level of job satisfaction among employees of print media and digital media

8/20/2019 Level of Job Satisfaction Among Employees of Print Media and Digital Media

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A

Project Report

On

Titled

“Comparative Analysis of Job Satisfaction

among Employees of Print media and digital

media”

Submitted in partial fulfillment for the Award of degree

Of

Master of Business Administration

Submitted by: Submitted To:

Pallai !umari !uldeep Singh

Roll "o# : $%$%&'((()

Saroj *nstitute of Technology and Management

%($&+%($,

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A-!"O./0120M0"T

The path to success is neer so smooth and simple to achiee# 3oweer4 our

learning5s and motiation by our close ones and our mentors helps us to reach

beyond our potential# My Project would remain partial without

ac6nowledging people who encouraged me to achiee a milestone#

* e7press my sincere gratitude to Mr# !8/100P S*"23 for giing me anopportunity to discoer more 6nowledge through practical learning by

organi9ing immensely 6nowledgeable Project#

* am eually grateful to all my other teachers for their complete support#

*t would be unfair on my part if * do not than6 my colleges for their

continuous help without which this wor6 could neer hae been

accomplished# They made me reali9e the importance of teamwor6 and alsothe leadership s6ills# * am grateful to all of them standing with me and

supporting me in this project#

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TABLE O CO!TE!T

-3APT0RS

$#;*ntroduction

%#; /iterature reiew

Rationale of the study

,#; Objectie

indings and Pre+conclusion

f# ?uestionnaire

'#; Report

a# -hart with Reference

b# 1ata Tabulation

c# -onclusion with Suggestion

d# Bibliography #

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"!T#O$%CT"O!

@ob satisfaction is not the same as motiation# *t is more if an

attitude4 an internal state of the person concerned# *t could4 for

e7ample4 be associated with a personal feeling of achieement#

@ob satisfaction is an indiidual5s emotional reaction to the job

itself# *t is his attitude towards his job#

1efinitions:

@ob satisfaction does not seem to reduce absence4 turnoer and

perhaps accident rates#

+Robert /#

!ahn

@ob satisfaction is a general attitude towards one5s job: the

difference between the amount of reward wor6ers receie and the

amount they beliee they should receie#

+P# Robbins

@ob satisfaction defines as The amount of oer all positie affect

Cor feeling; that indiiduals hae toward their jobs#

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+3ugh @# Arnold and 1aniel -#

>eldman

@ob satisfaction is the amount of pleasure or contentment

associated with a job# *f you li6e your job intensely4 you will

e7perience high job satisfaction# *f you disli6e your job intensely4

you will e7perience job dissatisfaction#

By Andrew @

1uBrins4

The practice of superision4 "ew 1elhi

Satisfied wor6er is a productie wor6er

By Alton mayo

T&o'actor T(eory )*otivator'+ygiene T(eory,

>rederic6 3er9berg5s Two factor theory Calso 6nown as Motiator

3ygiene Theory; attempts to e7plain satisfaction and motiation in

the wor6place This theory states that satisfaction and

dissatisfaction are drien by different factors D motiation and

6

http://en.wikipedia.org/wiki/Frederick_Herzberghttp://en.wikipedia.org/wiki/Two_factor_theoryhttp://en.wikipedia.org/wiki/Frederick_Herzberghttp://en.wikipedia.org/wiki/Two_factor_theory


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hygiene factors4 respectiely# An employee5s motiation to wor6 is

continually related to job satisfaction of a subordinate# Motiation

can be seen as an inner force that dries indiiduals to attain

personal and organi9ational goals#

Motiating factors are those aspects of the job that ma6e people

want to perform4 and proide people with satisfaction4 for e7ample

achieement in wor64 recognition4 promotion opportunities# These

motiating factors are considered to be intrinsic to the job4 or the

wor6 carried out# 3ygiene factors include aspects of the wor6ing

enironment such as pay4 company policies4 superisory practices4

and other wor6ing conditions#

The happier people are within their job4 the more satisfied

they are said to be# @ob satisfaction is not the same as motiation4

although it is clearly lin6ed# @ob design aims to enhance job

satisfaction and performance methods include job rotation4 job

enlargement and job enrichment# Other influences on satisfaction

include the management style and culture4 employee inolement4

empowerment and autonomous wor6groups# @ob satisfaction is a

ery important attribute which is freuently measured by

organi9ations# The most common way of measurement is the use of 7


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rating scales where employees report their reactions to their jobs#

?uestions relate to relate of pay4 wor6 responsibilities4 ariety of

tas6s4 promotional opportunities the wor6 itself and co+wor6ers#

Some uestioners as6 yes or no uestions while others as6 to rate

satisfaction on $ D < scale where $ represents not at all satisfied

and < represents e7tremely satisfied;#

@ob satisfaction has been defined as a pleasurable emotional

state resulting from the appraisal of one5s jobE an affectie reaction

to one5s jobE and an attitude towards one5s job# .eiss C%(('; has

argued that job satisfaction is an attitude but points out that

researchers should clearly distinguish the objects of cognitie

ealuation which are affect Cemotion;4 beliefs and behaiors# This

definition suggests that we from attitudes towards our jobs by

ta6ing into account our feelings4 our beliefs4 and our behaiors#

Affect T(eory

0dwin A# /oc6es Range of Affect Theory C$F'=; is arguably

the most famous job satisfaction model# The main premises of this

theory is that satisfaction is determined by a discrepancy between

what one wants in a job and what one has in a job# >urther4 the

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theory states that how much one alues a gien facet of wor6 Ce#g#

the degree of autonomy in a position; moderates how

satisfiedGdissatisfied one becomes when e7pectations areGare not

met# .hen a person alues a particular facet of a job4 his

satisfaction is more greatly impacted both positiely Cwhen

e7pectations are met; and negatiely Cwhen e7pectations are not

met;4 compared to one who does not alue that facet# To illustrate4

if 0mployee A alues autonomy in the wor6place and 0mployee B

is indifferent about autonomy4 then 0mployee A would be more

satisfied in a position that offers a high degree of autonomy

compared to 0mployee B# this theory also states that too much of a

particular facet will produces stronger feelings of dissatisfaction the

more a wor6er alues that facet#

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$ispositional T(eory

Another well 6nown job satisfaction theory is the

1ispositional Theory# *t is a ery general theory that suggests that

people hae innate dispositions that cause them to hae tendencies

toward a certain leel of satisfaction4 regardless of one5s job# This

approach became a notable e7planation of job satisfaction in light

eidence that job satisfaction tends to be stable oer time and across

careers and jobs# Research also indicates that identical twins hae

similar leels of job satisfaction#

ACTO#S "!L%E!C"!- JOB SAT"SACT"O!

The major factors influencing job satisfaction are presented below:

S%PE#."S"O!

To a wor6er4 Superision is eually a strong contributor to the job

satisfaction as well as to the job dissatisfaction# The feelings of

wor6ers towards his superisors are usually similar to his feeling

towards the company# The role of superisor is a focal point for

attitude formation# Bad superision results in absenteeism and labor

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turnoer# 2ood superision results in higher production and good

industrial relations#

CO'/O#0E#S

Harious studies had traced this factor as a factor of intermediate

importance# One5s associates with others had freuently been

motiated as a factor in job satisfaction# -ertainly4 this seems

reasonable because people li6e to be near their friends# The wor6ers

derie satisfaction when the co+wor6ers are helpful4 friendly and

co+operatie#

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PA1

Studies also show that most of the wor6ers felt satisfied when they

are paid more adeuately to the wor6 performed by them# The

relatie important of pay would probably changing factor in job

satisfaction or dissatisfaction#

A-E

Age has also been found to hae a direct relationship to leel job of

satisfaction of employees# *n some groups job satisfaction is higher

with increasing age4 in other groups job satisfaction is lower and in

other there is no difference at all#

*A#"TAL STAT%S

Marital status has an important role in deciding the job satisfaction#

Most of the studies hae reealed that the married person finds

dissatisfaction in his job than his unmarried counterpart# The

reasons stated to be are that wages were insufficient due to

increased cost of liing4 educations to children etc#

E$%CAT"O!

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Studies conducted among arious wor6ers reealed that most of

wor6ers who had not completed their school education showed

higher satisfaction leel# 3oweer4 educated wor6ers felt less

satisfied in their job#

/O#0"!- CO!$"T"O!

The result of arious studies shows that wor6ing condition is an

important factor# 2ood wor6ing atmosphere and pleasant

surroundings help increasing the production of industry# .or6ing

conditions are more important to women wor6ers than men

wor6ers#

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Print Media

.hy do people read newspapers I They read newspapers for a ariety of

reasons# /et us consider a few e7amples#

Jesterday while going to the city you might hae seen an accident# Two buses

had collided and by the mere sight you could ma6e out that many passengers

must hae been 6illed or injured# Jou were busy with your daily engagements

and forgot about the accident# Only today morning you recalled that incident#

Jou were curious to 6now more about it# Jou wanted to 6now how many

passengers were 6illed or injured#

.here will you loo6 for these detailsI *n a newspaper4 of course# So you

would pic6 up a newspaper and read all about the accident#

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-inema theatre list

Jou must hae seen such columns in the newspaper# They appear under the

title Kentertainment5# So you loo6 into the newspaper for entertainment also#

Raju is a resident of Bhopal# 3e wanted to isit his uncle in 1elhi# As he was

busy during the wee6days4 he was free only during wee6ends# Before

boo6ing the tic6ets4 he wanted to 6now about the train timings# 3e used to

see that the local newspaper carries a column on train timings# So he pic6ed

up that paper and decided on the train in which he should resere a tic6et#

Jou must hae seen such columns in newpapers# They gie you such

information# So you are reading the paper for information also# Thus

newspapers play a ery important role in our daily life# .e read the

newspaper for :

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Lnews

Lentertainment

Linformation

3*STORJ O> PR*"T*"2

3ae you seen a palm leafI There was a time when people used to write on

palm leaes# This was before the discoery of paper# Some of the old

manuscripts written on palm leaes are presered in our "ational Manuscript

/ibrary in 1elhi#

Old manuscript on palm leaes

The -hinese were the first to inent the art of printing# They made wooden

bloc6s to print letters# This was started during the period of the Tang 1ynasty

in =(( A1# The oldest 6nown suriing printed wor6 in a woodbloc6 is a

Buddhist scripture of =), A1# *t is now e7hibited in a calligraphy museum in

To6yo4 the capital of @apan#

The first printed boo6 published in -hina was the Buddhist te7t4 the

1iamond Sutra by .ang -hic6 in )=) A1# Some copies of the Buddhist

scriptures printed in $&'' are presered in museums in -hina#

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>ig


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>loridas digital media industry association4 1igital Media Alliance

>lorida4 defines digital media as Nthe creatie conergence of

digital arts4 science4 technology and business for human e7pression4

communication4 social interaction and educationN#

There is a rich history of non+binary digital media4 computers4 and

their rise to prominence oer the last couple decades

Data conversion

The transformation of an analog signal to digital information ia an

analog+to+digital conerter is called sampling# Most digital media

are based on translating analog data into digital data and ice+ersa

Csee digital recording4 digital ideo4 teleision ersus digital

teleision;#

Data processing

Once digiti9ed4 media may be processed in a ariety of ways using

standard computer hardware and software or4 where performance is

critical4 in high+performance digital hardware such as an AS*-#

Processing can include editing4 filtering and content creation#

Post-Network Era

This is the fast pace era through the use of technology# 3ome

recording of teleision increasingly adanced this medium# 1igital

programming can be downloaded instantly# This technology enables

broadcasters to use the digital technologies aailable today to create

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http://en.wikipedia.org/wiki/Numeral_systemhttp://en.wikipedia.org/wiki/Analog_signalhttp://en.wikipedia.org/wiki/Digitalhttp://en.wikipedia.org/wiki/Sampling_(signal_processing)http://en.wikipedia.org/wiki/Digital_recordinghttp://en.wikipedia.org/wiki/Digital_videohttp://en.wikipedia.org/wiki/Televisionhttp://en.wikipedia.org/wiki/Digital_televisionhttp://en.wikipedia.org/wiki/Digital_televisionhttp://en.wikipedia.org/wiki/Computer_hardwarehttp://en.wikipedia.org/wiki/ASIChttp://en.wikipedia.org/wiki/Editinghttp://en.wikipedia.org/wiki/Filter_(signal_processing)http://en.wikipedia.org/wiki/Digital_content_creationhttp://en.wikipedia.org/wiki/Numeral_systemhttp://en.wikipedia.org/wiki/Analog_signalhttp://en.wikipedia.org/wiki/Digitalhttp://en.wikipedia.org/wiki/Sampling_(signal_processing)http://en.wikipedia.org/wiki/Digital_recordinghttp://en.wikipedia.org/wiki/Digital_videohttp://en.wikipedia.org/wiki/Televisionhttp://en.wikipedia.org/wiki/Digital_televisionhttp://en.wikipedia.org/wiki/Digital_televisionhttp://en.wikipedia.org/wiki/Computer_hardwarehttp://en.wikipedia.org/wiki/ASIChttp://en.wikipedia.org/wiki/Editinghttp://en.wikipedia.org/wiki/Filter_(signal_processing)http://en.wikipedia.org/wiki/Digital_content_creation


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numerous of channels# Serice proiders offer on+demand that

gies people the opportunity to hae the power of when and where

they watch or hear their media# 1igital technology has conerged

teleision and computers into one single medium#

Art

1igital art is any art in which computers played a role in production

or display of the artwor6# Such art can be an image4 sound4

animation4 ideo4 -1+ROM4 1H1+ROM4 ideogame4 web site4

algorithm4 performance or gallery installation# Many traditional

disciplines are now integrating digital technologies and4 as a result4

the lines between traditional wor6s of art and new media wor6s

created using computers has been blurred# >or instance4 an artist

may combine traditional painting with algorithm art and other

digital techniues# Often4 the medium itself is considered the

artwor6# As a result4 defining computer art by its end product can

thus be difficult# "eertheless4 this type of art is beginning to

appear in art museum e7hibits#

-omic boo6 artists in the past would generally s6etch a drawing in

pencil before going oer the drawing again with *ndia in6 4 using pens and brushes# Maga9ine illustrators often wor6ed with *ndia

in64 acrylics or oils# -urrently4 an increasing number of artists are

now creating digital artwor6#

1igital artists do4 simply4 what centuries of artists hae always done

by e7ploring and adopting a cultures new technology toward the

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http://en.wikipedia.org/wiki/Videogamehttp://en.wikipedia.org/wiki/Algorithmhttp://en.wikipedia.org/wiki/Digitalhttp://en.wikipedia.org/wiki/Algorithm_arthttp://en.wikipedia.org/wiki/Comic_bookhttp://en.wikipedia.org/wiki/Sketch_(drawing)http://en.wikipedia.org/wiki/India_inkhttp://en.wikipedia.org/wiki/Digital_artisthttp://en.wikipedia.org/wiki/Videogamehttp://en.wikipedia.org/wiki/Algorithmhttp://en.wikipedia.org/wiki/Digitalhttp://en.wikipedia.org/wiki/Algorithm_arthttp://en.wikipedia.org/wiki/Comic_bookhttp://en.wikipedia.org/wiki/Sketch_(drawing)http://en.wikipedia.org/wiki/India_inkhttp://en.wikipedia.org/wiki/Digital_artist


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ma6ing of a personal imagery# *n doing so the culture is also

reflected in the artwor6 as is the artists personal ision# As our

culture becomes increasingly digiti9ed4 digital artists are leading the

way in e7ploring and defining this new culture# 1igital Artists use a

medium that is nearly immaterial4 that being binary information

which describes the color and brightmputers hard drie# 1igital

Artists employ many types of user interfaces that correspond to the

wide ariety of brushes4 lenses or other tools that traditional artist

use to shape their materials# Rather than manipulating digital code

directly as math4 these electronic brushes and tools allow an artist to

translate hand motions4 cutting and pasting4 and what were formerly

chemical dar6 room techniues into the mathematical changes that

effect the arrangement of screen pi7els and create a picture#

1igital Art is created and stored in a non+material form on the

computers memory systems and must be made physical4 usually in

the form of prints on paper or some other form of printma6ing

substrate# *n addition4 digital art may be e7changed and appreciated

directly on a computer screen in gallery situations or

simultaneously in eery place on the globe with access to the web#

Being immaterial has its adantages and with the adent of high

uality digital printing techniues a ery traditional long lasting

print of this artwor6 can also be produced and mar6eted

20

http://en.wikipedia.org/wiki/Computer_screenhttp://en.wikipedia.org/wiki/Computer_screen


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#evie& Of Literat2re

@ob satisfaction is one part of life satisfaction# The enironment

influences the job# Similarly4 since a job is important part of life4

job satisfaction influences one5s general life satisfaction# Manager

may need to monitor not only the job and immediate wor6

enironment but also their employees attitudes towards other part of

life#

@OB

>AM*/J

PO/*T*-S /*>0

/0*S8R0

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R0/AT01 0/0M0"T O> /*>0 SAT*S>A-T*O"

3uman life has become ery comple7 and completed in now+a+

days# *n modern society the needs and reuirements of the people

are eer increasing and eer changing# .hen the people are eer

increasing and eer changing4 when the peoples needs are not

fulfilled they become dissatisfied# 1issatisfied people are li6ely to

contribute ery little for any purpose# @ob satisfaction of industrial

wor6ers us ery important for the industry to function successfully#

Apart from managerial and technical aspects4 employers can be

considered as bac6bone of any industrial deelopment# To utili9e

their contribution they should be proided with good wor6ing

conditions to boost their job satisfaction# Any business can achiee

success and peace only when the problem of satisfaction and

dissatisfaction of wor6ers are felt understood and soled4 problem

of efficiency absenteeism labour turnoer reuire a social s6ill of

understanding human problems and dealing with them scientific

inestigation seres the purpose to sole the human problems in the

industry#

a; Pay#

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b; The wor6 itself#

c; Promotion

d; The wor6 group#

e; .or6ing condition#

f; Superision#

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Job Satisfaction Of Print *edia 3 $igital *edia

"n "ndia

This study attempts to ealuate job satisfaction of Print media and

1egital media in india# *t focuses on the relatie importance of job

satisfaction factors and their impacts on the oerall job satisfaction

of officers# *t also inestigates the impacts of ban6 type4 wor6

e7perience4 age4 and se7 differences on the attitudes toward job

Satisfaction#

The result shows that salary4 efficiency in wor64 fringe superision4

and co+wor6er relation are the most important factors contributing

to job satisfaction# Priate PR*"T M01*A "A1 1*2*TA/ M01*A

hae higher leels of job satisfaction than those from public sectors

as they enjoy better facilities and supportie wor6 enironment# Se7

and age differences hae relatiely lower leel of impact on it# The

oerall job satisfaction of the PR*"T M01*A A"1 1*2*TA/

M01*A is at the positie leel#

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Company Profile

-oering eerything from news to people+oriented issues4

english#samaylie#com is ta6ing the digital age into peoples lies4

influencing the way they lie and respond to changing times4 wor6

and transact#

english#samaylie#com offers ranging from 6nowledge eents4

sporting eents4 entertainment news4 education4 Business4 share

mar6et# Peoples hunger for news related to nation4 Politics4 .orld#

/ifestyle4 Astrology4 science and technology end with the

english#samaylie#com as it is among the best destinations for your

search# english#samaylie#com is being updated %,Q' basis by

e7perienced and ualified young journalists#

english#samaylie#com coers eents from the national capital to

remote areas of the country through the most effectie and powerful

combination of man and machine with a team of oer '(((

journalists#

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http://english.samaylive.com/%5C%22%5C%5C%22http:/english.samaylive.com%5C%5C%22%5C%22http://english.samaylive.com/%5C%22%5C%5C%22http:/english.samaylive.com%5C%5C%22%5C%22


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Samay /ie NSAMAJ "ews -hannels Official 0"2/*S3 "0.S

PortalN combines the portfolio of *nternational and *ndian news

with the class and style of a truly *ndian "ews Production#

The team enabling the operations is a mi7 of e7perienced and

renowned media professionals who hae hands on e7perience of

wor6ing for top news channels# Samay /ie offers good uality

news4 deelop uniue segmentation for its target audience#

*t is a one+stop+shop and high+tech loo6 0"2/*S3 news portal

serice for Samay C"ational "ews -hannel offering from Sahara

*ndia Pariwar;#

Samay is *ndias leading and one of a 6ind 3*"1* "ews -hannel

and uses a wide channel of inter+connected Bureaus to offer a wide

portfolio of "ational and *nternational "ews and -urrent Affairs#

Samay targets both the MASS0S and the -/ASS0SE eeryone who

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appreciates and demand in+depth and well researched news#

The 3*"1* Portal for the "ational "ews -hannel+ SAMAJ is

www#saharasamay#com#

*t is a 3eterogeneous Mi7ture of "0.S -8RR0"T A>>A*RS in

3*"1* coering *nternational and "ational "ews %,7'#

Specialties

"ews4 /atest "ew 3eadlines4 Aderitising4 0ntertainment

The group owns the national 3indi "ews -hannel Samay4

consisting of &= city specific regional news channels Sahara Samay#

Sahara One4A 2eneral entertainment channel#

>ilmy4A 3indi moie channel #

>irangi4A entertainment channel#

Sahara Samay receied the NBroadcast 0ngineering 07cellence

AwardN in %(() for its networ6 newsroom technology#U$=V

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http://en.wikipedia.org/wiki/Sahara_Onehttp://en.wikipedia.org/wiki/Filmyhttp://en.wikipedia.org/wiki/Sahara_India_Pariwar#cite_note-15http://en.wikipedia.org/wiki/Sahara_Onehttp://en.wikipedia.org/wiki/Filmyhttp://en.wikipedia.org/wiki/Sahara_India_Pariwar#cite_note-15


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Print *edia

The group owns one national wee6ly maga9ine in 0nglish4 '

editions of 3indi 1aily "ewspaper Rashtriya Sahara4 nine editions

of 8rdu 1aily "ewspaper Ro9nama Rashtriya Sahara and one

*nternational 8rdu .ee6ly4 Rashtriya Sahara

Film & Entertainment

Sahara *ndia Pariwar

Main article: Sahara One

The group is engaged in business of producing4 mar6eting and

distribution of motion pictures in 3indi and other regional *ndian

languages# *ts successes include Bewafaa4 Page &4 Sar6ar 4 "o 0ntry4

.anted# *n September %($(4 the company was in tal6s to acuire

M2M Studios4 but the deal collapsed# Sahara is willing to try again

to ta6e oer M2M#

Sahara is creating a >ilm -ity to proide filmma6ers with

eerything they need to ma6e films4 teleision software and

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http://en.wikipedia.org/wiki/Sahara_Onehttp://en.wikipedia.org/wiki/Hindihttp://en.wikipedia.org/wiki/Bewafaahttp://en.wikipedia.org/wiki/Page_3_(film)http://en.wikipedia.org/wiki/Sarkar_(film)http://en.wikipedia.org/wiki/No_Entryhttp://en.wikipedia.org/wiki/Wanted_(2009_film)http://en.wikipedia.org/wiki/Metro-Goldwyn-Mayerhttp://en.wikipedia.org/wiki/File:Sahara_One.PNGhttp://en.wikipedia.org/wiki/Sahara_Onehttp://en.wikipedia.org/wiki/Hindihttp://en.wikipedia.org/wiki/Bewafaahttp://en.wikipedia.org/wiki/Page_3_(film)http://en.wikipedia.org/wiki/Sarkar_(film)http://en.wikipedia.org/wiki/No_Entryhttp://en.wikipedia.org/wiki/Wanted_(2009_film)http://en.wikipedia.org/wiki/Metro-Goldwyn-Mayer


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commercials# The e7isting infrastructure of the >ilm -ity will be

renoated and euipped with the most modern and latest

technology#

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#ationale of T(e St2dy

The scope of the study is ery ital# "ot only the media department

can use the facts and figures of the study but also the mar6eting and

sales department can ta6e benefits from the findings of the study#

Scope for t(e media department

The media department can hae fairly good idea about their

employees4 that they are satisfied or not#

Scope for personnel department

Some employees hae the complaints or facing problems regarding

the job# So the personnel department can use the information to

ma6e efforts to aoid such complaints#

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Ob4ective Of St2dy

The objectie of the study is to find out the satisfaction leel of

employee in media with reference to print media and digital media

• To find that whether the employees are satisfied or not#

• To analyse the job satisfaction leel of employees in print media

and digital media#

• To chec6 the 1egree of satisfaction of employees#

• To find that they are satisfied with their job profile or not#

• To determine the satisfaction leel of employees on the basis

*ncome4 1esignation4 0ducational ualification4 wor6ing hour4 job

security4 salary4 leaes4 infrastructure etc#

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#esearc( *et(odology

Research methodology is a way to systematically sole the

problem# *t may be understood has a science of studying how

research is done scientifically# *n it we study the arious steps that

all generally adopted by a researcher in studying his research

problem along with the logic behind them#

The scope of research methodology is wider than that of research

method#

Meaning of Research

Research is defined as a scientific systematic search for

pertinent information on a specific topic# Research is an art of

scientific inestigation# Research is a systemi9ed effort to gain new

6nowledge# *t is a careful inuiry especially through search for new

facts in any branch of 6nowledge# The search for 6nowledge

through objectie and systematic method of finding solution to a

problem is a research#

R0S0AR-3 10S*2" :1escriptie Research 1esign

SAMP/0 T0-3"*?80: Random sampling

SAMP/0 S*W0 :)(

SAMP/0 AR0A :/uc6now36


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TJP0S O> ?80ST*O"S: -lose ended

1ATA -O//0-T*O"

>or any study there must be data for analysis purpose# .ithout data

there is no means of study# *t can be collected from arious sources#

* hae collected the data from two sources which are gien below:

$# Primary 1ata

• Personal *nestigation

• Obseration Method

• *nformation from correspondents

%# Secondary 1ata

• Published Sources such as @ournals4 "ewspapers and

Maga9ines etc#

• .ebsites li6e Sahara samaya4 0TH uttarpardesh4Amar

ujala official site4 some other sites are also searched to

find data#

$ata Analysis: * submitted data analysis in my final report#

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+ypot(esis

1efinition

3ypothesis is the assumption of the researcher for the particular

research#

• 3o X 0nironment and salary not affect the job satisfaction#

•

3$ X 0nironment and salary affects the job satisfaction#

1etermination of suitable test

-hi+Suare test will be applied due to analysis of salaryand

enironment#

39

X2 =∑ [ ( O – E )


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Analysis of $ata

The data are collected through surey and boo6s4 reports4

newspapers and internet etc#4 the surey conducted among the

employees of Sahara Samay # The data collected by the researcher

are tabulated and analy9ed in such a way to ma6e interpretations#

Harious steps4 which are reuired to fulfill the purpose4 i#e#4

editing4 coding4 and tabulating# 0diting refers to separate4 correct

and modify the collected data# -oding refers to assigning number

or other symbols to each answer for placing them in categories to

prepare data for tabulation refers to bring together the similar data

in rows and columns and totaling them in an accurate and

meaningful manner

The collected data are analy9ed and interrupted using statistical

tools and techniues#

Limitations of t(e st2dy

The surey is subjected to the bias and prejudices of the

respondents# 3ence $((Y accuracy can5t be assured#

The researcher was carried out in a short span of time4 where

in the researcher could not widen the study#

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The study could not be generali9ed due to the fact that

researcher adapted personal interiew method#

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$ata Analysis And "nterpretation

The data after collection is to be processed and analy9ed in

accordance with the outline and down for the purpose at the time of

deeloping research plan#

Technically spea6ing4 processing implies editing4 coding4

classification and tabulation of collected data so that they are

amenable to analysis# The term analysis refers to the computation of

certain measures along with searching for pattern groups# Thus in

the process of analysis4 relationship or difference should be

subjected to statistical tests of significance to determine with what

alidity data can be said to indicate any conclusions#

The analysis of data in a general way inoles a number of

closely related operations4 which are performed with the purpose of

summari9ing the collected data and organi9ing them in such a

manner that they answer the research uestions# *n this study the

researcher followed aboe process carefully and it is presented in

this chapter

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52estion 6' 1o2r &or7 activities are personally meaningf2l to

yo28

S9!o9 Topic Percentage ):,

$ Strongly Agree


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52estion ;' Are yo2 satisfied &it( yo2r income8

S9!o9 Topic Percentage ):,$ Strongly Agree ,(

% Agree &(

& 1isagree %(

, Strongly 1isagree $(

45


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52estion


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52estion >' Are yo2 satisfied &it( t(e benefits offered to yo2 in

t(is 4ob8


$ Strongly Agree


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$ Strongly Agree %(

% Agree &(

& 1isagree &<

, Strongly 1isagree $<

52estion @' 1o2r s2perior enco2rages yo2r development8


$ Strongly Agree %(

% Agree ,(

& 1isagree %(

, Strongly 1isagree %(

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52estion ' /(at &o2ld yo2 rate t(e 4ob incentives in yo2r

organiation8

S#"o# Topic Percentage CY;

$ Aerage %(

% 2ood &(

& Hery 2ood %(

, 07cellent &(

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52estion ' +o& do yo2 feel t(e &or7ing environment 8


$ 07cellent ,(

% 2ood &(

& Satisfactory $<

, "ot Satisfactory $<

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52estion D' Opinion abo2t yo2r 4ob 8


$ 3ighly satisfied '(

% Satisfied $(

& others $(

, "ot satisfied $(

52estion 6' +o& do yo2 feel abo2t t(e &elfare sc(eme of yo2r

company 8

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$ 3ighly satisfied %(

% Satisfied &<& "eeds improement $<

, Others &(

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52estion 66' +o& sec2re do yo2 feel in yo2r 4ob 8


$ 3igh secure %(

% Secure ,(

& *nsecure %(

, Others %(

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52estion 6;' Are yo2 satisfied &it( t(e appreciation and

re&ard system provided by yo2r *anagement8

S9!o9 Topic Percentage ):,$ 3ighly satisfied $(

% Satisfied %(

& "eeds improement &(

, Others ,(

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52estion6< 'Lastly= t(in7 abo2t yo2r overall satisfaction &it(

yo2r 4ob9 T(is incl2des all t(e $ifferent components of yo2r

&or7 life= from yo2r pay rate and benefits= to yo2r

management and t(e organiation of yo2r agency= to

relations(ips &it( co'&or7ers and s2pervisors= to yo2r

partic2lar responsibilities9


$ Aerage %(

% 2ood &(

& Hery good ,(

, 07cellent $(

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inding

• Some of the employees are not satisfied with the enironment

factor#

• Many of the employees are satisfied with the wor6 culture#

• >or increasing their moral certain programmes are conducted

and benefits are proided#

• Some of the employees are dissatisfied but still they are

retain due to company name #

• The respondents are satisfied with the enironment and nature

of wor6 >actors#

• The respondent5s relationship with the superiors and

colleagues are uite 2ood#

• The Respondents are not proided with proper welfare

facilities#

• The communication and motiation of employees by their

superiors in this organi9ation is reasonable#

• The Pay and promotion actiities in this organi9ation is also

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• The Respondents are oerall satisfied with their job#

• The Par6ing facilities proided by the organi9ation are not

good that5s why most respondents disagree with this uestion#

• The refreshment facilities are also need to be improed

because most of the employees are dissatisfied on this factor#

• The Rest room facilities in the company are not good and they

are not satisfied with the lunch facilities#

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Bibliograp(y

...#wi6ipedia#org

www#usatody#com

www#saharalie#com

3uman Resource Managemnt by Robert l 6ahn

One More Time4 3ow 1o Jou Motiate 0mployeesI

By frederic6her9berg

62

http://www.wikipedia.org/http://www.usatody.com/http://www.saharalive.com/http://ads.research-database.com/pcm/opp/Human-Resource-Management/646029?topichttp://www.wikipedia.org/http://www.usatody.com/http://www.saharalive.com/http://ads.research-database.com/pcm/opp/Human-Resource-Management/646029?topic


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52estioners for level of 4ob satisfaction amongs

employees of Print media and $igital media 9

P0RSO"A/ 10TA*/S

"ame: ++++++++++++++++++++++++++++++++++++++++++++++++++++

Address: +++++++++++++++++++++++++++++++++++++++++++++++++

2ender: +++++++++++++++++++++++++++++++++++++++++++++++++++

Phone "umber: ++++++++++++++++++++++++++++++++++++++++++

Profession ++++++++++++++++++++++++++++++++++++++++++++++++

?uestion $+ Jour wor6 actiities are personally meaningful to

youI

a; Strongly Agree b; Agreec; 1isagree d; Strongly

1isagree

?uestion %+ Are you satisfied with your incomeI

a; Strongly Agree b; Agree c;1isagree d;

Strongly 1isagree

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?uestion &+ This job demands too much Cphysically4 emotionally4

mentally;I

a; Strongly Agree b; Agree c; 1isagree d;

Strongly

?uestion ,+ Are you satisfied with the benefits offered to you in

this jobI

a; Strongly Agree b; Agreec; 1isagree d;

Strongly 1isagree

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?uestion


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?uestion $$+ 3ow secure do you feel in your job I

a;high secure b;securec;insecure

?uestion $%+ Are you satisfied with the appreciation and reward

system proided by your

ManagementI

a;highly satisfied b; satisfied c; needs

improement

?uestion$& +/astly4 thin6 about your oerall satisfaction with your

job# This includes all the 1ifferent components of your wor6 life4

from your pay rate and benefits4 to your management and the

organi9ation of your agency4 to relationships with co+wor6ers and

superisors4 to your particular responsibilities#

a; Aerage b; 2ood c; Hery good d; 07cellent

level of job satisfaction among employees of print media and digital media

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