lexus automotive technology presented by michelle nguyen
TRANSCRIPT
Lexus Automotive Technology
Presented by Michelle Nguyen
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Introduction
New Lexus Automotive technology provides driver’s with advanced safety
Includes Pre-crash Safety System Adaptive Front Lighting System Night View Simulation System Intuitive Parking Assist Simulation system
Front Pre-crash Safety System
System uses an algorithm to map the position of the driver’s facial featuresand monitors the driver’s head movements
Lexus has implanted a CCD camera, which is mounted on top of the steering column with six built-in near-infrared lights that allow the system to work day and night (Lexus)
Front Pre-crash Safety Continue…
When the engine is started the system automatically plots the position of the driver’s facial features and measures the face
Enacts pre-crash warning buzzer, and briefly applies the breaks in warning of danger
Emergency breaking preparation and pre-tensioning of the front seatbelts (Lexus)
Rear Pre-crash Safety System
Front seat will move up, and forwards to provide cushion for the driver , preventing whiplash
Does not operate if the seat is unoccupied (Lexus)
Rear Pre-crash Safety Continue…
Rear-mounted miniature camera that constantly monitors the area around the back of the car
Sensors in headrest, measures the distance b/w the passenger’s head and headrest itself
Operates whether the car is stationary or moving (Lexus)
Adaptive Front Lighting System
Turns the headlights to illuminate your way prior to turning the corner
Left beam can rotate 0-15 degrees, leftRight beam can rotate 0-15 degrees, rightSelf-leveling feature for changing road
conditionsOn/off switch (Lexus USA)
Night View Simulation System
Uses infrared technology to illuminate everything in front of the vehicle up to 500 ft
Two lamps in the lower grille project light beams that reflect off objects in the vehicle’s path
Object bounces back to a camera mounted inside the top of the windshield (Lexus USA)
Night View Simulation System Continue…
• A Computer than processes the reflected beams into images that are projected onto the windshield in the driver’s field of visions (Lexus USA)
Intuitive Parking Assist Simulation System
Front bumper fitted with ultrasonic sensors As you approach the bumper, a pictograph
appears on a plasma screen, rendering your location relative to the bumper
• Warning sound from speakers, depending on where the obstacle is located
(Lexus USA)
Intuitive Parking Assist Simulation System Continue…
Electric power steerPush a buttonLine the car upControl your speed with the break pedal
This system helps to eliminate all the guesswork and trial-and-error (AIC)
http://youtube.com/watch?v=p4kBbIOZaGE&feature=related
2004 2005 2006 2007 06’ vs. 07’
Sales 16,58,033 17,790,862 20,059,493 22,670,097 + 13%
NetIncome
1,162,098 1,179,260 1,372,180 1,644,032 + 19.8%
Toyota Motor Corporation Selected Financial Data
FYE 3/31
*Yen in Millions
“Toyota's (TM) Japanese IR website reports approximately 12,000 LS460s were ordered/sold in the one month period since its launch, beating its monthly target
of 1,300 by more than 9x” (seeking alpha).
Bibliography
AIC Automotive Information Center, "Lexus Highlights Advanced Safety and Technology Systems at the 2005 Los Angeles Auto Show." Auto Site. 2006. Kelley Blue Book. 21 Nov 2007 <http://www.autosite.com/content/shared/articles/templates/index.cfm/article_page_order_int/5/article_id_int/2079>.
Lexus, "High Technology Driver Monitoring System on Lexus LS." Automotoportal Automative Industry News. 06 September 2007. Automotoportal. 14 Nov 2007 <http://www.automotoportal.com/article/high-technology-driver-monitoring-system-on-lexus-ls>.
Lexus USA, "Lexus Highlights Advanced Safety and Technology Systems at the 2005 Los Angeles Auto Show." Club Lexus. 8 February 2006. Internet Brands. 18 Nov 2007 <http://www.clublexus.com/index.php?option=com_content&task=view&id=264&Itemid=171>.
Seeking Alpha, "Lexus LS460 Crushes Sales Target in Japan Debut." Automotoportal Automative Industry News. 20 October 2006. Seekingalpha. 26 Nov 2007 <http://www.seekingalpha.com/article/18927-lexus-ls460-crushes-sales-target-in-japan-debut>.
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