leveraging social media for increased student engagement
TRANSCRIPT
Leverage Social Media for Student Engagement
Tom Krieglstein@tomkrieglstein
Dance Floors
Bad Dance
5
0N 543210N
Good Dance
Bad Dance
5
0N 543210N
Good Dance
Good Campus
Bad Dance
5
0N 543210N
Good Dance
LeadershipOpportunity Good Campus
of students will never participate
in a college sponsored activity.
60-84%
National Survey on Student Engagement
The Steps
1) Introduce Yourself
The Steps
1) Introduce Yourself
2) Introduce People To Each Other
The Steps
1) Introduce Yourself
2) Introduce People To Each Other
The Steps
relevantV3) Make Small Groups
1) Introduce Yourself
2) Introduce People To Each Other
The Steps
4) Get Out Of The Way
relevantV3) Make Small Groups
Connect Them:
Connect Them:
Great Dance
Great Campus
No
YesNo
Web 1.0
Web 2.0
Web 1.0 Web 2.0
Broadcaster Converser Connector
How Many Facebook Pages
Do You Manage?Q:
ConnectorBroadcaster Converser
ConnectorBroadcaster Converser
ConnectorBroadcaster Converser
facebook.wvu.edu
What Stage is Your School’s
Facebook Usage?Q:
Recommendations
• Be Human / Add a Face / Enlist “Hosts”
Recommendations
• Be Human / Add a Face / Enlist “Hosts”
• User Generated Content
Recommendations
• Be Human / Add a Face / Enlist “Hosts”
• User Generated Content
• Elicit Conversations (Don’t Own Them)
Recommendations
• Be Human / Add a Face / Enlist “Hosts”
• User Generated Content
• Elicit Conversations (Don’t Own Them)
• Link (Uno!cial Groups / Digital Identities)
Recommendations
Limitations
• Facilitating Relationships
Limitations
• Facilitating Relationships
Limitations
• Individual Analytics
• Facilitating Relationships
Limitations
• Individual Analytics
• Top Down Control
• Facilitating Relationships
Limitations
• Individual Analytics
• Top Down Control
• Relevancy
QUESTIONSthoughts?
feelings?
How Many Twitter Accounts
Do You Manage?Q:
ConnectorBroadcaster Converser
ConnectorBroadcaster Converser
ConnectorBroadcaster Converser
#MaristMonday
Ed CabellonBridgewater State University
@EdCabellon
Professional Development#SAchat
Recommendations
• Be Human / Add a Face
Recommendations
• Be Human / Add a Face
• Engage Your Audience (@, #, RT, #FF)
Recommendations
• Be Human / Add a Face
• Engage Your Audience (@, #, RT, #FF)
• Experiment
Recommendations
Limitations
• Facilitating Relationships
Limitations
• Facilitating Relationships
• Individual Analytics
Limitations
• Facilitating Relationships
• Individual Analytics
• Top Down Control
Limitations
• Facilitating Relationships
• Individual Analytics
• Top Down Control
• Relevancy
Limitations
QUESTIONS?thoughts?
feelings?
http://donnyjenkins.wordpress.com
Recommendations
• Support Students Setting Up Blogs
Recommendations
• Support Students Setting Up Blogs
Recommendations
• Display Blogs (so they can "nd each other)
• Support Students Setting Up Blogs
• Display Blogs (so they can "nd each other)
Recommendations
• Support Students Setting Up Blogs
• Promote The Best Ones
• Display Blogs (so they can "nd each other)
Recommendations
• Support Students Setting Up Blogs
• Give Them Their Content
• Promote The Best Ones
• Display Blogs (so they can "nd each other)
Recommendations
Limitations
• Facilitating Relationships
Limitations
• Facilitating Relationships
• Individual Analytics
Limitations
• Facilitating Relationships
• Individual Analytics
• Technical Coordination
Limitations
• Facilitating Relationships
• Individual Analytics
• Technical Coordination
• Relevancy
Limitations
ConnectorBroadcaster Converser
Current Student Engagement Level
40%max
*NSSE 2005
Student Apathy is a Huge Problem
60%
meh.
*NSSE 2005
uninvolved
Tinto, Astin, and Barefoot Agree
Beyond financial concerns, the #1 reason
30% of students drop out within their first year is
because they don’t get socially integrated
into the institution.
First Year
Second YearAhh!
There is Massive Social Integration Online
But it’s Hard to Coordinate & Measure
Let’s PlaySoccer
Meetupin the Quad?
Official Class of 2013
Anyone inChem101?
AdamsHall
We LovePugs My Life In
CollegeThe
AccafellasMusic
ExcitedAbout
Graduation!
I’m new.Anyone
in my class into comics?
