SOCIALMIND UCAT LEAN : LESSONS LEARNT WEEK 1

Marketing for social value

PROCESSES DONE

Set up Business Model Canvas 1

Set up Group Bloghttp://

socialmind.weebly.com/

Set up project on Lean monitor

Business name originationSOCIALMIND

Prepared elevator pitch Team bonding & delegation of tasks

CROWDSOURCING- The team explored the crowdsourcing concept, and accessed the possibility of intergrating it within its business model. By distributing social enterprise advertising & marketing needs to a large marketplace of creative people(Donors), we are able to mine collective intelligence, assess quality and process work in parallel. The opportunity to giving back to the community should drive creative people to the platform.

We checked out the successful crowdsourcing operation by Thread less.Threadless is a creative community that makes, supports, and buys great arthttps://www.threadless.com/

CROWDSOURCING

DISCUSSION

´´I don´t see the value of general marketing and advertising to everyone, but that it would be interesting to help social enterprises sell their

business to investors´´

Professor Tommaso Ramus

SOCIALMIND had a discussion with Mr Ramus , a professor of Ethics at Catolica-Lisbon School of Business. In addition to the statement above he suggested that we add Fundação Calouste Gulbenkian as a key partner on our business model, because it's a foundation that has an incubator for social enterprises

BUSINESS MODEL CANVAS 1.0