Advanced Production Portfolio

Lesson Aims - To understand the key requirements for the A2

Production Portfolio.- To examine generic codes and

conventions of music videos.

The Brief Produce a promotion package for the release of an album, to include a music promo video, together with the following ancillary texts:• a CD/DVD digipak for its release (4 panels - front cover, back cover, 2 inlay cards). • a magazine advertisement for the release of the CD/DVD.

The music track you use should be copyright free. Copyright free options available for Music Video in G324:• Approach local singers / groups / bands and get permission to use their material• Approach unsigned bands on ‘My Space’ etc and get permission to use their material.• Collaborate with music department/students in your school on the project• Create your own music or sound track.

The unit is marked out of a total of 100 marks: - 20 marks for the planning and research and its presentation- 60 marks for the construction (40 marks for music video and10 marks

for each ancillary task)- 20 marks for the evaluation

Similar to your AS coursework, this work will also be submitted on a blog.

Assessment CriteriaAO2 – Assess ability to apply knowledge and understanding in their own work, showing how meanings and responses are created. AO3 – Assess students’ ability to plan and construct media products using appropriate technical and creative skill.

AO4 – Assess ability to undertake, apply and present appropriate research.

- Advanced Production Portfolio - 50% of A2 - 25% of overall A-level

The Advanced Production Portfolio requires you to significantly evidence your pre-production research and planning. Your Research and Planning should include:

- At least 5 analysis of music videos.- Research into the artist / group you are producing the video and ancillary texts for. - A complete copy of the lyrics of the track and detailed timings.- Target audience research with results displayed and analysed.- A narrative breakdown of the composition of the video.- Themes that need to be incorporated into the video.

Research and Planning

- A storyboard for the video.- A detailed breakdown of the visual codes to be constructed.- A props list and shooting schedule.- An equipment list.- Research into the music channel that would exhibit your video

RESEARCH AND PLANNING TO COMPLETED BY THE END OF SEPTEMBER

Categorising Music Videos

- Andrew Goodwin handout

- Performance, narrative and concept.

- Genre

Types of Music Videos PerformanceA music video that is based around a performance of the artist/group.

NarrativeA music video that tells a story.

Concept A music video that is based on a theme or idea.

- Played backwards

- Filmed in one continuous take

Use of stop motion -

Generic Codes and Conventions What is genre?

What music genres do you know?

What are generic codes and conventions?

Why is genre important?

What are the drawbacks of genre?

Points about Genre

‘Genre is in a constant state of flux’ Steve Neil

Hybrids (a mixture of two or more genres) can reach a much wider audience (eg. Shaun of the Dead is a Horror and a Comedy so therefore it had the potential to reach the target audience of horror and the target audience of comedy).

Genre relies on both repetition and variation.

Genre Analysis1. Watch a music video2. Make a list of the generic codes and conventions used in the video

Representations Mise-en-scene

Camera

Editing

Narrative

Genre

3. How does the video adhere to, subvert or develop the genre?4. Is the video a hybrid?5. Is the video a performance, narrative, concept video or a mixture.http://www.youtube.com/watch?v=co3qMdkucM0