Lessons from the Field:Health and Disaster Reporting

Health Bloggers Meet

14 December 2013

Lesson # 1:

NOTHING BEATS KNOWING

4 BABIES BORN EVERY MINUTESource: UNFPA, 2011

3rd MOST DISASTER PRONE COUNTRY IN THE WORLD

1 of 3 COUNTRIES WITH AN EXPANDING HIV EPIDEMIC

Lesson # 2:

GO BEYOND WHAT YOU SEE.

GO BENEATH THE SURFACE

Logistics: How is that an interesting story?

Lesson # 3:

LET THE HUMAN SPIRIT SHINE THROUGH.

Lesson # 4: Check for the 3 I’s

IMPACT. IMPLICATIONS.

INTER-RELATIONSHIPS.

Lesson # 5:

FACT CHECK.

FACT CHECK.

FACT CHECK.

Angel

Sexy Sassy Smart Savvy

She is everything young women (secretly) want to be.

SAS 1 : Identify your target market

Talking SEX to Women and Girls:SASsy Six Strategy

2

Family PlanningReproductive Health

What do these things really mean?

Sexual + Health

Sex +Informed Choice

@ the gym breast exams

Posit ive Sexual itySelf-IdentitySelf-Worth

Dignity

Exams & Tests

Sex IS NOT a dirty word.

But IGNORANCE is.

Virginity

RelationshipsYes, ok, sex.

L-O-V-E

SAS 2: Press their hot button

Age group 18-24 of

11,713,520 users Source: Socialbakers.com

Philippines: 844 Million YouTube videos viewed in a Month

Source: Phils is 6th Top User of Twitter, abs-

cbnnews.com, Aug. 2010

SAS 3: Be where they are

94% of the Philippine population or

about 88,119,840 own a mobile phone

Source: “We are Social” 2011 Report

SAS 4: Talk in their language

SAS 5: The Medium is the Message

SAS 5: The Medium is the Message

SAS 6: Interact. Converse. Spark forward thinking.

https://www.youtube.com/watch?feature=player_embedded&v=xTgn_9Otbz8

To change the way we view sex, we have to change

the way we talk about it.

• Facebook:

SexAndSensibilities.com

HappyEvenAfter

• Twitter:@iamAnaSantos