lesson 11.3 – functions of sem communications copyright © 2014 by sports career consulting, llc

Lesson 11.3 – Functions of

SEM Communications

Copyright © 2014 by Sports Career Consulting, LLC

LESSON 11.3

SEM Communications

Six Functions of Sports and Entertainment Communications

1) Inform and Communicate

2) Shape & Enhance Organization Image

3) Recruiting Tool

4) Introduce New Products or Innovations

5) Generate & Collect Feedback

6) Crisis Management

Sports & Entertainment Communications


LESSON 11.3

SEM Communications

Inform & Communicate

Communicate information with consumers

Gather, present, and distribute information about the organization or product

Involves publishing programs, brochures, updating web sites etc.

Functions of Sports & Entertainment Communications


LESSON 11.3

SEM Communications

Shape & Enhance Organization Image

Work with “cause” programs

Important to all facets of sports and entertainment marketing, including corporations, teams, leagues, and individuals

Generate goodwill



LESSON 11.3

SEM Communications

Companies can generate goodwill in a number of ways, often times through an affiliation with a particular sport, team, league or event

Goodwill:

A general willingness to work with a person or organization based on a positive reputation or relationship



LESSON 11.3

SEM Communications

Recruiting Tool

Extremely important to colleges and Universities for recruiting student athletes

Professional teams also must “recruit” potential draft choices and free agents

Communities recruit franchises and events



LESSON 11.3

SEM Communications

Recruiting Tool



In 2014, the NBA fined the Toronto Raptors $25,000 because rapper Drake was making a public push to recruit Kevin Durant to Toronto when he becomes a free agent in 2016.

LESSON 11.3

SEM Communications

Recruiting Tool



Also in 2014, Lupe Fiasco took to Twitter to lobby US national team star Jermaine Jones to join the rapper's hometown Chicago Fire.

LESSON 11.3

SEM Communications

Recruiting Tool



In 2009, bids for MLS expansion franchises became competitive as community leaders in major U.S. and Canada markets (Miami, Atlanta, Montreal, Ottawa, Portland, Ore., St. Louis and Vancouver) were all hoping to land the rights to a MLS team in each of their respective markets (Portland and Vancouver won the bids and began play in 2011)

LESSON 11.3

SEM Communications

Recruiting Tool



The MLS has announced tentative plans to expand to 24 teams by 2020 and cities including Sacramento, Minneapolis, Las Vegas and Miami are interested in bringing a franchise to the area.

LESSON 11.3

SEM Communications

Recruiting Tool



In an effort to continue building moment for a 2018 or 2022 World Cup bid, the U.S. Bid Committee (led by

former President and honorary chair of the committee Bill Clinton) launched a website that featured an online petition encouraging fans to pledge their

support to the effort

UNIT 11

SEM Communications


LESSON 11.3

SEM Communications

Recruiting ToolFunctions of Sports & Entertainment Communications


Ultimately, Qatar won the rights, pledging to invest more than $200 billion over the next decade in preparation for the 2022 World Cup (or roughly 286 times more money per capita on the World Cup than Russia will spend on the most expensive Olympics ever, the Sochi Winter games)

Click here to read why Qatar is investing in the World Cup

LESSON 11.3

SEM Communications

Introduce New Products or Innovations

Build new product awareness and interest

Position new product



LESSON 11.3

SEM Communications

Generate & Collect Feedback

Determine acceptance and effectiveness of organizational policies

Gather data



LESSON 11.3

SEM Communications

Crisis Management

A coordinated effort to handle the effects of unfavorable publicity or of an unfavorable event

Forecasting potential crises



LESSON 11.3

SEM Communications

Crisis Management

Crisis management often includes a strong focus on public relations to recover any damage to public imageand assure consumers that recovery is underway

According to Joe Favorito, sports media expert and author of the book Sports Publicity, the key to effective crisis management is keeping everyone on track, following the flow of information, working with public authorities and media who may not be familiar with your situation or practices, and having the organization speak with one voice when problems arise



LESSON 11.3

SEM Communications

Crisis Management


Texas A&M has raised thousands of dollars from auctions of memorabilia signed by its football players in the past, but in the wake of an investigation into allegations Heisman winning quarterback Johnny Manziel accepted cash for his signature, the school quickly changed its autograph policy

LESSON 11.3

SEM Communications

Crisis Management


After a fiasco involving poor performance by US speedskaters at the 2014 Games in Sochi with many pundits blaming Under Armour technology as the reason, AdAge praised the brand in a news story, citing “Under Armour's Olympic Experience Is Textbook Case For How to Handle Crisis.”

LESSON 11.3

SEM Communications

Crisis Management


The NBA’s new commissioner Adam Silver and the rest of league was credited for the successful management of crises when the racist statements made by former Los Angeles Clippers owner, Donald Sterling, threatened the very integrity of the league (players considered skipping a playoff game, fans threatened to boycott games and sponsors pulled out left and right).

Blank Slide Available

for Teacher Edits

LESSON 11.3

SEM Communications



LESSON 11.3 OBJECTIVESLESSON 11.3 OBJECTIVES

1) Name the six functions of sports and entertainment communications

The six communications functions are to inform and communicate, shape and enhance organization image, serve as a recruiting tool, introduce new products or innovations, generate and collect feedback and manage crises


lesson 11.3 – functions of sem communications copyright © 2014 by sports career consulting, llc

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