l’fafa – biodegradable plastics pres

8/3/2019 L’FAFA – Biodegradable Plastics pres

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A solution to theissue of plasticbag pollution



WHAT IS PLASTIC

Plastic is a type of synthetic or man-madepolymer; similar in many ways to naturalresins found in trees and other plants.



WHY IS PLASTIC SO IMPORTANT

}Clean

}

Durable}Economical

}Hygienic

}

Easy to Shape and Color }Flexible

}High Tensile Strength



WHERE IS PLASTIC USED

} Shopping Bags

} Bottles} Sanitary Products

Stationary

} Toys

}Wrapping filmsClothing

}Cutlery Bins

} ElectronicsAutomobilesBrushes andbrooms

} Fish nets



THE PLASTIC DILEMMA

} They photo-degrade, not biodegrade

} Use petroleum in production}Contributes to green house emission

}Affecting marine life drastically

} 86% of all known species of sea turtles have

had reported problems of entanglement or ingestion of marine debris



THE PLASTIC DILEMMA

} Burning it contributes to increasing thecarbon foot print

} 2 kg of plastic bags generate 1.1 kg of

pollution

}More than 100,000 animal are killed due toplastic pollution every year

}Deposit in landfill destroy fertility and salinitybalance of the soil.



}Nearly 500 billion and a trillion plastic bagsare consumed each year

} The world's annual consumption of plasticmaterials has increased from around 5million tons in the 1950s to nearly 100million tons today which takes up almost

10% of the total petroleum usage for production.



WHAT IS THE LOCAL SCENARIO

} 47 percent of solid waste remainsuncollected in the country

} the mixing of polythene bags with human,animal and industrial residues worsens theproblem.

} Urban population of the country consumes

over 55 million bags each year }Waste generation growth rate is 2.4% per

year



WHAT ARE THE SOLUTIONS

}Most widely used process

} Issues

} Not all plastics are recyclable

} it costs 4 times more to recycle a plasticbag than to produce one.

RECYCLING



THE SOLUTION

} Biodegradable Bags

} Biodegradable plastic bags are createdusing plant materials that will allow the bagsto completely decompose after a period oftime.

} Bioplastic production is an important partof plastic for the future, and this plastictype will play a big role in reducing plasticwaste.



BIODEGRADABILITY

} The major potential disposal environmentsfor biodegradable plastics are:

} composting facilities or soil burial;

} anaerobic digestion;

} wastewater treatment facilities;

} plastics reprocessing facilities;

} landfill;} marine and freshwater environments; and

} general open environment as litter



WHAT ARE THE BENEFITS} Renewable

} Breakdown faster

} Environmentally friendly} Easy recyclability

} Requires less energy

} Reduces foreign consumption on

petroleum}Are less toxic

} Beneficial for soil fertility



Your step towards a cleaner future



THE OPPORTUNITY

ProductEco-friendly, PLA biodegradable plastic

bags made from sustainable plant materialthat is compostable within 7-12 weeks under adequate humidity, moisture and oxygensupply.



L·FAFA

Price

Cost-based pricing: Rs. 8/bag

Further retailer promotions will facilitate

discounts of 20% - 25%



L·FAFA

}

Placement

} Urban cities of Lahore and Karachi

} Category A stores ² Makro, Metro, Pace,

STC etc

} Other local category store



Target Market

} Primary target: Wholesalers and retailers

}

Secondary target: Consumers & frequentshoppers

} Age range 12 ² 46

} Upper middle & Upper social class

} Environmentally educated, responsible and

proactive



L·FAFA

} Promotion

}

B-2-B Marketing} Collaborative partnerships

} In store advertisement

} Brochures

} Newspapers

} RSS feeds and other blogs



THE ASSOCIATED PROBLEMS} Macroeconomic Issues} Possibility of protest by retailers against the high price,

once the ban on polyethylene is imposed, due to the

current economic condition.} Problem in gaining customers· trust in the product they

may consider it misleading

} Difficulty in establishing our image as an ethicallyconscious organization

} Product-related Issues} Trauma and death of marine species resulting from only

partial or slow degradation of biodegradable plasticproducts in marine environments.

} Possible increase in the incidence of littering due to thebelief that biodegradable plastics will disappear quickly.



OUR CONCERN

}Maxim: Good Ethics means Good Business

}

Establish trust among our market throughcollaborative marketing

} Giving free samples

} Informing about preserving theenvironment in general

}Maintaining good employee relations

}Continuous feedback

}



CONCLUSION} Biodegradable plastic is an important step in

the right direction.

} Biodegradable plastic bags will someday bethe norm as manufacturing and advancedtechnologies continue to improve the qualityand pricing.

} The cost of this technology is still expensivebut move towards more efficient and cost-effective technology looks promising.

l’fafa – biodegradable plastics pres

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