BTEC Assignment Brief

Qualification BTEC Level 2 Creative Digital Media Production

Unit number and title Unit 10 - Digital Photography for a Media Product

Learning aim(s) (For NQF only)

A Understand the production of digital photography B Use a variety of techniques in digital photography C create digital photographs for a media product D review own digital photography for a media product

Assignment title Manchester Evening News Guide to Manchester Assessor Jo Lowes Issue date 7/10/16 Hand in deadline 4/11/16

Vocational Scenario or Context

Digital photography has revolutionised the way that we capture images. It allows you to capture a moment in time, to see your photographs immediately and to store a multitude of images for selection. Digital cameras are all around us: in phones, tablets and laptops as well as the various point and shoot and SLR (single lens reflex) models. Visual communication is a vital part of how we interact and photography plays an ever more important role in the universal media landscape. Media photographers are employed to produce digital photography for a variety of media products in a range of situations such as photo-journalism, advertising, fashion photography, paparazzi photography, and stylised shots for use on websites, CD covers and other promotional material. You have been commissioned by the Manchester Evening News to produce a range of photographs to be used as part of a “Guide to the City” for new students moving to the area. The images will be used in a pull out full colour guide and on their website. In order to undertake a photographic brief you need to understand how digital photographs are produced. You will explore the component parts of a digital camera so you can understand how images are captured. You will investigate where, how and why digital photographs are produced for media products. You will find two examples of where digital photographs are used and present a discussion on their use. Your blog posts will have the following titles: Task 1 Production of digital photography Task 2 Techniques in digital photography Task 3 Planning Final Images Task 4 Project Review

2 BTEC Assignment Brief v1.0 BTEC Internal Assessment QDAM January 2015

Task 1

Learning  aim  A:  Understand  the  production  of  digital  photography    Part  1:  Understand  the  production  of  digital  photography    Learners  will  understand  how  (digital)  photographs  are  produced.  They  will  understand  the  component  parts  of  a  camera  and  how  it  captures  images.  

• As  a  group  research  and  present  a  “rough  guide  to  digital  cameras”  

• Individually  put  your  research  into  a  powerpoint.    

Part  2:  Why  digital  photographs  are  produced  for  media  products  

• As  a  group,  create  a  mind  map  exploring  the  different  uses  of  photography  in  the  media  with  examples  

• Individually  complete  the  power  point  on  types  of  photography  including  analysis  of  at  least  3  different  types  of  photography  

Checklist of evidence required

• Set up blog & slideshare • Mind map • Name camera parts • Power point defining photographic terms • Evaluation of different photographic media products

Criteria covered by this task: Unit/Criteria reference To achieve the criteria you must show that you are able to:

2A P1 Describe how digital cameras produce photographic images.

2A M1 Explain how digital cameras produce photographic images.

2A P2 Describe the use of photographs in two different media products. 2A M2 Explain why photographs are produced in two different media products.

2A D1 Discuss why photographs are produced in two media products across different media sectors.

Task 2

Learning aim B: Explore techniques of digital photography

Part 1 Exploring photography In groups of 2 or 3 learners will learners will carry out 4 different mini photoshoots and describe the different techniques and settings needed including:

• Location Photography • Studio Photography • Photographing different speed subjects

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• Night photography and light painting Part 2 Digital photography techniques Learners will find examples and produce a guide describing different photographic techniques, including:

• Shot types • Composition • Focus

Part 3 Exporting and storing digital photographs Learners will produce a leaflet entitled Exporting and storing digital photographs. It needs to describe the process from transfer to saving using visual examples and compare the different types of files including Jpeg, RAW and TIF.

Checklist of evidence required

• Light painting mini shoot and edits • Street photography mini shoots and edits • Macro mini shoots and edits • Still Life mini shoot and edits • Different types of camera shots examples and

explanation power point Criteria covered by this task: Unit/Criteria reference To achieve the criteria you must show that you are able to:

2B. P3 Demonstrate  adequate  use  of  digital  photography  techniques. 2B M3 Demonstrate  effective  use  of  digital  photography  techniques.  2B D2 Demonstrate confident use of digital photography techniques.

2B. P4 Describe  the  techniques  used  in  the  different  types  of  digital  photography  for  digital  media  products.

2B M4 Explain  the  techniques  used  in  the  different  types  of  digital  photography  for  digital  media  products.

2B D3 Analyse  the  techniques  used  in  the  different  types  of  digital  photography  for  digital  media  products.

Task 3

Learning aim C: Create digital photographs for a media product

Part 1 & 2 Develop concepts for digital photographs for a media product from a brief Working in the same groups present a pitch and accompanying power point for your photo shoot. Images must include both interior and exterior shots.

It must include: • Location • Types of shots • Equipment needed • Lighting • Reasons for choice • Alternatives considered

4 BTEC Assignment Brief v1.0 BTEC Internal Assessment QDAM January 2015

• Health and Safety considerations • How files will be saved

Learners must also complete a risk assessment Part 3 Production of digital photographs for a media product As part of a trip into Manchester learners will carry out a photo shoot to produce a range of images which promote Manchester

Checklist of evidence required

• Manchester photography shoot plan • Health and safety check sheet • Manchester photo shoot and edits

Criteria covered by this task: Unit/Criteria reference To achieve the criteria you must show that you are able to:

2C  P5      

Develop an appropriate concept for photographs for a digital media product with adequate reference to photographic considerations

2C  M5      

Develop a creative concept for photographs for a digital media product with competent reference to photographic considerations

2C  P6   Produce adequate interior shots for a media product that shows an appropriate interpretation of the brief

2C  M6    Produce effective interior shots with competent lighting for a digital media product that shows an appropriate interpretation of the brief

2C  D4    

Produce creative shots in different lighting conditions for a digital media product that shows a confident interpretation of a brief

2C  P7     Produce adequate exterior shots for a digital media product that shows an appropriate interpretation of the brief.

2C  M7   Produce effective exterior shots for a digital media product that shows a competent interpretation of the brief

Task 4

Learning  aim  D:  Review  own  digital  photography  for  a  media  product    Part  1  Editing  As  part  of  a  trip  into  Manchester  learners  will  carry  out  a  photo  shoot  to  produce  a  range  of  images  which  promote  Manchester      Part  2  &  3  Self  evaluation  Individually  learners  to  complete  the  self  evaluation  power  point  

5 BTEC Assignment Brief v1.0 BTEC Internal Assessment QDAM January 2015

Checklist of evidence required

• Photo shoot with contact sheet & 10 final edits • Power point evaluation

Criteria covered by this task: Unit/Criteria reference To achieve the criteria you must show that you are able to:

1D P8

Explain the selection and rejection of final photographs for intended digital media

2D P9 Explain the technical and creative strengths of your digital photography for a media product

2D M8 Analyse the technical and creative choices within your photography for a digital media product including how these have enabled fulfilment of the brief

2D D5 Evaluate technical and creative choices made during the production of own digital photography for a media product, including how these have enabled fulfilment of the brief

Sources of information to support you with this Assignment

Other assessment materials attached to this Assignment Brief

All work to be submitted on Learners blog

FOR NQF LEVEL 2 ONLY: If you have not achieved the Level 2 criteria, your work will be assessed to determine if the following Level 1 criteria have been met.

To achieve the criteria you must show that you are able to: Unit Criterion reference