liam young's marketing presentation brochure

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Liam YoungMarketing Specialist

Tel: +971 552 048 029

Email:[email protected]

Liam Young - Marketing Specialist +971 552 048 029 Page 1

IntroductionMy name is Liam Young, and I am a Marketing Specialist, I have worked within the automotive aftermarket for over 11 years and have acquired 8 years of experience in marketing for one of the worlds largest automotive manufacturers.

In my 11 years, 8 years have been spent working in various marketing roles, ranging from pricing analyst, managing existing customers stocks, ensuring they have the very latest products on their shelves in an ever changing car market. I also have 3 years of experience in sales.

Most recently my role has been heading Marketing Communications for multiple brands within my organisation, this role involves being responsible for all e-commerce activities in the UK market, creation and maintenance of the company website, managing all advertising activities in UK trade magazines.

I have extensive experience in the following software:

• Adobe In-design• Adobe Photoshop• Dotmailer • Microsoft Excel• Microsoft Powerpoint• Microsoft Word• Microsoft Access• Quark Xpress

Scan to download this brochure


EPB Brake CaliperPointofSaleLeaflet

ThiswasdesignedtohighlightthebenefitsofTRWElectricParkBrakeCalipers,creatingawarenessofTRWbeinganOriginalEquipmentsupplierofthisproduct.


Painted Brake CalipersPointofSaleLeaflet

Awarenessleafletonpaintedcalipers,thisisauniqueproductinthemarketplace, offering a product that not many competitors have on offer.


Cotec Brake PadsPointofSaleLeaflet

TRWoffersauniquespecialcoatingonBrakePads,whicheliminatethebeddinginperiodafterthepadsarefitted,thisawarenessleaflethighlightsthebenefitsofourpadsagainstcompetitors,showingthatTRWbrakepadsareasaferproduct.


EPB Brake CalipersNational Trade Magazine Advert

This was placed in a national trade press magazine, this advert was created to showourcustomersthatTRW“Designedandmanufactured”EPBbrakecalipers, strengthening our position in the aftermarket as a market leader.

TRW-Safety

www.trwaftermarket.com

TRW

Original equipment experience for our aftermarket chassis program

The program consists of:

• Steering Racks

• Steering Pumps

• Column Drives

• Control Arms

• Inner Tie Rods

• Stabilizer Links

• Ball Joints

• Tie Rod Ends and Assemblies

• Idler & Pitman Arms

• Bushings

From start to fi nish TRW is driven by safety. From the quality of our products and our outstanding customer service to the reliability of our parts, you will be glad you chose TRW.

TRW_Steering_Suspension_Linkage_Banner_ENindd.indd 1 31/05/2013 13:35:55

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The fi ve layers of TRW Cotec brake padsPlate ScorchingOE standard plate scorching, eliminates trapped gases and resins, resulting in reduced bedding in

CotecInnovative silicate coating, improves contact between the disc and pad

Friction MaterialOptimum material offering the safest braking performance in all temperatures

Back PlateHigh quality steel back plate design

ShimsHigh quality design, placing great emphasis on noise reduction

+

TRW Black Painted DiscsCoated in a technologically advanced black paint specifi cally developed by TRW

A protective barrier against rust and corrosion

Includes fi tting screws so that old, worn and corroded fi xings never have to be re-used

TRW-Safety

TRW Cotec brake pads and black painted brake discs, optimum performance from the fi rst stop.

braking. steering. suspension.

TRW Automotive Aftermarket, Redwither Road, Wrexham Industrial Estate, Wrexham LL13 9RDTel: +44 (0) 1978 667800 Fax: +44 (0) 1978 667801www.trwaftermarket.com

TRW_COTEC DISC_A4_PT_Advert_0713.indd 1 12/07/2013 15:33:53

What is Cotec?

• The coating removes small layers of unevenness from the disc, providing optimum performance from the fi rst stop

• Cotec is a unique surface coating on the friction material developed by TRW

TRW_Cotec_disc_advert_run_up_0713_99x190.indd 1 16/07/2013 10:14:50

Independent tests show that within the fi rst 5 stops, drivers using TRW Cotec pads will notice a signifi cant difference in their stopping times

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16

TRW Cotec Average 7.84mCompetitor 3 Average 13.81mCompetitor 2 Average 12.14mCompetitor 1 Average 11.91mOE Average 11.06m

Stopping distance from 50 km/h in metres


TRW‘s key focus is to improve vehicle safety, reducing stopping distances immediately after leaving the garage

+

“Combining TRW Cotec pads and our black painted discs, you are investing in the safest braking performance in the automotive aftermarket”


Page 1 - What is cotec?

Page 2 - Stopping times

Page 3 - Discs + Pads safety messagePa

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4 page advert feature special


The fi ve layers of TRW Cotec brake padsPlate ScorchingOE standard plate scorching, eliminates trapped gases and resins, resulting in reduced bedding in

CotecInnovative silicate coating, improves contact between the disc and pad

Friction MaterialOptimum material offering the safest braking performance in all temperatures

Back PlateHigh quality steel back plate design

ShimsHigh quality design, placing great emphasis on noise reduction

+

TRW Black Painted DiscsCoated in a technologically advanced black paint specifi cally developed by TRW

A protective barrier against rust and corrosion

Includes fi tting screws so that old, worn and corroded fi xings never have to be re-used

TRW-Safety

TRW Cotec brake pads and black painted brake discs, optimum performance from the fi rst stop.


TRW Automotive Aftermarket, Redwither Road, Wrexham Industrial Estate, Wrexham LL13 9RDTel: +44 (0) 1978 667800 Fax: +44 (0) 1978 667801www.trwaftermarket.com

TRW_COTEC DISC_A4_PT_Advert_0713.indd 1 12/07/2013 15:33:53

What is Cotec?

• The coating removes small layers of unevenness from the disc, providing optimum performance from the fi rst stop

• Cotec is a unique surface coating on the friction material developed by TRW


Independent tests show that within the fi rst 5 stops, drivers using TRW Cotec pads will notice a signifi cant difference in their stopping times

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16

TRW Cotec Average 7.84mCompetitor 3 Average 13.81mCompetitor 2 Average 12.14mCompetitor 1 Average 11.91mOE Average 11.06m

Stopping distance from 50 km/h in metres


TRW‘s key focus is to improve vehicle safety, reducing stopping distances immediately after leaving the garage

+

“Combining TRW Cotec pads and our black painted discs, you are investing in the safest braking performance in the automotive aftermarket”


Page 1 - What is cotec?

Page 2 - Stopping times

Page 3 - Discs + Pads safety message

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www.gabrieleurope.com

Support Pack

A TRW brand

TRW

Unipart Promo Box Sticker 100 x 200.indd 1 29/07/2013 09:41:04Box sticker artwork

www.brake-eng.com

Available from your local IFA

Distributor• Discs are made with fi ne tolerances & exacting specifi cations

• ISO 9001:2008 approved quality brake discs

• Full range of high quality bearing & ABS sensor discs available, never compromise on safety, fi t Brake Engineering.

BRAKE DISCS

PRECIS ION ENGINEERED

Distributor

Bearing & ABS sensor brake discsBearing & ABS sensor

Brake Eng Disc Advert 218 x 144.indd 1 10/07/2013 09:55:39


Half-page advert

At Brake Engineering we have strict guidelines when it

comes to core returns.

Please follow these acceptance criteria when returning

old core.Core will not be eligible for refund if it has any of these faults.

Caliper Core Acceptance Criteria

Bleed ScrewBleed Screw should not be excessively damaged

xx PP

Bracket ArmBracket arm should not be damaged

xx PP

Brake DiscCasting should not be worn due to brake disc

xx PP

Carrier GuideCarrier guide should not be damaged

xx PP

Entry PortEntry port should not be snapped or damaged

xx PP

Handbrake CableHandbrake cable guide should not be damaged

xx PP

Mounting FeetMounting feet should not be damaged

xx PP

Pad Pin HolesPad pin holes should not be broken

xx PP

xx PPScan this QR code, and take

this poster wherever you go

TRW UK Aftermarket

Redwither Road, Wrexham Ind Estate,

Wrexham LL13 9RD

Technical Helpline: +44 (0)1978 667811

www.brake-eng.com/Tech-Talk/

Corroded End FacesAluminium split calipers end faces should not be corroded

BBE019 - Core Acceptance Guide_Layout 1 14/06/2013 16:26 Page 1


Half-page advert

Caliper Core Acceptance CriteriaA2 Technical Poster

Under the Brake Engineering brand, this was designed to aid customers when sendingbackoldcoreunits,helpingthemensurethattheiroldunitwasfitforcredit before sending it back to us.


E-NewslettersI created E-Newsletters forbothTRWandBrakeEngineering brands as part of our communication of new part numbers in our range.

Creating a newsletter not only allow us to promote new products, but also provide technical support communications and latest news updates.

My newsletters have helped us to sell more products and also keep our customers informed on all the latest developments in the company.

Hyperlinks in the newsletter also directed to the company website, creatingmoretraffictoour website.

• 619 Emails sent per month.• 38% average of customers read the E-Newsletter.• Createsadditionaltraffictocompanywebsite.• New to range creates awareness of new products in range,

creating a demand from the very start.

Statistics


Month 2011 Visits 2013 Visits 2011 Pageviews 2013 PageviewsJanuary 1643 3868 3883 14685February 1810 3550 4053 12504March 2114 3744 5095 13496April 1727 3652 4058 13363May 2234 3654 6514 13690June 2650 3657 9987 12916

Statistics based on Google Analytics data:

Website development


Merchandise

Rectangular Wall clock.

Size H240mm x W190mm

T: +44(0) 1978 667 800 www.trwaftermarket.com www.brake-eng.com

Biodegradable Material,

Polythene bags, white bag

with design both sides.

Size 18” x 15” x 3”

Colour White

Wall Clock

Carrier Bag

14

T: +44(0) 1978 667 800 www.trwaftermarket.com www.brake-eng.com

Car Air Freshener, triangular

shape with design both sides,

ocean scented.

Size W90mm x H87mm

A3 Tough mat counter mat.

Tough top layer welded to a

2mm thick, soft cling base,

a construction which forms

an ideal counter mat.

Size W420mm x H297mm

Air Freshener

Counter

Mat

Wall Clock & Carrier Bag are available from stock. Please note all stock items are limited.

Air Freshener & Counter Mat are available from stock. Please note all stock items are limited.

TRW-Safety

Braking Excellence, FULL STOP.

Clock: digital print design

www.trwaftermarket.com


+

The fi ve layers of TRW Cotec brake pads...

CotecInnovative silicate coating,

improves contact between

the disc and pad.

Plate Scorching

OE standard plate scorching,

eliminates trapped gases and

resins, resulting in reduced

bedding in time.

Friction Material

Optimum material offering

the safest braking performance

in all temperatures.

Back PlateHigh quality steel

back plate design.

ShimsHigh quality design, placing great

emphasis on noise reduction.

optimum performance from the fi rst stop.TRW Cotec brake pads and black painted brake discs,

Eliminate bedding in...

Combining TRW Cotec pads and our black painted brake discs

eliminates the bedding in period, giving the driver optimum

braking performance from the very fi rst stop.

TRW Black painted discs,

Great performance,

Great looks.+Save time in the garage

Unlike other coated discs in the market, TRW’s painted discs come

wrapped in a special paper which means that no cleaning is

required, and can be fi tted straight from the box, saving fi tting

time in the garage.

• Coated in a technologically advanced black paint specifi cally

developed by TRW.

• A protective barrier against rust and corrosion.

• We deliver a wide range of discs together with fi tting screws so

that old, worn and corroded fi xings never have to be re-used,

providing everything the installer needs in the box.

• A more refi ned look for the discerning motorist.

TRW_Cotec Pads_Painted Discs_Counter mat_0613_INDD_EN.indd 1

17/06/2013 12:53:53

Counter mats


TRW-Safety

TRW. The Corner Module.

trw


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TRW Clock Artwork 240 x 190 Rome V2.indd 1 18/06/2013 09:30:57

Merchandise Brochure

Liam YoungMarketing Specialist

Tel: +971 552 048 029

Email:[email protected]

Find me on Linked In:

liam young's marketing presentation brochure

Documents

marketing communications

years of experience

various marketing roles

extensive experience

uk market

automotive aftermarket

uk trade magazines

national trade press