library leadership and management association presentation slides
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LAMA
Presidents
Program
July 2009
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Three indicatorsof a renaissance
Death comes first
Facilitating medium
Age of enlightenment
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1930 1940 1950 1960 1970 1980 1990 2000
Source: National Center for Health Statistics. 1998
4.5
4.0
3.5
3.0
2.5
2.0
AnnualBirths:M
illons
Baby Boom43-61 years old
46-64
75 Million
Gen X29-42 years old
65-78
48 Million
GenY10-28 years old
79-97
80 Million
RenGen demographic: who
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RenGen psychographicKnowledge is powerLearn, baby, learn
Evolving faster than institutions Em brace d ivers i ty Time-starved idealists--Live my values now
Eco-conscious Sensualists
slashers: engineer/poet/advocate Inner-directed creatives
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RenGen take cues
from culture
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Depth of
the shift
Capitalism relies on conformity
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How do we
marketnow?
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One
truething.
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BRAND
Old way
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USER
New way
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delight p le a s u r e
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Fairy doors project
Ann Arbor
District
PublicLibrary
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The way forward
Plant seeds
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kryptonite
for cool ideas?
FEAR 2009 Patricia Martin all rights reserved
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If everyone loves you all the time
youreprobably
mediocre. 2009 Patricia Martin all rights reserved
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$?
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If you create a culture where people canconnect
. . . the less youll spend
on marketing
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When you return
Plant a seed and make
something happen!
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NeedKnowledge
transfer
How: Empowerment
Emotion: Confidence 2009 Patricia Martin all rights reserved
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Connection
How: InteractionEmotion: Belonging
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Need
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Sharp intake of fear
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