licensing news content in a digital world newspaper and periodicals working group ifrro world...
TRANSCRIPT
Licensing News Content in a Digital WorldNewspaper and Periodicals Working GroupIFRRO World Congress, October 25, 2011
Presented by:
Edward ColleranSenior Director, International DivisionCopyright Clearance Center
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The Rise of Digital Content
• 15 years ago, news and scholarly information was primarily consumed via print media
• That world has changed
• Internet use has exploded and content is created every day
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Tools Make Content Sharing Easy
• Web
• Linking
• File-sharing
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The Result: More Sharing
• Information forwarding has increased 63% compared to 5 years ago
• 60% of employees share information with clients weekly
Data (c) 2010 Outsell, Inc
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Making Copyright Work
Rightsholders Content Users
Licensing solutions
Rights Management
Content Delivery
Copyright Education450+ million rights from:
• Publishers
• Authors
• Creators
35K companies
400 of Fortune 500
Workers in 180 countries
1,200 colleges/univ.
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Monetize Your Content
CCC’s Rightsholder Services
• Annual Copyright Licenses
• Pay-Per-Use
• Point-Of-Content
• Republication
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Annual Copyright Licenses
Annual Copyright License - Businesses• Enables employees to use print and digital content within
a business or government agency
Annual Copyright License – Academic Institutions• For sharing print and digital content for course work,
research and administrative purposes within an academic institution
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Pay-Per-Use
Copyright.com
• Automated, Streamlined Permissions
• Over 1 Million Visitors Annually
Title Search
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Results Page: Pay-Per-Use Purchasing Options
Print and digital permissions available for purchase
Point-of-Content Licensing
RightsLink: Grow your business and exceed customer expectations
• Permissions, Reprint & e-Print orders
• Single Article Sales
• Print-On-Demand
• Administration of Author Programs – Color Charges – Page Charges– Open Access Submission Fees– Reprints
Rightsholder Places Link on Content
Link placement
Customer Clicks And Opens RightsLink
Licensing Options Are Set By The Publisher
Flexible Licensing
Customer Answers Questions Regarding Reuse
Publisher maintains control of the licensing process
Instant Price Estimates in Multiple Currencies
Price estimates are based on order details
Order Verified And Completed in Minutes
Instant licensing
Customer Never Leaves Publisher’s Site
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Beyond Text LicensingSpringer’s new image database utilizes point of content licensing for
more than 1.7m images
Now Available via Mobile Devices
• Users can access licensing solutions wherever they find valuable content
RightsLink is Highly Customizable
Available for licensing of all types:
• For publishers of all sizes
• For all content types, including text, audio, images and video
