lg display medianav ecu - system plus · 2019. 10. 23. · ©2019 by system plus consulting | lg...
TRANSCRIPT
©2019 by System Plus Consulting | LG Display Medianav ECU 1
22 Boulevard Benoni Goullin44200 NANTES - FRANCE +33 2 40 18 09 16 [email protected] www.systemplus.fr
Multimedia and Navigation Unit(Ref. 281159808R – LAN5800WR0)
System report by Philippe VANDAROctober 2019 – Sample
LG Display Medianav ECU
REVERSE COSTING® – STRUCTURAL, PROCESS & COST REPORT
©2019 by System Plus Consulting | LG Display Medianav ECU 2
Table of Contents
Overview / Methodology 4
o Executive Summary
o Main Chipset
o Block Diagram
o Reverse Costing Methodology
o Glossary
Company Profile 9
o LG Electronics
o Tianma
Teardown Analysis 12
o System Overview
o System Opening
o Display Modules
Display Cell
Touchscreen Cell
Touchscreen Board
Backlight Unit
o Electronic Boards
Cost Analysis 98
o Assessing the BOM
o Yield Hypothesis (Display Modules)
o Display Cell Cost
o Touchscreen Cell
o Touchscreen Board
o Backlight Unit
o Total Display Modules Cost
o Electronic Boards (BOM Cost)
o Housing Cost
o Complete BOM Cost
Manufacturing Process Flow & Cost 173
o Assessing the Added-Value
o Main Board Assembly
o Touchscreen Board Assembly
o Electronic Board Assembly
o Bluetooth Board Assembly
o Cluster Module Assembly
Manufacturer Price 178
o Financial Ratios
o Manufacturer Price
Give us your Feedbacks!
Company Services 183
©2019 by System Plus Consulting | LG Display Medianav ECU 3
Overview / Introductiono Executive Summaryo Main Chipseto Block Diagramo Reverse Costing
Methodologyo Glossary
Company Profile & Supply Chain
Teardown Analysis
Cost Analysis
Manufacturing Process Flow & Cost
Manufacturer Price Analysis
Feedbacks
Related reports
About System Plus
Block Diagram
The block diagram of the LG Display Medianav ECU is described in the following schematics:
I/O & Interface MCUMemory Power Supply Communication
©2019 by System Plus Consulting | LG Display Medianav ECU 4
Overview / Introductiono Executive Summaryo Main Chipseto Block Diagramo Reverse Costing
Methodologyo Glossary
Company Profile & Supply Chain
Teardown Analysis
Cost Analysis
Manufacturing Process Flow & Cost
Manufacturer Price Analysis
Feedbacks
Related reports
About System Plus
The reverse costing analysis is conducted in 3 phases:
Teardown analysis
• Package is analyzed and measured.• The dies are extracted in order to get overall data: dimensions, main blocks, pad number and pin out, die marking.• Setup of the manufacturing process.
Costing analysis
• Setup of the manufacturing environment.• Cost simulation of the process steps.
Selling price analysis
• Supply chain analysis.• Analysis of the selling price.
Reverse Costing Methodology - Components
©2019 by System Plus Consulting | LG Display Medianav ECU 5
Overview / Introductiono Executive Summaryo Main Chipseto Block Diagramo Reverse Costing
Methodologyo Glossary
Company Profile & Supply Chain
Teardown Analysis
Cost Analysis
Manufacturing Process Flow & Cost
Manufacturer Price Analysis
Feedbacks
Related reports
About System Plus
The reverse costing analysis is conducted in several phases:
Reverse Costing Methodology
• The initialization of the analysis
Pictures of the elements to be studied.
Identification of the components.
• Description of the material in the “SYScost+” software
Creation of an “estimation project” of the studied board with SYScost+ software.
Construction of the Bill of Material (BOM).
• Assessing the material
Searching for the price of each reference among distributors and manufacturers.
Assessing the cost of the PCB and of the unaccounted references (unknown by distributors)
The BOM is valued with SYScost+ : price simulation according to the requested quantities.
• Assessing the assembling and test phases
Assembly and test lines are modeled with the SYScost+ software.
The assembly and tests costs are estimated.
• Production cost & selling price
Estimation of the production cost & selling price.
• Report
A report is edited.
SYS.cost+©, is a software tool developed by SYSTEM PLUS CONSULTING to calculate the cost of electronic boards. More information on the software can be found at www.systemplus.fr.
©2019 by System Plus Consulting | LG Display Medianav ECU 6
Overview / Introduction
Company Profile & Supply Chain
Teardown Analysis o System Overviewo System Openingo Display Module
o Display Cellso Touchscreen Cello Touchscreen Boardo Backlight Unit
o Electronic Boards
Cost Analysis
Manufacturing Process Flow & Cost
Manufacturer Price Analysis
Feedbacks
Related reports
About System Plus
System Opening
©2019 by System Plus Consulting | LG Display Medianav ECU 7
Overview / Introduction
Company Profile & Supply Chain
Teardown Analysis o System Overviewo System Openingo Display Module
o Display Cellso Touchscreen Cello Touchscreen Boardo Backlight Unit
o Electronic Boards
Cost Analysis
Manufacturing Process Flow & Cost
Manufacturer Price Analysis
Feedbacks
Related reports
About System Plus
Color Filter View
©2019 by System Plus Consulting | LG Display Medianav ECU 8
Overview / Introduction
Company Profile & Supply Chain
Teardown Analysis o System Overviewo System Openingo Display Module
o Display Cellso Touchscreen Cello Touchscreen Boardo Backlight Unit
o Electronic Boards
Cost Analysis
Manufacturing Process Flow & Cost
Manufacturer Price Analysis
Feedbacks
Related reports
About System Plus
Touch Screen Board – Top Side – Main Components Identification
©2019 by System Plus Consulting | LG Display Medianav ECU 9
Overview / Introduction
Company Profile & Supply Chain
Teardown Analysis o System Overviewo System Openingo Display Module
o Display Cellso Touchscreen Cello Touchscreen Boardo Backlight Unit
o Electronic Boards
Cost Analysis
Manufacturing Process Flow & Cost
Manufacturer Price Analysis
Feedbacks
Related reports
About System Plus
Backlight Unit
©2019 by System Plus Consulting | LG Display Medianav ECU 10
Overview / Introduction
Company Profile & Supply Chain
Teardown Analysis o System Overviewo System Openingo Display Module
o Display Cellso Touchscreen Cello Touchscreen Boardo Backlight Unit
o Electronic Boards
Cost Analysis
Manufacturing Process Flow & Cost
Manufacturer Price Analysis
Feedbacks
Related reports
About System Plus
Main Board – Top Side – Main Components Identification
©2019 by System Plus Consulting | LG Display Medianav ECU 11
Overview / Introduction
Company Profile & Supply Chain
Teardown Analysis
Physical Analysis
Cost Analysis
o Assessing the BOM
o Yield Hypothesis (Display
Modules)
o Display Cell Cost
o Touchscreen Cell
o Touchscreen Board
o Backlight Unit
o Total Display Modules Cost
o Electronic Board (BOM Cost)
o Housing Cost
o Complete BOM Cost
Manufacturing Process Flow & Cost
Manufacturer Price Analysis
Feedbacks
Related reports
About System Plus
Touchscreen Panel Cost Results
©2019 by System Plus Consulting | LG Display Medianav ECU 12
Overview / Introduction
Company Profile & Supply Chain
Teardown Analysis
Physical Analysis
Cost Analysis
o Assessing the BOM
o Yield Hypothesis (Display
Modules)
o Display Cell Cost
o Touchscreen Cell
o Touchscreen Board
o Backlight Unit
o Total Display Modules Cost
o Electronic Board (BOM Cost)
o Housing Cost
o Complete BOM Cost
Manufacturing Process Flow & Cost
Manufacturer Price Analysis
Feedbacks
Related reports
About System Plus
PCBs Cost – Main Board
©2019 by System Plus Consulting | LG Display Medianav ECU 13
Overview / Introduction
Company Profile & Supply Chain
Teardown Analysis
Physical Analysis
Cost Analysis
o Assessing the BOM
o Yield Hypothesis (Display
Modules)
o Display Cell Cost
o Touchscreen Cell
o Touchscreen Board
o Backlight Unit
o Total Display Modules Cost
o Electronic Board (BOM Cost)
o Housing Cost
o Complete BOM Cost
Manufacturing Process Flow & Cost
Manufacturer Price Analysis
Feedbacks
Related reports
About System Plus
PCBs Cost – Main Board
©2019 by System Plus Consulting | LG Display Medianav ECU 14
Overview / Introduction
Company Profile & Supply Chain
Teardown Analysis
Physical Analysis
Cost Analysis
o Assessing the BOM
o Yield Hypothesis (Display
Modules)
o Display Cell Cost
o Touchscreen Cell
o Touchscreen Board
o Backlight Unit
o Total Display Modules Cost
o Electronic Board (BOM Cost)
o Housing Cost
o Complete BOM Cost
Manufacturing Process Flow & Cost
Manufacturer Price Analysis
Feedbacks
Related reports
About System Plus
©2019 by System Plus Consulting | LG Display Medianav ECU 15
Overview / Introduction
Company Profile & Supply Chain
Teardown Analysis
Physical Analysis
Cost Analysis
o Assessing the BOM
o Yield Hypothesis (Display
Modules)
o Display Cell Cost
o Touchscreen Cell
o Touchscreen Board
o Backlight Unit
o Total Display Modules Cost
o Electronic Board (BOM Cost)
o Housing Cost
o Complete BOM Cost
Manufacturing Process Flow & Cost
Manufacturer Price Analysis
Feedbacks
Related reports
About System Plus
Results calculated by IC Price+ Software for the circuit:
©2019 by System Plus Consulting | LG Display Medianav ECU 16
Overview / Introduction
Company Profile & Supply Chain
Teardown Analysis
Physical Analysis
Cost Analysis
o Assessing the BOM
o Yield Hypothesis (Display
Modules)
o Display Cell Cost
o Touchscreen Cell
o Touchscreen Board
o Backlight Unit
o Total Display Modules Cost
o Electronic Board (BOM Cost)
o Housing Cost
o Complete BOM Cost
Manufacturing Process Flow & Cost
Manufacturer Price Analysis
Feedbacks
Related reports
About System Plus
BOM Cost – Main Board (1/4)
©2019 by System Plus Consulting | LG Display Medianav ECU 17
Overview / Introduction
Company Profile & Supply Chain
Teardown Analysis
Physical Analysis
Cost Analysis
o Assessing the BOM
o Yield Hypothesis (Display
Modules)
o Display Cell Cost
o Touchscreen Cell
o Touchscreen Board
o Backlight Unit
o Total Display Modules Cost
o Electronic Board (BOM Cost)
o Housing Cost
o Complete BOM Cost
Manufacturing Process Flow & Cost
Manufacturer Price Analysis
Feedbacks
Related reports
About System Plus
©2019 by System Plus Consulting | LG Display Medianav ECU 18
Overview / Introduction
Company Profile & Supply Chain
Teardown Analysis
Cost Analysis
Manufacturing Process Flow & Cost
o Assessing the Added-Value
o Main Board Assembly
o Touchscreen Board Assembly
o Electronic Board Assembly
o Bluetooth Board Assembly
o Cluster Module Assembly
Manufacturer Price Analysis
Feedbacks
Related reports
About System Plus
Manufacturing Cost Breakdown
©2019 by System Plus Consulting | LG Display Medianav ECU 19
Overview / Introduction
Company Profile & Supply Chain
Teardown Analysis
Cost Analysis
Manufacturing Process Flow & Cost
Manufacturer Price Analysis
o Financial Ratios
o Manufacturer Price
Feedbacks
Related reports
About System Plus
Estimation of the Manufacturer Price
©2019 by System Plus Consulting | LG Display Medianav ECU 20
Overview / Introduction
Company Profile & Supply Chain
Teardown Analysis
Physical Analysis
Cost Analysis
Manufacturing Process Flow & Cost
Manufacturer Price Analysis
Feedbacks
Related reports
About System Plus
REVERSE COSTING ANALYSES - SYSTEM PLUS CONSULTING
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AUTOMOTIVE• Automotive Lighting: Technology, Industry and Market Trends 2018• LiDAR for Automotive and Industrial Applications 2019• Artificial Intelligence Computing for Automotive 2019• Automotive Radar Comparison 2018• Trends in Automotive Packaging 2018
REVERSE COSTING ANALYSES - SYSTEM PLUS CONSULTING
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©2019 by System Plus Consulting | LG Display Medianav ECU 21
COMPANYSERVICES
©2019 by System Plus Consulting | LG Display Medianav ECU 22
Overview / Introduction
Company Profile & Supply Chain
Teardown Analysis
Physical Analysis
Cost Analysis
Manufacturing Process Flow & Cost
Manufacturer Price Analysis
Feedbacks
Related reports
About System Plus
o Company services
o Contact
o Legal
Business Models Fields of Expertise
Custom Analyses(>130 analyses per year)
Reports(>60 reports per year)
Costing Tools
Trainings
©2019 by System Plus Consulting | LG Display Medianav ECU 23
Overview / Introduction
Company Profile & Supply Chain
Teardown Analysis
Physical Analysis
Cost Analysis
Manufacturing Process Flow & Cost
Manufacturer Price Analysis
Feedbacks
Related reports
About System Plus
o Company services
o Contact
o Legal
Contact
www.systemplus.fr
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LG DISPLAY MEDIANAV ECU AVAILABLE IN THE DACIA DUSTER
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total invoice amount when placing his order.
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