l’identité numérique : un atout incontournable pour construire une relation client
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L’identité numérique : un atout incontournable pour construire une relation client Leonard Moustacchis – 10 Mars 2016 – roomn
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ForgeRock is the leading provider of an Identity Platform helping
customers during their journey into digital transformation
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Digital Identity
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Digital Identity
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If I could embed a locator chip in my child right now, I know I would do that. Some people call that Big Brother; I call it being a father.
- Scott McNealy
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User Identity
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Iden%ty—TheNewPerimeter!Usersareaccessingtheirapplica/onsanddatafromanywhere,any/me,withamyriadofdeviceswhichcreatestheneedforthatextra"iden/tylayer”
–Oppenheimer,RSAConferenceTakeaways2015
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Life Insurance Identity Attributes
Home Insurance Identity Attributes
Auto Insurance Identity Attributes
Boat Insurance Identity Attributes
Daniel’s identity data lives across many BUs within an organization
Flood Insurance Identity Attributes
Earthquake Insurance Identity Attributes
One Customer Single Identity Profile FOR Customer Engagement
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Domain 1
Domain 2
Domain 3
Prospect
Identity Attributes
Identity Fuels CRM Intelligence
Identity Fuels Marketing & Sales Enrich The Sales Funnel with Identity Data
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User Phone
Tablet
Laptop Home
Auto
Health
Smart City
Multi-Channel Engagement Enable New Channels for Engagement
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Car Seat
Mirror Temperature
Daniel’s Identity Preferences
The Cloud Daniel’s Car
Personalized Car
Steering Wheel Music
Personalization Create Sticky Offerings that Foster Customer Loyalty
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Daniel
Mobile Alarm
Car
Door
Oven
TV
Lights Kayo Taro
Evolving Relationships Managing Constantly Changing Connections
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Reg Code: 63456
Register Me The Cloud
User
User Experience Identity Drives Customer’s First Experience
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Come as you are ! • Social login
• Mobile login • Adaptive login • Adaptive Authorization • Continuous security • Smooth Self service
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View my Health Data
Edit my Health Data
Download my Health Data
[email protected] Share
The Cloud
Daniel’s Privacy Controls
Daniel’s Wearable
Privacy & Consent Offer Privacy as a Differentiating Feature!
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Trust
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© 2016 ForgeRock. All rights reserved. Whitehall IDM 2015 - 16 Building Consumer Trust: protecting personal data in the consumer products industry, Deloitte University Press, 2014
80% of consumers are more likely to
purchases from consumer product companies that they believe protect
their personal information
72% avoid purchasing brands from
consumer product companies that they believe do not protect their
personal information
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Share
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The Digital Transformation
The world is changing. We are moving from the era of the Internet age into the participation age, where everyone is on the Internet and everyone is a publisher, an editor.
- Scott McNealy
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Businesses and governments need the UMA standard to deliver Consent 2.0 successfully
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What does UMA do for me? UMA extends authorization of share or don’t share and includes fine-grained controls
UMA – Fine-Grained Controls UMA – Watch Controls
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Demo: https://www.youtube.com/watch?v=4nZ5DvCFp8U
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ForgeRock helps you deliver customer consent and delegation
capabilities for successful digital transformation in a
privacy-sensitive world
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