l'état d'esprit d'un growth hacker partie ii - julien le coupanec, growth hacker...
TRANSCRIPT
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KOUDETAT GROWTH HACKING
WELCOME WEEK
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HELLO, I’M JULIEN :)
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THE PLAN
#1. GROWTH HACKING IS A MINDSET.
#2. 12 IMPORTANT POINTS ABOUT GROWTH HACKERS.
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GROWTH HACKINGIS A MINDSET
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INCREASE PHONE CONVERSION FOR A REAL ESTATE AGENT
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GET FREE TRAFFIC FROM LINKEDIN FOR MY BLOG
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USE A GOOGLE DOC TO CREATE A BETTER INTERACTION WITH
HUNDREDS OF TARGETED PEOPLE
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12 IMPORTANT POINTSABOUT GROWTH HACKERS
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#1. GROWING A COMPANYFROM A GROWTH HACKER ENDPOINT
ON THE BACKOF SOMEONE ELSE
AIRBNB & CRAIGSLIST
FACEBOOK & EMAILING
ZYNGA & FACEBOOK
YOUTUBE & MYSPACE
FROM YOUREXISTING USER BASE
RETARGETING(CONVERT & UPSELL)
REFERRAL(INCLUDING WOM)
AFFILIATION SYSTEM
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#2. THEY UNDERSTAND THAT THERE IS A TIME FOR TRACTION AND A TIME FOR
GROWTH
TRACTION & PRODUCT OPTIMIZATIONS
Automated hacks, blog/social posts, link
baiting...
GROWTH
Search, display, social (facebook, linkedin...),viral word of mouth,
sales.
FIND GROWTH EQUATION
& REACH PMF
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#3. THEY KNOW THAT MOST GROWTH HACKS HAVE A SHORT LIFECYCLE
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#4. THEY DO NOT UNDERESTIMATE PAID ACQUISITION CHANNELS AND LOOK AT
THEM AS A BUSINESS MODEL COMPETITION
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#5. THEY KNOW THAT ACQUISITION MATTERS BUT THAT LONG RUN SUCCESSES ARE DRIVEN
BY RETENTION AND ENGAGEMENT
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#6. THEY CAN RECOGNIZE GROWTH PATTERNS AND AUTOMATE THEM
QUICKLY
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TESTER MANUELLEMENT UNE EXPÉRIENCE POUR
JUGER DE SON EFFICACITÉ.
SEMI-AUTOMATISER POUR EN DÉTERMINER LES
LIMITES.
AUTOMATISER POUR PROFITER AU MAXIMUM
DE SON IMPACT.
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#7. THEY USE THEIR USERS’ EMOTIONS AND PSYCHOLOGY TO REACH THEIR
GOALS
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#8. THEY TAKE PRODUCT EDUCATION VERY SERIOUSLY
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#9. THEY KNOW THAT IT IS EASIER TO BUILD ON A STRENGTH THAN IT IS TO
IMPROVE A WEAKNESS
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#10. THEY SPEND COUNTLESS HOURS TO CAPTURE EVENTS AND LOOK AT THEIR
DATA
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#11. THEY FOLLOW UP UNTIL THEY GET A RESULT, A YES OR A NO.
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#12. THEY DON'T DELEGATE THEIR CUSTOMER SUPPORT.
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WWW.GROWTHHACKER.TV
CONTACT ME ON SLACK FOR AN ACCOUNT
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E49 - BRIAN BALFOUR, VP OF GROWTH AT HUBSPOT.
E26 - GAGAN BIYANI, CEO OF SPRIG.
E40 - ELLIOT SHMUKLER, FORMER GROWTH HACKER AT LINKEDIN.
MY 3 MUST-WATCH EPISODES