leveraging - wordpress.com · your homework •get into groups and •complete (100%) your own...
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LEVERAGING
Billie Streufert Nancy Richmond
Director, Career Services Director, Career Management Services
University of Sioux Falls Florida International University
[email protected] [email protected]
#NCDABoston @BillieStreufert @NancyRichmond
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OVERVIEW
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Time to Become a LinkedIn Expert
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#NCDABoston @BillieStreufert @NancyRichmond
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Launched in May 2003
200+ Million Users in more than 200 Countries
3 New Users Per Second
#NCDABoston @BillieStreufert @NancyRichmond
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98% of responding recruiters use LinkedIn to find
candidates, compared to 33% who use Facebook
48% use LinkedIn exclusively
LinkedIn drives more job views per job than Twitter and
Facebook, sending 3 times the amount of views of Twitter
and 6 times the amount of Facebook
Of the Fortune 100 companies 86 are using corporate
talent solutions to recruit employees
Bullhorn Research 2012
#NCDABoston @BillieStreufert @NancyRichmond
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LinkedIn is Under-Utilized
Candidates
• The average LinkedIn user logs on 2.9 times per month.
• 54% respondents reported that they did not use social media
at all in their job search (NACE, 2012)
Career Centers
• Less than 2% of career centers reported connecting with
employers on any social network and more than a third did
not log in daily (Osborn & LoFrisco, 2012)
#NCDABoston @BillieStreufert @NancyRichmond
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LinkedIn and Social Justice
• Jobs found through informal recruitment via social media are
more likely to be high-wage managerial positions.
• In the United States, 27% of jobs are found through informal
recruitment.
• The odds increase by 2% for every dollar of hourly wage that the
position pays.
• By promoting access and the appropriate use of technology,
we can reduce economic inequality and transform LinkedIn
into a truly inclusive community (Brooks, 2012).
#NCDABoston @BillieStreufert @NancyRichmond
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“Career Counselors must learn how to build
an effective online brand for themselves
before they can assist others”
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Objectives for Today
After attending this session you will be able to:
• Write and evaluate professional profiles
• Increase client’s personal brand and strategic
connections
• Advise clients on techniques for leveraging
LinkedIn in their job searching
• Launch and manage a LinkedIn group
#NCDABoston @BillieStreufert @NancyRichmond
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Learn By Doing!
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“The Time is NOW to Become a
LinkedIn Role Model”
#NCDABoston @BillieStreufert @NancyRichmond
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GETTING STARTED
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Is LinkedIn Similar to Résumés?
Agreeable Similarities
• You should still emphasize
accomplishments, results,
numbers, and keywords that
align with clients’ career
aspirations.
• Experience is typically listed in
reverse chronological order,
although you can create a
functional skill section in the
summary.
Agreeable Differences
• More personable and
conversational
• Summaries are written in first or
third person
• Length
• NOT tailored to a specific position
• Limited formatting options
• Search engine optimization is
elevated
#NCDABoston @BillieStreufert @NancyRichmond
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Should your profile duplicate your resume?
• Complementary (McIntosh, 2013 March)
• List only the most noteworthy achievements and results for each
position.
• A well-crafted profile will entice readers to request a résumé.
• Duplication (Alison Doyle, n.d.a)
• Some recruiters will search LinkedIn profiles without requesting
résumés. Missing details could jeopardize their candidacy.
• If members are using the Apply Now features of LinkedIn, their
profile should serve as their online résumé.
• Visit with your clients about each of these options to help
them make an informed decision about their strategy.
#NCDABoston @BillieStreufert @NancyRichmond
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Job Searching Privately: LI Recommendations
• Turn off your activity broadcasts and feeds.
• If you have a Job Seeker Premium account, you can turn
the Job Seeker badge on or off from the Premium Badge
section of your Settings page.
• If you're participating in groups for job seekers on
LinkedIn, you can choose to not show the group logo on
your profile.
#NCDABoston @BillieStreufert @NancyRichmond
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Turn off your activity broadcasts & feed.
1. On the right side of the Home
page, hover over your Name.
2. Select Privacy & Settings.
3. On the bottom left of
the Settings page is a
column titled Privacy
Controls. Immediately under
that heading is a hyperlink
that reads “Turn on/off your
activity broadcasts.”
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Group
Settings
Option 1: In your settings, go to groups, companies, and applications. Then turn off notifications when joining groups. Option 2: Go to the group. Then click on “more” to locate the visibility badge.
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Account
Settings:
Use
LinkedIn’s
Help
Feature
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Components of a Complete Profile
(Serdula, 2012)
• Your industry and location
• An up-to-date current position (with a
description)
• Two past positions
• Your education
• Your skills (minimum of 3)
• A profile photo
• At least 50 connections
#NCDABoston @BillieStreufert @NancyRichmond
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Claim your URL & Add It to Your Signature
Billie Streufert
Director, Career Services
University of Sioux Falls
605-331-6740
Connect with me on LinkedIn.
www.linkedin.com/in/billiestreufert
Add a profile badge to you personal website. See blog
#NCDABoston @BillieStreufert @NancyRichmond
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OPTIMIZING THE
NEW PROFILE
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BUILDING YOUR CREDIBILITY
& STRATEGIC CONNECTIONS
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http://www.prdaily.com/Main/Articles/Infographic_48_percent_of_recruiters_use_LinkedIn_11086.aspx#
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Strategically Grow Connections (Alba, 2011; Kumar, 2013; LinkedIn Help Center, 2012; Lynch, 2008; Perry, 2011;
Sundberg, n.d.c; Vaughan, 2012)
Quality: Closed Networking
• Quality interactions and
genuine introductions
• It is supported by
LinkedIn’s statement that
you only connect with
people you “know and
trust.”
Quantity: Open Networking (LIONS or Super Connections)
• The more people you
know, the more you
appear in recruiter
search results.
• Adding connections
helps you better
manage your rolodex
and relationships.
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Strategically Grow Connections
• Use the “People You May Already Know” tool on the Home page.
• Connect with alumni (Contacts > Alma Mater).
• Use the email address book interface or CardMunch.
• Send messages to group members.
• Ask for introductions.
• Reach out to the individuals who are viewing your profile.
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Use the advanced features
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Ask for introductions (Pollak, 2012)
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Researching Target Companies
• Use the Advanced Search field.
• Select the companies that interest you and view
their profile.
• See who you know at these organizations.
• Save your search.
• Read people’s profiles before job fairs or interviews.
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JOB SEARCHING
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Job Searching • Join job search groups (Gladden, 2012).
• Review the profile of recruiters at their targeted organization.
• Size up the competition and assess the organization’s culture
(Kawasaski; 2007).
• Do not exclusively rely on LinkedIn (Alba, 2011).
• 49,602 Boston Jobs Indeed.com
• 25,653 Boston JobQuest (MA DOL)
• 16,533 Boston Jobs Linkup.com
• 6,529 Boston Jobs LinkedIn.com
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CONCLUSION
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Your Homework
• Get into groups and
• Complete (100%) your own profile and claim your unique URL.
• Provide feedback and critique your partner’s.
• View our profiles and assess our strategy.
• When you return:
• Launch a LinkedIn Lab with your own clients.
• Join the NCDA LinkedIn Group.
• Start advertising NOW that you are available to review LinkedIn
profiles.
#NCDABoston @BillieStreufert @NancyRichmond
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STARTING GROUPS
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Features
• Member Features
• Discussions
• Promotions
• Jobs
• Subgroups
• Announcements
• Management Features
• Email Templates
• Manager’s Choice
• Flagging
#NCDABoston @BillieStreufert @NancyRichmond
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Have a User Policy
• Clarify the purpose of the group and definition of spam.
• LinkedIn allows members to join up to 50 groups.
• In most cases, members can send messages directly to
other group members without having to request an
introduction or send an InMail.
#NCDABoston @BillieStreufert @NancyRichmond
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Get Social Online – Increase Communication
• Increase ongoing communication. • Maintain current contact information and
details. Want to transfer this to another content management system? Just click on Contacts > My Connections > Export Connections.
• Send emails to your contacts.
• Dominate the All Updates area. Add LinkedIn to your Reader or Flipboard to stay connected.
• Find answers to questions and share resources.
#NCDABoston @BillieStreufert @NancyRichmond
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“Let’s get Social Online #NCDABoston –
Share, Connect, & Grow Using LinkedIn”
#NCDABoston @BillieStreufert @NancyRichmond
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Questions?
Nancy Richmond
Director, Career Management Services
Florida International University
Twitter: @NancyRichmond
Billie Streufert
Director, Career Services
University of Sioux Falls
605-331-6740
Twitter: @BillieStreufert
#NCDABoston @BillieStreufert @NancyRichmond
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References
• Available upon request.