BTEC Assignment Brief Qualification BTEC Level 2 Digital Creative Media Production

Unit number and title Unit 14 Writing for Digital Media

Learning aim(s) (For NQF only)

Unit 14 A explore types and styles of writing B produce written material

Assignment title Music Journalism Assessor Jo Lowes Issue date 02/02/17 Hand in deadline 17/03/17

Vocational Scenario or Context

In the digital age the written word is as important as ever. It is a vital part of media communication and is used to inform, educate or entertain readers Writing for digital media takes many forms as language evolves and products develop. A writer must consider not only the product but also the audience they are addressing and the purpose of their written communication. You have been commissioned by a new Music based e-magazine to write an article about an up and coming musician or band. You need to consider who your readership is and the style of writing that would be most appropriate for your audience. When writing for digital media the same rules apply as when writing for traditional media. The use of accepted conventions and style of writing is important, as is the correct use of spelling, punctuation and grammar. All of these are essential if you are to provide the audience with material that they can read and understand. All work need to be submitted via your blog.

Task 1

Explore types and styles of writing used in digital media You need to research and find examples of different types and styles of writing in digital media including: e-newspapers, e-magazines, instructions, adverts, writing for moving image, writing for audio and interactive media.

2 BTEC Assignment Brief v1.0 BTEC Internal Assessment QDAM January 2015

You need to describe and evaluate the purpose of the writing and discuss the style of writing used.

Checklist of evidence required

• A new blog for your unit 14 work • Power Point on different examples of the written

word in media Criteria covered by this task: Unit/Criteria reference To achieve the criteria you must show that you are able to:

Unit 14 P1 Describe the purpose of writing in different examples of digital media products.

Unit 14 M1 Explain the purpose of writing in different examples of digital media products from different sectors.

Unit 14 D1 Evaluate the purposes of writing in different digital media products from different sectors.

Task 2

Explore types and styles of writing used in digital media You need to compare two different writing styles used in different fictional film scripts and online journalism. You need to consider the styles of writing, who the writing is aimed at and why it appropriate for the target audience. The films scripts you are going to compare and evaluate are Attack the Block and Harry Potter and the TV scripts you are going to compare and evaluate are Skins and Sherlock. The online journalism you are going to compare and evaluate are an e-music magazine and e-newspaper of your choice.

Checklist of evidence required

• Blog post on film comparisons • Blog post of TV drama comparisons • Blog post on online journalism comparisons

Criteria covered by this task: Unit/Criteria To achieve the criteria you must show that you are able to:

3 BTEC Assignment Brief v1.0 BTEC Internal Assessment QDAM January 2015

reference

Unit 14 P2 Describe two different writing styles used in one type of digital media product

Unit 14 M1 Compare two different writing styles used in different digital media products

Task 3

Produce written material for digital media You need to research and write an article for a new music based e-magazine about an up and coming musician or band. You need to consider who your readership is and the style of writing that would appeal to your target your audience. You also need to include relevant codes and conventions and design a layout for your final article. All work needs to be proof read and checked for spelling and grammatical errors and saved in an appropriate way.

Checklist of evidence required

• Completed article for an e-magazine that has been proof read and checked for errors

Criteria covered by this task: Unit/Criteria reference To achieve the criteria you must show that you are able to:

Unit 14 P3

Develop an appropriate concept for a written digital media product using adequate research

Unit 14 M3 Develop a creative concept for a written digital media product using effective research

Unit 14 D2 Develop an imaginative concept for a written digital media product using comprehensive research.

Unit 14 P4 Produce adequate written material for a digital media product using appropriate stylistic conventions

Unit 14 M4 Produce competent written material for different types of digital media product using appropriate stylistic conventions

Unit 14 P5 Produce adequate, written material for a digital media product with three, appropriate modes of address stylistic conventions

Unit 14 M5 Produce competent, writing for a digital media product with three effective modes of address

Unit 14 D4 Produce creative writing for a digital media product with three effective modes of address

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Unit 14 P6 Demonstrate adequate skills in storing written digital material

Unit 14 M6 Demonstrate competency in storing written digital material