lic neighborhood snapshot october 2019 · 2019-10-24 · food & drink health & fitness...

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American Community Survey, 5-Year Averages Population projections calculated at 2x number of units completed to date, thereafter units in construction and/or announced LIC Core Population (11101, 11109, 11106) Significant growth in LIC’s employee and residential populations since 2011 has created a strong market for local offerings. Major new tenants like Altice USA, Centene, Estée Lauder, Macy’s/Bloomingdales, The New York Times, and The Wirecutter join employers across industries: Brooks Brothers, Boyce Technologies Inc., DeppGlass, Doughnut Plant, J. Crew/Madewell, JetBlue Airways, Kaufman Astoria Studios, LaGuardia Community College, MANA Products, Nouveau Elevator, Silvercup Studios, VaynerMedia, and WeWork. Pedestrian Counts 635 843 1935 375 932 845 1184 2073 424 933 0 500 1000 1500 2000 Number of Pedestrians 2018 2019 Source: LIC BID, 2019 Population Age Workers 55 & older 22% Under 29 20% Source: OnTheMap 2017 & American Community Survey, 5-Year Averages, 2017 Residents 20-34 34% 35-44 17% 45-59 17% 60 & older 16% 30-54 58% Under 19 16% 100,000 80,000 60,000 40,000 20,000 0 2013 2017 2018 2019-2022 LIC Neighborhood Snapshot The Long Island City Partnership tracks data on economic development and the community, producing quarterly Neighborhood Snapshots, which provide key insights into our dynamic, mixed-use, livable community. This quarter, we share data on LIC’s landscape of retail, amenities, and services. See previous Neighborhood Snapshots, related studies, and our interactive maps at: licqns.com/economicdevelopment. OCTOBER 2019 in planning/construction current/open 6,300+ hotel rooms 35 hotels 3,500+ hotel rooms 45 hotels Demand for Amenities LIC Core Worker Population (11101, 11109, 11106) 0 20,000 40,000 60,000 80,000 100,000 120,000 2010 2011 2012 2013 2014 2015 2016 2017 Source: OnTheMap US Census Bureau 20,400+ completed units* 11,100+ added units by 2021 * Since c. 2006 compared to 2018 compared to 2018 Residential Retail Commercial & Industrial Hotel 5.2M+ added square feet by 2021** 8.7M+ square feet existing* 548K+ square feet existing* compared to 2018 compared to 2018 437K+ added square feet by 2021** **Announced * Retail in mixed-use buildings & renovated commercial 170,000 Residents 127,000 Employees 6,800 Businesses 22% compared to 2018 compared to 2018 * New buildings and renovated commercial **Announced 12% 31% 6% 56% 4% 56% Development at a Glance

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Page 1: LIC Neighborhood Snapshot OCTOBER 2019 · 2019-10-24 · Food & Drink Health & Fitness Services Shopping Noguchi Museum Museum of the Moving Image 11109 Hunters Point South Park Categories

0

20,000

40,000

60,000

80,000

100,000

120,000

2013 2017 2018 2019-2022

American Community Survey, 5-Year Averages

Population projections calculated at 2x number of units completed to date, thereafter units in construction and/or announced

LIC Core Population (11101, 11109, 11106)

Significant growth in LIC’s employee and residential populations since 2011 has created a strong market for local offerings. Major new tenants like Altice USA, Centene, Estée Lauder, Macy’s/Bloomingdales, The New York Times, and The Wirecutter join employers across industries: Brooks Brothers, Boyce Technologies Inc., DeppGlass, Doughnut Plant, J. Crew/Madewell, JetBlue Airways, Kaufman Astoria Studios, LaGuardia Community College, MANA Products, Nouveau Elevator, Silvercup Studios, VaynerMedia, and WeWork.

Pedestrian Counts

635

843

1935

375

932845

1184

2073

424

933

0

500

1000

1500

2000

2500

Num

ber

of P

edes

tria

ns

2018 2019 Source: LIC BID, 2019

Population AgeWorkers

55 & older 22%

Under 29

20%

Source: OnTheMap 2017 & American Community Survey, 5-Year Averages, 2017

Residents

20-34 34%35-44

17%

45-59 17%

60 & older 16%

30-5458%

Under 19

16%

100,000

80,000

60,000

40,000

20,000

02013 2017 2018 2019-2022

LIC Neighborhood SnapshotThe Long Island City Partnership tracks data on economic development and the community, producing quarterly Neighborhood Snapshots, which provide key insights into our dynamic, mixed-use, livable community. This quarter, we share data on LIC’s landscape of retail, amenities, and services. See previous Neighborhood Snapshots, related studies, and our interactive maps at: licqns.com/economicdevelopment.

OCTOBER 2019

in planning/construction

current/open

6,300+hotel rooms

35hotels

3,500+hotel rooms

45hotels

Demand for Amenities

LIC Core Worker Population (11101, 11109, 11106)

0

20,000

40,000

60,000

80,000

100,000

120,000

2010 2011 2012 2013 2014 2015 2016 2017

Source: OnTheMap US Census Bureau

20,400+completed units*

11,100+added units by 2021

* Since c. 2006

compared to 2018

compared to 2018

Residential Retail Commercial & Industrial Hotel

5.2M+added square feet by 2021**

8.7M+square feet existing*

548K+square feet existing*

compared to 2018

compared to 2018

437K+added square feet by 2021**

**Announced

* Retail in mixed-use buildings & renovated commercial

170,000 Residents 127,000 Employees 6,800 Businesses

22%

compared to 2018

compared to 2018

* New buildings and renovated commercial

**Announced

12%

31% 6%

56%4% 56%

Development at a Glance

Page 2: LIC Neighborhood Snapshot OCTOBER 2019 · 2019-10-24 · Food & Drink Health & Fitness Services Shopping Noguchi Museum Museum of the Moving Image 11109 Hunters Point South Park Categories

Retail Survey 2019

How do you learn about things to do in LIC?

What are your favorite things to do in LIC?

2019 marked the third year of the retail survey. Each year the survey asked: Which additional goods, shops and/or services do you wish were in the neighborhood?

While LIC is already home to internationally renowned cultural institutions, restaurants, and craft breweries, more retail is in the pipeline and demand is growing fast.

BETA

10 pop-up activations where

35+ local businesses provided promotions, discounts and giveaways

This summer, LICP launched a new smart signage system and mobile site called LIC Local. LIC Local fosters discovery of all that the neighborhood has to offer, from unique dining and shopping to community events. The numbers below represent only the first half of a six-month pilot program.

BETA

90+ Signs in the neighborhood

300+ Unique QR scans

7,000+ Visits to the

web-app

Open your smart phone camera to scan the QR code above, or visit liclocal.nyc to access the mobile site.

Retail Opening & Announced

Food & Drink, 14

Shopping, 5

Services, 4

Health & Fitness, 4

Arts & Culture, 1

LIC Recently

Announced Retail

Food & Drink, 40

Shopping, 12

Services, 12

Health & Fitness, 7

Arts & Culture, 3

LIC New Retail Opened since October 2017

22%

26%

40%

52%

54%

57%

30%

34%

59%

46%

43%

47%

32%

30%

57%

59%

33%

55%

0% 20% 40% 60% 80%

Books/Gifts

Health/Beauty

Clothing/Shoes

Groceries

Pharmacy

Restaurant

2019 2018 2017

Health & Fitness

Besides indoor fitness options, LIC is home to 24 parks, playgrounds, and community gardens with over 145 acres of green space.

Out of 11 Rock Climbing Gyms in New York City, 2 are located in LIC: Brooklyn Boulders Queensbridge and The Cliffs at LIC.Court 16 Tennis Club is the first of its kind in the United States with customizable LED courts on a glass surface.

LIC supports a mix of fitness options.Yoga/Pilates/Barre

13%

Cycling2%

Martial Arts11%

Wellness/Spa4%

Dance/Gymnastics7%

Sports/Climbing16%

Gym18%

Parks/Playgrounds29%

41 Health & Fitness

locations in LIC’s Core

22%

26%

40%

52%

54%

57%

30%

34%

59%

46%

43%

47%

32%

30%

57%

59%

33%

55%

0% 20% 40% 60% 80%

Books/Gifts

Health/Beauty

Clothing/Shoes

Groceries

Pharmacy

Restaurant

2019 2018 2017

22%

26%

40%

52%

54%

57%

30%

34%

59%

46%

43%

47%

32%

30%

57%

59%

33%

55%

0% 20% 40% 60% 80%

Books/Gifts

Health/Beauty

Clothing/Shoes

Groceries

Pharmacy

Restaurant

2019 2018 2017

22%

26%

40%

52%

54%

57%

30%

34%

59%

46%

43%

47%

32%

30%

57%

59%

33%

55%

0% 20% 40% 60% 80%

Books/Gifts

Health/Beauty

Clothing/Shoes

Groceries

Pharmacy

Restaurant

2019 2018 2017

Retail: Shopping & Dining in LIC’s Core

Adda, Casa

Enrique &

Takumen ranked

in Bon Appetit’s top 100 NYC

Restaurants 2019.

228 Food & Drink Destinations including...

54 Shopping Destinations including...

90% of Shopping

& Dining spots in

LIC’s Core are local

businesses.

Arts & Culture

A diverse array of arts organizations put LIC at the center of New York’s cultural conversation.

LICP Arts Connection Sites

Arts & Culture Orgs

Parks

The Chocolate Factory Theater

42+ Arts & Culture

Organizations

85% of Retail Survey respondents visited at least one new retail destination in LIC.

79%84%

54% 52%

34% 36% 37%

22%

77%

61%

49%42%

34% 30%

19%13%

0%10%20%30%40%50%60%70%80%90%

Residents vs. Workers

Residents Workers

79%84%

54% 52%

34% 36% 37%

22%

77%

61%

49%42%

34% 30%

19%13%

0%10%20%30%40%50%60%70%80%90%

Residents vs. Workers

Residents Workers

Note: In 2018, only 20% of

residents listed Kids/Family

Activities as a top choice.

25 Grocery & Pharmacies4 Clothing & Accessories

6 Wine & Spirits8 Home & Kitchen

6 Books & Gifts5 Arts & Crafts

55 Cafes & Bakeries150 Restaurants

58 Bars & 20 Happy Hours74 Take Out & Delivery Spots15 Outdoor Seating Choices

26 Lunch Specials48 Dessert Options

6 Breweries

BETA

LIC’s Growing Full Service Landscape

Page 3: LIC Neighborhood Snapshot OCTOBER 2019 · 2019-10-24 · Food & Drink Health & Fitness Services Shopping Noguchi Museum Museum of the Moving Image 11109 Hunters Point South Park Categories

F

7

Industrial Business ZoneBusiness Improvement District

Court Square

Queensbridge

Roosevelt Island

Dutch Kills

Queens Plaza

Manhattan Queens

Brooklyn

Roosevelt Island

Astoria

Hunters Point South

Long Island City

Hunterspoint Ave

Long Island City

Hunters Point

G

M E

F

7

W

N

R

M

WN R

TO JFK AIRPORT >

TO LAGUARDIA AIRPORT >

LaGuardiaCommunity College

Cornell Tech

Mount Sinai Queens

Astoria Park

Socrates Sculpture Park

RaineyPark

QueensbridgePark

Gantry State Park

SunnysideYard

Arts & Culture

Food & DrinkHealth & Fitness

Services

Shopping

Noguchi Museum

Museum of the Moving Image

11109

HuntersPoint SouthPark

Categories & Legend

11101

See More at www.licqns.comLong Island City Partnership | 27-01 Queens Plaza North, Level B | Long Island City, NY 11101

LIC Neighborhood Amenities Map

228

54

136

41

42

Food & Drink Shopping Services Health & Fitness Arts & Culture

228

54

136

41

42

Food & Drink Shopping Services Health & Fitness Arts & Culture

228

54

136

41

42

Food & Drink Shopping Services Health & Fitness Arts & Culture

501Total

74 CitiBike Stations15 Bus Lines8 Subway Lines4 Bridges3 NYC Ferry Landings2 LIRR Stations1 Tunnel

Midtown Manhattan/ Grand Central5 minutes via Penn Station25 minutes via

Port Authority20 minutes via

East 34th Street8 minutes via

Cornell Tech5 minutes via

LGA Airport15 minutes via car / 30 minutes via public transit

JFK Airport30 minutes via car / 25 minutes via public transit

F

7

7

E