LESSONS LEARNED FROM…

INTRODUCTION

Jen NewmeyerDigital Media ManagerFood Bank of Central &

Eastern NC

@CharityJen@FoodBankCENC

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WHAT IS #FOODBANK24?

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A live streaming fundraiser for hunger

relief.

BASIC STREAMING

NEEDS

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Bandwidth

Streaming Service

Camera and Mic

DETERMINE CONTENT

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Stories, Behind-The-Scenes, Fun Activities!

Work with folks that align with your

mission

Create a Schedule

Stay focused on your goal!

MARKETING STRATEGIES

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Food Bank Campaign ToolboxWebsite:

Landing Page Donation Form Registration Page Unique Domain

Social Media Twitter Facebook Instagram Flickr Vine YouTube Storify

Digital Ads: Google Ads Facebook Ads Twitter Ads

Traditional Media: Press Releases Radio Ads Print Ads

Digital Coverage: Email Series Blog Social Media Ambassadors

Other: Branding Flyers Banners Hashtags Swag 3rd Party Event Listings Press Conference

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Social Media Ambassadors!

LAUNCH

REMINDER

3-PART UPDAT

ERESULT

S

PRE-EVENT

DURINGEVENT

HUNDREDS OF TWEETS!

ANALYZE, CONCLUDE,EXECUTE, REPEAT

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THANK YOU!Jen Newmeyer@CharityJen

Food Bank@FoodBankCENC

Telethonfoodbank24.org

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