LIFE EQUALS Is a progressive wellness brand.

We are focused on fixing the American Diet of Millennial consumers and their families by reintroducing the nutrients nature has always provided back into their daily lives.

10 PRODUCTLINE

PARTNER SINCE 2014 COMPLETED 2014

POWERFUL ADVICE.

Bob Bernstein“You guys have a great brand and good products.But, you need a simple, convenient & unique product.”

BOB BERNSTEIN DAVID BERNSTEIN

THE PROBLEMAmerica’s Eating Habits

1960 1980 2000 2020

PREVENTABLE DISEASE

FRUITS & VEGETABLES

SHELF STABLE

BALANCETHE SUPERFOOD SHOT

INSTANTLY PROVIDES1/2 YOUR DAILY SERVINGS OF

FRUITS

VEGETABLES

MARKET SIZING

COLDPRESSED

JUICES

ENERGYDRINKS

$280M $12.5B

FUNCTIONALBEVERAGES

DIETARYSUPPLEMENTS

$90B$33B

MARKET DISRUPTION

FIRST-TO-MARKET

FIRST-TO-MARKET

MASS-APPEAL | RADICALLY SIMPLE | CONVENIENT | ECONOMICAL

FASTFOLLOWERFAST

FOLLOWER

COMPETITION

AUTHENTIC

FRUITS & VEG.

CONVENIENT

PRICE

SIZE

$3.49 $5.49 $4.58

2oz 2oz 120 capsules 16oz46 oz

$50.00 $8.99

TEAM & ADVISORS

KYLE FITZGERALDCEO

CO-FOUNDER

SCOTTHENDERSON

PREVIOUS PRESIDENT& COO,

5-HOUR ENERGY

BOB BERNSTEIN& DAVID BERNSTEIN

CO-FOUNDERSBEAUTY BRANDS

DANGINSBERG

PREVIOUS CEO,RED BULL

STEVEHUGHESFOUNDER

& PREVIOUS CEO,BOULDER BRANDS

CHRIS THOWECHIEF OPERATING OFFICER

CO-FOUNDER

ALICIA POOLECHIEF COMMUNITY OFFICER

OWNER

KEVAN GIBBSCHIEF MARKETING OFFICER

JOSHMOHR

DIRECTOR OFMARKETING,

MUSCLE MILKMAR

KET

ADVI

SOR

SO

UR

TEA

M

ONLINENATIONWIDE

BRAND AMBASSADORDIRECT SALES

AMAZON.COM

CORPORATE WELLNESS

CONTENT MARKETING

CHANNEL STRATEGY

SATURATE KANSAS CITY( 60 METRO LOCATIONS )

FIELD MARKETING

POINT OF PURCHASE

DISTRIBUTORSHIP

WHOLESALE

ONLINENATIONWIDE

BRAND AMBASSADORDIRECT SALES

AMAZON.COM

CORPORATE WELLNESS

CONTENT MARKETING

CHANNEL STRATEGY

SATURATE KANSAS CITY( 60 METRO LOCATIONS )

FIELD MARKETING

POINT OF PURCHASE

DISTRIBUTORSHIP

WHOLESALE

FINANCIALS

TO DATE 2016 2017 2018 2019 2020

UNITS SOLD 9K 19K 190K 570K 1.1M 1.7M

REVENUE $150K $616K $6.2M $18.5M $37M $55M

GROSS MARGIN 47% 57% 60% 65% 70% 75%

GROSS PROFIT $70K $351K $3.7M $12M $26 M $42M

GENERAL & ADMIN $93K $150K $616K $1.8M $3.7M $5.5M

MARKETING & SALES $127K $591K $4.6M $7.4M $13M $16.6M

EBITA ($150K ) ( $390K ) ( $1.5M ) $2.7M $9M $19.4M

EXIT STRATEGY: ACQUISITION

EST. 2004 2012

TIMELINE 11 YEARS 2 YEARS

ACQUIRED BY WHITEWAVE FOODS COCA-COLA

12 MO. REVENUE $100 M $70 M

ACQUISITION PRICE $550 M $90 M

REVENUE MULTIPLE 5.5 X 1.3 X

RAISE & MILESTONES

RAISE: $525KFEB ‘16 FINISH R&D EARLY ADOPTION MFG RUN

APR ‘16 LAUNCH BALANCE™

SPECIALTY WSE & ONLINE

MAY ‘16 60 WSE KC LOCATIONS EXPAND ONLINE DISTRIBUTION

JULY ‘16 ADD 100 WSE LOCATIONS INCREASE GROSS MARGIN