leveraging the present, preparing for the future
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DISRUPT OR BE DISRUPTED
NEW WORLD, NEW RULES
Carlos DominguezCisco SystemsSenior Vice PresidentOffice of the Chairman and CEO
TECH NOWIST
Leveraging the PresentPreparing for the Future
“ ”TECH NOWISTSELF-PROCLAIMED
SPEED AND PACE OF CHANGE: FACT OR FICTIONIf Facebook were a country it would be the world’s third largest and2 times the size of the U.S. population.
More video was uploaded to Youtube in the last 2 months than if had been airing new content 24/7/365.............. Since 1948
More people return home for their cell phone than their wallet
Carlos Dominguez is usually confused with Elvis......
1 in 5 couples meet online; 1 in 5 divorces are blamed on Facebook.
not the fat one!
The Rise of the Age of Networked Intelligence
Agrarian Age Industrial Age Age of Networked Intelligence
Printing Press Internet
Current Crises
A Turning Point in History:Rebooting Business, Government & Society
The Industrial Age Corporation
The Financial
System
The NewspaperSafety
and Security
EDUCATION
Government Democracy
WORKMedia &
Entertainment
SCIENCE
Health Care ENERGY
TransportationSocial Justice
The Cities
Regulation
Don Tapscott - MacroWikinomics
Change Challenge #2FAMILIARITY
Watch
SUGGESTIONSSURVIVE, LEAD & THRIVE1. EMBRACE CHANGE2. DISRUPTIVE INNOVATION
EXAMPLE
Kodak’s introduction of the roll film in 1888 is an excellent example of a disruptive innovation.
Instead, it brought new performance attributes to the marketplace.
PORTABILITY.
SIMPLICITY.
AFFORDABILITY.
TIMELINE
2000 - Kodak vows to lead in digital2005 - Kodak ranked #1 in digital camera sales
- Surged 40% to $5.7B- Film fell 18%
WHAT HAPPENED?Low margins on camera’s / high margin on film
Crushing profit disappointment
MY INNOVATION SUGGESTIONS1. Understand your culture2. Sustained innovation VS disruptive innovation3. Need to go underground4. Executive sponsor5. Experiment constantly6. Measure results7. Leverage entire company8. leverage suppliers9. Get input from customers10.Disruptive innovation quality comes in version 3 or 4
SUGGESTIONSSURVIVE, LEAD & THRIVE1. EMBRACE CHANGE2. DISRUPTIVE INNOVATION3. CONTRIBUTION REVOLUTION
TYPESThe Contribution Revolution - “Co-Creation Era”
New Business Models Emerging - Change Everything
Opinions & Ratings: Zagats
Expertise:Wikipedia
Software Code:Firefox & Linux
Social Connections:Facebook, Twitter
Specialized Connections:
Craigslist
Capital Resource:
Skype
Goods:eBay
Design &Developments:Threadless, Ryz
Creative Expression:YouTube, Flickr
Platforms That Allow Users To Contribute
22
Companies Born Into Change - “Crowdsourcing”
“Crowdsourcing“…a focus group on a grand scale
23
Companies Born Into Change - “Crowdsourcing”
“Crowdsourcing“…a focus group on a grand scale
Facts:- Founded 2000-50 Employees-30+ M Revenues-Double Digit Growth-500,000 Community Members- 120,000 Designers- 10,000 orders / day-288,753 Likes on Facebook- 1.6 M Twitter Followers-30 Avg. Age Employees
How Many Man Hours Are Invested
In Wikepedia?a) 3 Millionb) 10 Millionc) 30 Milliond) 100 Million
COMMON CHARACTERISTICSPRODUCT LEADERSHIP CUSTOMER SERVICE
OPERATIONAL EXCELLENCE
EMPOWERMENT &VALUE EMPLOYEES
HARNESS ASSETSACROSS ORGANIZATION
NIMBLE ORGANIZATIONS
CUSTOMERCONTRIBUTION
& FEEDBACKLEVERAGEDIVERSITY
LEVERAGE TECHNOLOGYCULTURE OF
CHANGE REWARDSCREATIVITY
FOCUS ON INNOVATIONEXPERIMENTCONSTANTLY
IMAGINE THEFUTURE
Tech Nowist“ ”Someone who EMBRACES CHANGE, understands what technology is available,
EXPERIMENTS with it,
LEARNS from the experiments &
LEVERAGES it for a competitive advantage
4 STEP PROCESS
4
IMAGINE THE FUTURE1. Conduct research - hire / buy2. Brainstorming sessions - inside and outside3. Listen, listen, listen4. Dialogue with cutting edge thinkers5. Understand technology - what’s available and what’s coming6. Attend conferences7. Constantly ask - what if?8. Be curious9. Be enthusiastic10.Take time to think..... quietly
SUGGESTIONSSURVIVE, LEAD & THRIVE7 1. EMBRACE CHANGE2. EMBRACE SOCIAL MEDIA3. FOCUS ON DISRUPTIVE INNOVATION4. IMAGINE THE FUTURE5. EXPERIMENT VS ROI
Experimentation is key:Prototype a lot, fail often, and fail early
SUGGESTIONSSURVIVE, LEAD & THRIVE7 1. EMBRACE CHANGE2. EMBRACE SOCIAL MEDIA3. FOCUS ON DISRUPTIVE INNOVATION4. IMAGINE THE FUTURE5. EXPERIMENT VS ROI6. LEVERAGE TECHNOLOGY
SUGGESTIONSSURVIVE, LEAD & THRIVE7 1. EMBRACE CHANGE2. EMBRACE SOCIAL MEDIA3. FOCUS ON DISRUPTIVE INNOVATION4. IMAGINE THE FUTURE5. EXPERIMENT VS ROI6. LEVERAGE TECHNOLOGY7. IMPLEMENT EFFECTIVE COLLABORATION
Hunt for Value Across I.C.E.
MORTEN HANSEN - “COLLABORATION”
Cross-unit product innovationNew business creations
Cross-selling, better coordinationBetter customer service by coordination
INNOVATION
CUSTOMERS
EFFICIENCYCosts/investments savings by coordinating/sharingBetter decisions by getting input
PRODUCT - TELEPRESENCE / WEBEX INTEGRATIONNEW BUSINESS -IPRIZE - CROWDSOURCING
CUSTOMER SERVICE - WEB PROPERTIES - / SELF SERVICECROSS SELLING - DATA CENTER - PARTNER COMMUNITY
WEBEX
- Cisco Examples