"lessons from a recent-ish pr graduate" martyn rosney, dit prpa conference
TRANSCRIPT
“Lessons from a recent-ish MAPR
graduate”
@PRPASociety
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#ditprpasociety @martynrosney
Hello!
Martyn Rosney
Account Manager
Wilson Hartnell
@martynrosney
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What I’ve learned over the past few years…
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Important
1. Standing out
2. Writing
3. Knowing your
channels
4. Networking
5. Understanding
business
6. Always be learning
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“If you can't
advertise
yourself, what
hope have you
of being able
to advertise
anything else?
1. Standing Out
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• Do what you can to differentiate yourself,
there’s lots like you who are hungry for that
first job out of college.
• ALWAYS adapt your CV and cover letter to
suit the job. Get creative with how you apply
for jobs.
• Volunteer, round out your CV. Get involved
with different organisations or projects.
1. Standing Out
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2. Writing
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• This will always be one of the most crucial
skills for PRs.
• Write all the time. Hone your craft. Blog.
Contribute to other outlets where you feel
you can offer an insight or opinion.
• In the ideal world you want what appears in
print/online etc. about your client to be as
close as possible to your release. Make the
job easier by always writing with the
journalists in mind.
• Avoid stupid grammatical and spelling errors.
1. Stand Out
2. Writing
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3. Knowing your
channels
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• Read, watch, listen as much as you can.
• Pick up random magazines, go to random
websites you usually wouldn't. You never
know where inspiration for a pitch will come
from.
• Never pitch somewhere without doing your
research on the recipient. There is no quicker
way to annoy media.
• Never rely on someone else’s media list
without checking all the recipients first.
1. Stand Out
3. Knowing your
channels
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4. Networking
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• Network as much as you can, you never
know where your next client could come
from!
• Online is a great way of networking. More
and more relationships are built and nurtured
online.
• Don't forget about the "real world" though.
Get to as many events as you can that fit
with the work you want to pursue.
• Bonus lesson from previous slide: Never
use stock photography unless you’re doing it
sardonically!
1. Stand Out4.
Networking
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5. Understanding
business
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• Remember everything you do has a business
objective.
• Get a feel for the hours you work on different
clients, try and be productive with your time.
• Be humble. Remember, what some might
consider “wishy-washy” is designed to fulfil
some business objective.
• Treat all those you deal with professionally at
all times.
• Don’t devalue yourself or the work you have
put into getting your education by working for
free.
1. Stand Out
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5. Understanding
business
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6. Always Be
Learning
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• The more you know about everything the
better.
• You never know when that blog post you
read on that obscure topic might come in
handy.
• Try to learn about people in advance before
meeting them.
• Try to make yourself an expert on a topic
where your organisation lacks that expertise
e.g. Snapchat, Internal Comms, Photoshop.
• Seek out opportunities to learn from
colleagues, friends, clients, online and
anywhere else you can.
1. Stand Out
6. Always Be
Learning
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Your brand is the promise you make. Your reputation depends on how well you fulfil that promise.
Questions…
Martyn Rosney
Account Manager, Wilson Hartnell
Email: [email protected]
Twitter: @martynrosney
Linkedin: linkedin.com/martynrosney