lg electronics display module · 2019-05-07 · ©2019 by system plus consulting | lg electronics...
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©2019 by System Plus Consulting | LG Electronics Cluster and Infotainment Display Module in the Mercedes-Benz A-Class 1
22 Bd Benoni Goullin44200 NANTES - FRANCE +33 2 40 18 09 16 [email protected] www.systemplus.fr
LG Electronics Display Module Cluster and Infotainment in the Mercedes-Benz A-ClassSystem report by Philippe VANDAR & Audrey LAHRACHApril 2019 – Sample
REVERSE COSTING® – STRUCTURAL, PROCESS & COST REPORT
©2019 by System Plus Consulting | LG Electronics Cluster and Infotainment Display Module in the Mercedes-Benz A-Class 2
Table of Contents
Overview / Introduction 4
o Executive Summary
o Main Chipset
o Block Diagram
o Reverse Costing Methodology
o Glossary
Company Profile 10
o LG Display/Electronics
Teardown Analysis 12
o System Overview
o System Opening
Physical Analysis 22
o Display Modules
Display Cell
Display Electronic Boards
Touchscreen Cell
Touchscreen Board
Backlight Unit
o Electronic Board
Cost Analysis 71
o Accessing the BOM
o Yield Hypothesis (Display Modules)
o Display Cell Cost
o Display Electronic Board BOM Cost
o Touchscreen Cell
o Touchscreen Board
o Backlight Unit
o Total Display Modules Cost (Board BOM + Display Assembly)
o Electronic Board (BOM Cost)
o Housing Cost
o Complete BOM Cost
Manufacturing Process Flow & Cost 117
o Display Electronic Boards Assembly
o Touchscreen Board Assembly
o Electronic Board Assembly
o Cluster Module Assembly
Manufacturer Price 139
o Estimation of the Manufacturer Price
Give us your Feedbacks!
Company services 144
©2019 by System Plus Consulting | LG Electronics Cluster and Infotainment Display Module in the Mercedes-Benz A-Class 3
Overview / Introductiono Executive Summaryo Main Chipseto Block Diagramo Reverse Costing
Methodologyo Glossary
Company Profile & Supply Chain
Teardown Analysis
Physical Analysis
Cost Analysis
Manufacturing Process Flow & Cost
Manufacturer Price Analysis
Related Reports
About System Plus
Block Diagram
The block diagram of the Cluster And Infotainment Displays is described in the following schematics:
©2019 by System Plus Consulting | LG Electronics Cluster and Infotainment Display Module in the Mercedes-Benz A-Class 4
Overview / Introductiono Executive Summaryo Main Chipseto Block Diagramo Reverse Costing
Methodologyo Glossary
Company Profile & Supply Chain
Teardown Analysis
Physical Analysis
Cost Analysis
Manufacturing Process Flow & Cost
Manufacturer Price Analysis
Related Reports
About System Plus
The reverse costing analysis is conducted in 3 phases:
Teardown analysis
• Package is analyzed and measured.• The dies are extracted in order to get overall data: dimensions, main blocks, pad number and pin out, die marking.• Setup of the manufacturing process.
Costing analysis
• Setup of the manufacturing environment.• Cost simulation of the process steps.
Selling price analysis
• Supply chain analysis.• Analysis of the selling price.
Reverse Costing Methodology - Components
©2019 by System Plus Consulting | LG Electronics Cluster and Infotainment Display Module in the Mercedes-Benz A-Class 5
Overview / Introductiono Executive Summaryo Main Chipseto Block Diagramo Reverse Costing
Methodologyo Glossary
Company Profile & Supply Chain
Teardown Analysis
Physical Analysis
Cost Analysis
Manufacturing Process Flow & Cost
Manufacturer Price Analysis
Related Reports
About System Plus
The reverse costing analysis is conducted in several phases:
Reverse Costing Methodology
• The initialization of the analysis
Pictures of the elements to be studied.
Identification of the components.
• Description of the material in the “SYScost+” software
Creation of an “estimation project” of the studied board with SYScost+ software.
Construction of the Bill of Material (BOM).
• Assessing the material
Searching for the price of each reference among distributors and manufacturers.
Assessing the cost of the PCB and of the unaccounted references (unknown by distributors)
The BOM is valued with SYScost+ : price simulation according to the requested quantities.
• Assessing the assembling and test phases
Assembly and test lines are modeled with the SYScost+ software.
The assembly and tests costs are estimated.
• Production cost & selling price
Estimation of the production cost & selling price.
• Report
A report is edited.
SYS.cost+©, is a software tool developed by SYSTEM PLUS CONSULTING to calculate the cost of electronic boards. More information on the software can be found at www.systemplus.fr.
©2019 by System Plus Consulting | LG Electronics Cluster and Infotainment Display Module in the Mercedes-Benz A-Class 6
Overview / Introduction
Company Profile & Supply Chain
Teardown Analysis o System Overviewo System Opening
Physical Analysis
Cost Analysis
Manufacturing Process Flow & Cost
Manufacturer Price Analysis
Related Reports
About System Plus
System Opening
©2019 by System Plus Consulting | LG Electronics Cluster and Infotainment Display Module in the Mercedes-Benz A-Class 7
Overview / Introduction
Company Profile & Supply Chain
Teardown Analysis
Physical Analysis o Display Modules
o Display Cellso Display Boardso Touchscreen Cello Touchscreen Boardo Backlight Unit
o Electronic Board
Cost Analysis
Manufacturing Process Flow & Cost
Manufacturer Price Analysis
Related Reports
About System Plus
Synthesis Assembly of Display on Touchscreen
Touchscreen assembled on main glass substrate Overview with Display©2019 by System Plus Consulting
Polymer film Color Filter Glass
TFT Glass
Polymer film
Polarizer
Polarizer
OCA
Touchscreen Glass substrate
Main Glass Substrate(Cover Glass)
OCA
Cross-Section axis
Display Cell
Touchscreen Cell with Cover Glass
©2019 by System Plus Consulting | LG Electronics Cluster and Infotainment Display Module in the Mercedes-Benz A-Class 8
Overview / Introduction
Company Profile & Supply Chain
Teardown Analysis
Physical Analysis o Display Modules
o Display Cellso Display Boardso Touchscreen Cello Touchscreen Boardo Backlight Unit
o Electronic Board
Cost Analysis
Manufacturing Process Flow & Cost
Manufacturer Price Analysis
Related Reports
About System Plus
Electronic Board – Top Side – Global View
©2019 by System Plus Consulting | LG Electronics Cluster and Infotainment Display Module in the Mercedes-Benz A-Class 9
Overview / Introduction
Company Profile & Supply Chain
Teardown Analysis
Physical Analysis o Display Modules
o Display Cellso Display Boardso Touchscreen Cello Touchscreen Boardo Backlight Unit
o Electronic Board
Cost Analysis
Manufacturing Process Flow & Cost
Manufacturer Price Analysis
Related Reports
About System Plus
Electronic Board – Top Side – Main Components Identification
©2019 by System Plus Consulting | LG Electronics Cluster and Infotainment Display Module in the Mercedes-Benz A-Class 10
Overview / Introduction
Company Profile & Supply Chain
Teardown Analysis
Physical Analysis
Cost Analysis
o Assessing the BOM
o Yield Hypothesis (Display
Modules)
o Display Cell Cost
o Display Electronic Board
BOM Cost
o Touchscreen Cell
o Touchscreen Board
o Backlight Unit
o Total Display Modules Cost
o Electronic Board (BOM Cost)
o Housing Cost
o Complete BOM Cost
Manufacturing Process Flow & Cost
Manufacturer Price Analysis
Related Reports
About System Plus
Touchscreen Panel Cost Results
©2019 by System Plus Consulting | LG Electronics Cluster and Infotainment Display Module in the Mercedes-Benz A-Class 11
Overview / Introduction
Company Profile & Supply Chain
Teardown Analysis
Physical Analysis
Cost Analysis
o Assessing the BOM
o Yield Hypothesis (Display
Modules)
o Display Cell Cost
o Display Electronic Board
BOM Cost
o Touchscreen Cell
o Touchscreen Board
o Backlight Unit
o Total Display Modules Cost
o Electronic Board (BOM Cost)
o Housing Cost
o Complete BOM Cost
Manufacturing Process Flow & Cost
Manufacturer Price Analysis
Related Reports
About System Plus
Touchscreen Cell Cost Results
©2019 by System Plus Consulting | LG Electronics Cluster and Infotainment Display Module in the Mercedes-Benz A-Class 12
Overview / Introduction
Company Profile & Supply Chain
Teardown Analysis
Physical Analysis
Cost Analysis
o Assessing the BOM
o Yield Hypothesis (Display
Modules)
o Display Cell Cost
o Display Electronic Board
BOM Cost
o Touchscreen Cell
o Touchscreen Board
o Backlight Unit
o Total Display Modules Cost
o Electronic Board (BOM Cost)
o Housing Cost
o Complete BOM Cost
Manufacturing Process Flow & Cost
Manufacturer Price Analysis
Related Reports
About System Plus
Display Modules Cost
©2019 by System Plus Consulting | LG Electronics Cluster and Infotainment Display Module in the Mercedes-Benz A-Class 13
Overview / Introduction
Company Profile & Supply Chain
Teardown Analysis
Physical Analysis
Cost Analysis
o Assessing the BOM
o Yield Hypothesis (Display
Modules)
o Display Cell Cost
o Display Electronic Board
BOM Cost
o Touchscreen Cell
o Touchscreen Board
o Backlight Unit
o Total Display Modules Cost
o Electronic Board (BOM Cost)
o Housing Cost
o Complete BOM Cost
Manufacturing Process Flow & Cost
Manufacturer Price Analysis
Related Reports
About System Plus
PCB Cost - Electronic Board
©2019 by System Plus Consulting | LG Electronics Cluster and Infotainment Display Module in the Mercedes-Benz A-Class 14
Overview / Introduction
Company Profile & Supply Chain
Teardown Analysis
Physical Analysis
Cost Analysis
o Assessing the BOM
o Yield Hypothesis (Display
Modules)
o Display Cell Cost
o Display Electronic Board
BOM Cost
o Touchscreen Cell
o Touchscreen Board
o Backlight Unit
o Total Display Modules Cost
o Electronic Board (BOM Cost)
o Housing Cost
o Complete BOM Cost
Manufacturing Process Flow & Cost
Manufacturer Price Analysis
Related Reports
About System Plus
PCBs Cost – Electronic Board
©2019 by System Plus Consulting | LG Electronics Cluster and Infotainment Display Module in the Mercedes-Benz A-Class 15
Overview / Introduction
Company Profile & Supply Chain
Teardown Analysis
Physical Analysis
Cost Analysis
o Assessing the BOM
o Yield Hypothesis (Display
Modules)
o Display Cell Cost
o Display Electronic Board
BOM Cost
o Touchscreen Cell
o Touchscreen Board
o Backlight Unit
o Total Display Modules Cost
o Electronic Board (BOM Cost)
o Housing Cost
o Complete BOM Cost
Manufacturing Process Flow & Cost
Manufacturer Price Analysis
Related Reports
About System Plus
©2019 by System Plus Consulting | LG Electronics Cluster and Infotainment Display Module in the Mercedes-Benz A-Class 16
Overview / Introduction
Company Profile & Supply Chain
Teardown Analysis
Physical Analysis
Cost Analysis
o Assessing the BOM
o Yield Hypothesis (Display
Modules)
o Display Cell Cost
o Display Electronic Board
BOM Cost
o Touchscreen Cell
o Touchscreen Board
o Backlight Unit
o Total Display Modules Cost
o Electronic Board (BOM Cost)
o Housing Cost
o Complete BOM Cost
Manufacturing Process Flow & Cost
Manufacturer Price Analysis
Related Reports
About System Plus
Results calculated by IC Price+ Software for the circuit:
©2019 by System Plus Consulting | LG Electronics Cluster and Infotainment Display Module in the Mercedes-Benz A-Class 17
Overview / Introduction
Company Profile & Supply Chain
Teardown Analysis
Physical Analysis
Cost Analysis
o Assessing the BOM
o Yield Hypothesis (Display
Modules)
o Display Cell Cost
o Display Electronic Board
BOM Cost
o Touchscreen Cell
o Touchscreen Board
o Backlight Unit
o Total Display Modules Cost
o Electronic Board (BOM Cost)
o Housing Cost
o Complete BOM Cost
Manufacturing Process Flow & Cost
Manufacturer Price Analysis
Related Reports
About System Plus
BOM Cost – Electronic Board (1/3)
©2019 by System Plus Consulting | LG Electronics Cluster and Infotainment Display Module in the Mercedes-Benz A-Class 18
Overview / Introduction
Company Profile & Supply Chain
Teardown Analysis
Physical Analysis
Cost Analysis
o Assessing the BOM
o Yield Hypothesis (Display
Modules)
o Display Cell Cost
o Display Electronic Board
BOM Cost
o Touchscreen Cell
o Touchscreen Board
o Backlight Unit
o Total Display Modules Cost
o Electronic Board (BOM Cost)
o Housing Cost
o Complete BOM Cost
Manufacturing Process Flow & Cost
Manufacturer Price Analysis
Related Reports
About System Plus
BOM Cost – Electronic Board (2/3)
©2019 by System Plus Consulting | LG Electronics Cluster and Infotainment Display Module in the Mercedes-Benz A-Class 19
Overview / Introduction
Company Profile & Supply Chain
Teardown Analysis
Physical Analysis
Cost Analysis
o Assessing the BOM
o Yield Hypothesis (Display
Modules)
o Display Cell Cost
o Display Electronic Board
BOM Cost
o Touchscreen Cell
o Touchscreen Board
o Backlight Unit
o Total Display Modules Cost
o Electronic Board (BOM Cost)
o Housing Cost
o Complete BOM Cost
Manufacturing Process Flow & Cost
Manufacturer Price Analysis
Related Reports
About System Plus
BOM Cost – Electronic Board (3/3)
©2019 by System Plus Consulting | LG Electronics Cluster and Infotainment Display Module in the Mercedes-Benz A-Class 20
Overview / Introduction
Company Profile & Supply Chain
Teardown Analysis
Physical Analysis
Cost Analysis
o Assessing the BOM
o Yield Hypothesis (Display
Modules)
o Display Cell Cost
o Display Electronic Board
BOM Cost
o Touchscreen Cell
o Touchscreen Board
o Backlight Unit
o Total Display Modules Cost
o Electronic Board (BOM Cost)
o Housing Cost
o Complete BOM Cost
Manufacturing Process Flow & Cost
Manufacturer Price Analysis
Related Reports
About System Plus
BOM Cost – Cluster Housing
©2019 by System Plus Consulting | LG Electronics Cluster and Infotainment Display Module in the Mercedes-Benz A-Class 21
Overview / Introduction
Company Profile & Supply Chain
Teardown Analysis
Physical Analysis
Cost Analysis
Manufacturing Process Flow & Cost
o Assessing the Added-Value
o Display Electronic Boards
Assembly
o Touchscreen Board Assembly
o Electronic Board Assembly
o Cluster Module Assembly
Manufacturer Price Analysis
Related Reports
About System Plus
Manufacturing Cost Breakdown
©2019 by System Plus Consulting | LG Electronics Cluster and Infotainment Display Module in the Mercedes-Benz A-Class 22
Overview / Introduction
Company Profile & Supply Chain
Teardown Analysis
Physical Analysis
Cost Analysis
Manufacturing Process Flow & Cost
Manufacturer Price Analysis
Related Reports
About System Plus
Estimation of the Manufacturer Price
©2019 by System Plus Consulting | LG Electronics Cluster and Infotainment Display Module in the Mercedes-Benz A-Class 23
Overview / Introduction
Company Profile & Supply Chain
Teardown Analysis
Physical Analysis
Cost Analysis
Manufacturing Process Flow & Cost
Manufacturer Price Analysis
Related Reports
About System Plus
MARKET AND TECHNOLOGY REPORTS - YOLE DÉVELOPPEMENT
MEMS & SENSORS• Status of the MEMS Industry
Related Reports
REVERSE COSTING ANALYSES - SYSTEM PLUS CONSULTING
MEMS & SENSORS• LG LA080WV3 – 8-inch Display with Touch Panel for Car Navigation• Oculus Rift Virtual Reality Head-Mounted Display• HTC Vive Virtual Reality Head-Mounted Display
©2019 by System Plus Consulting | LG Electronics Cluster and Infotainment Display Module in the Mercedes-Benz A-Class 24
COMPANYSERVICES
©2019 by System Plus Consulting | LG Electronics Cluster and Infotainment Display Module in the Mercedes-Benz A-Class 25
Overview / Introduction
Company Profile & Supply Chain
Teardown Analysis
Physical Analysis
Cost Analysis
Manufacturing Process Flow & Cost
Manufacturer Price Analysis
Related Reports
About System Plus
o Company services
o Contact
Business Models Fields of Expertise
Custom Analyses(>130 analyses per year)
Reports(>60 reports per year)
Costing Tools
Trainings
©2019 by System Plus Consulting | LG Electronics Cluster and Infotainment Display Module in the Mercedes-Benz A-Class 26
Overview / Introduction
Company Profile & Supply Chain
Teardown Analysis
Physical Analysis
Cost Analysis
Manufacturing Process Flow & Cost
Manufacturer Price Analysis
Related Reports
About System Plus
o Company services
o Contact
Contact
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REVERSE COSTING® – STRUCTURE, PROCESS & COST REPORTLG ELECTRONICS CLUSTER DISPLAY MODULE IN MERCEDES-BENZ A-CLASS
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