let’s analyze popular culture and media using critical lenses

Let’s Analyze Popular Culture and Media using Critical Lenses

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Let’s Analyze Popular Culture and Media using Critical Lenses. The Importance of Viewing our World through Critical Lenses. - PowerPoint PPT Presentation

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Let’s Analyze Popular Culture and Media using Critical Lenses

The Importance of Viewing our World through Critical Lenses

“The main reason for studying theory at the same time as

literature is that it forces you to deal consciously with the

problem of ideologies...There are many truths and the one you

will find depends partly on the ideology you start with. [Studying

theory] means you can take your own part in the struggles for

power between different ideologies. It helps you to discover

elements of your own ideology, and understand why you hold

certain values unconsciously. It means no authority can

impose a truth on you in a dogmatic way--and if some

authority does try, you can challenge that truth in a

powerful way, by asking what ideology it is based on...

Theory is subversive because it puts authority in

question.” - Bonnycastle, In Search of Authority, p. 34

Page 3: Let’s Analyze Popular Culture and Media using Critical Lenses

Instructions

• Interpret each media image using a traditional perspective and the assigned critical lens.

• On a piece of paper, write down the traditional analysis and your assigned lens’ analysis

• After you’ve written your interpretation, orally share and discuss both interpretations with your partner. Compare/Contrast (Think-Pair-Share)

• Once we’ve viewed each media source, we will discuss and analyze each image as a class.

REMEMBER: This is NOT subjective! Do not interpret each source using your own

opinions/values!You do not have to agree with the interpretation!

Page 4: Let’s Analyze Popular Culture and Media using Critical Lenses

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PETA Advertisement with Olympic Swimmer, Amanda Beard

Page 5: Let’s Analyze Popular Culture and Media using Critical Lenses

Miss America PageantFem

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Fem

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Mount Rushmore

Page 7: Let’s Analyze Popular Culture and Media using Critical Lenses

Tom Ford Cologne Advertisement for MenFem

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Page 8: Let’s Analyze Popular Culture and Media using Critical Lenses

Michael Kors Women’s PerfumeFem

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Page 9: Let’s Analyze Popular Culture and Media using Critical Lenses

“When you’re strong, you sparkle.”

Secret Deodorant for WomenFem

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Page 10: Let’s Analyze Popular Culture and Media using Critical Lenses

Compare and Contrast

Michael Kors Ad Extra Gum AdMarx

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Page 11: Let’s Analyze Popular Culture and Media using Critical Lenses

Watch Ad Saks Fifth Avenue AdM

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Page 12: Let’s Analyze Popular Culture and Media using Critical Lenses

Ralph Lauren AdvertisementMarx

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Page 13: Let’s Analyze Popular Culture and Media using Critical Lenses

Dassault Falcon Jet AdvertisementMarx

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Page 14: Let’s Analyze Popular Culture and Media using Critical Lenses

“The meek shall inherit the earth, but they’ll never own the room.”

John Antencio Jewelry AdvertisementMarx

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Page 15: Let’s Analyze Popular Culture and Media using Critical Lenses

Now, that we’re familiar with interpreting media

images using the feminist lens and Marxist lens,

let’s analyze Shakespeare’s Macbeth in our assigned jigsaw

groups!

Let’s Analyze a Few Pics

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let’s analyze popular culture and media using critical lenses

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