libraries and mobile web
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ON THE MOVE WITH THE MOBILE WEB
LIBRARIES AND MOBILE TECHNOLOGIES
Shanna Caines, Mary Chu, Darlene Davis, Charlie Terng
Mobile Web: An Introduction What does it mean?
-WWW accessed through a mobile device (cell phone, iPod touch, blackberry etc.)
Who is using it? Japan among early adopters Gen Y (18-27) and Gen X (28-41) English speaking Hispanics and African
Americans are also among leading users. People of all income levels
What is it used for? Interactive, stay constantly connected Texting (SMS), email, instant messaging Downloading ring tones, games. Searching for information (weather,
news, maps)– location aware
Mobile Devices: The Evolution
Mobile Devices
Mobile Phone Devices- are becoming increasingly amorphous…
(convergence)- range from smartphones to PDAs, to
camera phones, with a lot of overlap.
Carriers- Hundreds of carriers but in the U.S. Sprint
Nextel, AT&T, Verizon Wireless, T-Mobile and Alltel are the big 5.
Operating Systems- between 30 & 40 mobile operating systems
available. (Symbian, Microsoft Windows Mobile, Linux OS, Palm OS, etc
815T PB Transformer Cell Phone (Japan)
GRRR…
Challenges of the Mobile Web
• Lack of Uniformity- So many providers, functions,
operating systems
• Where’s the browser?- Can be difficult to locate on
some phones- Tough to navigate
• Costs and Speeds- Carriers typically charge you
for this access- Connection speeds can be
slow.
What can we do with the Mobile Web?
Mobile Web Applications
TIVO’S MOBILE WEBSITE
Mobile Newspapers:• The Wall Street Journal
• http://online.wsj.com/home-page
• The Los Angeles Times• http://mobile.latimes.com
Audiobooks:• http://www.audible.com• http://www.audiobooks.com
Shopping:• http://www.amazon.com• http:///www.eBay.com
Entertainment:• Games
• http://www.websudoku.com • Video
• http://www.youtube.com
What does this have to do with libraries?
Wisconsin’s South Central Library System
http://libonline.scls.lib.wi.us/mainPageNew.htm
Seattle’s Public Library’s Central Branch
http://www.spl.org/default.asp?pageID=branch_central_computers&branchID=1
NYPL’s Mobile Site
MOBILE WEB APPS TOUR
Web-Based E-mail Services
Push E-mail Functionality
Messages delivered directly to phone
Functionality is built in to most smartphones and PDAs.
Users can install push mail applications: Emoze (
www.emoze.com) Funambol (open
source) (www.funambol.com)
Browser-based Users must visit client in
order to retrieve messages
Examples: Yahoo! Mail Mobile Gmail Windows Live Hotmail
• 42% of U.S. adults send and receive text messages
(2007 study)
• Enables participation in other activities:
– Vote for Reality TV characters (American Idol)
– Sign up for news alerts (Weather Channel, ESPN)
– Text search terms to Yahoo! or Google
– Send MapQuest directions to your phone
• Group text:
– Bluepulse, Joopz, Mozes, Broadtexter
TEXT-MESSAGING
MUSIC & RADIO Free:
International radio stations www.tuned.mobi (formerly Radio4PDA)
Mundu Radio Application
Pandora Radio advertises
‘On the Go’ subscription service
Most cell providers offer a way to stream or download music
Verizon V CAST Sprint Radio
(streaming) and Sprint Digital Lounge (download)
Alltel Radio and XM Satellite Radio application
AT&T offers many different mobile music apps: XM Satellite Radio, MobiRadio, Napster Mobile, and eMusic Mobile
MUSIC & RADIO (Cont.)
OverDrive media services provide music, audiobook and video files to subscribing libraries. Featured Public Library list includes: Los Angeles, Toronto, District of Columbia, Seattle, and Greater Phoenix
• Hardware: Amazon Kindle & Sony E-reader
• Free reader software downloads for mobile devices (Mobipocket and Plucker)
• E-book formats:• Mobipocket• Adobe PDF• Microsoft Reader for Pocket PC
• Content available via OverDrive media service subscribers, Mobipocket, FictionWise and Ebooks.
• Free content available via Project Gutenberg and Daily Lit
E-BOOKS
• Market leader by far is Audible.com
• iTunes is closest competitor
• LibriVox offers free audiobooks in the public domain
• Our friend, OverDrive media service enables patrons to download audiobooks from public and special libraries
• OCLC NetLibrary also provides a service to libraries in making eBooks and audiobooks available for download to patrons
AUDIO BOOKS
Widgetsoffering quick access to content without having to open a
browser
Yahoo! Mobile: calendar, search, Flickr Nokia WidSets: Sudoku, eBay, Twitter,
Flickr Over 4,000 to choose from Community development
Plusmo: sports, entertainment, news Over 20,000 to choose from includes
apps for iPhone, Blackberry, Nokia
District of Columbia Public Library iPhone App
60 million people read an online newspaper in July 2007
Virtually every major news organization has a mobile website
NEWS
MORE MOBILE WEB APPLICATIONS
Moblogging: blogging straight from your cell phone
All major news readers have mobile websites This means reading all of your RSS feeds
while you’re out and about Many take-out restaurants will now let
you text in your order Microblogging sites, Twitter and Jaiku,
also have mobile sites
Library Mobile Initiatives
An increasing number of libraries are offering
mobile services
AirPAC is a portable version of an OPAC
AirPAC offers A visual design just right for the iPhone Integrates library locations with built-in
Google Maps™ software Catalog search with RightResult™
Relevance-ranking technology Access to online resources and
electronic journals
INNOVATIVE INTERFACES: AirPAC
Digital media collections are increasing in libraries
OverDrive digital media service has partnered with several libraries to offer audiobook collections, e-books, video, and music files to library patrons New York public library is one of their
users
MOBILE COLLECTIONS
Academic software and Scholarly databases have created mobile functions Endnote Factiva Westlaw legal research database National Library of Medicine’s “PubMed”
MOBILE DATABASES
Self-service audio tours for handheld devices
Text messages are being used to provide user alerts
Text messaging, IM, and e-mail is increasingly used in reference departments to communicate with patrons
Mobile Library Circulation PocketCirc enables librarians to access the
Unicorn Library Management System on a PDA
MORE LIBRARY MOBILE APPLICATIONS
How to Create a Mobile Experience
Take no action. - Consider user base- Is your website already primed?
Push content via mobile alerts Mozes, Broadtexter Simultaneous text message to subscribers
Mobile Style Sheets CSS for mobile devices
How to Create a Mobile Experience
Transcoded websites- Sweezer, Mowser- Compress HTML content for mobile
display
Mobile-only websites Specially programmed for mobile
phones Looks best but limited compatibility.
Getting Started with the Mobile Web
Starter activity
Yahoo! GoE-books
Text yourselfQR CodesListenUp!
Thanks! Questions? Comments?