lidia scarlat - storytelling in a jungle of video communication
TRANSCRIPT
STORYTELLINGIN A JUNGLE OF VIDEO COMMUNICATION
one year later…
– Newton N. Minow about Television
“vast wasteland”
the world of Pinterest and tutorials
creative
for the sake of being creative, many people keep reinventing the bicycle
storytelling renaissance
STORYTELLING TOOLKIT
clarity
plot set out to resolve a conflict
“cold open” for on-demand entertainment
everything intenSional emphasis & repetition
marriage between medium & story
DOs & DON’Ts from mystery to certainty
dynamic stills
Captain America: The Winter Soldier Main on End Title Sequence. Created by Sarofsky for Marvel. Main Title Director/Lead Designer: Erin Sarofsky
focus the eye
motioncan the same message be transmitted through PowerPoint?
have balls for the bizarre
switch off the sound
infuse wonder
Do great things together Asana video
STORYTELLING TOOLKIT• clarity
• plot - set out to resolve a conflict
• “cold open”
• everything intenSional
• emphasis & repetition
• marriage between medium & story
• DO’s & DON’Ts
• dynamic stills
• focus the eye
• motion, not powerpoint
• have balls for the unfamiliar
• switch off the sound
• infuse wonder
A story is not a widget. It’s not exact.
Stay curious.
