leveraging advertising and technology to scale your business
TRANSCRIPT
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LEVERAGING ADVERTISING AND TECHNOLOGY TO SCALE YOUR BUSINESSDerrick Coates, Tierra Antigua Realty
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A little background…
Started doing real estate full time2004
1995 Purchased my first investment property
Moved to an independent brokerage2016
25
50
75
100
125
150
2013 2014 2015 2016
CLOSED TRANSACTIONS
150+
124114
78
Projected
Began advertising on Zillow2013
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Scale your business
Invest in more online advertising to generate more leadsLeverage tools and technologyto maximize productivity
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Investing more in Premier Agent advertising
Began advertising in 2013 with an initial investment of $110
Advertise in 3 ZIP codes
Handle 100+ monthly leads
Convert 6.6% of those leads
Connect 2x a month with business consultant
TODAY…
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Customer Relationship Management (CRM) System
A CRM helps you manage all your contacts to sustain both short-term and long-term conversion goals
Stay organized
Respond quickly
Manage contact data
Keep in touch
Send drip campaigns
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Instant lead alerts
Notifications providing important details on the lead, including:
• Name• Contact info• Property details
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Auto-replies for Zillow/Trulia inquiries
Auto-response email sent when I can’t respond immediately.
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Lead segmentation + follow-up tasks
Custom tags for lead type
Assigned follow-up tasks
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Long-term nurturing through email touchpoints
Customizable templates sent ~2x month
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Share information
Easily share leads and information with my:
Premier Lender
Coordinators
…and others
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Transaction management
Go digital
Stay organized
Exchange documents securely
Communicate quickly
Save time
Transaction management software isessential for managing a high volume of transactions
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Dotloop keeps all parties “in the loop”
Buyside
Sellside
THE LOOP
Editing Sharing Signing Managing Storing
All parties using the most current version of a document
OFFER ACCESS
VERSION
1VERSION
2VERSION
3VERSION
NOW
#PremierAgentForum
Dotloop keeps all parties “in the loop”
Buyside
Sellside
THE LOOP
Editing Sharing Signing Managing Storing
All parties using the most current version of a document
OFFER ACCESS
VERSION
1VERSION
2VERSION
3VERSION
NOWStay in the loop, everywhere you go.
#PremierAgentForum#PremierAgentForum
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