leveraging hubspot enterprise to grow your agency services vars should provide
DESCRIPTION
Leveraging HubSpot Enterprise To Grow Your Agency Services VARs Should Provide. #VARFormable. 10-11-2011. Agenda. A new 5-Step Inbound Marketing Methodology Services VARs Should Provide Some Unique Offerings for Special Cases Marketing These Services Resources & What’s Next. - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: Leveraging HubSpot Enterprise To Grow Your Agency Services VARs Should Provide](https://reader035.vdocuments.site/reader035/viewer/2022070403/56813982550346895da1168c/html5/thumbnails/1.jpg)
Leveraging HubSpot Enterprise To Grow Your AgencyServices VARs Should Provide
10-11-2011
#VARFormable
1
![Page 2: Leveraging HubSpot Enterprise To Grow Your Agency Services VARs Should Provide](https://reader035.vdocuments.site/reader035/viewer/2022070403/56813982550346895da1168c/html5/thumbnails/2.jpg)
Agenda
• A new 5-Step Inbound Marketing Methodology
• Services VARs Should Provide• Some Unique Offerings for Special Cases• Marketing These Services• Resources & What’s Next
![Page 3: Leveraging HubSpot Enterprise To Grow Your Agency Services VARs Should Provide](https://reader035.vdocuments.site/reader035/viewer/2022070403/56813982550346895da1168c/html5/thumbnails/3.jpg)
5 Step Inbound Marketing Methodology
1. Attract Traffic2. Convert Visitors to Leads3. Convert Leads to Sales4. Turn Customers into Repeat Higher
Margin Customers5. Analyze for Continuous Improvement
![Page 4: Leveraging HubSpot Enterprise To Grow Your Agency Services VARs Should Provide](https://reader035.vdocuments.site/reader035/viewer/2022070403/56813982550346895da1168c/html5/thumbnails/4.jpg)
Agenda
• A new 5-Step Inbound Marketing Methodology
• Services VARs Should Provide• Some Unique Offerings for Special Cases• Marketing These Services• Resources & What’s Next
![Page 5: Leveraging HubSpot Enterprise To Grow Your Agency Services VARs Should Provide](https://reader035.vdocuments.site/reader035/viewer/2022070403/56813982550346895da1168c/html5/thumbnails/5.jpg)
Convert Visitors to Leads
A/B Testing with Advanced Landing Pages
Video: http://www.hubspot.com/products/advanced-landing-pages/
![Page 6: Leveraging HubSpot Enterprise To Grow Your Agency Services VARs Should Provide](https://reader035.vdocuments.site/reader035/viewer/2022070403/56813982550346895da1168c/html5/thumbnails/6.jpg)
Convert Visitors to Leads
Dynamic Content Setup in Advanced LPs
Geographic Targeting via IP
Pass Parameters in Query String from PPC
More: http://customers.hubspot.com/product-updates/bid/64072/How-to-tailor-your-landing-page-with-dynamic-content
![Page 7: Leveraging HubSpot Enterprise To Grow Your Agency Services VARs Should Provide](https://reader035.vdocuments.site/reader035/viewer/2022070403/56813982550346895da1168c/html5/thumbnails/7.jpg)
Convert Visitors to Leads
Optimize Conversion Rate by Traffic Source by with Landing Page Variations by Source
![Page 8: Leveraging HubSpot Enterprise To Grow Your Agency Services VARs Should Provide](https://reader035.vdocuments.site/reader035/viewer/2022070403/56813982550346895da1168c/html5/thumbnails/8.jpg)
Convert Leads to Sales
Behavior-driven, multi-channel lead nurturing
Video: http://www.hubspot.com/products/marketing-automation
![Page 9: Leveraging HubSpot Enterprise To Grow Your Agency Services VARs Should Provide](https://reader035.vdocuments.site/reader035/viewer/2022070403/56813982550346895da1168c/html5/thumbnails/9.jpg)
Convert Leads to Sales
Behavior-driven, multi-channel lead nurturing• Set up events (views, clicks, conversions, custom)
• Set up behavior chains (Potential sequence of events a lead triggers)
• Create content used for nurturing based on behavior chains
• Create email messages to send for lead nurturing
Video: http://www.hubspot.com/products/marketing-automation
![Page 10: Leveraging HubSpot Enterprise To Grow Your Agency Services VARs Should Provide](https://reader035.vdocuments.site/reader035/viewer/2022070403/56813982550346895da1168c/html5/thumbnails/10.jpg)
Convert Leads to Sales
Sales & Marketing Alignment Services• Creating definitions of MQLs and SQLs and generating
more of each• Improving sales productivity by helping client’s
salespeople time sales calls and determine questions and messages
• Creating and Tracking Against SLAs (MQL, SQL) • Creating messaging for salespeople to use that is
consistent with marketing positioning. • Advanced content to support the sales processWebinars: http://www.hubspot.com/partner-program-unifying-sales-and-marketing/http://www.hubspot.com/webinars/webinar-on-demand-marketing-and-sales-alignment/x
![Page 11: Leveraging HubSpot Enterprise To Grow Your Agency Services VARs Should Provide](https://reader035.vdocuments.site/reader035/viewer/2022070403/56813982550346895da1168c/html5/thumbnails/11.jpg)
Turn Customers to Repeat Customers
• Prevent Churn, Track LTV and Repeat Purchases
• Use lead nurturing and advanced analytics to increase repeat purchases, upgrades, cross-sells.
![Page 12: Leveraging HubSpot Enterprise To Grow Your Agency Services VARs Should Provide](https://reader035.vdocuments.site/reader035/viewer/2022070403/56813982550346895da1168c/html5/thumbnails/12.jpg)
Analyze for Continuous Improvement
• Identify the events, content and traffic sources that lead to results.
Source & Explanation: http://www.bluemangolearning.com/blog/2011/06/3-reasons-hubspot-users-should-be-excited-about-the-performable-acquisition
![Page 13: Leveraging HubSpot Enterprise To Grow Your Agency Services VARs Should Provide](https://reader035.vdocuments.site/reader035/viewer/2022070403/56813982550346895da1168c/html5/thumbnails/13.jpg)
Agenda
• A new 5-Step Inbound Marketing Methodology
• Services VARs Should Provide• Some Unique Offerings for Special Cases• Marketing These Services• Resources & What’s Next
![Page 14: Leveraging HubSpot Enterprise To Grow Your Agency Services VARs Should Provide](https://reader035.vdocuments.site/reader035/viewer/2022070403/56813982550346895da1168c/html5/thumbnails/14.jpg)
Build Integrations with Other Systems
• Trigger events from other systemso Internal systems, trials, ecommerce systemso Mobile appso Social media sites: Linkedin, facebooko Surveys and other data sources
• Trigger messages and customization from advanced nurturing
o Send messages via social mediao Customize web interfaces
![Page 15: Leveraging HubSpot Enterprise To Grow Your Agency Services VARs Should Provide](https://reader035.vdocuments.site/reader035/viewer/2022070403/56813982550346895da1168c/html5/thumbnails/15.jpg)
Specialize in SaaS Businessses
• Nail the Terminology: LTV, COCA http://www.forentrepreneurs.com/saas-metrics/
• Understand how trial and product usage drives COCA down and LTV up http://www.forentrepreneurs.com/customer-engagement/
• Understand how event tracking and behavior based lead nurturing improves trial and product usage
![Page 16: Leveraging HubSpot Enterprise To Grow Your Agency Services VARs Should Provide](https://reader035.vdocuments.site/reader035/viewer/2022070403/56813982550346895da1168c/html5/thumbnails/16.jpg)
Specialize in Ecommerce Businesses
• Convert more visitors into opt-ins earlier in buying cycle via advanced landing pages
• Nurture opt-ins to sale• Nurture abandoned shopping carts• Use reverse funnel analysis to determine
sources of traffic and the lead nurturing that works
More: http://www.hubspot.com/ecommerce-marketing-hub/
![Page 17: Leveraging HubSpot Enterprise To Grow Your Agency Services VARs Should Provide](https://reader035.vdocuments.site/reader035/viewer/2022070403/56813982550346895da1168c/html5/thumbnails/17.jpg)
Agenda
• A new 5-Step Inbound Marketing Methodology
• Services VARs Should Provide• Some Unique Offerings for Special Cases• Marketing These Services• Resources & What’s Next
![Page 18: Leveraging HubSpot Enterprise To Grow Your Agency Services VARs Should Provide](https://reader035.vdocuments.site/reader035/viewer/2022070403/56813982550346895da1168c/html5/thumbnails/18.jpg)
Market in Context of Your “Process”
![Page 19: Leveraging HubSpot Enterprise To Grow Your Agency Services VARs Should Provide](https://reader035.vdocuments.site/reader035/viewer/2022070403/56813982550346895da1168c/html5/thumbnails/19.jpg)
Lead with Business Value
Source: http://www.b2binbound.com/services
![Page 20: Leveraging HubSpot Enterprise To Grow Your Agency Services VARs Should Provide](https://reader035.vdocuments.site/reader035/viewer/2022070403/56813982550346895da1168c/html5/thumbnails/20.jpg)
We Should NOT Be Afraid to Compete w/…
• Marketing Automation• Demand Generation• Lead Management• Revenue Performance Optimization• Etc, etc.
![Page 21: Leveraging HubSpot Enterprise To Grow Your Agency Services VARs Should Provide](https://reader035.vdocuments.site/reader035/viewer/2022070403/56813982550346895da1168c/html5/thumbnails/21.jpg)
We Should Update & Redefine the Opportunity …
• Marketing transformation: Creating new marketing growth, not automating the past.
• Multi-channel beyond website and email into social mobile and internal systems.
• A much broader feature-set and more comprehensive marketing process
• More advanced analytics for continuous improvement• An open platform that integrates with other software and enables
custom development, with a thriving ecosystem of application developers
• Going bottom up aggressively. Not trying to water down solutions for SMBs.
![Page 22: Leveraging HubSpot Enterprise To Grow Your Agency Services VARs Should Provide](https://reader035.vdocuments.site/reader035/viewer/2022070403/56813982550346895da1168c/html5/thumbnails/22.jpg)
Agenda
• A new 5-Step Inbound Marketing Methodology
• Services VARs Should Provide• Some Unique Offerings for Special Cases• Marketing These Services• Resources & What’s Next
![Page 23: Leveraging HubSpot Enterprise To Grow Your Agency Services VARs Should Provide](https://reader035.vdocuments.site/reader035/viewer/2022070403/56813982550346895da1168c/html5/thumbnails/23.jpg)
Use the Forums
• We’ll post updates and to-do’s. • You should respond when you do
something, or when you get stuck.
• If you have product setup questions, call support. 888 HubSpot
![Page 24: Leveraging HubSpot Enterprise To Grow Your Agency Services VARs Should Provide](https://reader035.vdocuments.site/reader035/viewer/2022070403/56813982550346895da1168c/html5/thumbnails/24.jpg)
Let’s Start Talking About this Stuff
![Page 25: Leveraging HubSpot Enterprise To Grow Your Agency Services VARs Should Provide](https://reader035.vdocuments.site/reader035/viewer/2022070403/56813982550346895da1168c/html5/thumbnails/25.jpg)
This is Our Chance to Lead the Industry!
![Page 26: Leveraging HubSpot Enterprise To Grow Your Agency Services VARs Should Provide](https://reader035.vdocuments.site/reader035/viewer/2022070403/56813982550346895da1168c/html5/thumbnails/26.jpg)
See You Next Wednesday