leveraging design research - usertesting 10%2f4%2f16
TRANSCRIPT
Shifting from usability to desirability
Increasing team your research team leverage with UserTesting
With a high level view of Hotwire Labs, I’ll illustrate the system we’ve used to tune our research to the highest value to our customers and the business.
UserTesting adds a huge amount of horsepower to Hotwire Labs, so I’ll be sharing some of our methods.
I’ll wrap up by sharing some of the other tools we have found very useful at Hotwire Design.
📊 https://goo.gl/VgfUM2
RoadmapsResearch Roadmap
Lead / Secondary researcher on projects
Stakeholders: Requester, Product, UX, External
PrioritizationQuarterly prioritizationBi-weekly prioritizationPrioritization rubric
Prioritization rubric compliments the rubric used for adding tests
Design supportOffice hours
Research kickoff
Liaison roles
Research archive
#asklabs
Customer Vines
Research formats
IntakeResearch programField TestSurvey/QualtricsPrototype devUser Testing.comModerated StudySpecial Investigation
Stakeholder interviewsProcess refinementDiary studyUser flow analysisCompetitive analysis
WorkshopRITESPRINT
Increasing team leverage with UserTesting
Usability benchmarking
📊 Kris Marich
Field studies
📸 https://goo.gl/WhrFTq
Card sort
📊 Calvin Ly
Concept validation
Special research programs
Diary studies
📊 Jordan Berry
User vines
Cool tools on top of UserTesting
Invision - robust prototyping made simple
Sketch - bespoke product design tool
Sympli - design handoff to devs
Principle - prototyping with animations
Slack - team collaboration and communication
Mailchimp - email platform
Instapage - landing page optimizer
Optimalsort - card sort tool
