1. 1. Lewis Johnston 68 Greenbank Road, Darlington, Co. Durham, DL3 6EL E: lewis.johnston2113@gmail.com. M: 07969605292. Linkedin As a confident, ambitious and highly motivated person I enter new challenges enthusiastically and work to a high standard. With a track record as a highly efficient marketing executive I am fully committed to utilise my skills, education and experiences to develop a successful career within the sport marketing and communications sector. Marketing and Communications Executive Northern Echo Arena, Darlington Dec '13-Present Marketing and Events: Tasked with the daily responsibility to grow the public awareness of the Arena and Mowden Park Rugby Club through social media and traditional marketing channels. Manage and implement marketing campaigns for the rugby club, the Arena hospitality and events including International sporting events. Ensuring maintenance of brand identity. Campaign tracking, measurement, evaluation and reporting on all activity. Create and manage e-marketing campaigns. Work with affiliate partners and produce online content and messaging to drive acquisition though our partnership network. Communicating and working alongside key sponsors, partners and charities such as RFU, Mizuno and Help for Heroes. Planning & implementing marketing activities across all online & offline channels. Management of the creation and distribution of match day and event marketing material. Social Media and Press: Leading with campaign building, press releasing & promotional copy production. Establish a social media platform and design, implement and manage social media strategies across all channels . Work alongside and establish local and national press relations including Sky & BT Sport Working with event and charitable partners to orchestrate successful events and press releases. Management and administration: Using project management techniques to problem solve. Manage and delegate tasks to specific staff and interns. High level of organisation was required to simultaneously manage multiple projects and to ensure deadlines we met. Organise and chair meetings. Administrative Assistant St Andrews University : June '13-Dec '13 Office Administration and data inputting related to Marketing. Preparation of promotional packs for large induction events. Creating social media pages promoting the University hospitality facilities. Profile/Career Goal Career History
2. 2. Reporting to numerous office managers; requiring a high level of organisation to meet strict deadlines. Retail and Marketing Canterbury Newcastle : June '12-June' 13 Customer and supplier interaction; face to face, online, by phone. Strong IT skills: Data inputting, Microsoft and bespoke systems. Promote the brand and shop through social media channels and at event appearances. Correlating presenting weekly stock and financial reports directly to shop owner. Responsible for monitoring stock control in both the Warehouse and shop. Taking and monitoring progress of individual and team personalised clothing. Assistant Event Organiser Nova International April '11-July '11 Working at both Head office and on site at events. Distributing and gathering contracts, H&S forms and site requirements from contractors; face- to-face, email and phone communication. Corresponding with departments and contractors to aid in the writing, production and distribution of the event safety plan (ESP) and arrange event drop offs. Leadership of crews, volunteers and contractors before, during and after the event. Pro-active attitude and high levels of initiative were required under pressure to ensure events ran smoothly. High level of face-to-face customer service and a professional online and phone demeanour. IT Proficient, particularly when using Microsoft Office, Outlook and bespoke systems. Ability to work under pressure whilst maintaining a high standard of work and attention to detail. Experience in being involved in multiple marketing campaigns in parallel. Ability to troubleshoot independently. BSc (hons) Sport Management (2:2) Northumbria University (2012) Merchistion Castle School, Edinburgh (2003-2009) o A Levels x3 (English, Biology, Design Technology) o As x1 (Physical Education) o GCSE x8 (4xAs 4xBs- Including English) o Standard Grade Maths. Full Bar/Waiting and customer service training. Passion for sport and an active participation in Rugby Union. Since an early age I have aimed to participate at the highest level: o U18 Bell Lawrie White Scottish schools cup winners 2008. o Rugby Scholarships for both school and Universities, and selection for county teams. o Currently playing semi-professionally for Mowden Park, and participate in the Elite 7s circuit. Additional Information Skills & Achievements Training & Education
3. 3. Fascination with travel; As well as visiting a number of countries I have undertaken sole school exchanges to Philadelphia USA and Durban South Africa and spent time in and around South America in particular Argentina and Chile. References Upon Request