let's do it ukraine 2014
TRANSCRIPT
Content
Let’s Do It! World Cleanup
Mission and projects
Let`s Do it! Ukraine 2013 campaign:
goals and achievements
Our values
Sponsors and partners
Benefits for supporting organisations
Let`s Do it! Ukraine 2013 Media-campaign
Awards and acknowledgements
Let`s Do it! Ukraine 2014 strategy: cooperation with
companies, funds and corporations.
Future plans
Contact information
Let’s Do It! World Cleanup
Let`s Do it! Ukraine is a civic initiative that is a part of the world-wide ecology civic movement Let’s Do It! World Cleanup (letsdoitworld.org), founded in Estonia, in 2008.
108 countries
Active on almost every continent
8 000 000participants
6 years
Mission and projects
Our mission is to raise environmental awareness and help create a conscious attitude towards waste among people in Ukraine.
The annual corporate landscaping and beautification
event ‘Don’t forget’
Educational projects for schools and universities, such as ‘Friends of the Earth’, ‘Green School’, promoting an
environmentally friendly lifestyle
Let`s Do it! Ukraine annual counrty-wide cleanup campaign as a part of Let’s Do It!
World Cleanup
Popularisation of separate waste collection:
information resourcenotrash.com.ua
Let`s Do It! Ukraine Campaign
Let`s Do It! Ukraine 2013 is the most far-reaching civic cleanup ever since Ukraine gained independence!
Let`s Do It! Ukraine is an annual country-wide one-day ecology campaign, during which city parks and green zones are being cleaned up. During the third year of this campaign, on 20th of April 2013 we have united
140 000 participants
* - it means that most of cities make campaign in one day (common date).
х 2
Amounting to 2 fully packed NSK Olympiysky stadiums
=
Goals and achievements: collected wastes
Only during the last Let`s Do It! Ukraine campaign over 1000 tons of waste was collected! which is equal to
Volume14 680 m3
х 1223 =
full 12-cubic meters truck
About 20% of the waste was recycled due to waste separate collection
20 %
Let`s Do It! Ukraine Campaign
The main goal of our campaign is to bring to the attention of people in Ukraine the importance of environment and change their attitude towards it, encouraging to keep it clean and take care of it.
Our organisation is not commercial, political or religious. Because of this, we are able to unite a numerous companies, educational establishments and any number of eco-conscious Ukraine citizens.
Initiators and participants of Let`s Do It! Ukraine.
Our values
It is our belief that a single participation may inspire a more conscious environmental attitude in a person encouraging him or her to spread the word.
Due to the rise in popularity across Ukraine, the project is becoming more and more prominent while being beneficial to both ecologial education and individual and corporate voluntary public service.
Let`s Do It! Ukraine unites
We are forever grateful to every person, organisation or company who provided their time and resources to make this
campaign a success.
Community sector
Commercial sectorPublic sector
Benefits for supporting organisations
● Opportunity to join a mass-scale social and environmental project
● Development of inner and outer corporate social responsibility.
● A new, clean Ukraine. Joining the recycling program
● Opportunity for teambuilding and inspiring company loyalty
● A wide range of PR opportunities
Let`s Do It! Ukraine 2013 Media-campaign
PR and advertising campaign
Website promotion. Promotion in social Media
1st International Let’s do It! Ukrain conference for coordinators (30-31.03.2013)+ former press conferences for Media in different administrative centers
The campaign will be held on 20.04.2013
Post PR
Let`s Do It! Ukraine 2013 Media-campaign
18 no-cost TV-releases
More than 20 printed
publications
Over 300 publications in
Internet
100 billboards and 40 city-lights all
over Ukraine
20 000 tip-ones
Ads on 1000 insurance policies
50 000 flyers and 100 000 posters all over
Ukraine
Video ad billboards in subways and on a jumbo
screen in downtown Kyiv.
Over 50 million people reached
Effie Awards UkraineGold (2012)Silver (2011)
Awards of the campaign
GRAND-PRIX, Gold, Silver of the festival Silver Mercury 2012 (Saint Petersburg, Russia)
Let`s Do It! Ukraine is the winner of the up-market awards.
Green Awards UkraineGold (2012)Silver (2011)
Ukrainian Event Awards Gold (2013)
Silver (2012)
Best ‘green’ social project Best social event Social commercial/charity work
SILVER in Social commercial category of the world up-market festivalMAA The Globes Awards 2012 (USA)
Let`s Do It! Ukraine 2014 strategy
Companies, funds and corporations
Benefactors Partners (sponsors)
National (4)
Cover significant part of the expenses of the
campaign and receive maximum of
commercial, PR, HR bonuses at Ukraine-
wide level
Regional (25)
Cover significant part of the expenses of their region and receive
maximum of commercial, PR, HR bonuses at Ukraine-wide level
Local(unlimited)
Cover bare part of the expenses of the
campaign and receive minimum of commercial, PR, HR bonuses at the
local level
Corporate participants
Let`s Do It! Ukraine 2014 strategy•Can join
the campaign to inform before the promoters (city/town/region coordinators or national team).
•Usually provide their employees with the necessary equipment (bags, rubber gloves, wet tissues etc), though optional.
Corporate participants
•Unlike sponsors, benefactors can provide gratuitous charity work without any benefits feedback.
•Herewith can join the campaign both separate and with employees (as corporate participants) and (optional) can be provided with the minimum necessary equipment.
Benefactors
As Let’s Do It! Ukraine is a nonpolitical and nonreligious movement, participation of the above mentioned organisations are able to participate as independent citizens only. The usage of any symbolics is prohibited.
Let`s Do It! Ukraine 2014 strategy
• Sponsors can (optional) provide their employees with necessary equipment (bags, rubber gloves, wet tissues etc.)
• For every type of partnership we can offer specific proposal (on request).
• Any additional promotions mostly commercial based should be discussed beforehand.
• Implementation of the partnership commences only after the agreement with regional coordinator and national partnership team!
Partners (sponsors)
Future Plans
Preparations for the event have already started! Join us as:
We are happy to provide you with additional offers on request!
12 April 2014 – the fourth Ukraine-wide Let`s Do It!
Ukraine campaign
BenefactorSponsorCorporate member
Contact information
Feel free to make an appointment with us and discuss opportunities for cooperation!
Sincerely, Roman Brytanchuk
Manager of Let`s Do It! Ukraine 2014Senior partnership coordinator
[email protected]: +38 063 400 68 77
letsdoit.org.ua