spend on Skin Care:
Out of 196 respondents,
12 (6%) respondents said 5000
The findings are summarized in Graph 19:
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When aske d "How much do you ge ne rally spe ndSkin Care "
6%
41%
36%
17% 0%5000
Graph 19
From the above graph, 6% of the respondents spend less than Rs.100 on Skin Care, 41%
of the respondents spend at around 100-500, 36% of the respondents spend at around
500-1000, 17% of the respondents spend at around 1000-5000 and none of the
respondents spend more than Rs. 5000.
Q8) How much is the following factor important to you while making a purchase?
VARIETY:
The question when asked, how much is Variety important to you while making a
purchase:
Out of 200 respondents,
111 (55.5%) respondents said Extremely Important
83 (41.5%) respondents said Very Important
6 (3%) respondents said Somewhat Important
0 (0%) respondents said Not very Important
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0 (0%) respondents said Not at all Important
The findings are summarized in Graph 20:
Graph 20
From the above graph, we can see that 55.5% of the respondents consider Variety to be
Extremely Important, 41.5% of the respondents consider Very Important, 3% consider
Somewhat Important, 0% consider Not very Important and none of the respondents
consider Not at all Important.
BRAND:The question when asked, how much is Brand important to you while making a purchase:
Out of 200 respondents,
101 (50.5%) respondents said Extremely Important
46 (23%) respondents said Very Important
25 (12.5%) respondents said Somewhat Important
16 (8%) respondents said Not very Important
12 (6%) respondents said Not at all Important
48
111
83
6 0 0020
406080
100120
No. of Responses
Variety
When asked "How much is Variety Important to You"
Ex. Impt
Very Impt
Somewt Impt
Not V.Impt
Not at all Impt
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The findings are summarized in Graph 21:
101
4625 16 12
020406080
100120
No. of Responses
Ex.Impt
VeryImpt
SomewtImpt
NotV.Impt
Not atall Impt
Brand
When asked "How much is Brand Important toyou"
Ex. Impt
Very Impt
Somewt Impt
Not V.Impt
Not at all Impt
Graph 21
From the above graph, we can see that 50.5% of the respondents consider Brand to be
Extremely Important, 23% of the respondents consider Very Important, 12.5% consider
Somewhat Important, 8% consider Not very Important and 6% of the respondents
consider Not at all Important.
PRICE:
The question when asked, how much is Price important to you while making a purchase:
Out of 200 respondents,
68 (34%) respondents said Extremely Important
71 (35.5%) respondents said Very Important
46 (23%) respondents said Somewhat Important
11 (5.5%) respondents said Not very Important
4 (2%) respondents said Not at all Important
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The findings are summarized in Graph 22:
68 71
46
114
0
20
40
60
80
No. of Response
Ex. Impt VeryImpt
Somew tImpt
NotV.Impt
Not atall Impt
Price
When asked "How much is Price Importanyou"
Ex. Impt
Very Impt
Somewt Impt
Not V.Impt
Not at all Imp
Graph 22
From the above graph, we can see that 34% of the respondents consider Price to be
Extremely Important, 35.5% of the respondents consider Very Important, 23% consider
Somewhat Important, 5.5% consider Not very Important and 2% of the respondentsconsider Not at all Important .
QUALITY:The question when asked, how much is Quality important to you while making a
purchase:
Out of 200 respondents,
117 (58.5%) respondents said Extremely Important
71 (35.5%) respondents said Very Important
11 (5.5%) respondents said Somewhat Important
1 (0.5%) respondents said Not very Important
0 (0%) respondents said Not at all Important
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LIFESTYLE
The findings are summarized in Graph 23:
117
71
11 1 00
20406080
100120
No. of Responses
Ex. Impt VeryImpt
SomewtImpt
NotV.Impt
Not atall Impt
Quality
When asked "How much is Quality Importantto you"
Ex. ImptVery ImptSomewt ImptNot V.Impt
Not at all Impt
Graph 23
From the above graph, we can see that 58.5% of the respondents consider Quality to be
Extremely Important, 35.5% of the respondents consider Very Important, 5.5% consider
Somewhat Important, 0.5% consider Not very Important and 2% of the respondents
consider Not at all Important.
STYLE:The question when asked, how much is Style important to you while making a purchase:
Out of 200 respondents,
109 (54.5%) respondents said Extremely Important
71 (35.5%) respondents said Very Important
19 (9.5%) respondents said Somewhat Important
1 (0.5%) respondents said Not very Important
0 (0%) respondents said Not at all Important
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The findings are summarized in Graph 24:
109
71
191 0
020406080
100120
No.of Responses
Ex. Impt VeryImpt
SomewtImpt
NotV.Impt
Not atall Impt
Style
When asked "How much is Style Important toyou"
Ex. Impt
Very Impt
Somewt Impt
Not V.Impt
Not at all Impt
Graph 24
From the above graph, we can see that 54.5% of the respondents consider Style to be
Extremely Important, 35.5% of the respondents consider Very Important, 9.5% consider
Somewhat Important, 0.5% consider Not very Important and 2% of the respondents
consider Not at all Important.
Q9) Which are the factors which influence you to enter into the Lifestyle section? Rank them: (1 being the most preferred and 8 being the least preferred).
a. Visual Appeal b. Display of Merchandisec. Varieties Availabled. Brands Availablee. Customer Servicef. Ambienceg. Promotions
h. Discounts
a) VISUAL APPEALRANK 1 2 3 4 5 6 7 8No. of Responses
26 11 38 32 35 22 22 14
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No. of Responses Weightage No. of Responses *Weightage
26 8 20811 7 77
38 6 22832 5 16035 4 14022 3 6622 2 4414 1 14
Total Weightage 937
AVERAGE WEIGHT = TOTAL WEIGHTAGE
NO. OF RESPONSES
= 937 / 200= 4.68
b) DISPLAY OF MERCHANDISERANK 1 2 3 4 5 6 7 8No. of Responses
7 13 12 28 26 39 40 35
No. of Responses Weightage No. of Responses *Weig htage
7 8 5613 7 9112 6 7228 5 14026 4 10439 3 11740 2 8035 1 35
Total Weightage 695
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AVERAGE WEIGHT = TOTAL WEIGHTAGE
NO. OF RESPONSES
= 695 / 200= 3.47
c) VARIETIES AVAILABLERANK 1 2 3 4 5 6 7 8No. of Responses
36 49 36 34 20 16 5 4
No. of Responses Weightage No. of Responses *Weightage
36 8 28849 7 34336 6 21634 5 17020 4 8016 3 485 2 104 1 4
Total Weightage 1159
AVERAGE WEIGHT = TOTAL WEIGHTAGE
NO. OF RESPONSES
= 1159 / 200= 5.79
d) BRANDS AVAILABLE
RANK 1 2 3 4 5 6 7 8No. of Responses
44 39 32 18 15 13 19 21
No. of Responses Weightage No. of Responses *Weightage
44 8 35239 7 273
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32 6 19218 5 9015 4 6013 3 3919 2 38
21 1 21Total Weightage 1065
AVERAGE WEIGHT = TOTAL WEIGHTAGE
NO. OF RESPONSES
= 1065 / 200= 5.32
e) CUSTOMER SERVICERANK 1 2 3 4 5 6 7 8No. of Responses
10 14 30 30 35 24 33 24
No. of Responses Weightage No. of Responses *Weightage
10 8 8014 7 98
30 6 18030 5 15035 4 14024 3 7233 2 6624 1 24
Total Weightage 810
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AVERAGE WEIGHT = TOTAL WEIGHTAGE
NO. OF RESPONSES
= 810 / 200= 4.05
f) AMBIENCERANK 1 2 3 4 5 6 7 8No. of Responses
8 15 17 21 34 44 35 26
No. of Responses Weightage No. of Responses *Weightage
8 8 64
15 7 10517 6 10221 5 10534 4 13644 3 13235 2 7026 1 26
Total Weightage 740
AVERAGE WEIGHT = TOTAL WEIGHTAGE
NO. OF RESPONSES
= 740 / 200= 3.70
g) PROMOTIONSRANK 1 2 3 4 5 6 7 8
No. of Responses
28 34 21 22 20 27 29 19
No. of Responses Weightage No. of Responses *Weig htage
28 8 22434 7 23821 6 126
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22 5 11020 4 8027 3 8129 2 5819 1 19
Total Weightage 936
AVERAGE WEIGHT = TOTAL WEIGHTAGE
NO. OF RESPONSES
= 936 / 200= 4.68
h) DISCOUNTS:RANK 1 2 3 4 5 6 7 8No. of Responses
40 25 15 15 15 15 15 60
No. of Responses Weightage No. of Responses *Weightage
40 8 32025 7 17515 6 90
15 5 7515 4 6015 3 4515 2 3060 1 60
Total Weightage 855
AVERAGE WEIGHT = TOTAL WEIGHTAGE
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NO. OF RESPONSES
= 855 / 200= 4.27
Hence, summing up the average weightage of each influential factor:Factor Weighted Average
Visual Appeal 4.68Display of Merchandise 3.47Varieties Available 5.79Brands Available 5.32Customer Service 4.05Ambience 3.7Promotions 4.68Discounts 4.27
Weighted average of the factors that influence therespondents to enter into the Lifestyle section
4.27
4.68
3.74.05
5.324.68
3.47
5.79
0
1
2 3
4
5
6
V i s u a
l
A p p e a l
D i s p l a y o f
M e r c h a n
d i s e
V a r
i e t i e s
A v a i
l a b l e
B r a n d s
A v a i
l a b l e
C u s
t o m e r
S e r v i c e
A m
b i e n c e
P r o m o t
i o n s
D i s c o u n
t s
Factors
a v e r a g e w e i g h
t a g e
Graph 25
From the above graph and calculation, we can clearly see that the consumers
want Varieties (weightage 5.79) to be there and which influence the most to
enter into the Lifestyle section. Secondly, they want that Brands (weightage
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LIFESTYLE
5.32) should be available, followed by Visual Appeal and Promotions
(weightage 4.68 each). Respondents also do want Discount (weightage 4.27)
and the least influencial factors are Customer Service (weightage 4.05),
Ambience (weightage 3.70) and Display of Merchandise (weightage 3.47).
Q10) Rank the following products in order of your preference (1 being the mostpreferred and 7 being the least preferred).
a. Jewellery
b. Cosmetics
c. Watches
d. Fragrances
e. Sun Glasses
f. Fashion Accessories
g. Skin Care
a) JEWELLERYRANK 1 2 3 4 5 6 7No. of Responses
29 20 32 40 26 21 32
No. of Responses Weightage No. of Responses *Weightage
29 7 203
20 6 12032 5 16040 4 16026 3 7821 2 4232 1 32
Total Weightage 795
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AVERAGE WEIGHT = TOTAL WEIGHTAGE
NO. OF RESPONSES
= 795 / 200
= 3.98
b) COSMETICSRANK 1 2 3 4 5 6 7No. of Responses
37 46 24 20 27 26 20
No. of Responses Weightage No. of Responses *Weightage
37 7 25946 6 27624 5 12020 4 8027 3 8126 2 5220 1 20
Total Weightage 888
AVERAGE WEIGHT = TOTAL WEIGHTAGE
NO. OF RESPONSES
= 888 / 200= 4.44
c) WATCHESRANK 1 2 3 4 5 6 7
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No. of Responses
26 24 36 28 24 35 27
No. of Responses Weightage No. of Responses *Weightage
26 7 18224 6 14436 5 18028 4 11224 3 7235 2 7027 1 27
Total Weightage 787
AVERAGE WEIGHT = TOTAL WEIGHTAGE
NO. OF RESPONSES
= 787 / 200= 3.93
d) FRAGRANCESRANK 1 2 3 4 5 6 7No. of Responses
40 37 23 36 27 20 17
No. of Responses Weightage No. of Responses *Weightage
40 7 28037 6 22223 5 11536 4 14427 3 8120 2 4017 1 17
Total Weightage 899
AVERAGE WEIGHT = TOTAL WEIGHTAGE
NO. OF RESPONSES
= 899 / 200= 4.49
e) SUN GLASSESRANK 1 2 3 4 5 6 7
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No. of Responses
11 22 26 30 31 33 48
No. of Responses Weightage No. of Responses *Weightage
11 7 7722 6 13226 5 13029 4 11631 3 9333 2 6648 1 48
Total Weightage 662
AVERAGE WEIGHT = TOTAL WEIGHTAGE
NO. OF RESPONSES
= 662 / 200= 3.31
f) FASHION ACCESSORIESRANK 1 2 3 4 5 6 7No. of Responses
49 24 18 29 25 31 24
No. of Responses Weightage No. of Responses *Weightage
49 7 34324 6 14418 5 9029 4 11625 3 7531 2 6224 1 24
Total Weightage 854
AVERAGE WEIGHT = TOTAL WEIGHTAGE
NO. OF RESPONSES
= 854 / 200= 4.27
g) SKIN CARE
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RANK 1 2 3 4 5 6 7No. of Responses
8 26 42 18 40 35 31
No. of Responses Weightage No. of Responses *
Weightage8 7 5626 6 15642 5 21018 4 7241 3 12335 2 7030 1 30
Total Weightage 713
AVERAGE WEIGHT = TOTAL WEIGHTAGE
NO. OF RESPONSES
= 713 / 200= 3.56
Hence, summing up the average weightage of each influential factor:Products
Jeweller y
Cosmetics
Watches Fragrances
SunGlasses
FashionAccessories
SkinCare
AverageWeightage
3.98 4.44 3.93 4.49 3.33 4.27 3.56
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Weighted Average of the P referred prod
0
3.56
4.27
3.31
4.49
3.93
4.443.98
0
1
2
3
4
5
J e w e l
l e r y
C o s m e t
i c s
W a t c h e s
F r a g r a n c e s
S u n
G l a s s e s
F a s h
i o n
S k i n C a r e
Product
W e i g
h t e d
A v e r a g e
Graph 26
From the above graph and calculation, we can clearly see that the consumers
mostly prefer Fragrances (weightage 4.49) . Secondly, they prefer Cosmetics
(weightage 4.44) , followed by Fashion Accessories (weightage 4.27). And
then their preference goes for Jewellery (weightage 3.98) and the least
preferred products are Watches (weightage 3.93), Skin Care (weightage 3.56)
and Sun Glasses (weightage 3.33).
Q11) What do you like the most in Fashion Accessories section of Lifestyle?a. Earringsb. Bracelets
c. Necklacesd. Hair Bands
e. Baby Pinsf. Mens Accessories
g. Hair Brushesh. Bindis
The question when asked, what do the respondents like the most in Fashion
Accessories section of Lifestyle:
Out of 246 respondents,
97 (39%) respondents said Earrings
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30 (12%) respondents said Bracelets 34 (13%) respondents said Necklaces 9 (3%) respondents said Hair Bands 17 (6%) respondents said Baby Pins 39 (15%) respondents said Mens Accessories 11 (4%) respondents said Hair Brushes 9 (3%) respondents said Bindis
The findings are summarized in Graph 27:
97
30
34
9
17
39
11
9
0 20 40 60 80 100
No. of Responses
Earrings
BraceletsNecklaces
Hair BandsBaby Pins
Men's Acc.Hair Brushes
Bindis
F a s
h i o n
A c c e s s o r i
C a
t e g o r i e s
When asked "In Fashion Accessories whichcategory do you prefer the most"
Graph 27
From the above graph, we see that 39% of the respondents like Earrings, 12%like Bracelets, 13% like Necklaces, 3% like Hair Bands, 6% like Baby Pins, 15%like Mens Accessories, 4% like Hair Brushes and the remaining 3% respondentslike Bindis.
Q12) Do you want to add something else in the Fashion Accessories section?a. Yesb. No
The question when asked, do the respondents want to add something else inFashion Accessories section:
Out of 200 respondents,
63 (32%) respondents said Yes
137 (68%) respondents said No.
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The findings are summarized in Graph 28:
When asked "Do you want to add Something else
to the Fashion Accessories section"
63, 32%
137, 68%
Yes
No
Graph 28
From the above graph, it is clearly seen that the majority of the respondents i.e.
68% of the respondents dont want to add something else in the Fashion Accessories section and the remaining 32% of the respondents want to add
Finger rings, toe rings, varieties of clip ons, leather bands, mens earrings,
nose pins etc to the Fashion Accessories section.
Q13) How do you find the pricing of Fashion Accessories?
a. Expensive
b. Reasonable
c. Value for money
d. Cheap
The question when asked, how do the respondents find the pricing of Fashion
Accessories:
Out of 200 respondents,
27 (13.5%) respondents said that its Expensive
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112 (56%) respondents said that its Reasonable
55 (22.5%) respondents said that its Value for money
6 (3%) respondents said that its Cheap.
The findings are summarized in Graph 29:
27
11 255
6020
406080
10 012 0
No. of Response
ExpensiveReasonableValue for Money
Cheap
Pricing
When asked "How do you find the pricing of FasAccessories"
Graph 29
From the above graph, it is clearly seen that the majority of the respondents i.e.
56% of the respondents said that the pricing of Fashion Accessories is
Reasonable, 13.5% respondents said that its Expensive, 22.5% of the
respondents said that its Value for money and 3% said that its Cheap.
Q14) What kind of advertising affects do you prefer in purchasing Lifestyle
products?
a. Word of Mouth
b. Hoardings
c. Magazines
d. Newspaper
e. Television
f. Others
The question when asked, what kind of advertising affects the respondents prefer
in purchasing Lifestyle products:
Out of 207 respondents,
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66 (32%) respondents said Word of Mouth
50 (24%) respondents said Hoardings
27 (13%) respondents said Magazines
26 (13%) respondents said Newspaper 29 (14%) respondents said Television
9 (4%) respondents said Others.
The findings are summarized in Graph 30:
When asked "Through which advertising mediadid you come to know abou Lifestyle"
0%0%0%0%0%0% 32%
24%13%
14%4%
13%
Word of Mouth
Hoardings
Magazines
Newspaper
Television
Others
Graph 30
From the above graph, we can see that the most common advertising media is
Word of Mouth which is contributing to 32%, Hoardings contribute to 24%,
Magazines and Newspapers contribute to 13%, Television contribute to 14%,
and 4% of the respondents came to know about Lifestyle through other medias
like Radio.
Q15) Will you purchase Lifestyle products when you come next?
a. Will Buy
b. Probably Buy
c. Might Buy
d. Will not buy
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The question when asked, will the respondents purchase Lifestyle products when
they come next:
Out of 200 respondents,
139 (69.5%) respondents said that they Will Buy
27 (13.5%) respondents said that they will Probably Buy
29 (14.5%) respondents said that they Might Buys
5 (2.5%) respondents said that they Will not buy
The findings are summarized in Graph 31:
139
27 29 50
20406080
100120140
No. of Responses
Will Buy Prob. Buy Might Buy Won't Buy
Possibities
When asked "Whenever you come next what isyour possibility of buying"
Graph 31
From the above graph, we can see that majority i.e. 69.5% of the respondents
said that they Will Buy, 13.5% of the respondents said that they will Probably
Buy, 14.5% respondents said that they Might Buy and the remaining 2.5% of
respondents said that they will not buy.
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Analysis of the 50 Questionnaires of the Market
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Q1) Do you purchase Lifestyle products? Yes
No
The question when asked, do the respondents purchase Lifestyle product:
Out of 50 respondents,
50 (100%) respondents said Yes
0 (0%) respondents said No
The findings are summarized in Graph 1:
Graph 1
From the above graph, it is clearly seen that 100% of the respondents purchase
the Lifestyle products.
71
When asked "Do you purchaseLifestyle Products"
Yes, 50,100%
No, 0, 0%
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Q2) Which category do you Prefer the most in Lifestyle Products?
Jewellery
Cosmetics
Watches
Fragrances
Sun Glasses
Fashion Accessories
Skin Care
The question when asked "Which category do the respondents prefer the most in
Lifestyle Products"
Out of 50 respondents,
5 (10%) respondents said Jewellery
13 (26%) respondents said Cosmetics
10 (20%) respondents said Watches
8 (16%) respondents said Fragrances
2 (4%) respondents said Sun Glasses
9 (18%) respondents said Fashion Accessories
3 (6%) respondents said Skin Care
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The findings are summarized in Graph 2:
Graph 2
From the above graph, I got to know that 18% of the respondents prefer
Fashion Accessories, 26% preferred Cosmetics, 10% Jewellery, 20%
Watches, 16% respondents preferred Fragrances, 4% preferred Sun Glasses,
6% preferred Skin Care.
Q3) Where do you usually buy Watches from? Vishal Mega Mart
Salasar
Gokul Mega Mart
Samay
Amarsons Watch Co.
Local Retailers
Others
73
28
13
3910
5
0 5 10 15
No. of Respondents
SunglassesFragrances
CosmeticsSkin Care
Fashion Acc.Watches
Jewellery
C a t e g o r i e s
When asked "Which category do you Prefer the most in Lifestyle Products"
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The question when asked "Where do the respondents usually buy Watches from"Out of 50 respondents,
5 (10%) respondents said Vishal Mega Mart
6 (12%) respondents said Salasar 2 (4%) respondents said Gokul Mega Mart
11 (22%) respondents said Samay
8 (16%) respondents said Amarsons Watch Co.
5 (10%) respondents said Local Retailers
13 (26%) respondents said Others
The findings are summarized in Graph 3:
5 62
118
5
13
02468
101214
No.of R e s p o n d e
V MM Sa la sa r Goku l Samay A marson 's Loca lRetailers
Others
Option
W hen a sked "Wh ere do you u sua lly buy Wat
Graph 3From the above graph, I got to know that 10% of the respondents usually bought
watches from Vishal Mega Mart, 12% respondents bought from Salasar, 4%
respondents from Gokul Mega Mart, 22% respondents from Samay, 16%
respondents from Amarsons Watch Co., 10% respondents from Local Retailers
and 26% of the respondents bought from Others.
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Q4) Where do you usually buy Fragrances & Sunglasses from? Vishal Mega Mart Salasar Gokul Mega Mart
Local Retailers Others
The question when asked "Where do the respondents usually buy Fragrances &
Sunglasses from":
Out of 48 respondents,
14 (29%) respondents said Vishal Mega Mart
9 (19%) respondents said Salasar
3 (6%) respondents said Gokul Mega Mart
10 (21%) respondents said Local Retailers
12 (25%) respondents said Others
The findings are summarized in Graph 4:
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14
9
3
1012
0 5 10 15
No. of Respondents
VMM
Salasar
Gokul
Local Retailers
Others
O p t i o n s
When asked "Where do you usually buyFragrances & Sunglasses from"
Graph 4
From the above graph, 29% of the respondents usually bought Fragrances &
Sunglasses from Vishal Mega Mart, 19% respondents bought from Salasar, 6%
respondents from Gokul Mega Mart, 21% respondents from Local Retailers and
25% of the respondents bought from Others.
Q5) Where do you usually buy Fashion Accessories from?
Vishal MegaMart Salasar
Gokul MegaMart Catmos Mynah
Impulse Local Retailers Others
The question when asked "Where do the respondents usually buy Fashion
Accessories from"
Out of 47 respondents, 5 (11%) respondents said Vishal Mega Mart 4 (9%) respondents said Salasar 1 (2%) respondents said Gokul Mega Mart 4 (9%) respondents said Catmos 3 (6%) respondents said Mynah
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5 (11%) respondents said Impulse 11 (23%) respondents said Local Retailers 14 (29%) respondents said Others
The findings are summarized in Graph 5:
5
41
43
5
1114
0 5 10 15
No. of Respondents
VMMSalasar
GokulCatmos
MynahImpulse
Local RetailersOthers
O p
t i o n
When asked "Where do you usually buy FashionAccessories from"
Graph 5
From the above graph, 11% of the respondents usually bought Fashion
Accessories from Vishal Mega Mart, 9% respondents bought from Salasar, 2%
respondents from Gokul Mega Mart, 9% respondents bought from Catmos, 6%
respondents bought from Mynah, 11% respondents bought from Impulse,
23% respondents from Local Retailers and 29% of the respondents bought from
Others.
Q6) Where do you usually buy Cosmetic and Skin Care from? Vishal Mega
Mart
Salasar
Gokul Mega
Mart
Lifespring (Dr.
Morepens)
Lips n Lines
Attraction
Local Retailers
Others
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The question when asked "Where do the respondents usually buy Cosmetic and
Skin Care from"
Out of 48 respondents,
6 (13%) respondents said Vishal Mega Mart
3 (6%) respondents said Salasar
2 (4%) respondents said Gokul Mega Mart
13 (27%) respondents said Lifespring (Dr. Morepens)
2 (4%) respondents said Lips n Lines
4 (8%) respondents said Attraction
7 (15%) respondents said Local Retailers
11 (23%) respondents said Others
The findings are summarized in Graph 6:
6
3
2
13
2
4
7
11
0 5 10 15
No. of Respondents
VMM
Salasar
Gokul
Lifespring
Lips'n'Lines
Attraction
Local Retailers
Others
O p
t i o n
When asked "Where do you usuallybuy Cosmetic and Skin Care from
Graph 6
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From the above graph, 13% of the respondents usually bought Fashion
Accessories from Vishal Mega Mart, 6% respondents bought from Salasar, 4%
respondents from Gokul Mega Mart, 27% respondents bought from Lifespring
(Dr. Morepens), 4% respondents bought from Lips n Lines, 8% respondents
bought from Attraction, 15% respondents from Local Retailers and 23% of the
respondents bought from Others.
Q7) Where do you usually buy Jewellery from?
Om Jewellery
R.K. Jewellery
Nischal Jewellery
Tanishque Jewellery
Lalsons Jewellery
Standard Jewellery
ML & Sons
Others
The question when asked "Where do the respondents usually buy Cosmetic and
Skin Care from"
Out of 42 respondents,
3 (7%) respondents said Om Jewellery
3 (7%) respondents said R.K. Jewellery
1 (2%) respondents said Nischal Jewellery
11 (26%) respondents said Tanishque Jewellery
2 (5%) respondents said Lalsons Jewellery
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2 (5%) respondents said Standard Jewellery
0 (0%) respondents said ML & Sons
20 (48%) respondents said Others
The findings are summarized in Graph 7:
33
1
11
22
0
20
0 5 10 15 20
No. of Respondents
Om JewlR.K Jewl
NischalTanishquLalson's
StandardML& Sons
Others
O p t i o n s
When asked "Where do you usually buyJewellery from
Graph 7
From the above graph, 7% of the respondents usually bought Jewellery from Om
Jewellery, 7% respondents bought from R.K. Jewellery, 2% respondents from
Nischal Jewellery, 26% respondents bought from Tanishque Jewellery, 5%
respondents bought from Lalsons Jewellery, 5% respondents bought from
Standard Jewellery, 0% respondents from ML & Sons and 48% of the
respondents bought from Others.
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Q8) How much do you spend on Lifestyle Products?
JEWELLERY:The question when asked, how much the respondents spend on Jewellery:
Out of 41 respondents,
0 (0%) respondents said 5000
The findings are summarized in Graph 8:
When asked "How much do you spend onJewellery"
0%22%
74%
2%2%
Jewellery 5000
Graph 8
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From the above graph, none of the respondents spend less than Rs.100 on
Jewellery, 2% of the respondents spend at around 100-500, 2% of the
respondents spend at around 500-1000, 22% of the respondents spend at
around 1000-5000 and 74% of the respondents spend more than Rs. 5000.
COSMETICS:The question when asked, how much the respondents spend on Cosmetics:
Out of 46 respondents,
0 (0%) respondents said 5000
The findings are summarized in Graph 9:
When asked "How much do you spend onCosmetics"
0% 20%
60%
20% 0% Cosmetics 5000
Graph 9
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From the above graph, none of the respondents spend less than Rs.100 on
Cosmetics, 2% of the respondents spend at around 100-500, 60% of the
respondents spend at around 500-1000, 20% of the respondents spend at
around 1000-5000 and none of the respondents spend more than Rs. 5000.
WATCHES:
The question when asked, how much the respondents spend on Watches:
Out of 50 respondents,
0 (0%) respondents said 5000
The findings are summarized in Graph 10
When asked "How much do you spendWatches"
20%
28%50%
2% 0%Watches 5000
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Graph 10
From the above graph, none of the respondents spend less than Rs.100 on
Watches, 20% of the respondents spend at around 100-500, 28% of the
respondents spend at around 500-1000, 50% of the respondents spend at
around 1000-5000 and 2% of the respondents spend more than Rs. 5000.
FRAGRANCES:The question when asked, how much the respondents spend on Fragrances:
Out of 47 respondents,
1 (2%) respondents said 5000
The findings are summarized in Graph 11:
When asked "How much do you spend onFragrances"
21%
32%
45%
0% 2%Fragrances 5000
Graph 11
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From the above graph, 2% of the respondents spend less than Rs.100 on
Fragrances, 21% of the respondents spend at around 100-500, 32% of the
respondents spend at around 500-1000, 45% of the respondents spend at
around 1000-5000 and none of the respondents spend more than Rs. 5000.
SUN GLASSES:The question when asked, how much the respondents spend on Sun Glasses:
Out of 41 respondents,
1 (2%) respondents said 5000
The findings are summarized in Graph 12:
When asked "How much do you spend on SunGlasses"
29%
42%
27%0% 2%
Sun Glasses 5000
Graph 12
From the above graph, 2% of the respondents spend less than Rs.100 on Sun
Glasses, 29% of the respondents spend at around 100-500, 42% of the
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respondents spend at around 500-1000, 27% of the respondents spend at
around 1000-5000 and none of the respondents spend more than Rs. 5000.
FASHION ACCESSORIES:The question when asked, how much the respondents spend on Fashion
Accessories:
Out of 44 respondents, 3 (7%) respondents said 5000
The findings are summarized in Graph 13:
When asked "How much do you spend onFashion Accessories"
7%
64%
25%
2% 2%Fashion Accessories5000
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Graph 13
From the above graph, 7% of the respondents spend less than Rs.100 on
Fashion Accessories, 64% of the respondents spend at around 100-500, 25% of
the respondents spend at around 500-1000, 2% of the respondents spend at
around 1000-5000 and 2% of the respondents spend more than Rs. 5000.
SKIN CARE:The question when asked, how much the respondents spend on Skin Care:
Out of 47 respondents,
0 (0%) respondents said 5000
The findings are summarized in Graph 14:When asked "How much do you spend on Skin
Care"
0%
34%
60%
6% 0%
Skin Care 5000
Graph 14
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From the above graph, none of the respondents spend less than Rs.100 on Skin
Care, 34% of the respondents spend at around 100-500, 60% of the respondents
spend at around 500-1000, 6% of the respondents spend at around 1000-5000
and none of the respondents spend more than Rs. 5000.
Q9) Have you heard about Lifestyle?Yes
No
The question when asked, have the respondents heard about Lifestyle :
Out of 50 respondents,
36 (72%) respondents said Yes
14 (28%) respondents said No
The findings are summarized in Graph 15:
When asked "Have you heard about Lifestlye"
72%
28%
Yes
No
Graph 15
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From the above graph, it is clearly seen that 72% of the respondents have heard
about Lifestyle and 28% of the respondents have not about Lifestyle.
Q10) Do you know that Lifestyle has opened In MGF City Square Mall (Rajouri
Garden)?
Yes
No
The question when asked, did the respondents know that Lifestyle has opened In
MGF City Square Mall (Rajouri Garden):
Out of 50 respondents,
30 (72%) respondents said Yes
20 (28%) respondents said No
The findings are summarized in Graph 16:
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When asked Do you know that Lifestyle has openedIn MGF City Square Mall (Rajouri Garden)
60%
40%
Yes
No
Graph 16
From the above graph, it is clearly seen that 60% of the respondents knew that
Lifestyle has opened up in MGF City Square Mall (Rajouri Garden) and 40% of
the respondents did not know that Lifestyle has opened In MGF City Square Mall
(Rajouri Garden).
FINDINGS AND INTERPRETATIONS
Of the Store:
Half of the respondents i.e. 45% Purchase Lifestyle products
Occasionally, 40% Monthly, 10% Yearly and the minor 5% purchase Weekly.
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Half of the respondents i.e. 53% purchase Lifestyle products from Retail
Stores, 23.5% buy it from Local Market, 17.5% buy it from Individual stores
and the remaining 6% purchase it elsewhere.
30% of the respondents prefer Fashion Accessories, 22% preferred
Cosmetics, 12% Jewellery, 10% Watches, 14% respondents preferred
Fragrances, 6% preferred Sun Glasses, 6% preferred Skin Care.
99.5% of the respondents like the Lifestyle products of Lifestyle and 0.5%
of the respondents dont like the Lifestyle products of Lifestyle.
24% of the respondents ranked Jewellery Excellent in Lifestyle, 48%
respondents ranked Very Good, 25% respondents ranked Good, 3%
respondents ranked Fair and none of the respondents ranked it Poor.
35.5% of the respondents ranked Cosmetics Excellent in Lifestyle, 45%
respondents ranked Very Good, 19% respondents ranked Good, 0.5%
respondents ranked Fair and none of the respondents ranked it Poor.
31.5% of the respondents ranked Watches Excellent in Lifestyle, 46%
respondents ranked Very Good, 19% respondents ranked Good, 3.5%
respondents ranked Fair and none of the respondents ranked it Poor.
37.5% of the respondents ranked Fragrances Excellent in Lifestyle, 46%
respondents ranked Very Good, 16.5% respondents ranked Good, 0%respondents ranked Fair and none of the respondents ranked it Poor.
28% of the respondents ranked Sun Glasses Excellent in Lifestyle, 41%
respondents ranked Very Good, 25% respondents ranked Good, 6%
respondents ranked Fair and none of the respondents ranked it Poor.
42.5% of the respondents ranked Fashion Accessories Excellent in
Lifestyle, 35.5% respondents ranked Very Good, 18% respondents ranked
Good, 3.5% respondents ranked Fair and 0.5% of the respondents ranked itPoor.
36% of the respondents ranked Skin Care Excellent in Lifestyle, 41%
respondents ranked Very Good, 18% respondents ranked Good, 5%
respondents ranked Fair and none of the respondents ranked it Poor.
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97% of the respondents are satisfied with the different brands available
and 3% of the respondents are not satisfied with the different brands
available.
2% of the respondents spend less than Rs.100 on Jewellery, 5% of the
respondents spend at around 100-500, 23% of the respondents spend at
around 500-1000, 32% of the respondents spend at around 1000-5000 and
38% of the respondents spend more than Rs. 5000.
4% of the respondents spend less than Rs.100 on Cosmetics, 29% of the
respondents spend at around 100-500, 44% of the respondents spend at
around 500-1000, 22% of the respondents spend at around 1000-5000 and
1% of the respondents spend more than Rs. 5000.
2% of the respondents spend less than Rs.100 on Watches, 21% of the
respondents spend at around 100-500, 34% of the respondents spend at
around 500-1000, 40% of the respondents spend at around 1000-5000 and
3% of the respondents spend more than Rs. 5000.
2% of the respondents spend less than Rs.100 on Fragrances, 28% of the
respondents spend at around 100-500, 27% of the respondents spend at
around 500-1000, 41% of the respondents spend at around 1000-5000 and
2% of the respondents spend more than Rs. 5000.3% of the respondents spend less than Rs.100 on Sun Glasses, 33% of
the respondents spend at around 100-500, 34% of the respondents spend at
around 500-1000, 29% of the respondents spend at around 1000-5000 and
1% of the respondents spend more than Rs. 5000.
9% of the respondents spend less than Rs.100 on Fashion Accessories,
49% of the respondents spend at around 100-500, 33% of the respondents
spend at around 500-1000, 9% of the respondents spend at around 1000-
5000 and none of the respondents spend more than Rs. 5000.
6% of the respondents spend less than Rs.100 on Skin Care, 41% of the
respondents spend at around 100-500, 36% of the respondents spend at
around 500-1000, 17% of the respondents spend at