LIFE EXPERTSCONSULTANCY

BUSINESS DEVELOPMENT ANDSUPPORT

Transforming Ideas and Implementing Change TowardsSuccessful Strategic Goals

A Comprehensive OrganizationAnd Business Development Set up

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WHO WE ARE

WHAT WE DO

WHAT WE OFFER

HOW WE DO IT

OUR CLIENTS

TESTIMONIALS

CONTACT US

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WHO WE ARELIFE EXPERTS CONSULTANCY

DR. ATEF MORSI, MBA, DBA, CIMCEO

Doctorate of Business Administration (D.B.A), US (2011-2016)

Masters in Marketing –American University –UK

Master in Engineering and Operations Management –Manchester, UK

Postgraduate Diploma Marketing & International Business AUC 2001

Postgraduate Diploma in Business administration AUC 2000

Member of the Organization of American Project Management Qualified

Chartered of Marketing (CIM) UK

Member of the Organization of American International Marketing

24 years of experience in local and Multinational companies as CEO, General

Manager, Director of Marketing and Sales and Senior Consultant in FMCG

and other industrial companies in GCC and Egypt.

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DR. ROBERT BANASIK, MBA, DBACONSULTANT

Doctor of Business Administration (DBA) from Walden University.Associate Professor of Marketing, Post University, Malcolm Baldrige School of

Business

Entrepreneur with experience and successes in retail, strategic marketing,

and business finance. Brings a global vision perspective to business

opportunities and challenges.

Based in the U.S.A. and has performed research studies of business growth,

diffusion of innovation, and methods used by companies to address

disruptive changes in technology and consumer behavior.

held positions as CEO of a digital imaging company, VP of Marketing for a

software solutions company, and VP of retail sales for a software as a service

based company, President of The Digital Imaging Marketing Association

(DIMA)

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DR. MOHAMMED IBRAHIM, MBA, DBACONSULTANT

Over 22 years of experience in Process & Operation Development ; Human

Resource set up.

HR Development Management effectively utilized to increase ROI, and

develop better level of performance.

Played a vital role in quite number of Development projects, mainly in HR &

ADMIN activities framed with global standards and recognition.

Expertise in setting standards by milestones to ensure qualifying good level

company to a great level company.

Mastery of a full spectrum of services, including benchmark/pilot modules

studies, HR strategic planning, S.W.O.T analysis, and I.S.O procedures.

Held positions of GM, Development ,HR Consultant ,

Sales & Marketing Expert.

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KATARZYNA SOCHAHR CONSULTANT, TRAINER, COACH

HR Capital Management, Postgraduate, Kozminsky University, Poland

Psychology, Postgraduate, Jagiellonian University, Poland

Finance and Banking System, Warsaw School of Economics, Poland

Certified Project Manager (Agile foundation, Prince Foundation and Practitioner)

Certified Business Trainer

Certified Coach in the Organization

Proven track record in coordinating multiple projects, in HR, Training, Coaching and Learning and Development programs. Focuses on increasing the efficiency of human capital (Leaders, Managers, Specialists), using multiple tools (motivational, self developmental, improving processes), conducting thorough audit inside team/ department and analyzing company goals and needs, decreasing fluctuation, working with HR indicators and Employer Branding. More than 10 years on managerial positions in multiple industries (production, IT, education, recruitment, consultancy) transforming companies into more effective ones, with better cooperation, communication and level of consciousness.

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NADIA A. AL NAHDIBUSINESS DEVELOPMENT MANAGER

⧫ Postgraduate in Management⧫ London School of Economics

⧫ Global TESOL College⧫ Edmonton, Canada

⧫ Midwest Education Group⧫ Chicago, Illinois

FATEN AL NAEEBMARKETING & SOCIAL MEDIA MANAGER

Bachelor of Arts in English and French University of Baghdad

Commercial Training CertificateFritz Stephan GmbH – Gackenbach, Germany

Held positions as Sales Operation Manager for the Regional Office of Fritz Stephan GmbH (German Manufacturer of Medical Equipment) in the Middle East and North Africa and Head of Marketing Department of Green Gold Co. LTD

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SARAH ABDULLAH, MBABUSINESS DEVELOPMENT EXECUTIVE

Bachelor of Arts in Business Administration /Management (BA) –USA

Master’s of Arts in Business Administration / MediaManagement (MBA)-USA

Business and media professional with nearly 20 yearsexperience as a Market Research Analyst, Journalist,English Editor and Public Relations Operations Managerfor business publications in domestic and internationalmedia organizations in Saudi Arabia, the UAE and theGCC.

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WHAT WE DOLIFE EXPERTS CONSULTANCY

SCOPE OF COVERAGE

Business Support and Development Set-up

Marketing Strategies

Sales Plans and Way to Modern ImplementationTechniques, Distribution Network Strategies

Hiring, HR Set-up, Competencies Framework,Training and Coaching

Execution of all Marketing andSales Tactics Plans

Merging and Dissolving Companies

Technical Feasibility Studies andRisk Management Analysis

OVERVIEW

The following slides present a practical proposal aimed at enabling Life Experts (LE) to establish

challenging and ambitious objectives, on short and long-term basis, ensuring sustainablea solid, dynamic, and progressive foundation that allows the client to achieve its highly

growth as per set KPIs.

The proposed model will ensure thatLife Experts (LE) is fully aligned on onevision and strategic direction, and hasall the components of:

This model has already beenwithinglobal

developed andnumerous local,

implementedregional, and

organizationscountries.

in KSA and different

Business Support and Development, Transforming local brands to Global set-ups, MarketingStrategies, Sales Plans, Modern methods of trade implementation techniques, DistributionNetwork Strategies, Training and Coaching, Execution of all plans, Merging and DissolvingCompanies, Technical Feasibility Studies and Risk Management Analysis

THE SCOPE OF WORK AND APPLIED APPROACHES

Best practice tools of implementation

difficulties, versus the desired plan and objectives launching the products

realizing the short and long term objectives and aligned with go to

results approach

Sales ChannelsGenerating Profits

account, mini markets, Super market, Whole sale, DD, Ho-Re-Ca,Agents, Export and people management through scope of

program, Methods of promotion, POSM Material In Outlet( flag& loyalty program, and productMarketing Tactics and Design and introduce a solid activities, Visibility through intensive Create strong promotional campaign,

Promotion Activities stickers , windows) lay out Positioning in outlets and E-marketing awareness activities.

Assessment based on results per channel. (Modern trade Key

WEKA, WEC, SOB, and Go Market.

coverage/influence

Sales Strategy Sales per Size- flavor- territory – channels and linked with the ROI Detailed implemented plans and end

Distribution and Development of the most sufficient and efficient structure linked to Efficacy usage of assets/tools and

Sales Plans market and utilizing the workable assets/tools. people

Strategies Lay Out Understanding market trend to assess real life problems and Setting priorities and action plans for

Marketing Strategy One to one meetings with top leaders, review previous results and

Think Global and Act Local compare it to benchmark.

AREA / COMPONENT APPROACH DELIVERABLES

WHAT WE OFFERLIFE EXPERTS CONSULTANCY

PROJECT OBJECTIVE

Design and implement a comprehensive Marketing, Sales and Development setup that ensures a full strategy couldbe implemented and executed. A strategy that enables companies to achieve its set objectives and realize its vision,as well as assess, deploy, and maximize the value of its existing and potential human capital and resources.

MarketingAnd Sales

On Boarding Process

Policies and Procedures

Personnel Management

Separation Process

HRIS

Warehouse

Management

ManufacturingManagement

Product Development

Succession Planning

Product Sizes

Flavors Breakdown

Market ResearchAnd Trend Analysis

Market Size

Competitors Analysis

Price Survey

Most Salable Flavors & Sizes

Price Recommendations

Product layout

Product Design

Go MarketModel

Benchmark Analysis

Channel Preferences

ROI Implementation

Visibility Plan

Distributionand Supply

ChainIn-Board & Out-Board

Plans

Values Chain Price

Best Practice Tools for

Best Sales Channels

HOW WE DO ITLIFE EXPERTS CONSULTANCY

THE IMPLEMENTATION MODEL

The LE Model provides an effective and practical vehicle to assess organizations and its people, within

the larger framework of the set vision, strategy, short and long term objectives. Every component ofthe business included in the model will be assessed and analyzed. The outcomes of the initialwill realize the following:

analysis

Whether the component exists or not1

If it exists and works effectivelyit is not efficient

but 2

If it exists and works effectively butit is not linked to the other components3

Once this assessment is completed and top management is in agreement, comprehensive strategieswill be developed accompanied by practical action plans, that ensure all components will bedeveloped, linked and effectively operated by the optimum caliber of staff and within minimum timeto realize the vision and achieve set objectives.

Market research

Innovation and competitive advantages

Speed in action, implementation, and transformation

Scale of economy create profit

Brand management

DIGITAL INFORMATION

DEVELOPMENT

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GLOBALIZATIONPROCESS

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COST CONSCIENCEAnd SCALE OF ECONOMY

IDENTITY andBRAND AWARENESS

SUPPLY CHAINPROCESS

INNOVATIONPROCESS

SPEEDIN ACTION

Realistic, effective, and efficient marketing plans

Best tools for operation

Local to Global

HOW IT WORKS◆

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THINK GLOBAL ANDACT LOCAL

WAY TO MARKET

TRANSFORMINGLOCAL TO GLOBAL

BEST PRACTICETOOLS

STRATEGIES THATGAIN PROFIT

DIGITALTRANSFORMATION

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THE STRONGHOLD BrandAwareness

BrandDesign

Marketing Strategy

SupplyChain

Local To Global

Transformation

WayTo Market

DistributionPlans

SellingChannels

◆ A solid business support

◆ Leadership program

◆ Most favorable design and

◆ out of the box solutions

WEKA AndROI

Digital Transformation

CompetitiveAdvantages

◆ Effective strategies and Way to Market

◆ Think Global and Act LocalMore toCome..

STRONGHOLD

TESTIMONIALSLIFE EXPERTS CONSULTANCY

“Our business needs have been demanding to say the least, but I am pleased to say that you

and your team at LE-Consultancy were able to rise to the challenge, sending us an endless

stream of delivering the best practice tools which is reflected in the sales growth. LE-

Consultancy is our preferred consultant for Marketing and Sales. Please extend our gratitude

and appreciation for the hard work and long hours your team have put into getting us the

extraordinary results.”

Batterjee Holding Company is a unique combination of companies covering many areas of activities. The common thread that unites them, is that to a lesser or greater degree, they all contribute to the economy and development of industry in the Kingdom of Saudi Arabia.

"I was pleased with the fast response I got from LE-Consultancy . We had an

urgent need for a temp as we had been let down at the last minute. LE-Consultancy listened

to our needs, paid attention to the detail and set the proper strategies the was company

looking for and conducted the implementation through someone suitable to work with our

team in order to achieve the goals. They made the process very professional and were very

efficient, delivering great results .”

SKAB Group of Companies, a closed joint company, is one of the largest private sector business groups in the Kingdom of Saudi Arabia since late 1970’s with a variety of interconnected business enterprises. We strive to expand our business with partners who share our vision and commitment to expertise that has made SKAB one of the largest and most diversified groups operating in the Kingdom.

“I am very honored and proud of starting the next higher level of development with LE-

Consultancy’s support . For three years, Dr. Atef has strived to enhance our business, tripled

sales and profitability, opened new sales channel, and trained all sales and marketing team.

We are very grateful for all the efforts done and is still continuing. We appreciate the

efficiency that he has implemented which has had a positive effect in the growth of all our

businesses.”

Al Ammary Textile Co. Is one of the largest private sector business for more than40 years in the Kingdom of Saudi Arabia with a variety of interconnected business enterprises such as manufacturing in Japan, Korea, Hong Kong, and India.

“I would like to take this opportunity to thank your sterling efforts throughout the business

process. A real joy to deal with, LE Consultancy has represented with integrity and honesty.

Oddly enough, you were the last of the many consultants I engaged with, yet you were the

first who delivered as promised. I think that speaks volumes about the quality of the people

at LE Consultancy, the professional manner in which you engage with candidates and clients

alike, and the strength of delivering excellent results.”

Al Amoudi is a tire importer of the Japanese brands Toyo and Nixon that sells throughout 16 cities in KSA.

SUCCESSFUL PARTNERS

CONTACT US

Dr. Atef Habashi Morsi+966554996617+966534180741

dr.atef@le-consultancy.com

Life Experts Consultancy

Al Hamrah, Palistine St. opposite to Jamjoom Center P.O. Box 81104

Jeddah – 2443KSA

www.le-consultancy.com

Nadia Al Nahdi+966544238872

n.alnahdi@le-consultancy.com