leveraging social media marketing in the construction industry
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Leveraging Social Media Marketing in the Construction Industry www.marketintegrations.comTRANSCRIPT
Leveraging Social Media for the Construction Industry
Stirling Morris, CSI, CDTwww.marketintegrations.com
Social Media is a method of:
● establishing & maintaining relationships
● building meaningful content
● sharing & collaborating
. . . Even in the Construction Industry
What Social Media platforms and resources are you & your business leveraging to interact with the Project Team?
Social MediaProfile vs Page
●facebook○ Profile & Page
●Linkedin○ Profile & Page
●Twitter○ Only a Profile
●Google+�○ Profile & Page (who's heard of
this?)
Beyond the TypicalSocial Mediums
●YouTube●Foursquare●Flickr●Blogs●Newsletters
On the Road Again?
What tools are you using to take advantage of Social Media Marketing?
How are you leveraging what you & other Project Team members are saying through Social Media?
How are you tracking and analyzing feedback?
What is the ROI of Social Media & Online Marketing?
Well . . . that's up to you.
What questions do you have for me?