lets talk aner - cancer research uk...talk cancer is a cancer research uk training programme created...
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LET’S TALK CANCER
Neil Smith
OCTOBER 2019
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CANCER CAMPAIGNS
Our strategy is to beat cancer sooner
How?
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£2000 to spend on a cancer campaign
• Chose one aspect of cancer (e.g. prevention, screening, early diagnosis)
• Focus on one aspect (e.g. obesity, breast screening, bowel cancer)
• Decide how you are going to communicate your campaign (e.g. posters, social media)
• Share you ideas with a friend
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PLEASE DON’T BLAME THE PATIENTS
70
75
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85
90
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100
500
600
700
800
900
1000
1100
1200
1300
Feb
-18
Mar
-18
Ap
r-1
8
May
-18
Jun
-18
Jul-
18
Au
g-1
8
Sep
-18
Oct
-18
No
v-1
8
De
c-1
8
Jan
-19
Feb
-19
Mar
-19
EL - Two Week Referrals 2017/18 & 2018/19
28+days
22-28days
0
10
20
30
40
50
60
70
80
90
100
0
20
40
60
80
100
120
Mar
-18
Ap
r-1
8
May
-18
Jun
-18
Jul-
18
Au
g-1
8
Sep
-18
Oct
-18
No
v-1
8
De
c-1
8
Jan
-19
Feb
-19
Mar
-19
P
e
r
c
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t
a
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R
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EL CCG - 62 Day Standard Referrals - 2017/18 & 2018/19
90+ days
63-90 days
49-62 days
Provider Sep-17 Oct-17 Nov-17 Dec-17 Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18
BHT 76.4% 77.6% 86.3% 85.2% 78.0% 80.3% 96.3% 92.8% 85.5% 80.1% 82.0% 79.4% 80.1% 80.1%
ELHT 85.2% 86.1% 80.7% 89.6% 85.9% 82.9% 82.1% 91.9% 88.4% 82.6% 76.8% 82.5% 76.5% 81.2%
LTH 77.6% 85.1% 82.6% 80.7% 79.9% 83.4% 87.8% 84.2% 87.4% 84.3% 81.6% 84.0% 76.9% 76.0%
MB 85.6% 82.2% 89.8% 85.9% 83.1% 79.6% 85.6% 86.0% 74.1% 72.3% 78.8% 80.7% 80.4% 76.6%
Alliance 81.5% 83.3% 84.6% 85.2% 81.5% 81.8% 87.8% 88.3% 84.3% 80.4% 79.7% 81.9% 77.0%
North 82.5% 83.0% 83.9% 85.7% 82.4% 82.2% 86.5% 83.3% 81.7% 80.4% 78.8% 80.4% 79.1%
National 82.0% 82.3% 82.5% 84.2% 81.1% 81.0% 84.7% 82.3% 81.1% 79.2% 78.2% 79.4% 78.2%
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What words do you associate with cancer before talking?
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“Battle”
“Invade”
“Devastating blow”
“Fight- win or lose”
“Brave…Heroic”
“Beaten…Fail”
LANGUAGE
OF CANCER
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What words do you associate with cancer after talking?
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The Let’s Talk Cancer campaign was launched to encourage people to make cancer part of their everyday conversations and to dispel the fears surrounding the word ‘cancer’.
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Aims-
• Support people to talk about their thoughts, feelings and experiences of cancer.
• Encourage professionals to communicate clearly with patients about cancer.
• Improve prevention, screening, care and outcomes of cancer.
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PATIENT CANCER JOURNEY
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SUPPORTING PATIENT ENGAGEMENT
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www.letstalkcancer.uk
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No blame messagehttps://www.bbc.co.uk/news/health-48826850
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Create a Cervical Screening Campaign
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Develop the Brand
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• Campaign from human perspective
• Simple overarching message
➢Initial aim support patient engagement
➢Create cancer screening campaign
➢Grow and share the brand
ANY QUESTIONS?ANY ADVICE?
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How to demonstrate impact?
Process v Outcome
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How to link with CRUK “Talk Cancer”?
Talk Cancer is a Cancer Research UK training programme created by nurses to help you feel confident talking to people about ways to reduce the risk of cancer, spotting cancer early and screening. Taking part in Talk Cancer will help you:• understand the key messages around cancer awareness• improve your confidence and ‘know how’ to make the
most of your conversations about cancer and health• encourage people to make healthy lifestyle changes, use
local services and see their doctor with any concerns
We offer two types of training:• Face-to-face workshops: for health and social care
professionals and volunteers, led by our expert trainers at any UK location. We have a number of funded workshops available for eligible groups. You can check your groups’ eligibility here.
• Online course: a self-directed course with a more general introduction to cancer awareness suitable for anyone, whether your interest is personal or professional.
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How to engage with CRUK facilitators?
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