let us entertain you! analysis of consumer entertainment choices across connected devices
DESCRIPTION
Recent analysis presented at the Telecom Council's Deep Dive on Entertainment examining consumer entertainment activities across connected devices, including Smartphone, Tablets, Laptops, and All-In-Ones. The presentation details which behaviors are top of mind for consumers among Doing Work, Surfing the Web, Watching Movies, Playing Games or Listening to Music. The presentation also dives deep into how consumer entertainment behaviors differ between smartphone and tablet brands. Argus Insights is a new type of market intelligence company, founded by tech industry veterans looking for better ways to connect the dots between technology innovation and consumer adoption. Argus Insights sits between traditional research firms, and Social Analytics companies, to provide focused and actionable analysis on where consumers are taking the market, who is winning and why. More than just a buzz meter, proprietary consumer demand metrics have beaten Wall Street estimates on iPhone unit sales 10 of the last 12 quarters. Global coverage of Smartphones, Wearables, Tablets, Home Automation, Internet of Things and more lets Argus Insights bridge intelligence gap between the quarterly forecasts. Real-time analytics cut through the branding buzz to expose how technology and innovation are driving consumer adoption.TRANSCRIPT
Let Us Entertain You!Analysis Of Consumer Entertainment Preferences
Across Device Types And Brands
Dr. John Feland, CEO
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We Analyze the Internet of Humans
COLLECT REPORTANALYZE
TAKE ACTION
Qtr1 Qtr2 Qtr3 Qtr4 Qtr1 Qtr2 Qtr3 Qtr4 Qtr1 Qtr22011 2011 2011 2011 2012 2012 2012 2012 2013 2013
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Argus Insights Beat Wall Street Estimates for Q2 2013 iPhone Sales
Bu
zz V
olu
me
fo
r iP
ho
ne
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de
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Millio
ns o
f iP
ho
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s;
Billio
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f d
olla
rs in
R
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Copyright© 2013 Argus Insights, Inc.
Consensus Estimate
Morgan Stan-ley Estimate
Argus InsightsEstimate Based on Social Met-rics
Apple’s Actual Q2 iPhone Unit Vol-ume
• Mobile Phones• Home Automation (IoT)• Consumer Electronics• Wearables• Appliances, Large and Small• Consumer Services• CPG and more!
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See the Consumer Demand Shift in Real Time
Galaxy S3 Launch Challenges iPhone
Dominance
Galaxy S4 fizzles, boosts demand for
S3 and iPhone 5
Galaxy S5 final exceeds prior two
launches and beats iPhones
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Case Study: Amazon Fire Phone’s Failure To Reach Escape Velocity
July 25Fire Phone Launched
July 28Argus Insights Blog
Predicts Failure Sep 8Amazon Drops Price
to 99 cents, GreenPeace strikes
Aug 26Amazon only sells 35k in first 25 days
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Consumer Interest In Connected Screens Increasing Year over Year
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TabletsSmartphoneMacBooksGeneric Windows LaptopsChromebookAll In One2in1
Cons
umer
Inte
rest
by
Segm
ent
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Tablets Are Losing Consumer Mindshare to Mobile While Notebooks Persist
5/1/2
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0140%
10%
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30%
40%
50%
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70%
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90%
100%
TabletsSmartphoneMacBooksGeneric Windows LaptopsChromebookAll In One2in1
Cons
umer
Inte
rest
by
Segm
ent
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Gaming and Movies Win Out Over Work On Most Platforms
All In One 2in1 Chromebook Windows Laptops Smartphone Tablets MacBooks0%
2%
4%
6%
8%
10%
12%
14%
Doing WorkGamingWatching MoviesWeb SurfingMusic
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Video Content Consumption Has Two Gorillas and A Ton Of Chimps
All In One 2in1 Chromebook Windows Laptops Smartphone Tablets MacBooks0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
VimeoHBOHuluCrackleAmazon PrimeYouTubeNetflix
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Overall Consumers Are Mostly Satisfied With Their Connected Entertainment
5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 102013 2014
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Doing WorkGamingWatching MoviesWeb SurfingMusicNe
t Sen
timen
t
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Watching Movies is Most Enjoyable on Larger Screen Devices
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While Surfing Dominates Handsets, Tablets Are For Gaming
Brand Breakdown For Smartphones
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Nokia and Samsung Get High Marks for Doing Work and Samsung Shines for Surfing
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Gaming and Movies Continue to Delight Mobile Users
Brand Breakdown for Tablets
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Music Matters on Tablets More than Surfing!
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Windows Tablet Users Are More Game Crazy Than Ipad Users
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