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COMMERCIAL REAL ESTATE LICREE Edition 1 2016 | $1.95 Long Island Edition Maltz Auctions Exclusive Long Island’s Premiere Auctioneering Business The Evolution of The Workplace How The Culture of a New Workforce Affects Change Drones The Latest Time & Money Saving Uses Clicks and Bricks A Look at the Trends in Consumer Behavior Your EXPO Guide! Agenda Speakers Exhibitors Sponsors 8 12 26 30 +

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COMMERCIAL REAL ESTATE

LICREE Edition 1 2016 | $1.95

Long Island Edition

Maltz AuctionsExclusive

Long Island’s Premiere Auctioneering Business

The Evolution ofThe Workplace

How The Culture of a NewWorkforce Affects Change

DronesThe Latest Time &

Money Saving Uses

Clicks and Bricks

A Look at the Trendsin Consumer Behavior

Your EXPOGuide!

Agenda

Speakers

Exhibitors

Sponsors

8

12

26

30

+

2

2016 SPONSORS

3

Contents

4 Speakers

5 Agenda

8 Maltz Values Integrity Before All Else

12 The Evolution of the Workplace

26 Drones: Latest Time & Money Saving Uses

30 Clicks and Bricks

35 Exhibitors

39 Editor’s Note

Richard Maltz, Maltz AuctionsCommercial Property Auctioneer

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26

8

4

Speakers

Aaron Smiles Anthony Manetta Andrea Moeder Andrew Saluk Chris Merritt

Aaron GershonowitzGene GuarinoDan DeeganDebra HazelDavid Hunt

Jenny-Lynn Georgiades Michael Packman Michael Passentino Mike Bellissimo Nick Terzulli

Sandra TimmoneyEric RubensteinRoz GoldmacherPaul FetscherPatrick Malkmes

5

Agenda

8:00am - 9:45am Kickoff Breakfast

10:15am - 10:45am Anatomy of an Auction

10:30am - 11:15am Clicks or Bricks - 2016 State of Retail on Long Island

10:30am - 11:30am The Evolution of the American Workplace

10:30am - 1:00pm NYS Approved 2 Credit CE Class

11:00am - 11:45am 2016 Strategies to Reduce or Eliminate Tax Liability on Property Sales

11:30am - 12:15pm Drones: Latest Time & Money Saving Uses

12:00pm - 12:45pm Residential Assisted Living Academy

12:00pm - 12:45pm Does Cogeneration / Solar Work for Your Building?

12:00pm - 1:00pm Environmental Contamination and Your Deal

2:00pm - 2:45pm Cyber Security - Are Your Systems Safe?

2:00pm - 3:00pm PINK TIE - Real Estate Professionals Networking For a Cure

LICRE Expo | March 16, 2016 | 10AM - 3PM | Hilton Long Island | 598 Broad Hollow Road. Melville, NY 11747

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LICREE 2016 Kickoff Breakfast 8:00AM2 Expert Panels to Help Fund Your Growth!

Location:Savoy Ballroom

KICKOFF BREAKFAST SCHEDULE8:00 Check In & Networking8:30 Panel 19:15 Panel 210:00 Exhibit Hall Opens

Panel 1 : ACCESS TO CAPITALwith an opening “state of capital on Long Island”overview by Roslyn Goldmacher of the LIDC.

• Learn about the latest funding programs• Investment and loan programs available

Speakers:1. Roslyn Goldmacher, LIDC2. Andrew Saluk, NEFCU3. Michael Bellissimo, ACRES Capital

Panel 2: TAX INCENTIVES & GRANTS

• What to know• How to apply• What to expect

Speakers:Dan Deegan, Forchelli Curto DeeganDavid Hunt, Hunt Commercial ServicesNick Terzulli, Nassau County IDA

Moderator : Anthony Manetta, Standard Advisors Group

10:15PM

Anatomy of an AuctionMaster auctioneer Richard Maltz takes you through the necessary steps to be involved from every side.

Location:Mattituck Room

8

It was, quite literally, a diamond in the rough. As Richard Maltz shares, this was his father’s favorite auction story to tell...

Prominent Long Island auctioneer David Maltz noticed something dif-ferent about an item in a bag of cos-tume jewelry, part of the contents of an estate sale. Ordinarily the bag’s contents might have garnered $20 or $40 at auction. But this ring, at first glance made of cheap quartz, was surrounded by diamond ba-guettes. Maltz suspected something else. He had it cleaned and exam-ined by an expert. It would turn out to be a 21 carat diamond, valued at $291,000. Some people might have pulled the ring from the bag and made a wind-

fall profit and the estate’s benefac-tors would have never known the difference. That’s not how David Maltz operated.

“This industry has a legacy of dis-reputable people who give it a bad name,” David said in an interview last year, before his passing in De-cember, 2015.

“But we know that our reputation is the single most important asset we have. Sure, I could have gotten away with it. But I would know and it’s just not worth it.”

No anecdote about the 35-year-old story of Maltz Auctions (formerly David R. Maltz and Co.), now a $100 million a year corporation, could

better illustrate what the father-and-son team built on Long Island.

The firm is big enough to sell pala-tial properties off Long Island Sound, most recently, to the tune of $3 million. They are also capable of moving giant lots of cars, truck fleets and heavy equipment. But a key component of their growth has been real estate, where Richard is the expert. He runs the day-to-day operation and takes the lead on sell-ing commercial property and homes all over the region and in a wide spectrum of price ranges.

Want to invest in a mix-use building in the Bronx? It sold for an impres-sive $15.15 million. Or, a partially built subdivision in Quogue? That sold

MALTZ AUCTIONS VALUESINTEGRITY ABOVE ALL ELSE

Following in his father’s footsteps, Richard Maltz leads Long Island’s premier auctioneering business.

for $5.5 million. What about 80% of the Fire Island Pone’s Commercial Complex? That sold for $10.1 million. And an 8-unit apartment building over a retail store on the East Side of Manhattan?

The opening bid was $1.6 million. Yet, a handyman’s special in Catskill, N.Y. cost a modest $50,000 to get in on the action. The auctions guar-antee the assets are free and clear of any legal claims such as liens. All the parties and their attorneys are on the same page when the auction takes place.

The Maltz’ made headlines when a prime, 40,000-square-foot North Shore lot was selling. The seven bedroom contemporary in Kings Point, with broad views of Manhas-set Bay and the Sound, went on the market for $3.98 million and was subsequently reduced and lowered for over a year. Richard, who holds a degree from the Kelley School of Business in Indiana, and a Masters of Real Estate from New York Uni-versity, valued the waterfront home at a starting bid of $2.1 million and set the auction date.

That created a buzz you could feel in the ballroom at the Inn at Great Neck. Bidders were required to put up the initial bid price in order to get in on the game. Eight of them did.

With Richard serving as auctioneer, one man opened the bidding at $2.8 million. Someone offered $2.85 mil-lion. The original bidder countered with $2.9 million. The atmosphere was charged like a high-stakes craps game when a player is on a roll of “7s.”

The original bidder won the day, and the property on Manhasset Bay, sold for $3.18 million. In the process, the seller got out from under a home that had been on the market for more than a year and walked away with more than he expected. It was

all over in five minutes and all sides won.

Real estate has long been Richard’s passion: “There is something unique about every piece of property,” Richard said. “No two parcels are alike. I’ve developed a knack for see-ing the strengths and weaknesses of a property and assessing its true value.”

“That gives motivated sellers an alternative to a conventional sale. The seller and the lenders are all on board. Inspections and appraisals have been done. The auction draws serious people to the table, and the sale closes in a matter of weeks,” Richard said.

Richard has developed a keen sense of what things are worth, perhaps the gift that makes a great auction-eer. He is able to differentiate what the seller wants for his property and offer a realistic expectation for its actual worth. David had been at it for four de-cades. At the beginning, he adver-tised in the New York Times classi-fieds, “the bible of the auctioneering industry,” he said.

Now Maltz Auctions advertises on over 200 websites in addition to its own site that receives 100,000 page views each month and they compile a weekly email database of 25,000 subscribers.

In time, his business steadily grew as his son was growing up. The two were big Met fans, the kind of father and son who played catch and took in scores of Mets games. From the age of 5, Richard was ex-posed to the workings of his father’s business and always helped out. As soon as Richard was out of co-lege, David called him to join the team.

Richard started from the ground up, learning every aspect of his dad’s

business and working alongside var-ious employees of the growing firm.

Their commodities come from a wide range of places, including government agencies. Clients include the IRS, the New York State De-partment of Taxation and Finance, Bankruptcy courts, SEC court ap-pointed receivers, trustees, lending institutions, and a wide range of people who simply want some of their money back. Estate sales are part of the equation, as are vehicles seized for default on debt or even taken for non-payment of child sup-port.

On a heavily secured sprawling five acre lot on Windsor Place in Central Islip, a wide range of vehicles are stored. Old and new cars, ambu-lances and police cars, construction equipment and even a speed boat make up the eclectic collection.

On the day of the interview, the company had just received a fleet of trucks and vans seized by the gov-ernment. A few months back, they had a plane to sell.

Maltz Auctions has an impressive in-house team who specialize in ap-praising specific items for sale. They include experts at valuing vehicles, industrial machinery and even mu-sical instruments. When they don’t have an expert on hand, they find one outside who can offer a realistic price. And that is the key to Maltz Auctions’ success: Being realistic. “

We have a large number of clients who have realistic expectations,” Richard said. “And that’s why about 96 percent of what we put up for auction sells.”

To contact Maltz Auctions, call (516) 349-7022 or visit http://www.MaltzAuctions.com/

10 631.844.9300 | [email protected] | www.waldners.com

Differentiate Yourself. Engage Your Client. Contact Us.

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Activate spaces that aren’t currently being used.

Tour the Steelcase WorkLife Center4 floors of real estate inspiration.Research Statistics. Insights on Workplace Trends.

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11

10:30AM

Clicks or Bricks 2016 State of Retail on L.I.The retail environment is constantly shifting & evolving. Our expert panel discusses the latest trends and information RE professionals need to know in order to thrive in this volatile time.

Location:Eisenhower Room

Moderator:Paul Fetscher CCIM, SCLSGreat American Brokerage

Panelists:Debra Hazel, PresidentDebra Hazel Communications

Eric Rubenstein, Co-Chair of Real Estate Dept.Ruskin Moscou Faltischek

10:30AM

The Evolution of the American WorkplaceTransformative methods are being used to provide cost-effective utilization of space and increased engagement of workforce. This seminar will cover challenges of in-place transformation using a case study of Openlink, a Long Island software developer that recently underwent this process. Learn how to design and execute a workplace strategy that delivers all the real estate benefits to align with en-terprise goals.

Location:Belmont Room

Speakers:Andie Moeder, Jones Lang LasalleJenny-Lynn Georgiades, Waldner’s Business EnvironmentSandra Timmoney, Openlink

12

The American workplace is swiftly evolving to meet the demands of a marketplace driven by advancing technology and agile businesses that are disrupting the status quo.

It is imperative for the effective-ness of a business to be aware of trends in the workplace as well as the most efficient way to respond to these issues.

Some of the more noteworthy trends currently impacting the workplace include mergers and ac-

quisitions that are fueling business consolidations across a wide spec-trum of industries, a demographic shift in the kinds of employees en-tering the workforce, a growing number of employees working as independent contractors, and an increased focus on employee well-ness.

Mergers and acquisitions are taking place across the country in virtually every industry sector. These busi-ness consolidations force compa-nies to revise workplace strategies.

Whether the companies being merged have similar policies or n

ot, it is important for workplace strategies to accommodate all em-ployees and reflect new workplace habits and dynamics.

Employee morale can be devas-tated if this effort is mishandled.Revisiting workplace strategies ensures more engagement among employees, greater satisfaction and potentially lower costs and higher earnings.

This is especially important as workers face a new work culture and employment uncertainty. Each generation has its own distinct qualities that have contributed to

The Evolution of the American Workplace

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13

“Baby Boomers are retiring at a rate of 10,000 people per day, causing a ‘silver tsu-nami’ exiting the workforce.”

changes in the workplace.

For example, Millennials are the first generation of workers with no memory of life without computers, cell phones and digital music. They view technology as an extension of themselves, whereas Baby Boom-ers are more likely to view technol-ogy as a tool. Millennials also have higher expectations than preceding generations on how they should be treated at work. Employers must work harder to keep them satisfied, or face staffing difficulties. The dif-ferences in the values of Millennials and older workers can occasion-ally cause friction. The key for employers is to respect that each group has unique and valu-able perspectives that enhance the changing workplace.

“The workplace five years from now will look and feel much different that it does today,” said Andie Moeder, Associate Director and Vice President for Workplace Strategy at JLL.

“Baby Boomers are retiring at a rate of 10,000 people per day, causing a ‘silver tsunami’ exiting the work-force. Millennials are filling that gap as they come out of school, and their expectations of the work envi-ronment are much different.”

Naturally, with the shift in demo-graphics from generation to generation, there has been a notice-able rise in the number of indepen-dent contractors.

Millennials define success dif-ferently than Baby Boomers as they have often seen their parents work diligently at 9-5 jobs only to be downsized and out of work 20 years into their career. Consequent-ly, Millennials have redefined what

success means, shifting emphasis outside the workplace.

When employers fail to offer Millen-nials what they want, the young are prompted to start their own busi-nesses. Today, half of all new col-lege graduates believe that self-employment is more secure than a full-time job, and 80 percent of col-leges and universities in the United States offer courses on entrepre-neurship.

These current business trends and generational shifts are some of the factors that have affected how

companies leverage their work-force to drive innovation and spur growth. In fact, one of the biggest issues in the workplace today is the lack of employee engagement.

A recent Gallup study estimates that only 30 percent of the U.S. workforce in actively engaged and this costs the United States be-tween $450 billion and $550 billion per year. Disengaged employees do not perform for their peers, or take initiative.

Disengagement also creates a tox-ic work environment. In contrast, companies with highly engaged employees tend to outperform their competition, are more productive and, according to Towers Watson, experience a 19 percent increase in operating income on average.

Although the benefits are obvious,

many companies struggle to un-cover methods for enhancing em-ployee engagement.

The design of the workplace is a critical step to improving worker satisfaction and productivity. Ac-cording to Jenny-Lynn Georgiades, Vice President of Sales & Design at Waldner’s Business Environments,

“It’ s important to look at the work-space holistically and make sure there are a variety of spaces to sup-port the various types of work be-ing performed throughout the day.”

For Steelcase, the global leader in office furnish-ings, wellness is the key to improving em-ployee engage-ment. Steelcase’ s Workplace Fu-tures team de-fines wellbeing as the interrelation

of not only physical health but cogni-tive and emotional wellbeing.“

If we understand how these aspects of wellbeing relate to each other and to the work being performed, we can determine how to create environments that will best support the holistic wellbeing of the work-force.” Georgiades stated.

The workplace is always chang-ing to accommodate new trends in business, as well as new employees from various demographics. It is imperative for businesses to follow current workplace trends to maxi-mize the potential of employees and the efficiency of their opera-tions.

14

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Create an inspiring space where your people love to work. Find out how at jllcampaigns.com/pdsbook We bring property to life.

Richard Neuman +1 212 812 5916Ray Ruiz +1 631 962 2890

15

10:30AM

NYS Approved 2 Credit CE ClassGreen Building/Energy ConservationThe retail environment is constantly shifting & evolving. Our expert panel discusses the latest trends and information RE professionals need to know in order to thrive in this volatile time.

Location:Banfi Room

Learning Objectives:A. Introduce green building concepts to audience.B. Describe relevant sustainability standards and approachesC. Detail rating system for LEED certification.D. Introduce typical methods to lower commercial building energy use.E. Describe relevant energy conservation regulations and associations.F. Present case histories of proven savings.G. Differentiate residential energy savings from commercial energy savings methods.H. Identify incentive and rebate programs.

11:00AM

2016 Strategies to Reduce or Eliminate Tax Liability on Property SalesAccording to the American Bankers Association, over the next 20 years approximately $17 trillion dollars will exchange hands as one generation hands over its wealth to another. Much of this wealth transfer will be in highly appreciated real estate which can create capital gains exposure. This seminar informs brokers & other real estate professionals that capital gains tax and estate planning solutions exist that help reduce or eliminate tax liability on property sales, and that awareness of these solutions makes them more valuable to their clients.

Location:Mattituck Room

Speaker:Michael Packman, PNI Capital Partners

OR O

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Create an inspiring space where your people love to work. Find out how at jllcampaigns.com/pdsbook We bring property to life.

Richard Neuman +1 212 812 5916Ray Ruiz +1 631 962 2890

17

PinkTie.org was founded in 2012 by Mike Cave on the simple principle of growing your business through charity and networking to raise awareness and help find a cure for Breast Cancer, which is dispropor-tionately prevalent on Long Island.

Pinktie.org’s core vision is to find creative ways to bring a vast net-work of professionals together to combine efforts in order to give back to their local community, and become a part of something much bigger than themselves.

Pinktie1000.org, an initiative of the PinkTie.org movement was estab-lished in 2014, with a goal of com-pelling 1,000 indiv iduals from all in-dustries to con t r ibu te $100 quar-terly. This will result in a monumen-tal $100,000, four times a year, to be donated to a differ-ent Long Island based charity each quarter, chosen by the contributing members.

What began as a small group of Real Estate professionals networking for a cure has become a catalyst to the fastest growing charitable move-ment on Long Island!

Since its inception, PinkTie.org has stimulated a collaborative go-giving effort that encompasses socially conscious individuals and the most respected business professionals on Long Island and the Tri-State area. Raising awareness and close to $1,000.000 in 100% pass-through dollars, PinkTie.org has inspired the local, business, charitable and medi-cal communities as they help lift the financial burden of restrictions placed on leading researchers and educational facilities.

Attendance at the annual PinkTie.org event has soared from 350 to over 2000 guests and their efforts continue to be the impetus to help fund a cure for diseases impacting the community in which we work and live.

The 4th annual gala will be held this year on May 9th, 6pm at the Crest Hollow Country Club, and promises to be the most exciting event yet!

As a 501c3, PinkTie1000’s profes-sional networking events continue to provide a unique forum in which solid business relationships are de-veloped and strengthened with like-minded professionals. The steadfast

focus and continued commitment of

Pinktie1000 and their extended family will soar high in 2016, as col-lectively they continue to pave a path that inspires, changes lives and upholds a vision that will be felt for generations.

Pinktie.org fundraising efforts are as abundant in event attendance as they are successful in supporting the charities that impact our fami-lies,friends and colleagues including but not limited to:

· Don Monti Memorial Research Foundation · Cold Spring Harbor Laboratory · Carol M. Baldwin Breast Cancer Research Fund · F.A.C.T. Breast Cancer Founda-tion · Northwell Health/North Shore LIJ

· Stony Brook Hospital · Timothy Hill Children’s Ranch · Friends of Karen · The Maurer Foundation for Breast Health Education

How can you get involved in the PinkTie.org / PinkTie1000.org Go-Giving movement and be an integral part of the fastest growing charita-ble movement on Long Island?

Becoming a part of the PinkTie.org committee is a great way to get in on the ground floor. Not only does it provide a forum for networking with like-minded business professionals in an intimate setting, but it gives you the opportunity to contribute

to the success of the fundraising efforts for the annual gala that makes the great-est impact on the community.

The commit-tee meetings take place every

Tuesday between 10 - 11am at The Refuge in Melville beginning 3/29 through 5/3.

A special meeting will be held on Wednesday 3/16, 2pm at the Long Island Commercial Real Estate Expo at the Melville Hilton.

These meetings are open to allwho wish to be involved or learn about becoming a Go-Giver..

PinkTie1000 also hosts evening net-working events every 4th Thursday of the month, 6-8pm at the Crest Hollow Country Club in Woodbury.

These events are open to Pink-Tie1000 members as well as first time guests interested in becoming members.

For more information on joining to Go-Giving movement, please visit-PinkTie.org and PinkTie1000.org.

18

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Cash Flow Tsunami!Cash Flow Tsunami!“Senior Housing is America’s Best Financial Opportunity for the Next 20 Years!”“Senior Housing is America’s Best Financial Opportunity for the Next 20 Years!”-Gene Guarino, President and founder-Gene Guarino, President and founder

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12:00PM

Residential Assisted Living AcademyLocation:Mattituck Room

Speaker:Gene Guarino, RAIA

Learning Objectives:

In this session Gene Guarino, President Residential Assisted Living Academy shows you step

by step:

How to turn a Single Family Home into a cash flow machineHow to rent a home and get TWICE the fair market rentHow to operate the business (if you want to) AND still collect the rentHow to make $5,000, $10,000 or $20,000 per month in NET PROFITHow to do it all with or without your own money

11:30AM

Drones: Latest Time & Money Saving UsesThe use of drones is increasing exponentially, both in quantity & variety. As the technology evolves, more sophisticated and intricate procedures are being delegated to drones, resulting in increased reli-ability and decreased time & cost. This seminar will examine the many new uses of drones and their dramatically positive impact on your business in areas including:

Location:Hargrave Room

Learning Objectives:Drones: what are they?FAA and regulationsWhen architecture meets creativity and technologyDrone technology and the new era of commercial real estate developmentThe future of real estate and construction

Speakers: Edward Kostakis, Professional Drone Pilot/Head of Aerial Operations and Co-Owner of Xizmo Media L.L.C., Air Intelligence Officer in The Marine Corps ReservesJimmy Olivero, Pilot and Drone Technology Expert

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12:00PM

Does Cogeneration / Solar Work for Your Building?Our expert panel drills down into the benefits, costs & requirements of Distributed Power Generation.

Location:Eisenhower Room

Topics Covered:Cogeneration / Tri GenerationSolarBuilding OptimizationWorking in Parallel with the Grid.

Speskers:Mike Passantino, Trinity SolarJames Armstrong P.E. CEM CEPPresident of DSM Engineering Services

12:30PM

Environmental Contamination and Your Deal?Vapor and other forms of contamination are being discovered in properties all over Long Island. Whether it goes unnoticed until after the deal is complete or is discovered before, deals involving property contamination need to be handled by experts.

Location:Belmont Room

Will discuss potential complications for the buyer & seller with regard to:

How does the bank figure it into their risk?What protections can the attorney provide?What role does the insurance company play?

Speakers:Aaron Gershonowitz, Forchelli Curto Deegan | Moderator: Chuck Merritt, Merritt Environmental Con-sulting | Anthony Bartone, Bartone Properties and Howard Tollin, Sterling Environmental Services

22

When youwalk through our doors, you’re one stepcloser to success.

Successful Lawyers. Successful Clients.

When choosing an attorney, take a step in the right direction. For nearly40 years our clients have benefited from the high level of service andcommitment we provide. We are focused on achieving outstandingresults in the most complex legal and business matters, andmostimportantly the success of our clients.

333 Earle Ovington Blvd. • Suite 1010 • Uniondale, NY 11553 • Phone: 516-248-1700 • Fax: 516-248-1729 • www.forchellilaw.com

2:00PM

Cyber Security - Are Your Systems Safe?

Location:Mattituck Room

Presented by:

Patrick MalkmesChairman of the BoardU.S. Digital Sciences Corporation

Aaron SmilesManaging Director Head of Commercial LeasingMatrix Realty Group

2:00PM

Pink Tie - Real Estate Professionals

Learn about PinkTie.org, the work it does in our community and the positive effect it will have on your business.

Location:Banfi Room

When youwalk through our doors, you’re one stepcloser to success.

Successful Lawyers. Successful Clients.

When choosing an attorney, take a step in the right direction. For nearly40 years our clients have benefited from the high level of service andcommitment we provide. We are focused on achieving outstandingresults in the most complex legal and business matters, andmostimportantly the success of our clients.

333 Earle Ovington Blvd. • Suite 1010 • Uniondale, NY 11553 • Phone: 516-248-1700 • Fax: 516-248-1729 • www.forchellilaw.com

Networking For a Cure

24

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Lifting Expectations!

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Your elevator provides you ease of access to all levels of your building. When it breaks, you want it fixed by a responsible mechanic at a reasonable price. Call today for a completely free estimate for repair and service!

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26

If you’re late to the party, don’t worry! Drones are only increasing in popularity with every day that goes by, yet not everyone has expe-rienced them or know the possibili-ties this new technology brings to the property management industry.

According to VideoBrewery.com, real estate listings with videos re-ceive 403% more inquiries than those without.

Drone videography has taken this trend to a higher level. Drone tech-nology has allowed Real Estate com-panies to showcase large properties

in all of its immensity and even small properties in the most creative for-ward thinking way.

New York is known to be the cen-ter of everything business related. Investors from all over the world are looking into owning of a piece of it and aerial videos not only al-low agents to showcase properties but the beauty of its surroundings as well.

A picture can speak volumes, but aerial photography and videog-raphy can take your breath away. Drones allow prospective buyers to

experience a virtual tour of their fu-ture investment in ways previously unimaginable.

With this new technology, we are able to utilize images captured to reproduce 3D models of an apart-ment from inside and outside. The 3D spaces that are produced for the selling agents leads to the sale of every home or unit in a building be-fore ground has even been broken..

As technology advances so does every other industry and Real Es-tate and property management are no different. Drones are quickly be-

Latest Time & Money Saving UsesDrones

‘‘‘‘

Drone technology has allowed Real Estate companies to showcase large properties in all of its immensity and even small properties in the most creative forward thinking way.

27

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coming an indispensable part of any construction site. They are being used by developers to inspect their sites, monitor progress, create 3D model mappings of its geological make up even site surveillance and security. Imagine being able to send a drone and take thousands of geo-referenced pictures and creating a data base of your property in a frac-tion of the time other methods do.

Drones can provide tangible bene-fits by providing the most up to date accurate data quickly and in a cost effective manner.As we move into an energy efficient economy and lifestyle, drones are assisting in the development of solar power energy by allowing a cost effective way to inspect large solar panel sites.Drones are commonly deployed with thermal cameras for a wide range of reasons catering to many different markets. Some advantag-es of acquiring aerial thermal data is how it can help engineers on the ground detect the best floor plan

for the position of solar panels, sav-ing incredible amounts of time and money than previous methods.

The benefits of Thermography are incredible, think; early detection of faults of solar modules (hot-spots), optimal recording angle for ther-mal imaging etc. Drones have even been used to clean solar panels in the desert by fitting brushes, and air compressors minimizing the accu-mulated dust and particles that can affect the life span of solar panels in these uncontrollable environments.

The possibilities that drones can provide are only limited to our imagination and creativity of how we can employ them, however the media and marketing agencies will have you believe that these are so easy to fly, anyone can do it and that is not the case.

The FAA is regulating the commer-cial drone industry and as of now only FAA 333 Exemption holders

can provide any of these services.

Always look for FAA 333 exemption holders as they are the ones that ad-here to the strict guidelines set forth by the FAA to operate drones com-mercially in the United States.

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If you want to know what’s happen-ing on Long Island. Let’s talk about shopping. Is that a couple of girls going to the mall or is that some-body sitting at their computer try-ing to figure out what it’s all about?

Black Friday is the biggest shopping day of the year. Everybody goes out to Roosevelt Field. So you’re fight-ing Black Friday or Cyber Monday.

This year, more people shopped on-line than ever before. However, on Black Friday, more people shopped online than shopped in stores. So, now we’ve got this contest of Black Friday versus Cyber Monday, and we had sales of about 2.9 billion dol-lars in one day.

Now, Alibaba based in Asia, on sin-

gle day in 24 hours did 9 billon dol-lars in business. We are way behind. Foot traffic is down in our venues. Whether you see it or not, prices may go up, stores are shrinking.

Why? They don’t have to keep ev-erything in stock. If you don’t have it in stock, you’ll have it in a day or two, no problem. For an extra fee, you can have it in 24 hrs.

We have to look at the shopper, where the shopper is going, what he is doing because frankly, since 2007 the rules have changed. Let’s look at some of the major retailers.

Look at Walmart. Walmart’s out there still growing. They decided to get into the food service business.

Within 5 years they became the larg-est super market chain in America. They sell more than anything else. But do they exist only in America? They are opening 117 new stores in China between this year and next year. Let’s look at the Revenue Stream of Walmart alone. Walmart has more sales than Apple, GM and Costco combined.

According to Market Wise for March, in 6 months, (not that somebody is going to flip the switch) - August of this year, the millennials will become a larger buyer group than the Baby Boomers.

So the questions is, how are they spending their money? Very inter-esting. The millennials are spend-ing more money on food and din-

We have to look at the shopper, where the shopper is going, what he is doing because frankly, since 2007 the rules have changed.

By: Paul Fetscher CCIM, SCLS Great American Brokerage

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ing than they are on clothing and accessories, video games or any-thing else. Whose one of the lead-ers there? Certainly, Starbucks...you know them. Where are they?

They’ve got a footprint in a couple places here and there. Per square foot, where are their biggest pro-ducers? In Japan. And their transac-tions- 16% of all their transactions, as of a year ago, were 16%.

Today it’s over 20%. Let’s look at their mobile payments. Starbuck’s mobile payments volume in US dol-lars in the first quarter of 2012 was 145 million dollars. Starbucks, by the way, spent more money on perks, healthcare, child care, allowing you to go to college and get subsidies from them.

They spend more money on em-ployee perks than they do on cof-fee beans. I wouldn’t look at them as

a food service merchant - they’re a lifestyle merchant.

Let’s talk about some other people who have done a great job in brand-ing, brand naming extension.

When you say Virgin, what do you think of? You think of this daring, flashy guy Richard Branson doing all sorts of things around the world. Well, what’s he been able to do to that Virgin brand?

He has taken Virgin records, where at one point, one store he had in Paris had 7% of the entire market share of all music sold throughout the entire country of France. One store, 7%, national market share. But he’s taken that, and today you walk into a Virgin store, and it’s like a mini Best Buy.

However, he’s taken that brand name and flying out to Las Vegas

this year for the International Coun-cil of Shopping Centers. He’s gone to do so many other things. All of that in brand name extension.

Let’s talk about the world’s largest store. Let’s talk about connecting the world. Let’s talk about orga-nizing the Earth’s information and technology products. Why, because they all apply to retail.

The world’s largest stores today – Amazon. Connecting the world – Facebook. Organizing the Earth’s information – certainly is Google. And Apple is technology products.

So if you look at these, these all had very distinct beginnings. Apple sold hardware, right? That’s all they did. Or are they a technology company selling software? So, what has hap-pened in mobile apps and the like? Let’s look at that really desirable 18-35 demographic. What’s #1 in each

By: Paul Fetscher CCIM, SCLS Great American Brokerage

of those categories? Facebook in terms of engagement.

Today it’s all about relationship. 35-54 once again Facebook is #1. But if your over 55, Facebook is #1.

They have become the McDonald’s of your computer. US E-commerce grew 30% just in the 1st qtr of 2014. That grew faster than Amazon which had a 22% growth spurt during the same time.

So, the question is, who gets to play in that sandbox? Very simply, it’s “The Disruptors”. It’s the ones who swim against the tide.

Let’s take a look at Amazon a little further, and what Amazon does in terms of their sales. Amazon has a 13.7 billion dollar market capitaliza-tion. How many people have ever been in an Amazon store? The tradi-tion of even Amazon remaining as

a single channel supplier is archaic...It’s not gonna happen.

Let me tell you why. Amazon and the Seven Dwarfs. If you look at the largest share of online sales, Amazon does more than the next 10 retailers put together. Amazon has a 42.7% market share, the next 10 people combined come out to about 25% of total online sales. In Europe, same story. Amazon #1 20% market share, and the next 10... 8%, 11%, 2% that’s all there is. It’s all about sourcing your goods. How many people have closets that look like this? Well, actually they’re a lit-tle better organized than that.

But this is a pick – and – pack and a low labored cost to get this done. But they weren’t the first ones that were put together large ware-houses. Shipping fees. Amazon did something very, very clever here.

They were the first ones to say, “You do this and if you reach a little fur-ther, you’re going to get is free ship-ping. How many times did you put something in your basket?

The majority of baskets do not go to checkout. At least not online. Very often it says “oh gee, now we added the sales tax and added the ship-ping, I’m outta here. So what Ama-zon did-if you’re a low volume pur-chaser you’ll pay for the shipping, but if you buy this much more, just for example, buy $100 – free ship-ping. Oh gee what else do I need? I need another $20 in my basket? Boom, you use them just to get that free shipping.

They hold that carrot out there for you. Amazon had shipping fees of 3.1 Billion $ last year. However, their transportation costs were 6.6 bil-lion. What have they done? They have forced everyone else to get

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into that game.

If you look at 2013 in US commerce how much was part? 44% was for free shipping. Within in one year that went to 68% for free shipping. And how much money does Ama-zon make? Not a lot.

Of course they are plowing it back into buying market shares and to get to the place where everyone needs to be. So that what they’ve done is Net Shipping Costs.

Look at how much they have gone up. From 2005 to 2015. In over 2 years since they launched Amazon Prime they increased more than 25%.

How many people remember Cost-co? Their entire profit is member-ship fees. Everything else is a wash.

So they’re guaranteed $25 profit

from you, $25 profit from you times 100 million members. You are defi-nitely going to be a profitable com-pany.

Let’s look at Google, and what they know. Because after all Google is looking at you. There are perimeters of over 350 data points on each and every one of us.

But if we go into Amazon, don’t you think that Google is mining that in-formation – learning a little about of what matters to you.

Isn’t it strange that if you happen to spend a little time on let’s say, Jo-seph A. Bank, next time on a totally unrelated site, you look on the sides those little things that say “Hey there a sale today at Joseph A. Bank. Why don’t you log on there?”

Google knows about those 350 data points. They know about you, your

values, your attitude, lifestyles. They know about the tapestry and mosa-ic and your method of thinking.

Every time you do a search, they’re searching you. And everything they can do from there, take the entire alphabet and now takes you out to other things that they own, control, or have joint ventures with, to mine that information. What matters to you? Those are important things.

If I look at data, Google now has gone out into other matters, oth-er names and brand name ex-tension of their name as well.

All of this is designed simply to tar-get the consumer. So, is it Bricks or Clicks? Perhaps some of both.

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Editor’s Note

It’s hard to believe, but this is year 5 for the Long Island Commercial Real Estate Expo. Much has changed, and the changes have only reinforced the need for an event like this for Long Island business-es.

I’m proud to say that this year’s LICREE features more seminars providing more important informa-tion than ever before. As we move forward, our event is recognized as the place where Long Island companies can go to showcase themselves and proclaim themselves as experts in their fields.

Most satisfying is our next project: The Queens Real Estate Expo, which will be held on June 21 at Ter-race on the Park in partnership with the Queens Chamber of Commerce. The fastest growing area of NYC is a hotbed of business opportunity and we in-tend to deliver that opportunity to local businesses.

It’s been extremely gratifying to be able to show-case our businesses and the opportunities that exist here on Long Island and in Queens.

In the future, we intend to delve deeper into the op-portunities available in the greater NY area so that our local companies can have the first opportunities to benefit from the growth occurring here.

Stay tuned!

Mark Neuwirt

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