L.I.C of india latest tvc advertise About lic:- Found in 1956 Larget insurance company in india

Segmentation.1 income wise

2. age wise

3. policy wise

4. Family wise

Targeting:- Middle income group & low income group Both male & female who lies between age 10 to 40 In 2015 latest advertising they target nuclear family by using group policy Positioning:- In earlier lic india positioning itself jindagi ke sath bhi , jindagi ke baad bhi