leveraged emotional marketing
DESCRIPTION
Motivate emotions to motivate actions. The way to invoke self-induced call-to-action.TRANSCRIPT
Leveraged Emotional Marketing
Ali Anani
Bas de Baar drew my photo and added to it one of my quotes from my presentation on slideshare on “The Iceberg of opposites”.Bas, you moved me emotionally.I dedicate this presentation to you.
Leverage emotions and senses and you win
How?
Show it and not say itShow it and not write about it. Infographics are great examples of showing more and writing less
I say:Even it is more important to experience it than just showing it
Enrich the experience by adding as many senses as you can
Leveraged rich experiences will make people act
Excite people to voluntarily engage
instead of asking for call-to-action
If you want call-to-action energize it with emotional surprises
Add curiosity
If you do not tweet or video this eventYou shall miss……………
Sharing your pleasure and self-pride
The emotional reaction will have to reach excitement before producing sales
Increase emotional input to achieve successful marketing results
But still people smoke
Call-of-action failure
Like a chemical reaction, behavior change will have to reach a climax to give the desired action
Emotions trigger actions
Experience provokes emotional reactions
Experience + good feelings + enriching as many senses as possibleis the formula for self-driven call-to-action
Compare these two warnings on cigarette packs
Which ad carries more emotion?
Hurting your child fills you with guiltIntensify bad emotions to reach their hot spot
Change of bad behavior is more likely to happen this way
You want to sell a house
Keep it clean, fragrant, refreshing, touchyEvoke the emotions to stir up actions
The customer must feel well to sell well
Motivate emotions to motivate actions