leveraging design patents to protect graphical user...

101
Presenting a live 90-minute webinar with interactive Q&A Leveraging Design Patents to Protect Graphical User Interfaces Protecting the "Look and Feel" of GUIs, Understanding Current U.S. and Global Prosecution Practices 1pm Eastern | 12pm Central | 11am Mountain | 10am Pacific THURSDAY, APRIL 7, 2016 The audio portion of the conference may be accessed via the telephone or by using your computer's speakers. Please refer to the instructions emailed to registrants for additional information. If you have any questions, please contact Customer Service at 1-800-926-7926 ext. 10. Today’s faculty features: 1pm Eastern | 12pm Central | 11am Mountain | 10am Pacific Tracy-Gene Durkin, Director, Sterne Kessler Goldstein & Fox, Washington, D.C. Robert S. Katz, Esq., Banner & Witcoff, Washington, D.C. John Richards, Of Counsel, Ladas & Parry, New York

Upload: others

Post on 16-Feb-2020

10 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

Presenting a live 90-minute webinar with interactive Q&A

Leveraging Design Patents toProtect Graphical User InterfacesProtecting the "Look and Feel" of GUIs, UnderstandingCurrent U.S. and Global Prosecution Practices

1pm Eastern | 12pm Central | 11am Mountain | 10am Pacific

THURSDAY, APRIL 7, 2016

The audio portion of the conference may be accessed via the telephone or by using your computer'sspeakers. Please refer to the instructions emailed to registrants for additional information. If youhave any questions, please contact Customer Service at 1-800-926-7926 ext. 10.

Today’s faculty features:

1pm Eastern | 12pm Central | 11am Mountain | 10am Pacific

Tracy-Gene Durkin, Director, Sterne Kessler Goldstein & Fox, Washington, D.C.

Robert S. Katz, Esq., Banner & Witcoff, Washington, D.C.

John Richards, Of Counsel, Ladas & Parry, New York

Page 2: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

Tips for Optimal Quality

Sound QualityIf you are listening via your computer speakers, please note that the qualityof your sound will vary depending on the speed and quality of your internetconnection.

If the sound quality is not satisfactory, you may listen via the phone: dial1-866-755-4350 and enter your PIN when prompted. Otherwise, pleasesend us a chat or e-mail [email protected] immediately so we canaddress the problem.

If you dialed in and have any difficulties during the call, press *0 for assistance.

Viewing QualityTo maximize your screen, press the F11 key on your keyboard. To exit full screen,press the F11 key again.

FOR LIVE EVENT ONLY

Sound QualityIf you are listening via your computer speakers, please note that the qualityof your sound will vary depending on the speed and quality of your internetconnection.

If the sound quality is not satisfactory, you may listen via the phone: dial1-866-755-4350 and enter your PIN when prompted. Otherwise, pleasesend us a chat or e-mail [email protected] immediately so we canaddress the problem.

If you dialed in and have any difficulties during the call, press *0 for assistance.

Viewing QualityTo maximize your screen, press the F11 key on your keyboard. To exit full screen,press the F11 key again.

Page 3: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

Continuing Education Credits

In order for us to process your continuing education credit, you must confirm yourparticipation in this webinar by completing and submitting the AttendanceAffirmation/Evaluation after the webinar.

A link to the Attendance Affirmation/Evaluation will be in the thank you emailthat you will receive immediately following the program.

For additional information about continuing education, call us at 1-800-926-7926ext. 35.

FOR LIVE EVENT ONLY

In order for us to process your continuing education credit, you must confirm yourparticipation in this webinar by completing and submitting the AttendanceAffirmation/Evaluation after the webinar.

A link to the Attendance Affirmation/Evaluation will be in the thank you emailthat you will receive immediately following the program.

For additional information about continuing education, call us at 1-800-926-7926ext. 35.

Page 4: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

Program Materials

If you have not printed the conference materials for this program, pleasecomplete the following steps:

• Click on the ^ symbol next to “Conference Materials” in the middle of the left-hand column on your screen.

• Click on the tab labeled “Handouts” that appears, and there you will see aPDF of the slides for today's program.

• Double click on the PDF and a separate page will open.

• Print the slides by clicking on the printer icon.

FOR LIVE EVENT ONLY

If you have not printed the conference materials for this program, pleasecomplete the following steps:

• Click on the ^ symbol next to “Conference Materials” in the middle of the left-hand column on your screen.

• Click on the tab labeled “Handouts” that appears, and there you will see aPDF of the slides for today's program.

• Double click on the PDF and a separate page will open.

• Print the slides by clicking on the printer icon.

Page 5: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

Using DesignRights to Protect

Graphical User InterfaceTracy-Gene G. Durkin, Esq.

S K G F. C O M © 2016 Sterne, Kessler, Goldstein & Fox P.L.L.C. All Rights Reserved.

April 7, 2016

Page 6: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

Agenda• Overview of Design Patents• Historical context for GUI protection in the U.S.• Comparison to other forms of design protection in the U.S.• Current trends

S K G F. C O M © 2016 Sterne, Kessler, Goldstein & Fox P.L.L.C. All Rights Reserved.6

• Overview of Design Patents• Historical context for GUI protection in the U.S.• Comparison to other forms of design protection in the U.S.• Current trends

Page 7: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

Overview of Design Patents• Utility Patents protect the way an article “works” (for 20 years

from filing)• Design Patents protect the way an article “looks” (for 15 years

from issue)• Both have to be novel and not obvious• Utility patents cannot protect inventions which are not useful• Design patents cannot protect designs which are not ornamental

(i.e., are primarily functional)

S K G F. C O M © 2016 Sterne, Kessler, Goldstein & Fox P.L.L.C. All Rights Reserved.7

• Utility Patents protect the way an article “works” (for 20 yearsfrom filing)

• Design Patents protect the way an article “looks” (for 15 yearsfrom issue)

• Both have to be novel and not obvious• Utility patents cannot protect inventions which are not useful• Design patents cannot protect designs which are not ornamental

(i.e., are primarily functional)

Page 8: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

The Two Are Not Mutually Exclusive

Apple’s US 7,657,849Slide-to-UnlockUtility Patent

Apple’s US D675,639Slide-to-UnlockDesign Patent

S K G F. C O M © 2016 Sterne, Kessler, Goldstein & Fox P.L.L.C. All Rights Reserved.8

Page 9: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

Historical Context For GUIDesign Patent Protection

35 U.S.C. §171 Patents for designs• Whoever invents any new, original and ornamental design for an

article of manufacture may obtain a patent therefor, subject tothe conditions and requirements of this title.

• Section 171 refers, not to the design of an article, but to thedesign for an article, and is inclusive of ornamental designs of allkinds including surface ornamentation as well as configurationof goods.”

In re Zahn, 617 F.2d 261, 204 USPQ 988 (CCPA 1980)

S K G F. C O M © 2016 Sterne, Kessler, Goldstein & Fox P.L.L.C. All Rights Reserved.9

35 U.S.C. §171 Patents for designs• Whoever invents any new, original and ornamental design for an

article of manufacture may obtain a patent therefor, subject tothe conditions and requirements of this title.

• Section 171 refers, not to the design of an article, but to thedesign for an article, and is inclusive of ornamental designs of allkinds including surface ornamentation as well as configurationof goods.”

In re Zahn, 617 F.2d 261, 204 USPQ 988 (CCPA 1980)

Page 10: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

How Did GUI BecomePatentable?

• Appeal from Examiner’s final rejection of an icon designunder 35 U.S.C. §171

• Basis for the rejection:− Icon is not an ornamental design

for an article of manufacturebecause it is mere surfaceornamentation rather than a designapplied to an article of manufacture

S K G F. C O M © 2016 Sterne, Kessler, Goldstein & Fox P.L.L.C. All Rights Reserved.10

• Basis for the rejection:− Icon is not an ornamental design

for an article of manufacturebecause it is mere surfaceornamentation rather than a designapplied to an article of manufacture

Ex Parte Strijland, 26 U.S.P.Q.2d 1259 (USPTO 1992)

Page 11: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

How Did GUI BecomePatentable?

• The Examiner and Appeal Boardagreed that the design was for acomputer display, however, no displaywas shown or described in theapplication as filed.

• During prosecution Applicant amendedthe drawings to add a broken linecomputer

• Board held that had the originalapplication described a display orshown a display, the design disclosedwould be patentable subject matter

S K G F. C O M © 2016 Sterne, Kessler, Goldstein & Fox P.L.L.C. All Rights Reserved.11

• The Examiner and Appeal Boardagreed that the design was for acomputer display, however, no displaywas shown or described in theapplication as filed.

• During prosecution Applicant amendedthe drawings to add a broken linecomputer

• Board held that had the originalapplication described a display orshown a display, the design disclosedwould be patentable subject matter

Page 12: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

USPTO GUI Guidelines

• To be directed to statutory subject matter, design applications forcomputer-generated icons must comply with the “article ofmanufacture” requirement of 35 U.S.C. §171

• Because a patentable design is inseparable from the object towhich it is applied and cannot exist alone as mere surfaceornamentation, an icon must be embodied on a computerscreen, monitor or other display panel or portion thereof

• The article of manufacture on which the design is displayed maybe shown in broken lines

MPEP §1504.01(a) Computer-Generated Icons (1996 Guidelines)

S K G F. C O M © 2016 Sterne, Kessler, Goldstein & Fox P.L.L.C. All Rights Reserved.12

• To be directed to statutory subject matter, design applications forcomputer-generated icons must comply with the “article ofmanufacture” requirement of 35 U.S.C. §171

• Because a patentable design is inseparable from the object towhich it is applied and cannot exist alone as mere surfaceornamentation, an icon must be embodied on a computerscreen, monitor or other display panel or portion thereof

• The article of manufacture on which the design is displayed maybe shown in broken lines

MPEP §1504.01(a) Computer-Generated Icons (1996 Guidelines)

Page 13: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

Examples

S K G F. C O M © 2016 Sterne, Kessler, Goldstein & Fox P.L.L.C. All Rights Reserved.13

Page 14: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

How the Design Law HasDeveloped Since 1996

• The law has developed very slowly• Although there have been some decisions by the USPTO PTAB,

involving the patentability of GUI designs since 1992, none havebeen reported

• The only way to know about them is if the Examiner is reversedand the patent issued – needle in a haystack

S K G F. C O M © 2016 Sterne, Kessler, Goldstein & Fox P.L.L.C. All Rights Reserved.14

• The law has developed very slowly• Although there have been some decisions by the USPTO PTAB,

involving the patentability of GUI designs since 1992, none havebeen reported

• The only way to know about them is if the Examiner is reversedand the patent issued – needle in a haystack

Page 15: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

How the Design Law HasDeveloped Since 1996

• 2014 gave us the first reported court decision on validity andinfringement of a GUI design patent

S K G F. C O M © 2016 Sterne, Kessler, Goldstein & Fox P.L.L.C. All Rights Reserved.15

D604,305 Galaxy S

Page 16: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

Comparison to Other Formsof IP - Trademarks

S K G F. C O M © 2016 Sterne, Kessler, Goldstein & Fox P.L.L.C. All Rights Reserved.16

Animation

Page 17: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

Comparison to Other Formsof IP - Copyright

S K G F. C O M © 2016 Sterne, Kessler, Goldstein & Fox P.L.L.C. All Rights Reserved.17

Page 18: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

Advantages of Design PatentsOver Other IP Rights

• Available for icons and screen designs (which may notfunction as a trademark)

• No creativity requirement (as for copyright)• Presumption of validity• Limited term, but seldom outlived• May be easier to enforce• No consumer surveys needed• Infringer’s profit is common measure of damages• Use design rights while establishing secondary meaning

S K G F. C O M © 2016 Sterne, Kessler, Goldstein & Fox P.L.L.C. All Rights Reserved.18

• Available for icons and screen designs (which may notfunction as a trademark)

• No creativity requirement (as for copyright)• Presumption of validity• Limited term, but seldom outlived• May be easier to enforce• No consumer surveys needed• Infringer’s profit is common measure of damages• Use design rights while establishing secondary meaning

Page 19: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

Current Trends

• User Interface is Booming• As recently as June 15, 2015, there were 1.5M mobile

applications available for download from the Apple AppStore

• 58,502 new apps were submitted to the App Store inDecember 2015

• Average price of an app from the App store $1.16• How can software developers protect the intellectual

property in these lucrative and growing products in light ofAlice Corp. v. CLS Bank International?

S K G F. C O M © 2016 Sterne, Kessler, Goldstein & Fox P.L.L.C. All Rights Reserved.19

• User Interface is Booming• As recently as June 15, 2015, there were 1.5M mobile

applications available for download from the Apple AppStore

• 58,502 new apps were submitted to the App Store inDecember 2015

• Average price of an app from the App store $1.16• How can software developers protect the intellectual

property in these lucrative and growing products in light ofAlice Corp. v. CLS Bank International?

Page 20: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

GUI Design Rights Also Booming

• Design patents fastest growing IP asset to protect Iconsand GUI

• Make up 2% of the more than 750,000 design patentsissued to date (more than 9,000,000 utility patents grantedin total)

• Fastest growing area in designs at USPTO (from 1 – 20+patent examiners in less than 10 years)

S K G F. C O M © 2016 Sterne, Kessler, Goldstein & Fox P.L.L.C. All Rights Reserved.20

• Design patents fastest growing IP asset to protect Iconsand GUI

• Make up 2% of the more than 750,000 design patentsissued to date (more than 9,000,000 utility patents grantedin total)

• Fastest growing area in designs at USPTO (from 1 – 20+patent examiners in less than 10 years)

Page 21: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

U.S.: Top GUI design patent filer

1200

1400

1600

1800

S K G F. C O M © 2016 Sterne, Kessler, Goldstein & Fox P.L.L.C. All Rights Reserved.21

0

200

400

600

800

1000

Microsoft Samsung Apple Google Sony LG Electronics

Page 22: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

GUI Design Rights Also Booming (II)

• Diverse companies are obtaining GUI design rights

S K G F. C O M © 2016 Sterne, Kessler, Goldstein & Fox P.L.L.C. All Rights Reserved.22

Page 23: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

What‘s Next?

S K G F. C O M © 2016 Sterne, Kessler, Goldstein & Fox P.L.L.C. All Rights Reserved.23

D554,140 CorelCalculate

Microsoft v. Corelfiled N.D. California 2015

Page 24: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

What‘s Next?

S K G F. C O M © 2016 Sterne, Kessler, Goldstein & Fox P.L.L.C. All Rights Reserved.24

D550,237 Corel Show

Microsoft v. Corelfiled N.D. California 2015

Page 25: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

Thank You

Tracy-Gene G. Durkin, Esq.Sterne Kessler Goldstein & Fox

Washington, [email protected]

S K G F. C O M © 2016 Sterne, Kessler, Goldstein & Fox P.L.L.C. All Rights Reserved.25

Tracy-Gene G. Durkin, Esq.Sterne Kessler Goldstein & Fox

Washington, [email protected]

Page 26: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

Leveraging Design Patents toProtect Graphical UserInterfaces

APRIL 7, 2016

Robert S. KatzBanner & Witcoff, Ltd.

(202) [email protected]

www.bannerwitcoff.com/rkatz

Page 27: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

Design Patents for Designs

• Why• How

– Mechanics– Strategy

• When (for emerging technologies)

BANNER & WITCOFF | LEVERAGING DESIGN PATENTS | APRIL 7, 201627

• Why• How

– Mechanics– Strategy

• When (for emerging technologies)

Page 28: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

WHY: Display-Based Design Patents

• Rapidly growing in real life– Predicted: by 2017, 50% of all designs will be screen designs– Common sense observations More products have displays

• Companies are picking up on this reflected by design patent grantsdirected to GUIs

BANNER & WITCOFF | LEVERAGING DESIGN PATENTS | APRIL 7, 201628

• Rapidly growing in real life– Predicted: by 2017, 50% of all designs will be screen designs– Common sense observations More products have displays

• Companies are picking up on this reflected by design patent grantsdirected to GUIs

Timeframe DPs/year % all DPs1990-1995 1 ‹ 0.1%

1997-2005 70 0.5%

2007-2012 440 1.8%

2013-2014 1000 4.3%

2015 1484 5.7%

Page 29: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

WHY: Display-Based Design Patents

• More Why:– Connection with Source/Branding– Connection to platform based training– Virtual Migration – Movement to under the glass– Virtual Migration – Shift from specific devices to multi-

purpose devices– Internet of Things (more things interconnected)

BANNER & WITCOFF | LEVERAGING DESIGN PATENTS | APRIL 7, 201629

• More Why:– Connection with Source/Branding– Connection to platform based training– Virtual Migration – Movement to under the glass– Virtual Migration – Shift from specific devices to multi-

purpose devices– Internet of Things (more things interconnected)

Page 30: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

Virtual Migration

Part 1Virtual Migration

Part 1Virtual Migration

Part 1Virtual Migration

Part 1

30

Page 31: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

Virtual Migration

Part 2Virtual Migration

Part 2

BANNER & WITCOFF | LEVERAGING DESIGN PATENTS | APRIL 7, 20163131

Page 32: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

BANNER & WITCOFF | LEVERAGING DESIGN PATENTS | APRIL 7, 20163232

Page 33: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

Example of Evolving Design ExperiencesPhilips Hue Lighting System

BANNER & WITCOFF | LEVERAGING DESIGN PATENTS | APRIL 7, 201633

Page 34: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

Example of Evolving Design ExperiencesNest Thermostat

BANNER & WITCOFF | LEVERAGING DESIGN PATENTS | APRIL 7, 201634

Page 35: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

More Categories of Home Controls

BANNER & WITCOFF | LEVERAGING DESIGN PATENTS | APRIL 7, 201635

Page 36: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

Why: Final

• Companies spend hundreds of thousands/millions of dollars to developGUIs for appearance and functionality.

• To be successful:– They should look cool– They should be intuitive– They should be easy to use

• Design patents may be the only way to stop third parties fromskimming your design– Other forms of IP may be difficult– Design patents are likely the more reliable way to prevent skinning and

substantial skimming– If you want to prevent this being proactive on the portions you want to

protect is a must

BANNER & WITCOFF | LEVERAGING DESIGN PATENTS | APRIL 7, 201636

• Companies spend hundreds of thousands/millions of dollars to developGUIs for appearance and functionality.

• To be successful:– They should look cool– They should be intuitive– They should be easy to use

• Design patents may be the only way to stop third parties fromskimming your design– Other forms of IP may be difficult– Design patents are likely the more reliable way to prevent skinning and

substantial skimming– If you want to prevent this being proactive on the portions you want to

protect is a must

Page 37: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

Before we get to How…..What is a GUI?

• Broad definition: Any and all aspects of a screen-based userexperience

• Capable of being sensed: Visual, Audible, Haptic, etc.– But design protection will be limited to visual

• Can be static or dynamic

• Can vary greatly in type and presentation and experience provided

BANNER & WITCOFF | LEVERAGING DESIGN PATENTS | APRIL 7, 201637

• Broad definition: Any and all aspects of a screen-based userexperience

• Capable of being sensed: Visual, Audible, Haptic, etc.– But design protection will be limited to visual

• Can be static or dynamic

• Can vary greatly in type and presentation and experience provided

Page 38: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

How: The Mechanics

• Drawings:– Must show on a display screen

• Can show display screen boundary in broken lines

– Disclaimed portions in broken lines– Image can be screenshot (color/grayscale) or line drawings

• Title:– Display Screen with….– USPTO reluctant– If title not “commonly approved” may need to tie to computer

• Special Statement:– Use to “explain” drawings as needed

BANNER & WITCOFF | LEVERAGING DESIGN PATENTS | APRIL 7, 201638

• Drawings:– Must show on a display screen

• Can show display screen boundary in broken lines

– Disclaimed portions in broken lines– Image can be screenshot (color/grayscale) or line drawings

• Title:– Display Screen with….– USPTO reluctant– If title not “commonly approved” may need to tie to computer

• Special Statement:– Use to “explain” drawings as needed

Page 39: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

How: The Strategies

• Typically the best approach to protect the look and feel of the visualexperience– Strategy is a mix of science and art– Appreciate the uniqueness in the user experiences provided– Attempt to predict branding and usability effects– Other factors

• GUI – visual part of the user experience– Traditional GUIs– Icons– Wait routines/cursors– Fonts– Anything visual that contributes to the user experience

BANNER & WITCOFF | LEVERAGING DESIGN PATENTS | APRIL 7, 201639

• Typically the best approach to protect the look and feel of the visualexperience– Strategy is a mix of science and art– Appreciate the uniqueness in the user experiences provided– Attempt to predict branding and usability effects– Other factors

• GUI – visual part of the user experience– Traditional GUIs– Icons– Wait routines/cursors– Fonts– Anything visual that contributes to the user experience

Page 40: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

How: The Strategies

• Use design patent principles for focusing on desired portions, colors,tonal contrasts, etc.

• Don’t be afraid to be creative• Static or animated• Know USPTO practice rules and pitfalls

– Some unique practices associated with screen designs

BANNER & WITCOFF | LEVERAGING DESIGN PATENTS | APRIL 7, 201640

• Use design patent principles for focusing on desired portions, colors,tonal contrasts, etc.

• Don’t be afraid to be creative• Static or animated• Know USPTO practice rules and pitfalls

– Some unique practices associated with screen designs

Page 41: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

User InterfaceExample – D704,212(Apple)

BANNER & WITCOFF | LEVERAGING DESIGN PATENTS | APRIL 7, 201641

Page 42: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

User InterfaceExample – D699,259(Sony)

BANNER & WITCOFF | LEVERAGING DESIGN PATENTS | APRIL 7, 201642

Page 43: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

User InterfaceExample – D725,662(Samsung)

BANNER & WITCOFF | LEVERAGING DESIGN PATENTS | APRIL 7, 201643

Page 44: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

User InterfaceExample – D723,054(Nissan)

BANNER & WITCOFF | LEVERAGING DESIGN PATENTS | APRIL 7, 201644

Page 45: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

User InterfaceExample – D686,222 (Microsoft)

BANNER & WITCOFF | LEVERAGING DESIGN PATENTS | APRIL 7, 201645

Page 46: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

Example GUI –D457,164 (Apple)

BANNER & WITCOFF | LEVERAGING DESIGN PATENTS | APRIL 7, 201646

Page 47: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

ExampleGUI D619,614(Google)

BANNER & WITCOFF | LEVERAGING DESIGN PATENTS | APRIL 7, 201647

ExampleGUI D619,614(Google)

Page 48: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

Apple v. Samsung – Apple iPhone GUI (D604,305)and Samsung‘s Accused GUI

BANNER & WITCOFF | LEVERAGING DESIGN PATENTS | APRIL 7, 201648

Page 49: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

IconExamples

BANNER & WITCOFF | LEVERAGING DESIGN PATENTS | APRIL 7, 201649

IconExamples

49

Page 50: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

Animated Screen Designs

• Different scopes/impressions from single static image designs

• Animations– An important part of portfolio if experience includes movement.– Moving screen designs have made up about 20% of total number of screen

designs over the last 3 years– Scope can cover minor differences in static impression if dynamic

impressions are more similar

BANNER & WITCOFF | LEVERAGING DESIGN PATENTS | APRIL 7, 201650

• Different scopes/impressions from single static image designs

• Animations– An important part of portfolio if experience includes movement.– Moving screen designs have made up about 20% of total number of screen

designs over the last 3 years– Scope can cover minor differences in static impression if dynamic

impressions are more similar

Page 51: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

Icons – Static and AnimatedPat. No. D662,945 and D663,317 (NIKE)

BANNER & WITCOFF | LEVERAGING DESIGN PATENTS | APRIL 7, 201651

Page 52: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

ExampleAnimatedGUID643,850(Microsoft)

BANNER & WITCOFF | LEVERAGING DESIGN PATENTS | APRIL 7, 201652

ExampleAnimatedGUID643,850(Microsoft)

Page 53: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

Example Animated GUID687,047 (Nest Labs)

BANNER & WITCOFF | LEVERAGING DESIGN PATENTS | APRIL 7, 201653

Page 54: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

Example Animated GUID624,557 (Microsoft)

BANNER & WITCOFF | LEVERAGING DESIGN PATENTS | APRIL 7, 201654

Page 55: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

Wait Cursors/Loading RoutinesD656954 and D644,661 (Microsoft)

BANNER & WITCOFF | LEVERAGING DESIGN PATENTS | APRIL 7, 201655

Page 56: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

Font Examples - Reading, Fanciful, and Symbols

BANNER & WITCOFF | LEVERAGING DESIGN PATENTS | APRIL 7, 201656

Page 57: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

When How to Protect Future Designs

• The US has a design for an “article of manufacture” requirement inSection 171– Europe does not

• What kinds of designs are we starting to see and what will we see inthe future?– Display surfaces are changing– More virtual reality models are arising– In some cases, there may not even be display surfaces

• Make new law tips

BANNER & WITCOFF | LEVERAGING DESIGN PATENTS | APRIL 7, 201657

• The US has a design for an “article of manufacture” requirement inSection 171– Europe does not

• What kinds of designs are we starting to see and what will we see inthe future?– Display surfaces are changing– More virtual reality models are arising– In some cases, there may not even be display surfaces

• Make new law tips

Page 58: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

Robert S. KatzBanner & Witcoff, Ltd.(202) [email protected]/rkatz

Thank you!

CHICAGO, ILTen South Wacker DriveSuite 3000Chicago, IL 6060T 312.463.5000F 312.463.5001

WASHINGTON, DC1100 13th Street NWSuite 1200Washington, DC 20005T 202.824.3000F 202.824.3001

BOSTON, MA28 State StreetSuite 1800Boston, MA 02109T 617.720.9600F 617.720.9601

PORTLAND, OROne World Trade Center121 Southwest Salmon Street11th FloorPortland, OR 97204T 503.425.6800F 503.425.6801

www.bannerwitcoff.com

Page 59: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

NEW YORK • CHICAGO • LOS ANGELES • WASHINGTON, DC AREA • LONDON • MUNICH

Graphical User Interfaces(GUI) Design Patents

John Richards

Page 60: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

Abroad is different but slowlymoving closer together

• Laws on protection of designs still probably lessharmonized than other areas of IP law, but onecommon feature – 6 month priority term. Differencesinclude:

• Whether any substantive examination• Terms of protection• Grace period• Protection partial designs; use of broken lines• Use of color

• Laws on protection of designs still probably lessharmonized than other areas of IP law, but onecommon feature – 6 month priority term. Differencesinclude:

• Whether any substantive examination• Terms of protection• Grace period• Protection partial designs; use of broken lines• Use of color

60

Page 61: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

Hague Agreement• May encourage more international filing

which could lead to pressure forharmonization

• Procedure more similar to Madrid Protocol fortrademarks than PCT for patents

• Normally gives rise to early publication –although delayed publication may berequested US cannot be requested if this isdone.

• May encourage more international filingwhich could lead to pressure forharmonization

• Procedure more similar to Madrid Protocol fortrademarks than PCT for patents

• Normally gives rise to early publication –although delayed publication may berequested US cannot be requested if this isdone.

61

Page 62: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

• This presentation will look at the situation in• European Union• China• Korea• Australia• Canada• Japan

• This presentation will look at the situation in• European Union• China• Korea• Australia• Canada• Japan

62

Page 63: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

European Union• Design right protection possible through filing

in individual countries or for whole EUthrough central filing with EUIPO (formerlyOHIM) but substantive issues are the samebecause national design laws have beensubject to EU directive harmonizing them withthe regulation setting up the EU design system

• Presentations of information excluded frompatent protection by Article 52 EPC

• Design right protection possible through filingin individual countries or for whole EUthrough central filing with EUIPO (formerlyOHIM) but substantive issues are the samebecause national design laws have beensubject to EU directive harmonizing them withthe regulation setting up the EU design system

• Presentations of information excluded frompatent protection by Article 52 EPC

63

Page 64: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

• In addition to registered design right, EU hasunregistered right for designs first disclosed inEU which runs for three years from firstmarketing but is infringed only by directcopying.

• In addition to registered design right, EU hasunregistered right for designs first disclosed inEU which runs for three years from firstmarketing but is infringed only by directcopying.

64

Page 65: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

European UnionRegistered Design Right

• Substantive examination? No• Terms of protection?

– Max 25 years renewal every five years.

• Grace period?– One year for own disclosures

• Protection partial designs; use of broken lines?– Allowed in practice legal basis not quite clear

• Substantive examination? No• Terms of protection?

– Max 25 years renewal every five years.

• Grace period?– One year for own disclosures

• Protection partial designs; use of broken lines?– Allowed in practice legal basis not quite clear

65

Page 66: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

• Use of color?– Permitted, black and white drawings cover design

irrespective of color of alleged infringement

• Multiple designs are permitted but only amaximum of seven figures per design

• Problems in including any explanation of whatis being shown– article 4(1)(c) of the Implementing Regulation:“no explanatory text, wording or symbols, otherthan the indication ‘top’ … may be displayed”.

• Use of color?– Permitted, black and white drawings cover design

irrespective of color of alleged infringement

• Multiple designs are permitted but only amaximum of seven figures per design

• Problems in including any explanation of whatis being shown– article 4(1)(c) of the Implementing Regulation:“no explanatory text, wording or symbols, otherthan the indication ‘top’ … may be displayed”.

66

Page 67: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

B. Design Protection• Registered Community Design (RCD)

-Council Regulation (EC) No. 6/20021) Individual character2) Constitutes the design of an industrial item

(incorporating product)

B. Design Protection• Registered Community Design (RCD)

-Council Regulation (EC) No. 6/20021) Individual character2) Constitutes the design of an industrial item

(incorporating product)

67

Page 68: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

As noted recently by the UKSupreme Court in PMS v. Magmatic• Where an applicant wishes to exclude features

which are shown in the representation forexplanatory purposes only, but do not formpart of the claimed design, he may disclaimthose auxiliary features by depicting them inbroken lines (for drawings) or by means ofcolouring them (for black and white drawingsor photos) or encircling them (for any drawingor photo).”

• 32.

• Where an applicant wishes to exclude featureswhich are shown in the representation forexplanatory purposes only, but do not formpart of the claimed design, he may disclaimthose auxiliary features by depicting them inbroken lines (for drawings) or by means ofcolouring them (for black and white drawingsor photos) or encircling them (for any drawingor photo).”

• 32. 68

Page 69: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

C. Application - RCD• Must be incorporated in a product• Allows the use of broken lines• Animated icons protected

<RCD 001158471-0001, for Animated Graphic User Interfaces>

C. Application - RCD• Must be incorporated in a product• Allows the use of broken lines• Animated icons protected

<RCD 001158471-0001, for Animated Graphic User Interfaces>

69

Page 70: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

<RCD 000505532-0001, for Portable Telephone Having IndicatedImage Design Displayed Thereon>

70

Page 71: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

D. Enforcement• Council Regulation (EC) No. 6/2002 Article 19

“A registered Community design shall confer on its holderthe exclusive right to use it and to prevent any third partynot having his consent from using it.”

• The test for infringementWhether the design objected to produces the same“overall impression” on the informed user

D. Enforcement• Council Regulation (EC) No. 6/2002 Article 19

“A registered Community design shall confer on its holderthe exclusive right to use it and to prevent any third partynot having his consent from using it.”

• The test for infringementWhether the design objected to produces the same“overall impression” on the informed user

71

Page 72: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

E. Limitations – RCD• Becomes unavailable within one year of product

launch Loses novelty

• Only covers the appearance• Cannot capture the interactivity between user and

machine

E. Limitations – RCD• Becomes unavailable within one year of product

launch Loses novelty

• Only covers the appearance• Cannot capture the interactivity between user and

machine

72

Page 73: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

China• Substantive examination? Yes• Terms of protection? 20 years from filing date• Grace period? No• Protection partial designs; use of broken lines?

– Not allowed at present could be permitted ifproposed Fourth Amendment to Chinese patenLaw is enacted.

• Use of color? Yes

• Substantive examination? Yes• Terms of protection? 20 years from filing date• Grace period? No• Protection partial designs; use of broken lines?

– Not allowed at present could be permitted ifproposed Fourth Amendment to Chinese patenLaw is enacted.

• Use of color? Yes

73

Page 74: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

China

A. IP Protection• Eligible for design patent

- SIPO Revised Examination Guide (1 May 2014)1) Incorporated into a product2) Associated with “human machine interaction”3) Closely related to carrying out product functions

A. IP Protection• Eligible for design patent

- SIPO Revised Examination Guide (1 May 2014)1) Incorporated into a product2) Associated with “human machine interaction”3) Closely related to carrying out product functions

74

Page 75: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

B. Scope• Items excluded by SIPO

o Game interfaceo The pattern (shown on a display device) having no

association with human computer interaction orcarrying out the device functions

- Wallpapers on electronic screens- Images in the process of turn-on or turn-off- Layout of webpage

B. Scope• Items excluded by SIPO

o Game interfaceo The pattern (shown on a display device) having no

association with human computer interaction orcarrying out the device functions

- Wallpapers on electronic screens- Images in the process of turn-on or turn-off- Layout of webpage

75

Page 76: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

C. Application• Submit the view(s) of the overall product

indicating the location of the GUI• Allows moving images• Use of Broken line not permitted

C. Application• Submit the view(s) of the overall product

indicating the location of the GUI• Allows moving images• Use of Broken line not permitted

76

Page 77: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

D. Limitations• Is partial protection possible in China?Yes, if GUI is the essential feature of the application,

the design of GUI shown in the views shall apply.Prevents infringers from getting around the protection

scope by making some changes in the device

• Narrow scope

D. Limitations• Is partial protection possible in China?Yes, if GUI is the essential feature of the application,

the design of GUI shown in the views shall apply.Prevents infringers from getting around the protection

scope by making some changes in the device

• Narrow scope

77

Page 78: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

Republic of Korea

• Substantive examination?– No, subject to 3rd party petition later.

• Terms of protection?– Application filed before 1 July 2014: 15 years from

registration date; application filed on 1 July 2014and after: 20 years from filing date

• Grace period?– Yes, 6 months preceding filing date

• Substantive examination?– No, subject to 3rd party petition later.

• Terms of protection?– Application filed before 1 July 2014: 15 years from

registration date; application filed on 1 July 2014and after: 20 years from filing date

• Grace period?– Yes, 6 months preceding filing date

78

Page 79: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

• Protection partial designs; use of broken lines?– Yes

• Use of color? Yes

• Protection partial designs; use of broken lines?– Yes

• Use of color? Yes

79

Page 80: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

A. IP Protection-Design Protection Act (2003) created “computer-generated graphic design”

1) Related to the function of an article2) Embedded on the article, either on the whole or

on a display screen The recent revision allows a design to be projected on

a surface, e.g. automobile windshield.

A. IP Protection-Design Protection Act (2003) created “computer-generated graphic design”

1) Related to the function of an article2) Embedded on the article, either on the whole or

on a display screen The recent revision allows a design to be projected on

a surface, e.g. automobile windshield.

80

Page 81: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

B. Scope1) GUI for website, computer software, mobile device, and

general appliances2) Icon for software application, a graphic component of

GUI, either individually or as a set of tools3) Various graphic imagery including screensaver, device

usage monitor (eg. battery), graphic character, emoji, and3D animation

B. Scope1) GUI for website, computer software, mobile device, and

general appliances2) Icon for software application, a graphic component of

GUI, either individually or as a set of tools3) Various graphic imagery including screensaver, device

usage monitor (eg. battery), graphic character, emoji, and3D animation

81

Page 82: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

< Registered Design 30-20140002233 for Website>

< Registered Design 30-20030027216 for Emoji>

82

Page 83: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

C. Application• allows the use of dotted linesPartial protectionOne partial design component at a time, unless two or

more components are structurally coherentUse dash-dot (-·-·-) lines for undetermined boundary of

registered and unregistered portion

• Moving images and designs are protected

C. Application• allows the use of dotted linesPartial protectionOne partial design component at a time, unless two or

more components are structurally coherentUse dash-dot (-·-·-) lines for undetermined boundary of

registered and unregistered portion

• Moving images and designs are protected

83

Page 84: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

D. Advantage• KIPO’s expedited registration process

- Takes around three months, subject to ex parte reviewlater.- Only examined based on elements such as industrialapplicability and enablement.

D. Advantage• KIPO’s expedited registration process

- Takes around three months, subject to ex parte reviewlater.- Only examined based on elements such as industrialapplicability and enablement.

84

Page 85: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

Australia

• Substantive examination?– Yes, only when specifically requested

• Terms of protection? 10 years from filing date• Grace period? No• Protection partial designs; use of broken lines?

– Yes

• Use of color? Yes

• Substantive examination?– Yes, only when specifically requested

• Terms of protection? 10 years from filing date• Grace period? No• Protection partial designs; use of broken lines?

– Yes

• Use of color? Yes

85

Page 86: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

AustraliaA. IP Protection

-The Australian Designs Act 2003

• A registered design for a “display screen” or“electronic device” or the like, which isrepresented as displaying GUI features.

• Must be incorporated in a product.• The Designs Office officially views that GUIs

should not be afforded design protection.

A. IP Protection-The Australian Designs Act 2003

• A registered design for a “display screen” or“electronic device” or the like, which isrepresented as displaying GUI features.

• Must be incorporated in a product.• The Designs Office officially views that GUIs

should not be afforded design protection.

86

Page 87: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

B. Application1) Formalities check2) Registration3) Substantive examination Only performed if specifically requested Becomes enforceable against third parties Very few GUI related design registrations have been

examined and certified.

B. Application1) Formalities check2) Registration3) Substantive examination Only performed if specifically requested Becomes enforceable against third parties Very few GUI related design registrations have been

examined and certified.

87

Page 88: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

1) Formalities Check• Whether or not an application is for a design “in

relation to a product”Common objection by the Designs Office: the design is

not “thing that is manufactured or hand made”.Solution: File GUI designs in respect of “display

screens”, “electronic devices” or like devices which areconsidered “products”.

1) Formalities Check• Whether or not an application is for a design “in

relation to a product”Common objection by the Designs Office: the design is

not “thing that is manufactured or hand made”.Solution: File GUI designs in respect of “display

screens”, “electronic devices” or like devices which areconsidered “products”.

88

Page 89: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

2) Substantive Examination• Whether the design is new and distinctive when

compared against the prior art base• The product in question must be imagined in an

“at rest” state. What if an infringing product is imported without

being switched “on” until done so by an end user forprivate use?

Registered proprietors can argue that the offendingproduct has built into it all components required togenerate the GUI and accordingly infringes theregistered design.

2) Substantive Examination• Whether the design is new and distinctive when

compared against the prior art base• The product in question must be imagined in an

“at rest” state. What if an infringing product is imported without

being switched “on” until done so by an end user forprivate use?

Registered proprietors can argue that the offendingproduct has built into it all components required togenerate the GUI and accordingly infringes theregistered design.

89

Page 90: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

C. Infringement• The Designs Act Infringement test

• If certain activities are undertaken in relation to aproduct “which embodies a design which is identical to,or substantially similar in overall impression to, theregistered design”.

C. Infringement• The Designs Act Infringement test

• If certain activities are undertaken in relation to aproduct “which embodies a design which is identical to,or substantially similar in overall impression to, theregistered design”.

90

Page 91: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

Canada• Substantive examination? Yes

– classify the application according to the CanadianIndustrial Design Classification Standard

– review the application for conformity with theIndustrial Design Act and Regulations

– conduct a search of registered designs andpublished art to ensure the design is original

• Terms of protection?– 10 years from registration date

• Substantive examination? Yes– classify the application according to the Canadian

Industrial Design Classification Standard– review the application for conformity with the

Industrial Design Act and Regulations– conduct a search of registered designs and

published art to ensure the design is original

• Terms of protection?– 10 years from registration date

91

Page 92: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

• Grace period?– Yes, 1 year preceding filing date

• Protection partial designs; use of broken lines?– Yes

• Use of color?– No

• Grace period?– Yes, 1 year preceding filing date

• Protection partial designs; use of broken lines?– Yes

• Use of color?– No

92

Page 93: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

Canada

A. IP Protection- Industrial Design Act

• Protected under the category of a “pattern” or“ornament”

• The Manual of Patent Office Practice (MOPOP):GUI has to be mounted on a product that fallsunder the utility patent subject matter.

A. IP Protection- Industrial Design Act

• Protected under the category of a “pattern” or“ornament”

• The Manual of Patent Office Practice (MOPOP):GUI has to be mounted on a product that fallsunder the utility patent subject matter.

93

Page 94: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

B. Scope• “Type of interface for enabling a user to interact

with a computer or a computer-based device”- Icons, buttons, menus, toolbars and other graphical

screen elements

• Viewed by CIPO as not constituting a patentablecontribution to provide a technological solution toa practical problem:

- The specific arrangement of graphical elements on ascreen, or the visual design that defines a graphicaluser interface

B. Scope• “Type of interface for enabling a user to interact

with a computer or a computer-based device”- Icons, buttons, menus, toolbars and other graphical

screen elements

• Viewed by CIPO as not constituting a patentablecontribution to provide a technological solution toa practical problem:

- The specific arrangement of graphical elements on ascreen, or the visual design that defines a graphicaluser interface

94

Page 95: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

C. Application• The title of the application must identify the

finished article to which the electronic icon isapplied.

• CIPO allows the use of broken line for drawing theincorporated product.

C. Application• The title of the application must identify the

finished article to which the electronic icon isapplied.

• CIPO allows the use of broken line for drawing theincorporated product.

95

Page 96: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

Japan

• Substantive examination?– Yes, applicants may appeal.

• Terms of protection?– 20 years from registration

• Grace period?– Yes, 6 months preceding the filing/priority date

• Substantive examination?– Yes, applicants may appeal.

• Terms of protection?– 20 years from registration

• Grace period?– Yes, 6 months preceding the filing/priority date

96

Page 97: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

• Protection partial designs; use of broken lines?– Yes

• Use of color?– Yes, although the applicant may apply either black

or white to them.

• Protection partial designs; use of broken lines?– Yes

• Use of color?– Yes, although the applicant may apply either black

or white to them.

97

Page 98: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

JapanA. IP Protection

- Design Law Amendment (2006)

1) GUI must be Incorporated in a product thatcomplies with the definition of “product”according to Japan’s Design Law. Must be indispensable for the product functions.

2) Must be reserved in advance of themanufacturing of the product. No external memory or post-manufacture copy into

the product allowed.

A. IP Protection- Design Law Amendment (2006)

1) GUI must be Incorporated in a product thatcomplies with the definition of “product”according to Japan’s Design Law. Must be indispensable for the product functions.

2) Must be reserved in advance of themanufacturing of the product. No external memory or post-manufacture copy into

the product allowed.

98

Page 99: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

3) Must operate concurrently with the product. The display function of the product itself and being

displayed through a display device at the same time.

3) Must operate concurrently with the product. The display function of the product itself and being

displayed through a display device at the same time.

99

Page 100: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

B. Application• Allows partial protection drawn by broken lines• Scope: Extended to include products which rely on

external display devices, such as DVD players bythe 2006 amendmentHowever, the subject matter is still limited to

components that are able to assist the function of theproduct.

• Pending revision of Japanese Examiner'sExamination Manual, which will be in effect fromApril 1, 2016.

B. Application• Allows partial protection drawn by broken lines• Scope: Extended to include products which rely on

external display devices, such as DVD players bythe 2006 amendmentHowever, the subject matter is still limited to

components that are able to assist the function of theproduct.

• Pending revision of Japanese Examiner'sExamination Manual, which will be in effect fromApril 1, 2016.

100

Page 101: Leveraging Design Patents to Protect Graphical User Interfacesmedia.straffordpub.com/products/leveraging-design-patents-to-protect... · Leveraging Design Patents to Protect Graphical

Thank You!

Feel Free to direct any questions you may have to:

Presenter: John Richards [email protected] +1.212.708.1800

www.ladas.com

Feel Free to direct any questions you may have to:

Presenter: John Richards [email protected] +1.212.708.1800

www.ladas.com

101