lettermark presentation
TRANSCRIPT
Presents
LetterMark 1-to-1 email is for the average 30-40 personal emails that each legal professional sends each day.
• Works together with Microsoft Outlook 98, 2000, 2002 and 2003 running on Win98, WinNT, WinME, Win2000 or Windows XP
• Individual user and administrator flexibility• Easy to implement. Minimal burden on your IT
resources.• Highly Secure• Cost-effective
Average of 7,500 branded messages per user, per year (30 emails x 250 workdays)
LetterMark - Branded Email
LetterMark - Web Integration
LetterMark - Enhanced Contact Information
LetterMark – Web Update Panel
Ideal for:
• Firm News, Press Releases
• Seminars & Events
• Newsletters & Legal Alerts
Controlled by the AdministratorCan change as frequently as desired
Links to IP address with full
text
LetterMark – “Note From” option
Parker Poe Metrics
0500
10001500200025003000350040004500
Oct '01 Nov Dec Jan'02 Feb March April May
Web Visits Unique Visits
Monthly Avg: Oct-Nov vs Jan-May
Web Visits +31.1%Unique Visits +27.3%
V-card downloads Jan – May = 2,078
Customer Base: Over 250 customers LetterMark Of those, 50+ are law firms
Here are a few of the smaller law firms:• Foley & Lardner – Over 200 users • McGuire Woods – Over 200 users
• Post & Shell – Over 150 users
• Marriott International – Thousands of usersCustomers range from 1 user to over 1,000 users.
Sample Templates
Sample Templates
Sample Templates
Sample Templates
Sender Recipient
Internet
Outlook
LetterMark Data Center
Email & Template Flow
Previewer
email text
LetterMarktemplate
Pull Technology
Compose email as normal.
LetterMark – User Experience
When the user hits “send,” a preview window appears that shows the text they have written on their “default” LetterMark template. They can hit “send” and the message will go out as shown.
LetterMark – User Experience
Or, the user can click on the drop-down menu in the preview window and select another template from the menu. This menu is maintained by the user’s LetterMark™ system administrator.
LetterMark – User Experience
The newly selected template appears immediately.
LetterMark – User Experience
LetterMark – User Experience
Users can also choose “LetterMark™ Off” if they want to send a message with no LetterMark template, such as for a personal email.
LetterMark - System Intelligence
> Centralized Management
> TemplateDesign
> Update Contact Information
> Tracking & reporting:
Total click-throughs by template and v-card downloads by user
Attorney-Client Security
• FullSeven does not transport or re-route email• Collect aggregate metrics only• No mechanism to identify recipients• Net: collect no more info than ISP – actually
less• Does not use attachments – no virus threat• Does not use scripts• Does not require changes to firewall
LetterMark applies branding disciplines to thousands of emails each user sends every year
• Strengths communications programs• Promotes firm identity/awareness• Stimulates internal & external cross-selling• Increases Website ROI by directing traffic
to relevant and time sensitive web pages• Provides Active Information versus Inert
Data
1. Compose a new email and add an attachment as normal. Click Send.
2. You’ll see an Encrypt button on the LetterMark Previewer along with a list of the attachment(s) you’ve added.
3. When prompted, enter and verify a password. Your attachment(s) will be instantly encrypted.
After sending the email, give the password to the recipient separately to access the attachment.Note: The recipient will need to perform a one-time download of the free decoding software to decrypt the attachment. This can be downloaded from the link on the sidebar.
Encryption – New Optional Feature
Sending:
Receiving:• The recipient double-clicks on the encrypted attachment. • When prompted, enter the password for the attachment(s). • The attachment(s) will be decrypted. Double-click on the
decrypted file to open.
Purchase & Implementation
1. Signed “Annual Program License Agreement” – ASP (Application Service Provider Model)
2. Complete design(s)3. Assemble user information
– Email addresses (min. requirement)– Upload .csv file with full contact information
4. Install (Two options)– Email to each user: 5 minute install– Network install (Ghost, SMS, WinInstall, etc.)
Plain-Text Clients
Pegasus Outlook 97
Lotus Notes
Opt-Out List for Plain-Text Recipients
Recipient on-line:
Recipient off-line:
Off-Line Behavior
Benefit Summary - Marketing
• Branded e-mail communications– 7,500 branded marketing opportunities per user per year– Enhance your image vs. the competition to clients
• Contact Info. – Strengthen Atty.-Client Relationship– V-card– Bios– Office location
• Web visits (+30%)– Leverage your Website Investment by Increasing Traffic– Direct links to specifics pages– Web update panels: publications, events
• Simple implementation• Tracking & reporting
Version 5.1 – Available Now• Easier and faster installation
– The install is fast, dependable and easily adaptable for any network deployment
• Compatible with remote users– Supports employees who work in remote office and use
terminal services to access the firms network• Supports shared computers
– Easily handles cases where multiple employees log into one computer
• Several usability enhancements– Instant refresh button on LetterMark Previewer– Web-based Help files don’t take up space on your hard
drive– Improved control panel settings
• Encryption Feature– Quickly and easily encrypts attachments
Generate Referrals and New Business for Your
Firm By Leveraging Every Communication
With X users (X users x 30 emails x 250
workdays)
Y Business Development Opportunities
To touch a client or prospect with this same frequency would cost over ten times the amount on an annual basis
LetterMark™ System Includes
Client Software
LetterMark.netSecure Hosting
New Releases Customer Support
PricingAvailable for license agreements
Administrative tasks include: Design tasks include:add/remove users create/modify templatessend invites create/manage image mapsadd/modify user information create/modify bus. card fieldsadd/modify locationspublish template changesmanage template groupsaccess reportsmanage "Web Update Panels"
FullSeven can design templates and maintain administrative functions, which includes:
Pricing
A three year agreement would be billed annually. Encryption would be $15 per user for the one or three year agreement.
1) LetterMark Software is licensed on an annual "right of use basis, renewable for 12 mnth periods.
2) License fees include all LetterMark software upgrades and new releases during the license period.
3) License fees include customer support and hosting of email templates & database information.
4) On-going Administration and Design services are available for an additional $8/seat and $7/seat respectively.
Standard template using existing design……$100Customer template with new design………….$200
Customer template with animated GIF………..$300
5) First year pricing includes three initial templates.
6) A 10% setup fee applies to the first year. This is waived for a three year agreement.
PRINTED ELECTRONIC
LEVERAGINGYOUR FIRMS
COMMUNICATIONS & WEBSITE
Strengthen Brand Awareness Immediately Increase Web Visits for a greater ROI Generate New Business Standardize Consistency in Email
WEBSITE