lifecycle marketing - 4 ways to create a successful welcome series
DESCRIPTION
The customer lifecycle begins when shoppers sign up with their email addresses or make their first purchase. The first campaign – what we call the Welcome Series – is the perfect opportunity to educate your new or yet-to-convert customers about your brand. Here are 4 ways you can implement a more effective Welcome Series to increase customer spending and advocacy.TRANSCRIPT
R e t e n t i o n S c i e n c e . c o m
4 ways to create a successful Welcome Series
Lifecycle Marketing
The customer lifecycle begins when shoppers sign up with their email addresses or make their first purchase.
The first campaign – what we call the Welcome Series – is the perfect opportunity to educate your new or yet-to-convert customers about your brand.
Welcome Series Emails
T h e S c i e n c e B e h i n d :
IntroduceBrand ValuesIntroduce your brand to your customer by including a message from your CEO or founders and share your vision or values to create a connection with your shoppers.
1
Provide TestimonialsAnd ReviewsTestimonials and reviews build brand credibility and trust. Keep them brief and easy to read to stay effective.
2
Encourage Social ConnectionsDedicate one email in your Welcome Series to social media, showing how customers can engage with your brand across multiple channels.
3
Present YourProduct CatagoriesInclude a high level overview of your company’s offerings and products. Use this as a snapshot for your customer on what they can expect.
4
Learn more about keeping your customer engaged and spending with our Scientific Guide to Lifecycle Marketing.
Download at www.retentionscience.com
Get the Guide
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