lesson 7 - cultural globalization
TRANSCRIPT
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Unit 5
Cultural Globalization( 文化全球化 )
Lesson 7
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Different definitions of ‘culture’
• Some think that it refers to the customs ( 習俗 ) and lifestyles ( 生活方式 ) of a particular social group.
• E.g. Different places have different dining culture.
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Different definitions of ‘culture’
• Some think that culture refers to spiritual wealth ( 精神上的財富 ) that is created by people, such as literature ( 文學 ), art ( 藝術 ) and science ( 科學 ).
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Cultural Globalization
• Cultural globalization can be approached from different angles.
E.g. 1) The popularisation ( 普及 ) of cultural property ( 文化財產 ) Involves the global distribution of cultural products such as fictions,
films and songs. 2) The popularisation of cultural attitudes ( 文化態度 ) Involves the spread of such ideas as democracy ( 民主 ), human right
s and striving for efficiency ( 對效率的追求 ).
• Unit 5 explores the popularisation of cultural attitudes.
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Task 1 – The globalization of McDonald’s
• McDonald’s can be found on six continents ( 洲 ), with over 30,000 restaurants worldwide.
• It continues to expand its territory by opening 1,850 new restaurants every year.
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The global development of McDonald’s
• In 1955, McDonald’s Corporation was founded by Ray Kroc.
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• In 1967, McDonald’s opened a restaurant which is the first branch outside America in Canada.
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• In 1975, Hong Kong’s first McDonald’s opened on Paterson Street, Causeway Bay ( 銅鑼灣百德新街 ).
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Franchises ( 特許經營 )
• Apart from opening branches in different parts of the world, McDonald’s also offers franchises to allow local people to invest in and open their own McDonald’s branches.
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McDonald’s in the world
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Sweden
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Italy (Venice)
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Pakistan
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Russia
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Taiwan
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Korea
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Japan
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Thailand
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Singapore
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China
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Next lesson
• Take a look at Task 1 (p.42-44)