lets make brevard a great business community

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  • Lets Change Brevard IntoA Great Business Community!

  • Making Our Community Great*www.bestbusinesssummit.com*

    www.bestbusinesssummit.com

  • Is There a Problem?*www.bestbusinesssummit.com*

    www.bestbusinesssummit.com

  • *www.bestbusinesssummit.com*What Makes a Business Great?

    Strong, consistent revenue growth.Strong profits.High return on investment.Mission accomplishment.Dominance.Good cash flow.

    www.bestbusinesssummit.com

  • If I Could Grant You One Wish More customers?Richer customers?Smarter customers?Better location?Bigger facility?Better technology?Better work ethic?Smarter employees?*www.bestbusinesssummit.com*

    www.bestbusinesssummit.com

  • What Makes a Business Community Great?Strong, consistent revenue growth.Strong profits.High return on investment.Mission accomplishment.Dominance.Huge positive trade balance.*www.bestbusinesssummit.com*

    www.bestbusinesssummit.com

  • If We Could Change One Thing More customers?Richer customers?Smarter customers?Better location?More commercial space?More technology companies?Better work ethic?Smarter employees?

    *www.bestbusinesssummit.com*

    www.bestbusinesssummit.com

  • *www.bestbusinesssummit.com*We have met the problem, and it is us.

    www.bestbusinesssummit.com

  • Cycle of Low ProsperityProblem: Our customers arent rich.Why not? Our customers are us & our employees.Huh?Until our businesses prosper, we and our employees cant become the rich customers our businesses need in order to prosper.

    *www.bestbusinesssummit.com*

    www.bestbusinesssummit.com

  • *www.bestbusinesssummit.com*How do we break the cycle?

    www.bestbusinesssummit.com

  • The Key: Where We Spend Our MoneyObjective:Maximize the number of times our money is re-spent here before it leaves Brevard.Strategy:Buy from each other i.e., buy local.Help and promote each other.Become great individual companies.*www.bestbusinesssummit.com*

    www.bestbusinesssummit.com

  • Consumer SpendingAverage Brevard household take-home pay: $3,200/moMortgage paymentInsurance property, car, life, healthProperty taxes, sales taxes, tollsCar paymentsTuition, books, room & boardRemainder to spend here: Peanuts

    *www.bestbusinesssummit.com*

    www.bestbusinesssummit.com

  • Spending the PeanutsWhere & how determines Brevards prosperity.National vs. local businessesNational vs. local productsTwo keys to our prosperityWhat share of each purchase leaves town immediately?How many times is a dollar re-spent here before it leaves town?

    *www.bestbusinesssummit.com*

    www.bestbusinesssummit.com

  • Key Concept: Local Premium

    More of our money stays here if we buy from local instead of national firms.

    How much more = Local Premium*www.bestbusinesssummit.com*

    www.bestbusinesssummit.com

  • Key Concept: Local PremiumLocal companies plow more of their revenue back into the local economy.Keep profits hereUse local banks, accountants, printersAdvertise in local papers & radioBuy goods & materials locallyEmploy more people per $1M salesPay higher local taxesGive more to charities & community*www.bestbusinesssummit.com*

    www.bestbusinesssummit.com

  • Chicago (Andersonville)For every $100 in consumer spending at a local firm, $68 remains in local economy.

    For every $100 in consumer spending with a chain firm, $43 remains in local economy.

    For every square foot occupied by a local firm, local economic impact is $179.

    For every square foot occupied by a chain firm, local economic impact is $105.*www.bestbusinesssummit.com*

    www.bestbusinesssummit.com

  • Calculating Local PremiumExample: Chicago (Andersonville) All retail ($68 - $43) / $43 = 58%

    Restaurants = 27%

    Retail stores = 63%

    Services = 90%*www.bestbusinesssummit.com*

    www.bestbusinesssummit.com

  • San FranciscoEffects of redirecting 10% of retail purchase to local merchants:1,300 new jobs$72,000,000 new payroll dollars$192,000,000 new economic activity*www.bestbusinesssummit.com*

    www.bestbusinesssummit.com

  • Other Buy-Local CampaignsSan FranciscoChicagoBoulder, COVermontBarnstable, MAAustin, TXTucson, AZ

    *www.bestbusinesssummit.com*

    www.bestbusinesssummit.com

  • Best Businesses for BrevardGroup ANational firm; HQ here; creates here, sells everywhere e.g., Harris Corp; AuthentecGroup BLocal firm; creates here, sells everywhere e.g., Ocean Potion; SymetricsGroup CLocal firm; buys elsewhere, sells everywhere e.g., Pelican Sales

    *www.bestbusinesssummit.com*

    www.bestbusinesssummit.com

  • Neutral Businesses for Brevard

    Group DLocal firm; creates here, sells here e.g., Surfin Turtle Bar & Grill; Galaxy Grille

    Group ELocal firm; buys elsewhere, sells here e.g., Melbourne Beach Hardware*www.bestbusinesssummit.com*

    www.bestbusinesssummit.com

  • Worst Businesses for Brevard

    Group FNational firm; HQ elsewhere; buys everywhere, sells here e.g., Target; Starbucks; Home Depot; Outback.

    Group GOn-line or mail-order firm; buys elsewhere, sells elsewhere e.g., J.C. Whitney, Amazon.com.*www.bestbusinesssummit.com*

    www.bestbusinesssummit.com

  • A Note on Taxes & Ownership

    Best BuyWal-MartHead First ConsultingCity Tropics Bistro*www.bestbusinesssummit.com*

    www.bestbusinesssummit.com

  • Best Buy (192 & Evans)Square feet:99,7672006 assessed value:$494,9602006 tax levy:$9,093Tax per sq. ft.:$0.09Owners location:Greeley, COCorporate HQMinneapolis*www.bestbusinesssummit.com*

    www.bestbusinesssummit.com

  • Wal-Mart (A1A & Eau Gallie)Square feet:92,0412006 assessed value:$4,650,0002006 tax levy:$93,775Tax per sq. ft.:$1.02Owners location:Bville, AR*www.bestbusinesssummit.com*

    www.bestbusinesssummit.com

  • My House (Melbourne Beach)Square feet:2,8212006 assessed value:$493,7302006 tax levy:$8,311Tax per sq. ft.:$2.95Owners location:Right here!*www.bestbusinesssummit.com*

    www.bestbusinesssummit.com

  • City Tropics Bistro (5th Ave.)Square feet:6,1812006 assessed value:$948,1402006 tax levy:$18,782Tax per sq. ft.:$3.04Owners location:Indialantic*www.bestbusinesssummit.com*

    www.bestbusinesssummit.com

  • Local Premium: 4 Comparisons

    RestaurantsCommercial suppliesComputer & network servicesSmall technology companies

    *www.bestbusinesssummit.com*

    www.bestbusinesssummit.com

  • Local vs. National RestaurantsGalaxy Grille & Surfin Turtle75% of revenue re-spent in Brevard

    Outback Steakhouses~45% of revenue re-spent in Brevard

    Local Premium = ~65%*www.bestbusinesssummit.com*

    www.bestbusinesssummit.com

  • Commercial SuppliesPelican Sales95% of gross margin spent in Brevard

    Grainger~50% of gross margin spent in Brevard

    Local Premium = ~90%*www.bestbusinesssummit.com*

    www.bestbusinesssummit.com

  • Computer & Network ServiceData Doctors70% of revenue re-spent in Brevard

    Firedog & Geek Squad~50% of revenue re-spent in Brevard

    Local Premium =~40%*www.bestbusinesssummit.com*

    www.bestbusinesssummit.com

  • Small Technology FirmsHarris subcontracts $1M to small local IT-services firm~$800,000 is re-spent here.

    Harris subcontracts $1M to small IT-service firm in Boston$10,000 is re-spent here (on travel).*www.bestbusinesssummit.com*

    www.bestbusinesssummit.com

  • Rx*www.bestbusinesssummit.com*

    www.bestbusinesssummit.com

  • Action at Four LevelsHouseholds & individuals

    Business owners

    Business community

    Government*www.bestbusinesssummit.com*

    www.bestbusinesssummit.com

  • Households & Individual ConsumersChange buying habits: Buy local !

    Encourage neighbors to do the same

    Pressure government to subsidize Groups A, B & C instead of Group F*www.bestbusinesssummit.com*

    www.bestbusinesssummit.com

  • Individual Business OwnersRecognize your stake in the success of every other Brevard business.

    Buy from each other.

    Refer business to each other.

    Market together.

    Make your business a great business.

    Compete on value & quality, not price.

    *www.bestbusinesssummit.com*

    www.bestbusinesssummit.com

  • Business Community & OrganizationsEducate owners and residents.

    Launch a new joint organization to promote prosperity of everyone.

    Aggressively promote buy-from-each-other campaign.

    Lobby for government action to attract Groups A, B & C, instead of Group F*www.bestbusinesssummit.com*

    www.bestbusinesssummit.com

  • Government & Quasi-governmentRecognize Brevards negative cash flow as a serious social & economic problem.

    Subsidize positive-flow companies, not negative-flow companies.

    Promote (and live) the buy-local principle.*www.bestbusinesssummit.com*

    www.bestbusinesssummit.com

  • Our Missing Link*www.bestbusinesssummit.com*Daddy Rabbit, where are you? who are you? what are you waiting for?

    www.bestbusinesssummit.com

    **Lets sneak up on the answer to this question.*We can all agree on what qualities make a business great. The big question is, how do you get to the point of strong growth & profits, high returns and so forth? Especially in a local economy like ours.*In the course of my consulting work, I interview a lot of business owners 200 or more in the last couple of years. I make a point of asking them what one thing they would change in order to make their businesses more successful.Of all the things that might be runni

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